Emma Siemasko - 7 posts
Emma Siemasko is a writer for Referral Rock and the Founder of Stories by Emma, a content marketing consultancy. She specializes in writing about startups, marketing, and customer engagement.
Referral programs are a great way to organically spread the word about products and services, but you have to let happy customers know that they can benefit from your program.
Whether you show off the program on your website’s homepage, send out an email to tell your customers, or find an influencer to spread the word, you have to promote your referral program in order to see success.
When your potential customers look for a business, where do you turn? If they have a friend or family member who recently hired someone, they’re likely to ask them for a recommendation. If they don’t have a large network in your city or town, they might turn to a review site like Angie’s List or Yelp. Essentially, they need a referral so they can find you. What better way to incentivize your customers to refer you than through a referral program? Let’s get into creating a referral program.
As a marketer or business owner, you spend a lot of time thinking about how you can best reach your customers. Where are they hanging out online? What makes them tick? How can we provide them with products that make them so happy that they’d be willing to scream about them from the top of Mount Everest?
You already know that the key to bringing in new business is through word of mouth marketing. If a customer is super happy about the product or experience you offer, they’re likely to recommend you to their friends and colleagues.