How to measure the success of your referral program? Here are our recommendations for referral program metrics to track, including how to measure them and expert tips for improving them.
Is your sales process on the longer side, involving a higher ticket-price, more due diligence, or multiple stakeholders? Multi-step referral rewards incentivize customers for bringing in both qualified leads and sales. Here’s how to use multi-step referral rewards to grow your word-of-mouth business.
What is ambassador marketing, why is it beneficial, and how can you leverage it? Find out here. Plus, learn how to pick the right ambassador types.
The value of customers generated from referrals tends to be higher than the value of other customers. Here’s how to calculate, and increase, your customer referral value.
Learn why earned growth rate is a better way to measure customer satisfaction than NPS, how to measure earned growth rate, and how to improve it.
Discover how to choose the ideal influencers, and how they can boost your referral program. Plus, learn how to promote and optimize the influencer referral program for maximum growth.
Find out how a bank loyalty program can help foster retention and make your bank stand out from the competition. Plus, learn why referral programs take loyalty one step further.
How to encourage employee referrals? Whether you want to fill open positions or get new customers, our tips and tricks will help you mobilize your employees.
Referral sales are leads and customers brought to your sales team through referrals. Here’s how your B2B, SaaS, or other business with multi-step processes can boost referral sales through an effective referral strategy.
Learn the metrics that can help you track customer loyalty, and find out key steps you can take once you know how to measure customer loyalty analytics.
Lifecycle marketing nurtures customers at every stage of their customer lifecycle, from awareness to advocacy, with personalized marketing tactics. Here’s how to make the most of this strategy.
Customers can make the best affiliates, as they already know and love your products and can vouch for what makes them great. Our guide explores how you can pick and convert a customer into the best affiliate for your brand.
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