Referral Rock

About Referral Rock

We build the software that runs your referral program

Referral Rock is referral program software. Businesses use it to launch and run their own customer referral, brand ambassador, and affiliate programs — tracking who referred whom, getting rewards out the door, and following up automatically. It is not a referral program you join, and it is not only an affiliate tool.

We have been doing one thing since 2014, and we are still independently owned.

The company, briefly

Founded
2014
Founder
Josh Ho
Headquarters
Alexandria, VA — the Washington, D.C. metro area
Team
100% distributed, U.S.-based employees
Ownership
Independently owned and privately held
Customers
1,000+, from small local businesses to Fortune 500

What we believe

Four opinions that shape what we build and how we onboard every customer.

Referrals are a channel, not a campaign

A referral program is not a one-off promotion you run and forget. It is a channel you operate — which means it needs tracking, follow-up, and rewards that actually arrive. That is the software we build.

Software alone does not launch a program

Most referral programs stall in setup, not in strategy. So every plan includes a dedicated advisor who builds the program around how your business actually earns customers, instead of handing you an empty dashboard.

We take no cut of your rewards

Payouts — gift cards, cash, account credit — go out automatically, and Referral Rock takes no commission on them. Your program economics stay yours.

Fit depends on how you earn customers

Not on your industry. Home services, clinics, professional services, financial services, franchises, agencies, SaaS, e-commerce — what matters is whether your customers are in a position to recommend you, and when.

Where to go next

See what a program would look like for your business

A short call with a referral advisor — no obligation, and you keep the plan either way.

Book a demo Start a free trial

Not ready to talk? See a free referral flow →