Meet Referral Rock

Transforming word of mouth marketing into a growth channel

Our Story

Referral Rock started to help businesses leverage their most powerful and underutilized asset, their happy customers.  

Everyone knows how powerful word of mouth marketing can be for their business. Often times it is the key difference between a struggling business and a thriving one.  The biggest problem is these types of referrals are unpredictable and difficult to track.

Focusing on marketers, we help make word of mouth a channel for growth with our referral marketing platform.  Our software takes a business’s existing relationships and turns them into predictable sources of new customers. With built-in integrations, workflow automation, and reward fulfillment we’ve put referral marketing on autopilot. This helps marketers rely on word of mouth as a channel instead of just waiting for them to happen.

To see a “behind the scenes” look at our business and how we got started, check out the “our story” section of our blog.


Referral Rock is a privately held business founded in 2014 and headquartered in the Washington, D.C. Metro Area.


At Referral Rock, we believe software should be robust yet easy to use, with built-in best practices and integrations.


Joshua Ho​


A serial entrepreneur with a track record for building scalable systems for some of the world’s largest companies.  He is an engineer and software architect by trade with a true passion for solving real-world business problems. He’s dedicated to providing the best customer experience possible, both in and out of the product. Josh firmly believes the best customer experience wins.

Outside of Referral Rock, Joshua is a competitive handball player who also enjoys spending time with his wife and kids.

Mica Longanecker​

Head of Sales & Customer Success

A sales and business development professional with 10+ years of experience leading technology and consulting companies who is excited about process and efficiency improvements. Mica is committed to providing value through a consultative approach throughout the entire customer journey. 

When not Referral Rocking, you can find Mica enjoying a good meal, traveling, biking, or spending time outside.

Mark Koskinen

Technical Lead

A technical lead providing technical expertise, streamlining development, and maintaining the company’s IT infrastructure. He has a long history in enterprise software development, software design & architecture, team leadership, and project management.  He holds a computer science degree from James Madison University and an M.B.A. from George Mason University. 

Outside of Referral Rock, Mark enjoys learning new technologies, outdoor activities, and traveling to new cities.


Meghan (Calak) McEnry

Manager, Customer Success Team

A customer success professional focused on making customers successful. She started her career in sales but quickly realized that forming relationships with her customers is where she truly excels. Next to a great product, Meghan believes that quality service drives brand loyalty and brings this mentality to every customer interaction. She loves rolling up her sleeves and diving into the logistical and strategic issues. 

She lives in Austin, Texas with her husband and their English Springer Spaniel, Louie.

Megan Mosley

Marketing Coordinator

A marketing professional focused on managing our content marketing pipeline. She’s focused on creating amazing content and writing the company blog. She doesn’t practice magic but she’s known to write, spin, and even flip content into something special.  She loves talking, tweeting, and blogging about referral marketing every chance she gets. 

When Megan isn’t creating new content, watching stats, or working on the blog, she’s out looking for her next adventure. She’s partial to coffee, stouts, and a good joke.

Amber (Kunze) Liggett

Quality Assurance Specialist

Amber is a Quality Assurance specialist on the product team, covering everything from QA testing to feature design. She began her career moving from sales development to account management to customer success before finding her true calling  in product development. Her varied experience provides an eye for detail while still keeping in mind the best end solution for the customer.  

When Amber isn’t spending time with Referral Rock, she’s seen rock climbing or eating her way through Ireland, where she lives with her husband and three kids.

Thomas Rosales


Thomas is a software developer focused on constantly improving and adding new features to the product. He loves diving into the code to build new and powerful applications. Give him a cup of coffee, some music, and he’ll spit out code all day. Before Referral Rock, he was a developer supporting the U.S. Department of Veterans Affairs.

He is currently embracing the digital nomad lifestyle in SE Asia. He loves working from coffee shops, drinking bubble tea and watch cat videos on the internet

Christian Morris

Account Executive

Christian is a sales guy who believes in helping prospective customers find the best solution for them. He gets excited about guiding customers along their buyer journey and providing valuable insights along the way. Before Referral Rock, Christian held various sales and marketing positions in politics, healthcare, and advertising. He has an MBA from the University of Maryland. 

Outside of Referral Rock, he enjoys playing various sports, meditation, and, more recently, photography. 

“This is exactly what I've been looking for and I feel like I'm on a first-name basis with the team behind it. Customer service is quick, specific, and thorough. My work depends heavily on referrals and Referral Rock rocks!”
Robert M
Customer Review
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