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Word of Mouth as a Channel

Every successful business knows that relationships are one of a business’s most valuable assets. 

Our vision is that businesses should nurture all their relationships (not just ones driving towards a sale) and make word of mouth a channel for growth.

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Successful businesses have a lot in common

How does a successful business grow?

When you ask a successful business where they get new customers, referrals or word of mouth are almost always in the answer.

The key is successful businesses value relationships.

Word of mouth done right can amplify the efforts of all your marketing channels.

The big question

So, what is word of mouth as a channel?

Successful businesses often rely on many different marketing channels. Paid ads, content marketing, social media, and email marketing are among the most popular.  But word of mouth is never mentioned as a channel.  Why is that?

What makes a marketing channel?

A marketing channel is measurableData matters. Marketing is no longer just spray and pray. To be successful today, a smart business needs to be able to track the results of their efforts and prove the ROI. 

A marketing channel can be influencedChannels seldom just work on their own. A marketer needs to be able to improve the results of a channel through tactics, strategies, and applying more resources to it. 

Word of mouth adds a lift to all your marketing efforts, giving you a better ROI for all your marketing channels.


Doesn't word of mouth happen by itself?

Yes, organic word of mouth does just happen, and it’s wonderful and should be celebrated, but it’s tough to count on.

To drive organic word of mouth, one needs to consider other areas of the business that depends on more than just marketing.

When asked how a business can get more word of mouth, the typical response is, “Just do good work and hope people refer their friends.”

Hope is not a strategy. An increase in word of mouth can be orchestrated.


How does this differ from word of mouth marketing?

Word of mouth marketing (WOMM) is a confusing term. Wikipedia defines the term quite broadly and across multiple areas outside of a marketer’s control.

We view word of mouth as a channel (WoMaaC) in- line with Wikipedia’s definition of “Direct WOMM” where WOMM has higher levels of control (influence).

This allows WOMaaC to be inclusive of many marketing techniques that can now be grouped together based on their ability to influence word of mouth.

Our Vision

Make word of mouth a channel for all businesses

It's not just about referral programs

As part of our vision, we believe it is important to raise awareness for all of the word of mouth marketing practices. Such as:

  • Customer Referral and Refer-a-friend Programs
  • Influencer and Brand Ambassador Programs
  • Affiliate Marketing 
  • Partner Programs

Every business should be able to find a word of mouth marketing technique that aligns with their strategy:

Together we can help all types of businesses become successful and grow by amplifying their word of mouth.  

Meet Ampy!

Our beloved mascot at Referral Rock who is the biggest word of mouth advocate you’ve ever met!

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What is Ampy?

Ampy one of those old school guitar amplifiers.  

Do you see his power plug and audio jack for arms? 

Did you check out his grill?

He’s an amplifier for your word of mouth.

Aren't mascots and cartoons childish?

Maybe, but that’s who we are!

We’re kinda silly and fun, but also serious about results.

Just like Ampy may be a bit silly, but serious about sound quality.  

Don’t mess with Ampy he’s quite the audiophile.

Are Ampy and Clippy related?

Could be, but not likely. 

Not that there would be anything wrong with that.

I love it! Can I join the fan club?

Of course!  

You can join the Ampy fan club right here and tell your friends about Ampy and word of mouth as a channel.

Help spread "Word of Mouth as a Channel" in the marketing world

We may not make fetch happen, but we can make word of mouth as a channel happen.

who we are

Word of Mouth Software

Our Mission

Help businesses unlock all the word of mouth they are missing out on.

Personalized Onboarding

Learn from our team who has implemented 1,000+ referral programs for all kinds of businesses. We'll guide you through the best practices and help you get your referral program off the ground.

Exceptional Support

You just may need a quick chat or question around an integration or help doing something in the product. We're on top of that with our support team and comprehensive knowledge base.