Referral Rock

Unbounce Referral Program Integration

Track referral conversions on Unbounce landing pages and attribute sign-ups to the correct referral sources.

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About Our Unbounce Referral Integration

Unbounce logo

Unbounce

JavaScript Snippet

Track referral conversions on Unbounce landing pages and attribute sign-ups to the correct referral sources.

What it does
Track
Category
Marketing Automation
Requirements
  • Unbounce account
Documentation
View Setup Guide
Data Privacy
When using this integration, it's up to you to comply with applicable laws and regulations, as well as Referral Rock's Terms of Service and Privacy Policy.

What You Can Do with Unbounce

Unbounce is the leading landing page platform built for marketers, combining a drag-and-drop Smart Builder, AI-powered copy suggestions, and native A/B testing to maximize conversions from every campaign. When someone arrives at your Unbounce landing page via a referral link and submits a form, Referral Rock captures that conversion and automatically credits the referrer, no developer required. Whether you're driving traffic to a lead capture page, a webinar signup, or a free trial offer, the integration tracks referred conversions the moment they happen and routes reward data back to your program dashboard. Unbounce handles the optimization; Referral Rock handles the attribution.

Track referred Unbounce form submissions and attribute each conversion to the referrer who drove it
Capture lead identity directly from Unbounce form fields on the Confirmation Dialog without extra infrastructure
Maintain referral attribution across A/B test variants so you can measure which landing page version drives more referral conversions
Track conversions from Unbounce Popups and Sticky Bars in addition to full landing pages
Automatically enroll referred leads as new referral program members to extend your word-of-mouth loop

How the Unbounce Integration Works

1

Add the Referral Rock snippet to your Unbounce Confirmation Dialog or confirmation page

Paste Referral Rock's JavaScript tracking snippet into the custom script area of your Unbounce Confirmation Dialog, the page or overlay that appears after a visitor submits your form. The snippet fires at the moment of conversion and reads the referral source from the visitor's URL, capturing which referrer sent them.

2

Pass the lead's email from your Unbounce form to Referral Rock

Map the email field from your Unbounce form to the Referral Rock tracking script so that every conversion is tied to a real identity in your program. Unbounce's form data is available in the Confirmation Dialog context, making it straightforward to forward the email without any backend infrastructure.

3

Referral Rock attributes the conversion to the correct referrer

The moment the Confirmation Dialog loads, Referral Rock cross-references the referral source in the URL with the email submitted and logs the conversion against the right referrer. This works across all Unbounce page types, including Smart Builder pages, Classic Builder pages, and landing pages running A/B test variants.

4

Reward the referrer automatically when conversion criteria are met

Once a referred form submission meets your program's criteria, rewards issue automatically. Gift cards, cash, account credits, or any incentive you've configured. The referrer sees their progress update in the Referral Rock member portal in real time, keeping them motivated to share your landing pages further.

Turn your highest-converting Unbounce pages into referral engines

Your best-performing Unbounce landing pages are already built to convert paid and organic traffic. With Referral Rock connected, every referred visitor who converts becomes a measurable, rewardable referral event.

  • Referral Rock's tracking snippet fires on your Unbounce Confirmation Dialog, capturing the referral source the instant a lead submits your form with no additional page redirects.
  • Conversions are logged in your Referral Rock dashboard alongside click counts, conversion rates, and referrer leaderboards, giving you a complete picture of referral-driven pipeline.
  • Leads who arrive organically, without a referral link, can be automatically invited to join your referral program after they convert, turning new customers into active promoters.

A/B test your referral landing pages with full attribution intact

Unbounce's built-in A/B testing lets you compare page variants to find the highest-converting layout, and Referral Rock's tracking preserves referral attribution across every variant in the test.

  • Referral source data is captured from the URL at the Confirmation Dialog stage, so switching between A and B variants mid-session doesn't disrupt attribution.
  • Compare referred conversion rates across page variants to identify which headline, form layout, or CTA drives the most high-quality referrals.
  • Use A/B test results to optimize the pages you share in referral program emails and partner campaigns, compounding the impact of both channels.

Track referral conversions from Unbounce Popups and Sticky Bars

Referral Rock's integration isn't limited to full landing pages. Conversions from Unbounce Popups and Sticky Bars are tracked the same way, giving you referral attribution across every conversion surface you run.

  • Add the Referral Rock snippet to the Confirmation Dialog of any Popup or Sticky Bar to capture form submissions from these high-intent overlays.
  • Popups and Sticky Bars that appear on existing site pages retain the referral source from the original URL, so attribution flows through without extra configuration.
  • Use Popups and Sticky Bars to capture referral conversions on blog posts, product pages, or any page where a full Unbounce landing page isn't deployed.

Close the referral loop from landing page visit to reward

Referral Rock manages the entire referral lifecycle from the first click on a shared link through landing page conversion and on to reward fulfillment. Unbounce is the conversion moment where it all comes together.

  • Set the conversion event to a Unbounce form submission, or add a manual approval step if you want to qualify leads before issuing a reward.
  • Rewards trigger automatically on confirmed conversions, no spreadsheet tracking, no manual CSV exports from Unbounce.
  • Referrers receive real-time updates in the Referral Rock member portal, so they know when their referred leads have converted and when their reward is on the way.

Unbounce Referral Integration — FAQ

The integration uses Referral Rock's JavaScript tracking snippet, which you add to the custom script area of your Unbounce Confirmation Dialog, the confirmation overlay or page that appears after a visitor submits your form. When a referred visitor converts, the snippet reads the referral source from the URL and forwards the lead's email to Referral Rock, attributing the conversion to the correct referrer. No OAuth, no third-party middleware. Just a snippet on your Confirmation Dialog.
Yes. Referral Rock captures the referral source at the Confirmation Dialog stage, after the visitor has already been assigned to an A or B variant by Unbounce. This means attribution is preserved regardless of which variant a referred visitor sees. You can also compare referred conversion rates across your A and B variants in Referral Rock's dashboard to understand which page version performs better for referral traffic specifically.
It works with all three. You can add the Referral Rock tracking snippet to the Confirmation Dialog of any Unbounce landing page, Popup, or Sticky Bar. As long as your form has a Confirmation Dialog (which Unbounce enables by default), you can track referred conversions from it. This makes it easy to capture referral conversions on existing site pages where you're using a Popup or Sticky Bar rather than a standalone landing page.
Setup requires a paid Unbounce plan and an active Referral Rock account. You'll add Referral Rock's JavaScript snippet to the Confirmation Dialog of your Unbounce form, then configure the snippet to forward the email address collected by your form. Full step-by-step instructions are in our Unbounce integration documentation. Concierge Onboarding is also available on all Referral Rock plans if you'd like hands-on guidance during setup.
The Unbounce integration is available on all paid Referral Rock plans, including Professional, Engage, and Scale. Because it uses the standard Track connection type, a JavaScript snippet approach that works with any form-based conversion page, it's not limited to specific tiers. Contact us if you're unsure which plan fits your program model.
A referral conversion is triggered when a visitor who arrived via a referral link submits a form on your Unbounce landing page, Popup, or Sticky Bar and reaches the Confirmation Dialog where the tracking snippet is placed. By default, every qualifying form submission counts as a conversion and can trigger a reward. If you need to qualify leads before rewarding, for example only rewarding when a free trial converts to paid, Referral Rock supports a manual approval workflow where conversions are logged but rewards are held until you confirm them.
“Their integrations, their obsession to be on the leading edge of their niche, the overall customizability... All in all, I saved thousands by not needing to build an app or sign up for a long-term contract.”

Need help setting up?

Every Referral Rock plan includes dedicated onboarding support. Our team will help you configure the Unbounce integration and make sure everything is working perfectly. View the setup guide →

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