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HubSpot Referral Program Integration

Run a referral program on HubSpot with Referral Rock

About Our HubSpot Referral Integration

A full platform of software products for inbound marketing, sales, and customer service

Connection Type



Compatibility with your HubSpot plan → 

HubSpot role permission for “App Marketplace access”


Data Privacy

You understand that when using this integration, it’s up to you to comply with applicable laws and regulations, as well as the Referral Rock’s Terms of Service and Privacy Information.

Run your referral program alongside HubSpot

Most referral software doesn’t integrate with HubSpot to the extent that Referral Rock does. Let’s take a closer look at what you can do when you connect HubSpot + Referral Rock.

Trigger referral rewards based on HubSpot changes

Give your customers a way to share directly from HubSpot email campaigns

HubSpot is awesome for sending emails to different segments of users. Connecting Referral Rock makes it easy to:

  • Launch your referral program from an email campaign that has personalized access links. Anyone who gets the email can start sharing quickly — no passwords or signups needed!
  • Add access links directly to the footer of your other marketing emails to build program awareness.
  • Send additional email campaigns to your top-referring customers to update them on the status of their referrals (and encourage them to keep sharing). You can even provide their unique share link directly in the email from inside the HubSpot campaign builder.

Promote more referral shares from HubSpot emails

Enrich Contacts with program participant and referral data

Once you have customers participating in your referral program, you can send that data to HubSpot (in Contacts). This allows you to:

  • Segment Contacts by program membership or activity, and target your top referrers with further incentives and reminders.
  • Trigger emails based on activity like earning a reward or reaching a certain milestone (e.g. You’ve referred 5 new customers!).
  • Automatically send monthly emails with referral activity and reward updates.

Sync referral data to HubSpot records

Trigger rewards based on referral activity in HubSpot

Unlike other referral software with a one-way HubSpot sync, our two-way sync lets you pass information from HubSpot back to Referral Rock. This allows you to:

  • Run your referral program alongside your existing processes in HubSpot.
  • Trigger rewards in Referral Rock based on any Contact, Company, or Deal Property in HubSpot (examples: customers can be rewarded when their referral’s deal stage changes to “Opportunity” or “Closed Won”).
  • Keep referral properties in sync with HubSpot data changes.

HubSpot integration that maps to sales process

What type of rewards can I offer in my HubSpot referral program?

Referral Rock's flexible reward builder makes it easy to create different incentive structures and payout options, including gift cards, cash payments, coupons, donations, or custom rewards.

How do customers/partners join my program?

All it takes is one click for someone to start referring — no passwords needed! New and existing program participants can access their portal with popular social logins like Google and Facebook (they can also use email to receive an access link).

What's next?

If you’re a HubSpot user who wants to run a referral program, Referral Rock is your best option. You can truly run these two systems in parallel! Learn more about what you can do with this integration

"The integration with HubSpot was seamless, and it has tracking, rewards, emails, and campaigns all in one place!"

Built for B2C and B2B COMPANIES

How our referral software can grow your business​

Get more customers without the extra admin work

Not just a referral widget

A complete portal where you can create and customize a robust referral marketing program

Multiple ways to promote your referral program

Meet customers at the perfect moment on their preferred social media or marketing channel

Align with your existing sales and marketing process

Integrate a referral marketing solution into your systems and workflow (API, SaaS, CRM automations)

Expert customer support at every step

Onboarding specialists and a proven referral process help to boost your customer acquisition

Single referral marketing platform

Bring your most loyal customers and referrals together, all in one place

Launch fast with built-in templates

Landing page builders for programs to personalize the referral experience with no need for integrations

25+ integrations to easily connect your tools and teams