BigCommerce Referral Program Integration

Add a native referral program to your BigCommerce store. A completed order approves the referral and enrolls the customer automatically, then rewards them with coupons or cash.

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About Our BigCommerce Referral Integration

BigCommerce

Native Integration JavaScript Snippet

What it does

Access Links | Conversion Tracking | Customer Feed beta

BigCommerce referral software

What You Can Do with BigCommerce

BigCommerce gives you the infrastructure to build and scale a serious e-commerce business. Referral Rock referral software now plugs into it natively (a native integration currently in open beta). Connect your store over OAuth, and Customer Feed does the rest: a completed order approves the matching referral across all your programs and can enroll the customer as a member. The Referral.js conversion-tracking snippet remains available for on-site capture.

Customer Feed: a completed BigCommerce order approves the matching referral across all programs and can preload the customer as a member

Access Links: invite customers into your program right after checkout with one-click access links

Conversion Tracking: optionally track on-site conversions with the Referral.js event script

Reward referrers with coupon codes, store credit, or cash

Give customers a personal referral portal to share their link and track rewards

How the BigCommerce Integration Works

Connect your BigCommerce store over OAuth

Connect BigCommerce natively by authorizing Referral Rock to read your store's orders over OAuth. One connection, no Zapier and no manual webhook wiring required.

A completed order approves the referral

When a BigCommerce order reaches the Completed status (paid), Customer Feed matches the buyer and sets their referral to Approved across all of your programs automatically.

Enroll the customer as a member

Based on your account settings, the buyer can be preloaded as a member and receive a personalized invite with their unique sharing link, one click to start referring, no passwords.

Reward automatically with coupon codes or cash

When a referred order is completed, rewards issue without any manual work: BigCommerce coupon codes, store credit, cash payouts, or any custom incentive you configure.

See a referral flow built based on your business

Give us your website. Our team builds you a referral flow from it, styled to your brand.

Get my free referral flow

Yours to keep. No sales call.

How it works

1We build a referral flow from your website, styled to your brand
2We send you a link to preview it
3See the experience you'd send your customers

Customer Feed: turn every completed BigCommerce order into an approved referral

Post-purchase is the best moment to ask for a referral. The native connection reads completed orders directly, so the referral is approved and the customer enrolled automatically, no manual reconciliation.

A completed BigCommerce order sets the matching referral to Approved across every program it belongs to.
The connection is one-way and read-only: Referral Rock reads order events and never writes to your store.
Buyers can be preloaded as members automatically based on your account settings, so they enter the invite lifecycle without any manual work.

A member portal your BigCommerce customers will actually use

Once enrolled, customers get their own branded referral dashboard where they can share their link, track who they've referred, and check their reward status.

No passwords required. Customers access their portal via a personalized link, one click from any email.
Participants can share their link to email, social, or text from one place.
Reward and activity notifications keep your best referrers engaged over time.

Reward with whatever works for your store

Referral Rock's reward builder gives you the flexibility enterprise merchants need while staying simple enough for smaller stores.

Offer BigCommerce coupon codes as referral rewards, generated and delivered automatically when a referral converts.
Reward both the referrer and the new customer (dual-sided rewards) to drive conversions from both sides.
Mix reward types: cash, store credit, gift cards, or custom incentives, all configurable without code.

Prefer on-site capture? Conversion Tracking still works

The native Customer Feed is the recommended path, but the Referral.js event script remains available for capturing conversions directly on your store, including headless and API-first storefronts.

Drop the Referral.js event script on your order confirmation page to capture on-site conversions (a self-instrumented Conversion Tracking method).
Useful for headless BigCommerce builds where you want to attribute conversions from a custom storefront.
Every Referral Rock customer gets a dedicated advisor to help you pick and configure the right approach.

BigCommerce Referral Integration FAQs

Referral Rock now connects to BigCommerce natively: you authorize Referral Rock to connect to your store over OAuth. Customer Feed then reads completed orders to approve referrals and enroll customers automatically. The Referral.js event script is still available as an on-site conversion-capture alternative.

Customer Feed matches the buyer and sets their referral to Approved across all of your programs. Based on your account settings, the customer can be preloaded as a member and sent a personalized invite with their unique sharing link, so they can start referring with one click.

No. The BigCommerce connection is one-way and read-only: Referral Rock reads completed-order events to approve referrals and enroll members, and never writes data back to your store.

Yes. For a standard store, connect over OAuth and let Customer Feed read completed orders. For headless and API-first builds, you can also use the Referral.js event script to capture conversions from your custom storefront. Our team works with Enterprise merchants regularly and will help you find the right path.

Referral Rock supports coupon codes, store credit, cash payments, gift cards, and fully custom rewards. You can also run dual-sided programs that reward both the referrer and the new customer simultaneously.

Yes. Every Referral Rock customer gets a dedicated advisor who will work through the full setup, whether you use the native app connection or the event script. The native integration is currently in open beta and available to all customers.

Yes. Referral Rock is referral software built to run customer referral, brand ambassador, and affiliate marketing programs from one platform. The BigCommerce integration works the same way no matter which type you run.

“Their integrations, their obsession to be on the leading edge of their niche, the overall customizability... All in all, I saved thousands by not needing to build an app or sign up for a long-term contract.”

Need help setting up?

Every Referral Rock plan includes dedicated onboarding support. Our team will help you configure the BigCommerce integration and make sure everything is working perfectly. View the setup guide