Companies can build brand equity through several channels, such as brand marketing, community, durability, quality, and recognition. It takes a lot of work to establish favorable brand equity. Here’s how to start building it.
What is brand reputation management, and why is it important? What steps do you take to build a brand reputation? Find all the answers here.
You’ve seen them before: the people who always choose Coke over Pepsi, the ones so faithful to Macs they’d never touch a PC. How can you foster that level of commitment to your own brand? What strategies are used to foster brand loyalty? We answer all of these questions and more.
Some people consider brand awareness to be a vanity metric. We go over the details of this often debated term and why it’s still important for businesses.
Who are brand advocates, why are they vital, and where can you find your best advocates? We cover all that and more.
Building your brand awareness is the best thing you can do to promote your business. Knowing the different types of brand awareness will help you target each of them to help with your brand awareness campaign. Here are some strategies and examples
What is brand, branding, brand recognition, brand recall, and brand awareness? Here’s a definitive guide with examples to help you understand each term.
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