Under the Rock

An inside look at the stories behind the scenes at Referral Rock.

We share our successes, failures, and lessons we’ve learned along the way while building an independent software business.

UnderRock

8+ Unhinged Social Media Experiments in 6 Months

What happens when a business stops sounding like a robot that just keeps posting? Here’s what we found out when we went all-in on a human-first, unhinged social strategy.

Crossing the tipping point on a dare

(June 2015) Just another reluctant SaaS business in beta that didn’t know if customers were willing to pay.  On practically a dare, that all changed overnight.

Marketing playbooks