Get more customers from your customers.
Customer referral programs give them a reason to share and are typically a two-sided reward, where both the referrer and the friend get a reward.
The most common examples are:
- “Give $20, get $20”
- “Earn free rides by inviting friends to sign up”
- “Get free space by inviting your friends”
Partners use their connections help introduce you to new customers.
A partner program can be effective at getting into deals you otherwise would not have access to. Partners can provide warm introductions and even even meetings for a fair finder’s fee.
Influencers user their reach to give you greater brand awareness.
A influencer can be a powerful brand ambassador for B2C products, where the influencer themselves embody a brand of their own. This can help boost the awareness and status of your business.