Failing to become mobile-friendly can mean links that won\u2019t work, content that can\u2019t be read, and frustrated viewers who would rather leave than try to finagle on a non-mobile-optimized site \u2013 and end up never referring\u00a0a friend. Yikes!<\/p>\r\n\r\n\r\n\r\n
Why you need a <\/strong>mobile referral program<\/strong><\/h2>\r\n\r\n\r\n\r\nA referral program specifically geared for mobile meets existing customers where they are \u2013 on their phones. More people have experiences with brands on their mobile phones than on desktop computers or laptops. It’s a reality that more and more marketers are taking into account.<\/p>\r\n\r\n\r\n\r\n
Since users are on their phones so often, using a mobile referral program allows current customers to share directly from their phone, via mobile app or otherwise. This ease of use means customers will be more likely to share your links. Also, it is important to choose from flutter vs. native for mobile app development<\/a> because referral programs work differently in the two cases.<\/p>\r\nLikewise, receiving customers will be more likely to open and follow your links when they are sent directly via smartphone. This can be done through text, a platform app, email, VoIP<\/a> services or social media platforms.\u00a0. By remaining optimized, websites can remain in scale with the size of screen without losing the function or quality of display for new users.<\/p>\r\n\r\n\r\n\r\nMobile referral programs\u00a0make sharing easier, encourage intuitive sharing on social platforms, and generate powerful word-of-mouth\u00a0marketing. These are all imperative for growing your brand, generating more revenue, and creating a successful referral program.<\/p>\r\n\r\n\r\n\r\n
Preparing your app-based referral program for success<\/b><\/h2>\r\n\r\n\r\n\r\n\r\n\r\n
Take a look at these key steps for creating a mobile-friendly referral program.<\/p>\r\n\r\n\r\n\r\n
Get familiar with overall <\/strong>referral program<\/strong>\u00a0best practices<\/strong><\/h3>\r\n\r\n\r\n\r\nOne of the first steps you should take is familiarizing yourself with referral program\u00a0best practices, including those for app referral programs. What types of steps create the most success<\/a>? What do customers best respond to? How can you set yourself up for the highest level of growth with your referral program?<\/p>\r\n\r\n\r\n\r\nTake a look at what others are doing, and read expert tips on how to get the most out of your referral efforts, including this ultimate guide<\/a>.<\/p>\r\n\r\n\r\n\r\nYou can also check out this epic list of customer <\/a>referral marketing<\/a> software programs<\/a>\u00a0for options that help streamline and manage refer-a-friend programs<\/a>, creating more success with less work.<\/p>\r\n\r\n\r\n\r\nPlan how you\u2019ll add your referral program to your app<\/strong><\/h3>\r\n\r\n\r\n\r\nNext it\u2019s time to look at how you can add the program to your app. In most cases, referral programs\u00a0aren\u2019t stand-alone entities, but built into a company\u2019s existing app. This creates ease of sending out referrals, with one, single location that\u2019s accessible by the user from a single program. This allows them to easily send a referral message to a\u00a0friend\u00a0via SMS\u00a0or via social media.<\/p>\r\n\r\n\r\n\r\n
Figure out when you\u2019ll ask for referrals<\/strong><\/h3>\r\n\r\n\r\n\r\nYou can increase your success rate for activation by\u00a0asking customers for a referral<\/a> at the right time. Asking at the wrong time (like 1 day after your customer made their purchase) means you\u2019re more likely to be overlooked or ignored, while asking customers when they\u2019re most satisfied increases the chance that your referral will be shared.\u00a0<\/p>\r\nSome of the best times to ask customers for a referral are when they\u2019re at their happiest: for instance, shortly after receiving their purchase, after they’ve left a positive review or comment, or after having a good experience with your customer service team. Approaching customers at these moments gives you a higher likelihood of getting a quality referral.<\/p>\r\n\r\n\r\n\r\n
Decide who to ask for referrals<\/strong><\/h3>\r\n\r\n\r\n\r\nIt\u2019s also a good idea to learn who you should ask for referrals. Find out your best loyal customers\u00a0and learn key characteristics about your customer base. Understanding these going forward will lead you to higher success rates within your marketing strategy.<\/p>\r\n\r\n\r\n\r\n
Using referral software can help you learn these key stats about your customers, helping you understand who to target with your referral program.<\/p>\r\n\r\n\r\n\r\n
Prepare your customer service team<\/strong><\/h3>\r\n\r\n\r\n\r\nReferral programs undoubtedly come with some more demand on your support team. Taking the time to think through how to minimize those requests, while also arming your support team with what they need to handle the extra load.<\/p>\r\n
Your referral program should have an FAQs page where users can find info to the questions that are commonly emailed to your support team. Meanwhile, prep your customer service team on how your mobile app referral program works and common technical issues users may come up against before you actually launch. This will lead to a smoother, more successful referral program, which means more referrals for your product.<\/p>\r\n\r\n\r\n\r\n
Best practices for <\/strong>mobile referral program<\/strong>\u00a0design<\/strong><\/h2>\r\n\r\n\r\n\r\nNow it\u2019s time to consider your design and how the layout can add to better customer experiences.<\/p>\r\n\r\n\r\n\r\n
Make the program easy to find<\/strong><\/h3>\r\n\r\n\r\n\r\nDon\u2019t make the mistake of burying your referral program too deep in your app. The easier users can find the referral program, the easier they can refer to others.<\/p>\r\n
Add a header, clickable button, etc. to your app, where users can find and navigate to your referral program and invite friends with ease. Promoting your referral program<\/a> in ways like these is essential!<\/p>\r\n\r\n\r\n\r\nOffer valuable rewards<\/strong><\/h3>\r\n\r\n\r\n\r\nRewards are the bread and butter of any successful referral program. The referral incentive<\/a> is what encourages users to talk you up in the first place. Consider what type of rewards might most motivate your customers, such as credits towards the product, a discount, or even free products.<\/p>\r\n\r\n\r\n\r\nKeep your <\/strong>messaging<\/strong>\u00a0concise<\/strong><\/h3>\r\n\r\n\r\n\r\nDon\u2019t overwhelm customers with excessive text. Make your messaging short and to the point so they know what they are getting for a referral, and what they need to do in order to get it. Catchy headlines and simple one-liners that explain are essential here.<\/p>\r\n\r\n\r\n\r\n
Place share buttons where users can easily tap<\/strong><\/h3>\r\n\r\n\r\n\r\nSimple navigation can make or break your referral program. Create share buttons that go to social, text messaging, email, etc. The buttons should be easy to click, easy to read, and use colors and placement that are eye-catching. Bold designs can catch users\u2019 attention.<\/p>\r\n
And easy tapping is vital for the friend’s experience as well. Good mobile experiences for referred users include pricing push notifications, or pop-ups with buttons, visible before someone needs to scroll down.<\/p>\r\n
\r\n\r\n<\/p>\r\n
Make referring seamless<\/strong><\/h3>\r\n\r\n\r\n<\/p>\r\n
Keeping it simple and functional can mean ease of use by your customers. The simpler you can make it for them, the fewer steps they have to take, and therefore, the easier the referral system will work. Create a seamless, easy process for your customers so they can share on your behalf.<\/p>\r\n
\r\n\r\n<\/p>\r\n
Optimize for <\/strong>social media<\/strong>\u00a0sharing<\/strong><\/h3>\r\n\r\n\r\n<\/p>\r\n
Each customer will want to ask for referrals on their own preferred platform. This includes various social media channels<\/a>, especially since most people access social on mobile. Making your posts easy to share on social means they can post directly to many of their friends and family members, all at once.<\/p>\r\nYou can add text, and allow them to create their own message. Personalized content is more likely to get the attention of peers, so this is an important step in referring new customers.<\/p>\r\n
\r\n\r\n<\/p>\r\n
Make email sharing mobile-friendly<\/strong><\/h3>\r\n\r\n\r\n<\/p>\r\n
Likewise, receiving customers will be more likely to open and follow your links when they are sent directly via smartphone. This can be done through text, a platform app, email, VoIP<\/a> services or social media platforms.\u00a0. By remaining optimized, websites can remain in scale with the size of screen without losing the function or quality of display for new users.<\/p>\r\n\r\n\r\n\r\n Mobile referral programs\u00a0make sharing easier, encourage intuitive sharing on social platforms, and generate powerful word-of-mouth\u00a0marketing. These are all imperative for growing your brand, generating more revenue, and creating a successful referral program.<\/p>\r\n\r\n\r\n\r\n Take a look at these key steps for creating a mobile-friendly referral program.<\/p>\r\n\r\n\r\n\r\n One of the first steps you should take is familiarizing yourself with referral program\u00a0best practices, including those for app referral programs. What types of steps create the most success<\/a>? What do customers best respond to? How can you set yourself up for the highest level of growth with your referral program?<\/p>\r\n\r\n\r\n\r\n Take a look at what others are doing, and read expert tips on how to get the most out of your referral efforts, including this ultimate guide<\/a>.<\/p>\r\n\r\n\r\n\r\n You can also check out this epic list of customer <\/a>referral marketing<\/a> software programs<\/a>\u00a0for options that help streamline and manage refer-a-friend programs<\/a>, creating more success with less work.<\/p>\r\n\r\n\r\n\r\n Next it\u2019s time to look at how you can add the program to your app. In most cases, referral programs\u00a0aren\u2019t stand-alone entities, but built into a company\u2019s existing app. This creates ease of sending out referrals, with one, single location that\u2019s accessible by the user from a single program. This allows them to easily send a referral message to a\u00a0friend\u00a0via SMS\u00a0or via social media.<\/p>\r\n\r\n\r\n\r\n You can increase your success rate for activation by\u00a0asking customers for a referral<\/a> at the right time. Asking at the wrong time (like 1 day after your customer made their purchase) means you\u2019re more likely to be overlooked or ignored, while asking customers when they\u2019re most satisfied increases the chance that your referral will be shared.\u00a0<\/p>\r\n Some of the best times to ask customers for a referral are when they\u2019re at their happiest: for instance, shortly after receiving their purchase, after they’ve left a positive review or comment, or after having a good experience with your customer service team. Approaching customers at these moments gives you a higher likelihood of getting a quality referral.<\/p>\r\n\r\n\r\n\r\n It\u2019s also a good idea to learn who you should ask for referrals. Find out your best loyal customers\u00a0and learn key characteristics about your customer base. Understanding these going forward will lead you to higher success rates within your marketing strategy.<\/p>\r\n\r\n\r\n\r\n Using referral software can help you learn these key stats about your customers, helping you understand who to target with your referral program.<\/p>\r\n\r\n\r\n\r\n Referral programs undoubtedly come with some more demand on your support team. Taking the time to think through how to minimize those requests, while also arming your support team with what they need to handle the extra load.<\/p>\r\n Your referral program should have an FAQs page where users can find info to the questions that are commonly emailed to your support team. Meanwhile, prep your customer service team on how your mobile app referral program works and common technical issues users may come up against before you actually launch. This will lead to a smoother, more successful referral program, which means more referrals for your product.<\/p>\r\n\r\n\r\n\r\n Now it\u2019s time to consider your design and how the layout can add to better customer experiences.<\/p>\r\n\r\n\r\n\r\n Don\u2019t make the mistake of burying your referral program too deep in your app. The easier users can find the referral program, the easier they can refer to others.<\/p>\r\n Add a header, clickable button, etc. to your app, where users can find and navigate to your referral program and invite friends with ease. Promoting your referral program<\/a> in ways like these is essential!<\/p>\r\n\r\n\r\n\r\n Rewards are the bread and butter of any successful referral program. The referral incentive<\/a> is what encourages users to talk you up in the first place. Consider what type of rewards might most motivate your customers, such as credits towards the product, a discount, or even free products.<\/p>\r\n\r\n\r\n\r\n Don\u2019t overwhelm customers with excessive text. Make your messaging short and to the point so they know what they are getting for a referral, and what they need to do in order to get it. Catchy headlines and simple one-liners that explain are essential here.<\/p>\r\n\r\n\r\n\r\n Simple navigation can make or break your referral program. Create share buttons that go to social, text messaging, email, etc. The buttons should be easy to click, easy to read, and use colors and placement that are eye-catching. Bold designs can catch users\u2019 attention.<\/p>\r\n And easy tapping is vital for the friend’s experience as well. Good mobile experiences for referred users include pricing push notifications, or pop-ups with buttons, visible before someone needs to scroll down.<\/p>\r\n \r\n\r\n<\/p>\r\n \r\n\r\n<\/p>\r\n Keeping it simple and functional can mean ease of use by your customers. The simpler you can make it for them, the fewer steps they have to take, and therefore, the easier the referral system will work. Create a seamless, easy process for your customers so they can share on your behalf.<\/p>\r\n \r\n\r\n<\/p>\r\n \r\n\r\n<\/p>\r\n Each customer will want to ask for referrals on their own preferred platform. This includes various social media channels<\/a>, especially since most people access social on mobile. Making your posts easy to share on social means they can post directly to many of their friends and family members, all at once.<\/p>\r\n You can add text, and allow them to create their own message. Personalized content is more likely to get the attention of peers, so this is an important step in referring new customers.<\/p>\r\n \r\n\r\n<\/p>\r\n \r\n\r\n<\/p>\r\nPreparing your app-based referral program for success<\/b><\/h2>\r\n\r\n\r\n\r\n\r\n\r\n
Get familiar with overall <\/strong>referral program<\/strong>\u00a0best practices<\/strong><\/h3>\r\n\r\n\r\n\r\n
Plan how you\u2019ll add your referral program to your app<\/strong><\/h3>\r\n\r\n\r\n\r\n
Figure out when you\u2019ll ask for referrals<\/strong><\/h3>\r\n\r\n\r\n\r\n
Decide who to ask for referrals<\/strong><\/h3>\r\n\r\n\r\n\r\n
Prepare your customer service team<\/strong><\/h3>\r\n\r\n\r\n\r\n
Best practices for <\/strong>mobile referral program<\/strong>\u00a0design<\/strong><\/h2>\r\n\r\n\r\n\r\n
Make the program easy to find<\/strong><\/h3>\r\n\r\n\r\n\r\n
Offer valuable rewards<\/strong><\/h3>\r\n\r\n\r\n\r\n
Keep your <\/strong>messaging<\/strong>\u00a0concise<\/strong><\/h3>\r\n\r\n\r\n\r\n
Place share buttons where users can easily tap<\/strong><\/h3>\r\n\r\n\r\n\r\n
Make referring seamless<\/strong><\/h3>\r\n
Optimize for <\/strong>social media<\/strong>\u00a0sharing<\/strong><\/h3>\r\n
Make email sharing mobile-friendly<\/strong><\/h3>\r\n
![\"Uber](\"https:\/\/referralrock.com\/rms\/wp-content\/uploads\/2021\/06\/pasted-image-0-1.png\" "\\"\\"")
<\/figure>\r\n![\"uber](\"https:\/\/referralrock.com\/rms\/wp-content\/uploads\/2021\/06\/pasted-image-0-2.png\" "\\"\\"")
<\/figure>\r\n![\"airbnb](\"https:\/\/referralrock.com\/rms\/wp-content\/uploads\/2021\/06\/pasted-image-0-3.png\" "\\"\\"")
<\/figure>\r\n![\"rover](\"https:\/\/referralrock.com\/rms\/wp-content\/uploads\/2021\/06\/pasted-image-0-5.png\" "\\"\\"")
![\"rover](\"https:\/\/referralrock.com\/rms\/wp-content\/uploads\/2021\/06\/pasted-image-0-6.png\" "\\"\\"")
<\/p>\r\n![\"hellofresh](\"https:\/\/referralrock.com\/rms\/wp-content\/uploads\/2021\/06\/pasted-image-0-8.png\" "\\"\\"")
![\"hellofresh](\"https:\/\/referralrock.com\/rms\/wp-content\/uploads\/2021\/06\/pasted-image-0-7.png\" "\\"\\"")
<\/p>\r\n![\"robinhood](\"https:\/\/referralrock.com\/rms\/wp-content\/uploads\/2021\/06\/pasted-image-0-9.png\" "\\"\\"")
<\/p>\r\n![\"robinhood](\"https:\/\/referralrock.com\/rms\/wp-content\/uploads\/2021\/06\/pasted-image-0-10.png\" "\\"\\"")
<\/p>\r\n![\"tabbedout](\"https:\/\/referralrock.com\/rms\/wp-content\/uploads\/2021\/06\/pasted-image-0-12.png\" "\\"\\"")
<\/figure>\r\n![\"tsc](\"https:\/\/referralrock.com\/rms\/wp-content\/uploads\/2021\/06\/pasted-image-0-13.png\" "\\"\\"")
<\/figure>\r\n![\"taskrabbit](\"https:\/\/referralrock.com\/rms\/wp-content\/uploads\/2021\/06\/pasted-image-0-14.png\" "\\"\\"")
<\/figure>\r\n![\"upthere](\"https:\/\/referralrock.com\/rms\/wp-content\/uploads\/2021\/06\/pasted-image-0-15.png\" "\\"\\"")
<\/figure>\r\n![\"wish](\"https:\/\/referralrock.com\/rms\/wp-content\/uploads\/2021\/06\/pasted-image-0-16.png\" "\\"\\"")
<\/figure>\r\n![\"instacart](\"https:\/\/referralrock.com\/rms\/wp-content\/uploads\/2021\/06\/pasted-image-0-17.png\" "\\"\\"")
<\/figure>\r\n