{"id":17925,"date":"2021-05-19T01:10:29","date_gmt":"2021-05-19T05:10:29","guid":{"rendered":"http:\/\/sp.referralmarketingschool.org\/?p=17925"},"modified":"2023-10-26T22:55:35","modified_gmt":"2023-10-27T02:55:35","slug":"referral-email-messages","status":"publish","type":"post","link":"https:\/\/referralrock.com\/rms\/referral-email-messages\/","title":{"rendered":"Referral Email Messages That Convert Customers Into Advocates"},"content":{"rendered":"\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n

A referral email is often the introduction point of your referral program between your company and an existing customer. It\u2019s the message they see that first shows what your referral program<\/a> has to offer \u2013 what\u2019s in it for them if they share your brand with friends. \u00a0Today, we\u2019ll cover the essentials for writing compelling referral emails that drive shares, plus the best examples of referral emails to inspire you.<\/p>\r\n\r\n\r\n\r\n

What is a <\/strong>referral email<\/strong>?<\/strong><\/h2>\r\n\r\n\r\n\r\n

A referral email\u00a0goes to your existing customer\u00a0to tell them about your referral program\u00a0<\/a>through the magic of email marketing. Because you have an existing relationship with the customer, they are likely to open and read your email. Plus, jazzing it up with a snazzy headline \u2013 outlining what they can earn by sharing \u2013 won\u2019t hurt either.<\/p>\r\n\r\n\r\n\r\n

A referral email promotes your program<\/a> and introduces it to the customer. In it, you\u2019ll tell them what they can gain, how they can share your brand, and any specifics of the program itself, such as limits and\/or tiers toward higher earning potentials.<\/p>\r\n\r\n\r\n\r\n

This email should be informative but get to the point. Keeping it short and explaining benefits can excite the customer and get them ready to jump on board.<\/p>\r\n\r\n\r\n\r\n

Writing a <\/strong>referral email<\/strong>: What to keep in mind<\/strong><\/h2>\r\n\r\n\r\n\r\n

When writing your referral email, you\u2019ll need to follow a few key guidelines.<\/p>\r\n\r\n\r\n\r\n

First off, who\u2019s your audience? In other words, who will be reading the email? And what will grasp the attention of your current customers? Knowing what might excite them best can keep you moving forward. Understand your target and how to best reach them.<\/p>\r\n\r\n\r\n\r\n

Next, consider the best time to send. When should your email go out? There are key times when you can get your audience on board for signing up for your referral program. This is usually when they are most excited about your brand. For instance:<\/p>\r\n\r\n\r\n\r\n