Referral Rock

Wufoo Forms Referral Program Integration

Collect referral submissions through Wufoo Forms and automatically register them as new referrals in your program.

About Our Wufoo Forms Referral Integration

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Wufoo Forms

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Collect referral submissions through Wufoo Forms and automatically register them as new referrals in your program.

What it does
Track
Category
Forms
Requirements
  • Wufoo Forms account
Documentation
View Setup Guide
Data Privacy
When using this integration, it's up to you to comply with applicable laws and regulations, as well as Referral Rock's Terms of Service and Privacy Policy.

What You Can Do with Wufoo Forms

Wufoo, SurveyMonkey's cloud-based form builder, makes it easy to create and embed forms without writing code, and every submission can be a tracked referral when you connect it to Referral Rock. Wufoo's drag-and-drop builder lets you create lead capture, registration, and inquiry forms that feed Entries directly into your reports; with Referral Rock connected, those same Entries also feed your referral program. Wufoo's Notifications and webhook support make it straightforward to forward respondent data to Referral Rock the instant a form is submitted, no middleware, no manual exports. The result is a fully automated referral loop built on top of the Wufoo forms you already use.

Track referred Wufoo Entries and attribute each submission to the referrer who sent the respondent
Forward respondent email addresses to Referral Rock via Wufoo's webhook Notifications on every new Entry
Use Wufoo's Rules and conditional logic without disrupting referral attribution
Automatically enroll form submitters as new referral program members when no referral source is present
Issue rewards automatically the moment a referred Entry meets your program's conversion criteria

How the Wufoo Forms Integration Works

1

Add the Referral Rock tracking snippet to your Wufoo confirmation page

Wufoo lets you redirect respondents to a custom URL after they submit a form. Place Referral Rock's JavaScript tracking snippet on that confirmation page so it can read the referral source from the URL and register the Entry against the correct referrer.

2

Configure a Wufoo webhook to forward the respondent's email

In Wufoo's Notifications settings, add a webhook that fires on each new Entry and sends the respondent's email address to Referral Rock. This ties the submission to a real identity in your program without any manual data entry or CSV imports.

3

Referral Rock matches the Entry to the referrer and logs the conversion

The moment a referred respondent's Entry arrives, Referral Rock cross-references the email and referral source to credit the right referrer. The conversion appears in your Referral Rock dashboard alongside your share counts, referral link clicks, and overall program Reports.

4

Rewards issue automatically once the Entry meets your conversion criteria

When a referred Entry clears your program's conversion threshold, whether that's immediate on submission or after a manual review step, Referral Rock triggers the reward automatically. Gift cards, cash payouts, store credit, or any custom incentive can be issued without touching a spreadsheet.

Turn Wufoo Entries into tracked referral conversions

Every Entry your Wufoo form captures is a potential referral event. With Referral Rock connected, submissions from referred respondents are automatically logged against the referrer who sent them, giving you clean attribution without any manual work.

  • Each Entry that arrives via a referral link is attributed to the correct referrer in real time, with no manual matching or CSV reconciliation.
  • Conversion data flows into your Referral Rock dashboard alongside share counts and referral link clicks, so your program Reports reflect the full picture.
  • Respondents who submit without a referral link can be automatically invited to join your program, turning new leads into active promoters.

Use Wufoo webhooks to keep referral data flowing automatically

Wufoo's built-in webhook Notifications make it simple to push Entry data to Referral Rock the moment a form is submitted, no third-party connectors or manual exports required.

  • Configure a webhook in Wufoo's Notifications panel once, and every future Entry automatically forwards the respondent's email to Referral Rock.
  • Webhook delivery happens at submission time, so referral attribution is logged before any downstream CRM update or follow-up workflow runs.
  • Paid Wufoo plans include webhook support, giving you a reliable, low-maintenance connection that doesn't depend on polling or scheduled syncs.

Apply Wufoo Rules without disrupting referral tracking

Wufoo's Rules let you show or hide fields based on respondent answers, creating tailored form experiences. Referral Rock captures the referral source at page load, so conditional logic never breaks attribution.

  • Attribution is recorded when the confirmation page loads, not at a specific field or Rule branch, so every path through the form is tracked equally.
  • Multi-page Wufoo forms and field-level Rules work normally. Referred respondents are credited to the referrer regardless of which fields they see.
  • Segment referred Entries by form or field value in Wufoo Reports while Referral Rock maintains the referrer-to-conversion relationship independently.

Close the referral loop from form submission to reward

Referral Rock manages the full referral lifecycle, from the first referral link click through Wufoo Entry submission to automated reward issuance, so no step in the loop requires manual intervention.

  • Set your conversion event to a Wufoo Entry submission, a downstream approval, or a manual review, whatever fits how you qualify respondents.
  • Referrers see their credited Entries and pending rewards in the Referral Rock member portal in real time, keeping them motivated to keep sharing.
  • Rewards issue automatically for straightforward conversions; a manual approval workflow is available when you need to review Entries before issuing incentives.

Wufoo Forms Referral Integration — FAQ

The integration uses two components: Referral Rock's JavaScript tracking snippet placed on your Wufoo form's confirmation page, and a Wufoo webhook configured in Notifications to forward the respondent's email address on each new Entry. When a referred respondent submits your form, the snippet captures the referral source from the URL and the webhook delivers the email. Referral Rock combines both signals to attribute the Entry to the correct referrer. No third-party middleware is required.
A referral conversion is triggered when a respondent who arrived via a referral link submits your Wufoo form and reaches the confirmation page. The tracking snippet fires on that page, logs the referral source, and Referral Rock records the Entry as a conversion for the referrer. You can also configure a manual approval step if you want to review Entries before a reward is issued.
No. Referral Rock captures the referral source when the confirmation page loads after form submission, not at any specific field or Rule branch within the form. This means Wufoo's Rules, whether they show, hide, or skip fields based on respondent answers, have no effect on attribution accuracy. Every referred respondent who completes and submits the form is tracked correctly regardless of which path they took.
Yes. Wufoo's webhook Notifications, which are used to forward the respondent's email address to Referral Rock at the moment of Entry submission, are only available on paid Wufoo plans. The Referral Rock tracking snippet can be added to your confirmation page on any plan, but the webhook is the recommended connection method for reliable, automatic data delivery and requires a paid Wufoo account.
The Wufoo Forms integration is available on all paid Referral Rock plans, including Professional, Engage, and Scale. You can verify current plan details on the Referral Rock pricing page or contact the team for guidance on which plan fits your program's needs.
Setup involves three steps: (1) Add Referral Rock's JavaScript tracking snippet to the confirmation page your Wufoo form redirects to after submission. (2) In Wufoo's Notifications settings, configure a webhook to send the respondent's email address to Referral Rock on each new Entry. (3) Submit a test Entry to confirm attribution is working correctly in your Referral Rock dashboard. Full step-by-step instructions are available in our Wufoo Forms integration documentation. Concierge Onboarding is also available on all plans if you'd like hands-on guidance through the setup.
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Need help setting up?

Every Referral Rock plan includes dedicated onboarding support. Our team will help you configure the Wufoo Forms integration and make sure everything is working perfectly. View the setup guide →

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