Referral Rock

HighLevel Referral Program Integration

Connect HighLevel natively to route new referrals into your pipelines, approve them automatically when an Opportunity is won, and share access links from HighLevel emails and SMS.

About Our HighLevel Referral Integration

HighLevel logo

HighLevel

Native Integration
Category
CRM
Requirements
  • HighLevel account
  • Admin access to authorize the connection (OAuth)
  • Zapier account (only for Member Sync write-back and legacy Workflow automations)
Documentation
View Setup Guide
Data Privacy
When using this integration, it's up to you to comply with applicable laws and regulations, as well as Referral Rock's Terms of Service and Privacy Policy.

HighLevel referral software

What You Can Do with HighLevel

HighLevel is the all-in-one platform agencies and franchise businesses rely on, combining CRM, email, SMS, funnels, pipelines, and automations in a single place. Referral Rock referral software now connects to HighLevel natively (a native integration currently in open beta). Route new referrals into your Pipelines, let a won Opportunity approve the referral automatically, and send one-click access links from your HighLevel email and SMS campaigns, across every Sub-Account you run.

Access Links: enroll HighLevel Contacts as advocates with one-click access links in HighLevel emails and SMS
Referral Routing: push new referrals into HighLevel as Contacts and Opportunities, tagged with their referral source and set to the pipeline stage you choose
Customer Feed: when a HighLevel Opportunity is won, matching referrals are approved across all programs and contacts can be preloaded as members
Member Sync: write referral URL, share count, and reward status back onto HighLevel Contact records (via Zapier)
Connect over OAuth, with no API keys to manage
Run parallel programs across HighLevel Sub-Accounts for agencies and franchises

How the HighLevel Integration Works

1

Connect HighLevel over OAuth

Authorize Referral Rock from the integrations page and pick the Sub-Account you want to connect. The native connection replaces the old Zapier-plus-API-key setup, and Contacts, Opportunities, and Pipeline data sync directly.

2

Enroll HighLevel Contacts as advocates

With Access Links, your existing Contacts get a personalized access link and immediate entry to their referral portal. One click from a HighLevel email or SMS is all it takes to start sharing, with no separate signup and no passwords.

3

Route new referrals into HighLevel

Referral Routing pushes new referrals created in Referral Rock into HighLevel as Contacts and Opportunities, tagged with their referral source and dropped into the Pipeline stage you choose.

4

Approve referrals when Opportunities are won

Customer Feed watches your Pipeline: when an Opportunity reaches Won (or any stage you define), the matching referral is approved across all programs and the reward can fire automatically, whether that is a gift card, cash, or a custom incentive.

See a referral flow built based on your business

Give us your website. Our team builds you a referral flow from it, styled to your brand.

Get my free referral flow

Yours to keep. No sales call.

How it works

  1. 1 We build a referral flow from your website, styled to your brand
  2. 2 We send you a link to preview it
  3. 3 See the experience you'd send your customers

Customer Feed: Approve referrals the moment an Opportunity is won

Connect HighLevel as a system of record and let real pipeline outcomes drive your program. When a referred Opportunity is won, the referral is approved everywhere it lives, with no manual reconciliation.

  • A HighLevel Opportunity reaching Won (or a stage you define) sets the matching referral to Approved across all of your programs automatically.
  • Won customers can be preloaded as referral members, so today's referred buyer becomes tomorrow's advocate without a separate import.
  • Track every reward obligation automatically, with no spreadsheets and no human touchpoints needed.

Referral Routing: New referrals land in the right Pipeline

Every referral Referral Rock captures shows up in HighLevel as a Contact and an Opportunity, so your team works referrals through the same process they already use.

  • New referrals are created as HighLevel Contacts and Opportunities, tagged with their referral source.
  • Set the Pipeline and stage each new referral lands in, so referred leads enter your funnel exactly where you want them.
  • Your team works referred Opportunities through the normal HighLevel sales process, with no separate queue to check.

Promote your program with HighLevel email and SMS campaigns

HighLevel's multi-channel communication tools let you launch and sustain a referral program at scale, reaching your Contacts via email, SMS, or any channel in your existing workflows.

  • Send a launch email or SMS from HighLevel with personalized one-click access links. Every Contact can start referring immediately, with no separate signup required.
  • Add referral links to automated HighLevel nurture sequences and follow-up messages to build ongoing program awareness.
  • Use HighLevel's Automation builder to trigger referral invite messages at the ideal moment, such as right after purchase, after onboarding, or after a positive review.

Manage referral programs across HighLevel Sub-Accounts

Agencies and franchise businesses using HighLevel's Sub-Account structure can run parallel referral programs for each client or location, all managed through Referral Rock.

  • Each Sub-Account can have its own Referral Rock program with unique rewards, branding, and referral goals, or share a single program across locations.
  • Referral program performance for each Sub-Account flows back into HighLevel Contact and Opportunity records, giving your clients full visibility.
  • Our onboarding team has extensive experience helping agencies configure multi-Sub-Account referral setups. We'll help you design the right structure.

A member portal your HighLevel contacts will actually use

When a Contact is enrolled via a HighLevel campaign, they get access to their own referral dashboard, with no account creation and no password required.

  • One-click access from any HighLevel email or SMS delivers Contacts directly to their personal portal, where they can share their link instantly.
  • Participants see every referral they've sent, the status of each one, and how close they are to their next reward, all updated in real time.
  • Activity notifications and reward updates keep your top referrers engaged long after the initial invite, without any manual follow-up.

HighLevel Referral Integration FAQs

Referral Rock's referral software connects to HighLevel natively over OAuth. You authorize the connection from the integrations page and pick the Sub-Account you want to connect, with no API keys to manage and no Zapier account required for the core setup. The native connection is currently in open beta and available on every plan. Zapier remains available as a legacy path for Member Sync write-back and for wiring custom HighLevel Workflow events.

Customer Feed treats HighLevel as a system of record. When a referred Opportunity reaches Won, or any Pipeline stage you designate, Referral Rock automatically sets the matching referral to Approved across every program it appears in, and can preload that customer as a referral member. There is no manual reconciliation and no CSV import. Customer Feed on HighLevel is currently in open beta.

Yes. The most common setup is Customer Feed watching for an Opportunity to move to a specific stage in your Pipeline, such as 'Appointment Booked,' 'Contract Signed,' or 'Won.' That stage change approves the referral in Referral Rock and the reward fires to the advocate who referred the Contact.

Yes. Pipeline stage changes are handled by the native connection. For anything outside the Pipeline, such as appointment bookings, form fills, SMS replies, or custom Workflow events, HighLevel Automations can still trigger Referral Rock through Zapier, so you can tie referral reward logic to any point in your HighLevel Workflow.

Yes. Agencies and franchise businesses can run separate Referral Rock programs for each HighLevel Sub-Account, with unique branding, rewards, and referral goals per client or location. Our onboarding team has experience setting this up for multi-location and agency HighLevel users.

Yes. Referral Routing creates a Contact in HighLevel (or updates an existing one) when a new referral is created in Referral Rock, applies a referral-source tag, and adds an Opportunity to the Pipeline and stage you choose. Your team can work those Contacts through your normal HighLevel sales process from there. Referral Routing on HighLevel is currently in open beta.

Yes. You can include personalized referral links in HighLevel SMS messages and Automations. When a Contact receives the link and clicks it, they're instantly enrolled in your referral program and can start sharing, with no separate signup and no passwords.

Yes. Every Referral Rock plan includes a dedicated program advisor who will walk you through authorizing the connection, help you configure your Pipeline stage triggers and access-link campaigns, and make sure everything works the way you expect before launch.

Step-by-step instructions are in the Referral Rock HighLevel documentation. Dedicated onboarding support is available on all plans.

Yes. Referral Rock is referral software built to run customer referral, brand ambassador, and affiliate marketing programs from one platform. The HighLevel integration works the same way no matter which type you run.

What Customers Say About Our HighLevel Integration

“Their integrations, their obsession to be on the leading edge of their niche, the overall customizability... All in all, I saved thousands by not needing to build an app or sign up for a long-term contract.”

— Shaun D., Business Owner

“Unlike anything on the market, at a price point that made it a no-brainer.”

— Julia, Health & Fitness

“The integration was seamless, and it has tracking, rewards, emails, and campaigns all in one place!”

— Nate W., Real Estate

Need help setting up?

Every Referral Rock plan includes dedicated onboarding support. Our team will help you configure the HighLevel integration and make sure everything is working perfectly. View the setup guide

Ready to Connect HighLevel?

Start your free trial and set up the integration. No credit card required.

Not ready to talk? See a free referral flow →