How to Run an Ambassador Program

You’ve sorted out a few people that you think will be a great brand ambassador. Now you’re stuck wondering how to actually run an ambassador program. No, you don’t have to run a super complicated program. If you really wanted, you could just ask some customers to help you out. However, if you want a well-oiled program, you might want to consider a few things.

1. Software

Using a software can be a life-saver because it can do all the hard work for you. You won’t have to spend hours tracking performance on your own. You won’t have to worry about reaching out to remind ambassadors to do their job. And, it doesn’t even have to be that expensive (especially if you consider the money you’ll make from your ambassador’s leads.

Brand24 is great and affordable software that can help you track who is talking about you online. It can also help you pinpoint your potential ambassadors so that all you have to do is reach out to them.

SocialToaster is a software that can help you run your ambassador program. It helps you find social media users who talk about you. It helps you turn them into superfans who then share your content with their social networks.

Those are just a few of the many options out there. There are others that can help you run full-circle programs that allow you to reward ambassadors, and do so much more with your program, like Heartbeat and Experticity, which allows you to control all aspects of your ambassador program.

2. Use applications

have brand ambassadors sign up via application

Another way you can find the best ambassadors for your brand is to weed out those who are unfit. You can do this by creating an application process. Once you reach out to potential ambassadors, have them take an assessment. This is your chance to ask them straight up if they are willing to share you with their friends. This way you can take out the ones who are not willing, and keep the ones who are. Plus, you may be able to dwindle it down even more to those who are willing to talk about you, time and time again.

3. Define milestones

Whether you are running a program based on a spoken contract, spreadsheets, or through software, you need to have clearly defined goals and objectives. Do you want ambassadors to share a certain amount of times? Does it matter what platform they share on?

Another thing you need to have worked out is whether or not you are going to compensate for your ambassadors. Some programs pay the ambassadors with products, some pay with money, and some don’t pay at all. Whatever you choose, you need to define these terms with your ambassadors. Let them know how they will be compensated and what they will be compensated for.

4. Build Trust

Having a good rapport with ambassadors can keep them active. If you start to get skittish or put off bad vibes, it can hinder how your brand ambassador feels about your program. So, make sure you are easy to communicate with. Be there for them, answer questions, and encourage them along. You can even send feedback to them every once in awhile, to show that you are recognizing their hard work and effort. All of which can help launch our brand ambassador program to the next level. Building trust can help build your reputation too!