Referral tracking tools
Two free ways to track referrals: a spreadsheet for logging by hand and a link generator for tracking online. Pick the one that matches how referrals reach the business.
Manual referral tracker
A free spreadsheet: assign referral codes, log referrals as they arrive, manage everything from one sheet. Instructions included.
Best for: Referrals that arrive offline or by word of mouth
Simple online referral tracker
A free online tool: generate a unique link per promoter pointing at your site or form, so every referral is credited to whoever sent it.
Best for: Referrals that arrive through shared links
Picking the right tracking method
The right tracker depends on where referrals show up. If people mention a name or hand over a code in person, a spreadsheet with logged entries covers it. If sharing happens through messages and social posts, unique links credit the referrer automatically without anyone writing anything down.
Both free tools share the same constraint: someone has to run them by hand. That's the difference between tracking referrals and running a referral program. Tracking tells you who referred whom. A program reminds people to share, shows referrers their own status, and gets rewards out without a manual check.
Frequently asked questions
More free tools
Manual referral tracker
Spreadsheet for logging referrals by hand, complete with referral codes and instructions included.
Referral link generator
One destination, a unique link per promoter. Every referral is traceable back to whoever shared it.
Referral fee calculator
Calculate fees, commissions, and ROI with a free spreadsheet calculator. Directions and help included.
Go from tracking referrals to running a program
Referral Rock handles sharing, member status, and reward delivery automatically, so the program runs without anyone managing a spreadsheet.