Free tools
Free referral tools you can use right now
Generators, calculators, an agreement builder, and trackers. Pick the tool that fits what you need, with no signup.
Everything on this page is free, and most of it runs in your browser with nothing sent to a server. Generate referral codes, build a tracked link for each person promoting you, work out what a referral is worth paying for, and draft the agreement that goes with it.
These are the pieces of a referral program you can assemble by hand, which is exactly how a lot of referral marketing programs start.
Join 1,000+ companies growing referrals with Referral Rock
See a referral flow built based on your business
Give us your website. Our team builds you a referral flow from it, styled to your brand.
Yours to keep. No sales call.
How it works
- 1 We build a referral flow from your website, styled to your brand
- 2 We send you a link to preview it
- 3 See the experience you'd send your customers
Free referral program planning tools
Plan the program before it launches: what to pay, what to promise, and what to put in writing.
Referral program workbook
Work out your rewards, messaging, and who to invite. 15 guides, plus 101 real programs to copy from.
Referral fee calculator
Work out a flat or percentage referral fee and check program ROI. Live results, no signup.
Agreement template builder
Build a personalized referral, affiliate, ambassador, or partner agreement template. Editable draft, ready in minutes.
Track referrals without software
Free ways to see who referred whom, offline on a spreadsheet or online through shared links.
Referral tracking tools
Two free trackers, one for offline referrals and one for online links. Pick the one that fits how referrals come in.
Manual referral tracker
Spreadsheet for logging referrals by hand, complete with referral codes and instructions included.
Referral link generator
A unique tracked link per promoter, one destination. Paste names, copy links, download the CSV.
Create referral, coupon, and gift card codes
One-click generators for referral codes, coupon and promo codes, gift card codes, and random codes.
Referral code generator
Create unique referral codes in one click. Presets for refer-a-friend, branded, and voucher codes, with copy and CSV download.
Coupon code generator
One-click coupon and discount codes with presets for save vouchers, referral, and seasonal codes, plus copy and CSV download.
Random code generator
One generator for every kind of code: gift cards, coupons, promos, referrals, and serial numbers. Presets included, with copy and CSV download.
Gift card code generator
Unique gift card and voucher codes in one click. Formatted and branded presets included, with copy and CSV download.
Affiliate and finder tools
Set commissions and fees that leave room for margin, and give every affiliate their own tracked link.
Affiliate commission calculator
Set a flat or percentage affiliate commission and check program ROI after payouts. Live results, no signup.
Finder's fee calculator
Set a flat or percentage finder's fee and see what each introduction costs. Live results, no signup.
Affiliate link generator
One tracked link per affiliate, all pointing at the same offer. Copy the links, export the CSV for payouts.
Free tools vs. software
Is there free referral software?
Not really, and it is worth being straight about why. The tools here are genuinely free and they cover the mechanical parts: making codes, making links, doing the math, drafting the agreement. What no free tool covers is the ongoing work of matching every referral to the right person, paying rewards on time, and reminding people the program exists.
| Capability | Free tools | Spreadsheet + links | Referral Rock |
|---|---|---|---|
| Referral tracking | You match codes and links by hand | Links only, matched manually | Automatic, end-to-end |
| Rewards and payouts | Not covered | You calculate and pay each one | Automated payouts, no commission taken |
| Promoting the program | Not covered | You remember to do it | Automated invites to non-joiners |
| What promoters see | Nothing | Nothing | Their own links, codes, and results |
| Fraud checks | Not covered | None | IP, duplicate and activity monitoring |
| Cost | Free, no signup | Free, plus your time | Paid, with a free trial |
Want the longer version? We wrote an honest comparison of building a referral program yourself vs. using Referral Rock.
Free referral tool FAQs
Tools are a start. A program does the rest.
Referral Rock automates the whole program. Codes, tracking, rewards, and reporting, without spreadsheets.
Not ready to talk? See a free referral flow →