Here’s what you need to write a referral slogan, plus over 45 ideas to inspire you as you write your own.<\/p>\n
What is a referral slogan?<\/h2>\n
A referral slogan is the headline used to catch people’s eyes and convince them to join your referral program. It explains the benefits of your referral program (including the rewards), and encourages people to share your brand with their friends, family, and colleagues.<\/p>\n
![\"Goby](\"https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2019\/06\/pasted-image-0-34.png\" "\\"\\"")
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In this example from Goby, “Share Goby, Score Free Brush Heads” is the referral slogan.<\/em><\/p>\n A referral slogan is your chance to get people interested in your refer-a-friend program.<\/a><\/p>\n The referral slogan is often the deciding factor in whether people refer their friends. If the slogan piques people’s interest enough that they stick around to learn more about your program, they’ll be more likely to share your brand.<\/p>\n A referral slogan is a key part of your referral program template<\/a>. It’s usually the first phrase people see when they end up on your referral program landing page, or when they open an email promoting your program.<\/p>\n Use your referral slogan in the following locations:<\/p>\n You can also use your slogan in other places you promote your referral program, such as in your newsletter or on physical referral program flyers.<\/p>\n Let\u2019s dive into some of the best referral slogans that get people sharing. We’ve divided them by type: reward-focused, friendship-focused, and “brand flair” focused.<\/p>\n People want to know right away whether sharing your brand is worth their time. Reward-driven programs get straight to the point and flash the benefits of sharing. When people see dollar signs, or notice that they’ll get something for free, they are instantly intrigued.<\/p>\n The Bokksu referral program<\/a> uses a simple 4-word slogan: “Give $15, Get $15.” This is one of the most popular referral slogan formats, for good reason. It covers the incentive and how to earn it, plus highlights that the friend will receive a benefit as well.<\/p>\n Here are other referral slogans that follow the same strategy:<\/p>\n Instead of focusing on the monetary or freebie reward, these slogans highlight the intrinsic rewards of friendship. Showcasing how someone can help a friend is a powerful incentive on its own.<\/p>\n GasBuddy’s<\/a> referral slogan uses the power of love to drive the message. Rather than showing a reward for the referrer, it highlights how sharing lets the friend in on GasBuddy’s savings. Plus, it’s framed with a heart to drive the point home even further, and really draw the eye to the slogan.<\/p>\n Here are some more slogans that follow the same strategy:<\/p>\n These unique referral slogans show a reward or intrinsic benefit, but also inject a brand-related element to make the slogan more memorable. Use them to inspire your own slogan!<\/p>\n 1. “Give $10, Get $10 \ud83d\udd25” <\/strong><\/p>\n Omsom’s referral slogan<\/a> uses a fire emoji to draw people in, and adds spice to a commonly-used referral slogan. This also ties back to the bold flavors of their signature starter packets. Plus, it shows how sharing is a “fire” thing to do!<\/p>\n 2. “Friends don’t let friends toss and turn”<\/strong><\/p>\n Casper’s referral program slogan expertly infuses their brand, and shows how sharing about a comfortable mattress is a great way to help friends get a more restful sleep.<\/p>\n 3. “Share the love, baby!” <\/strong><\/p>\n With one simple word, baby food company Little Spoon ties back to their brand niche and adds some spice to their friendship-focused slogan.<\/p>\n Now that you know why you need one, and you’ve seen plenty of inspiring examples, how to write a referral slogan of your own? Here are the essential points to consider:<\/p>\n People want to know what’s in it for them. So, highlight the referral rewards in your slogan, if you’re offering an incentive.<\/p>\n Alternatively, you could highlight an intrinsic benefit of sharing, such as helping friends or letting friends in on insider information. For example, you might use a phrase like \u201cDon\u2019t keep us a secret,”\u00a0 “Share the love,” Don’t let your friends miss out,” or \u201cBe a hero.”<\/p>\n Some referral slogans also highlight the rewards customers can give their friends. The popular “Give $20, Get $20” slogan is one example.<\/p>\n How can people earn the incentive or reap the benefit? Keep it simple. One word alone can cover this component: for example, \u201cgive\u201d or \u201cshare.”<\/p>\n The slogan isn’t the time to go into lots of detail about your program \u2013 the best headlines get to the point quickly. Don’t start explaining the program’s steps. The point of your referral slogan is to get people interested. Once you do that, people will be happy to learn more about your program.<\/p>\n Make your referral headline fun and interesting, and you\u2019ve already increased the odds of people joining your program. What phrasing will draw people in? Don’t be afraid to inject some brand flair (as long as that doesn’t make the slogan confusing).<\/p>\n Grabbing a potential sharer’s attention is an important factor in the health of your referral program, and referral slogans are key.<\/p>\n The trick is to play around with your slogan to find that sweet spot. Try using your incentive as the driving factor. If that doesn\u2019t work, you may want to try switching up the headline to use friendship-focused wording.<\/p>\n Learn more about building a referral program using software<\/a> \u2014 it’s easy!<\/p>\n Looking for more resources to create an eye-catching referral program? We’ve got you covered with these articles:<\/em><\/p>\n A slogan reels people in, and if you want referrals, you have to grab people\u2019s attention. Here\u2019s a great list of catchy referral slogans.<\/p>\n","protected":false},"author":6,"featured_media":35253,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_lmt_disableupdate":"no","_lmt_disable":"","footnotes":""},"categories":[14],"tags":[5985,5922,5923],"class_list":["post-9823","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-referral-marketing","tag-key-takeaways","tag-inspiration","tag-solution-aware"],"acf":{"takeaway_1":"A referral slogan is the headline that catches people's eyes and convinces them to participate in your referral program.","takeaway_2":"Referral slogans should showcase the program's rewards (or other benefits) and direct people to share.","takeaway_3":"Use your referral slogans on your program landing page, in email invites, and anywhere else you promote your program."},"modified_by":"Jessica Huhn","_links":{"self":[{"href":"https:\/\/referralrock.com\/blog\/wp-json\/wp\/v2\/posts\/9823","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/referralrock.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/referralrock.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/referralrock.com\/blog\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/referralrock.com\/blog\/wp-json\/wp\/v2\/comments?post=9823"}],"version-history":[{"count":28,"href":"https:\/\/referralrock.com\/blog\/wp-json\/wp\/v2\/posts\/9823\/revisions"}],"predecessor-version":[{"id":36268,"href":"https:\/\/referralrock.com\/blog\/wp-json\/wp\/v2\/posts\/9823\/revisions\/36268"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/referralrock.com\/blog\/wp-json\/wp\/v2\/media\/35253"}],"wp:attachment":[{"href":"https:\/\/referralrock.com\/blog\/wp-json\/wp\/v2\/media?parent=9823"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/referralrock.com\/blog\/wp-json\/wp\/v2\/categories?post=9823"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/referralrock.com\/blog\/wp-json\/wp\/v2\/tags?post=9823"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}Why you need a catchy referral slogan<\/h2>\n
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Where to use referral slogans<\/h3>\n
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45+ referral slogans to inspire you<\/h2>\n
Reward-focused referral slogans<\/h3>\n
![\"bokksu](\"https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2023\/05\/bokksu-subscription-referral.png\" "\\"\\"")
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Friendship-focused referral slogans<\/h3>\n
![\"Pay](\"https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2019\/06\/share-the-love-and-save-15-gallon-e1586295281791.gif\" "\\"\\"")
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“Brand flair” referral slogans<\/h3>\n
![\"omsom](\"https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2016\/09\/omsom2023-1.png\" "\\"\\"")
<\/p>\n![\"Casper](\"https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2020\/03\/Casper-2.png\" "\\"\\"")
<\/p>\n![\"little](\"https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2019\/03\/little-spoon-headline.jpg\" "\\"\\"")
<\/p>\nHow to write a referral slogan<\/h2>\n
\u2705 Explain the incentive(s)<\/strong><\/h4>\n
\u2705 Show what they need to do<\/strong><\/h4>\n
\u2705 Keep it simple<\/b><\/h4>\n
\u2705 Make it interesting<\/strong><\/h4>\n
Create your own referral slogan<\/h2>\n
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