{"id":9823,"date":"2026-04-16T11:46:46","date_gmt":"2026-04-16T15:46:46","guid":{"rendered":"https:\/\/referralrock.com\/blog\/?p=9823"},"modified":"2026-04-16T16:32:03","modified_gmt":"2026-04-16T20:32:03","slug":"referral-slogans","status":"publish","type":"post","link":"https:\/\/referralrock.com\/blog\/referral-slogans\/","title":{"rendered":"20+ Catchy Referral Slogans [+ How to Write Your Own]"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Your referral slogan is the first thing people see when you invite them to share. It&#8217;s often the only thing they read before deciding whether to stick around or move on.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The slogans that work best don&#8217;t just flash a reward \u2014 they make the referrer feel like they&#8217;re doing their friend a favor. That&#8217;s a meaningful difference, and it shows up in how willing people are to share.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Below: 25+ referral slogan examples organized by type, and a short guide to writing one that fits your program.<\/span><\/p>\n<h2 id=\"h.91cm33eecami\">What is a referral slogan?<\/h2>\n<p>A referral slogan is the headline used to catch people&#8217;s eyes and convince them to join your <a href=\"http:\/\/referralrock.com\/blog\/referral-programs-101-everything-you-need-to-build-a-referral-marketing-program\">referral program<\/a>. It explains the benefits of your referral program (including the rewards), and encourages people to share your brand with their friends, family, and colleagues.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\" wp-image-10542 aligncenter\" src=\"https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2019\/06\/pasted-image-0-34.png\" alt=\"Goby referral email\" width=\"565\" height=\"427\" title=\"\" srcset=\"https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2019\/06\/pasted-image-0-34.png 680w, https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2019\/06\/pasted-image-0-34-300x227.png 300w\" sizes=\"(max-width: 565px) 100vw, 565px\" \/><\/p>\n<p style=\"text-align: center;\"><em>In this example from Goby, &#8220;Share Goby, Score Free Brush Heads&#8221; is the referral slogan.<\/em><\/p>\n<h2 id=\"h.4qymr83qzcz\">Why your referral slogan matters<\/h2>\n<p><span style=\"font-weight: 400;\">The referral slogan is often the deciding factor in whether people refer their friends. It&#8217;s usually the first phrase people see on your referral program landing page or in an email promoting your program. If it piques enough interest that they stick around to learn more, they&#8217;ll be more likely to share.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Use your referral slogan in:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Your <\/span><a href=\"https:\/\/referralrock.com\/blog\/referral-email-design\/\"><span style=\"font-weight: 400;\">referral program email invitations<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Your social media referral program promotions<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The top of your <\/span><a href=\"https:\/\/referralrock.com\/blog\/referral-landing-page\/\"><span style=\"font-weight: 400;\">referral program landing page<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Anywhere else you promote your <a href=\"https:\/\/referralrock.com\/blog\/refer-a-friend-campaign-ideas\/\">refer-a-friend program<\/a><\/li>\n<\/ul>\n<h2 id=\"h.67ruuhj7pgmb\">20+ referral slogans to inspire you<\/h2>\n<p>Let\u2019s dive into some of the best referral slogans that get people sharing. We&#8217;ve divided them by type: reward-focused, friendship-focused, and &#8220;brand flair&#8221; focused.<\/p>\n<h3 id=\"h.ejloe25m5jh7\">Reward-focused referral slogans<\/h3>\n<p>People want to know right away whether sharing your brand is worth their time. Reward-driven programs get straight to the point and flash the benefits of sharing. When people see dollar signs, or notice that they&#8217;ll get something for free, they are instantly intrigued.<\/p>\n<p>Of course, it&#8217;s even more attractive if they get to <em>give<\/em> something to their friend, too.<\/p>\n<p><img decoding=\"async\" class=\"wp-image-32012 aligncenter\" src=\"https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2023\/05\/bokksu-subscription-referral.png\" alt=\"bokksu subscription referral program\" width=\"679\" height=\"395\" title=\"\" srcset=\"https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2023\/05\/bokksu-subscription-referral.png 1350w, https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2023\/05\/bokksu-subscription-referral-300x174.png 300w, https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2023\/05\/bokksu-subscription-referral-1024x595.png 1024w\" sizes=\"(max-width: 679px) 100vw, 679px\" \/><\/p>\n<p><a href=\"https:\/\/www.bokksu.com\/pages\/refer\" target=\"_blank\" rel=\"noopener\">The Bokksu referral program<\/a> uses a simple 4-word slogan: &#8220;Give $15, Get $15.&#8221; This is one of the most popular referral slogan formats, for good reason. It covers the incentive and how to earn it, plus highlights that the friend will receive a benefit as well.<\/p>\n<p>Here are other referral slogans that follow the same strategy:<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Give $100, get $100 for yourself<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Share $10. Get $10.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Tell your friends \u2013 you both get $50<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Get free socks \u2013 for you AND a friend\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Invite a friend. You both earn $50.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Free credits for your friends \u2013 and for you, too<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Invite your friends, you both earn a free ride<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Share (and earn) a free class on us<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Tell your friends, score free upgrades<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Give \u2013 and earn \u2013 a free night&#8217;s stay<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">25% off for friends, 25% off for you<\/span><\/li>\n<\/ul>\n<h3 id=\"h.7hce1vjcgn6r\">Friendship-focused referral slogans<\/h3>\n<p>Instead of focusing on the monetary or freebie rewards, these slogans highlight the intrinsic rewards of friendship. Showcasing how someone can help a friend is a powerful incentive on its own.<\/p>\n<p><img decoding=\"async\" class=\" wp-image-10535 aligncenter\" src=\"https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2019\/06\/share-the-love-and-save-15-gallon-e1586295281791.gif\" alt=\"Pay with Gasbuddy referral email\" width=\"433\" height=\"500\" title=\"\"><\/p>\n<p><a href=\"https:\/\/help.gasbuddy.com\/hc\/en-us\/articles\/9203271221399-How-do-I-refer-a-friend#h_01GE2Z2Y8XQ3K0S6CYQ9348KEY\" target=\"_blank\" rel=\"noopener\">GasBuddy&#8217;s<\/a> referral slogan uses the power of love to drive the message. Rather than showing a reward for the referrer, it highlights how sharing lets the friend in on GasBuddy&#8217;s savings. Plus, it&#8217;s framed with a heart to drive the point home even further, and really draw the eye to the slogan.<\/p>\n<p>Here are some more slogans that follow the same strategy:<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Your Friends Deserve Better Sleep<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Don&#8217;t let your friends miss out!<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Give the gift of a better shave<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Working out is more fun with friends!<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Spread the love, share awesome eats<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Brain.fm is better with friends<\/span><\/li>\n<\/ul>\n<h3>&#8220;Brand flair&#8221; referral slogans<\/h3>\n<p>These unique referral slogans show a reward or intrinsic benefit, but also inject a brand-related element to make the slogan more memorable. Use them to inspire your own slogan!<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-31887 aligncenter\" src=\"https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2016\/09\/omsom2023-1.png\" alt=\"omsom referral landing page\" width=\"654\" height=\"299\" title=\"\" srcset=\"https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2016\/09\/omsom2023-1.png 1347w, https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2016\/09\/omsom2023-1-300x137.png 300w, https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2016\/09\/omsom2023-1-1024x468.png 1024w\" sizes=\"(max-width: 654px) 100vw, 654px\" \/><\/p>\n<p><strong>1. &#8220;Give $10, Get $10 \ud83d\udd25&#8221; <\/strong><\/p>\n<p><a href=\"https:\/\/omsom.com\/pages\/sharetheomsomlove\" target=\"_blank\" rel=\"noopener\">Omsom&#8217;s referral slogan<\/a> uses a fire emoji to draw people in, and adds spice to a commonly-used referral slogan. This also ties back to the bold flavors of their signature starter packets. Plus, it shows how sharing is a &#8220;fire&#8221; thing to do!<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-12964 aligncenter\" src=\"https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2020\/03\/Casper-2.png\" alt=\"Casper 2\" width=\"636\" height=\"573\" title=\"\" srcset=\"https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2020\/03\/Casper-2.png 908w, https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2020\/03\/Casper-2-300x270.png 300w\" sizes=\"(max-width: 636px) 100vw, 636px\" \/><\/p>\n<p><strong>2. &#8220;Friends don&#8217;t let friends toss and turn&#8221;<\/strong><\/p>\n<p>Casper&#8217;s referral program slogan expertly infuses their brand, and shows how sharing about a comfortable mattress is a great way to help friends get a more restful sleep.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-35245 aligncenter\" src=\"https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2019\/03\/little-spoon-headline.jpg\" alt=\"little spoon headline\" width=\"251\" height=\"322\" title=\"\" srcset=\"https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2019\/03\/little-spoon-headline.jpg 251w, https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2019\/03\/little-spoon-headline-234x300.jpg 234w\" sizes=\"(max-width: 251px) 100vw, 251px\" \/><\/p>\n<p><strong>3. &#8220;Share the love, baby!&#8221; <\/strong><\/p>\n<p>With one simple word, baby food company Little Spoon ties back to their brand niche and adds some spice to their friendship-focused slogan.<\/p>\n<h2 id=\"h.vu0v3sgp5grr\">How to write a referral slogan<\/h2>\n<p>Now that you know why you need one, and you&#8217;ve seen plenty of inspiring examples, how to write a referral slogan of your own? Here are the essential points to consider:<\/p>\n<h3>Lead with what they get (or what they can give)<\/h3>\n<p><span style=\"font-weight: 400;\">People want to know what&#8217;s in it for them. Highlight the referral rewards in your slogan if you&#8217;re offering an incentive. Alternatively, highlight an intrinsic benefit \u2014 helping friends, letting friends in on something great, being the one who brought the deal.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Some slogans also lead with what customers can give their friends. &#8220;Give $20, Get $20&#8221; works because it leads with the give \u2014 the friend&#8217;s benefit \u2014 before the earn.<\/span><\/p>\n<h3>Make the action obvious<\/h3>\n<p><span style=\"font-weight: 400;\">How can people earn the incentive or reap the benefit? One word is often enough: &#8220;give,&#8221; &#8220;share,&#8221; &#8220;invite.&#8221; Don&#8217;t explain the program&#8217;s steps in the slogan \u2014 the point is to get people interested. Once you do that, they&#8217;ll be happy to learn more.<\/span><\/p>\n<h3>Frame it as a gift, not a transaction<\/h3>\n<p><span style=\"font-weight: 400;\">This is where most referral slogans leave value on the table.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Getting-focused slogans (&#8220;Refer a friend, get $20&#8221;) center the transaction. The referrer is essentially being paid to recommend you, which can make sharing feel calculated \u2014 like monetizing a relationship. Some people will take that deal, but many won&#8217;t, because it doesn&#8217;t feel like something they&#8217;d do for a friend.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Giving-focused slogans flip that dynamic. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">When the slogan centers what the friend gets \u2014 &#8220;Your friends deserve better sleep,&#8221; &#8220;Give friends a free class&#8221; \u2014 the referrer feels like they&#8217;re doing something generous, not selling something. That&#8217;s a much easier thing to do.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The best referral slogans are ones where sharing feels like a gift you&#8217;re giving, not just a reward you&#8217;re earning. Look at your slogan and ask: does this make me want to help my friend, or does it make me want to get paid? If the answer is the latter, try reframing around what your customer can give.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This isn&#8217;t about removing the reward \u2014 you can still show the incentive. It&#8217;s about which part of the slogan does the emotional work.<\/span><\/p>\n<p>The best referral slogans lead with the giving element, but then leave room for the sharer reward, too.<\/p>\n<h2 id=\"h.pvqzlbb825ng\">Create your own referral slogan<\/h2>\n<p><span style=\"font-weight: 400;\">The trick is to play around until you find the right angle. Try leading with the incentives first. If that feels transactional, switch to friendship-focused wording and see if that clicks better with your brand.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A good slogan gets people to stop and pay attention. But what keeps them sharing is everything else \u2014 how easy it is to participate, whether the program feels open and generous, whether the reward feels like something worth giving.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you&#8217;re ready to build a program worth sharing, <\/span><a href=\"https:\/\/referralrock.com\/customer-referral-program\/\"><span style=\"font-weight: 400;\">learn more about building a referral program using software<\/span><\/a><span style=\"font-weight: 400;\"> \u2014 it handles the mechanics so you can focus on the message.<\/span><\/p>\n<div class=\"su-note\"  style=\"border-color:#d7dcda;\"><div class=\"su-note-inner su-u-clearfix su-u-trim\" style=\"background-color:#F1f6f4;border-color:#ffffff;color:#333333;\">\n<p><em>Looking for more resources to create an eye-catching referral program? We&#8217;ve got you covered with these articles:<\/em><\/p>\n<ul>\n<li><em><a href=\"https:\/\/referralrock.com\/blog\/referral-marketing\/\">How To Build the Best Referral Marketing Strategy: Our Can\u2019t-Miss Guide<\/a><\/em><\/li>\n<li><em><a href=\"https:\/\/referralrock.com\/blog\/referral-program-template\/\">Swipe This Referral Program Template<\/a><\/em><\/li>\n<li><em><a href=\"https:\/\/referralrock.com\/blog\/referral-email-design\/\">Referral Email Examples and Strategies to Steal<\/a><\/em><\/li>\n<li><em><a href=\"https:\/\/referralrock.com\/blog\/referral-page-examples\/\">Referral Page Examples [+Why They Work]<\/a><\/em><\/li>\n<li><em><a href=\"https:\/\/referralrock.com\/blog\/referral-program-call-to-action\/\">Create a Compelling Referral Call-To-Action<\/a><\/em><\/li>\n<\/ul>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>The best referral slogans make sharing feel like a gift, not a transaction. Browse 20+ examples by type, plus a simple guide to write your own.<\/p>\n","protected":false},"author":6,"featured_media":35253,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_lmt_disableupdate":"no","_lmt_disable":"","footnotes":""},"categories":[14],"tags":[5985,5922,5923],"class_list":["post-9823","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-referral-marketing","tag-key-takeaways","tag-inspiration","tag-solution-aware"],"acf":{"takeaway_1":"Friendship-focused slogans outperform reward-focused ones \u2014 when you frame the referral as something you're giving your friend (not earning for yourself), people are more willing to share.","takeaway_2":"A strong referral slogan does two things: tells people what to do (share) and what's in it for them or their friend \u2014 in as few words as possible.","takeaway_3":"Your slogan sets the tone for the entire program \u2014 use it everywhere you promote referrals, from email invites to your landing page."},"modified_by":"Jessica Huhn","_links":{"self":[{"href":"https:\/\/referralrock.com\/blog\/wp-json\/wp\/v2\/posts\/9823","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/referralrock.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/referralrock.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/referralrock.com\/blog\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/referralrock.com\/blog\/wp-json\/wp\/v2\/comments?post=9823"}],"version-history":[{"count":32,"href":"https:\/\/referralrock.com\/blog\/wp-json\/wp\/v2\/posts\/9823\/revisions"}],"predecessor-version":[{"id":38876,"href":"https:\/\/referralrock.com\/blog\/wp-json\/wp\/v2\/posts\/9823\/revisions\/38876"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/referralrock.com\/blog\/wp-json\/wp\/v2\/media\/35253"}],"wp:attachment":[{"href":"https:\/\/referralrock.com\/blog\/wp-json\/wp\/v2\/media?parent=9823"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/referralrock.com\/blog\/wp-json\/wp\/v2\/categories?post=9823"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/referralrock.com\/blog\/wp-json\/wp\/v2\/tags?post=9823"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}