{"id":952,"date":"2016-07-25T12:45:06","date_gmt":"2016-07-25T16:45:06","guid":{"rendered":"https:\/\/referralrock.com\/blog\/?p=952"},"modified":"2022-03-10T16:38:59","modified_gmt":"2022-03-10T21:38:59","slug":"generate-leads-with-facebook","status":"publish","type":"post","link":"https:\/\/referralrock.com\/blog\/generate-leads-with-facebook\/","title":{"rendered":"Use Facebook to Generate More Leads"},"content":{"rendered":"

Anyone\u00a0knows that in order for a business to be successful it needs customers. So obviously existing customers are a huge priority for businesses. \u00a0Generating new leads is also just as important<\/p>\n

<\/p>\n

So what defines a lead? A lead is a person just like you or I. Alright, alright, a lead is a person who has expressed interest in you. Leads can convey their interest in many ways like, by email\u00a0or by\u00a0subscribing to your newsletter.<\/p>\n

The next question you may have is: How does social media fit into lead generation? Well, social media\u00a0being the virtual tool that it is, \u00a0allows people, businesses, and organizations to\u00a0connect. Social media makes it easy for people to share and exchange information. Businesses use social media to gain a following. Typically, those followers (or leads) have a high potential of turning into customers (woohoo)!<\/p>\n

The main goal of lead generation is to turn people into customers. In order to turn people into customers, you have to get them to ‘like’ you. Once you get likes, it means you have been able to spark interest in ‘potential’ sales. It also implies that you are building your brand and also gaining information about your\u00a0target audience. Think about it \u2026 lead generation gives you followers. A ton of followers gives you knowledge. Knowledge then leads to catering to your best customers (give the people what they want). Your best customers lead to sales!<\/p>\n

Hmm. So how does one use Facebook for lead generation? Fortunately, it\u2019s not impossible to gain leads for free. If you get completely bent out of shape with the idea of spending money for Facebook leads, you\u2019re not alone. Unfortunately, if you aren\u2019t willing to spend a little doe you\u2019re going to have to a little work harder and a little smarter. For those of you who don\u2019t mind forking out some cash – you will notice it\u2019s easier to get more likes and leads. Note: a ton of likes does not mean you\u2019re on the road to success, you need engagement also. Turn those likes into engaging leads.<\/p>\n

Freebies<\/h2>\n

Here are a few ways to generate leads<\/a> – that don\u2019t cost a thing.<\/p>\n

\"Freebies!\"<\/p>\n

1. The most obvious\u2026 create killer content<\/strong>.<\/h4>\n

If you want people to listen to what you have to say, \u00a0it\u2019s gotta be good. Make sure you catch people\u2019s attention. People react to things that they can relate to and they also react to things that make them happy, sad, or angry (I\u2019d stay clear of the latter two, but that\u2019s just me). Make sure the message is clear and most importantly make sure what you are posting is useful to your intended audience! Entrepreneur<\/a> always knows how to create killer content for their audience. Look at those views, likes, and shares!\"create<\/p>\n

2. Personally\u00a0reach out<\/strong> to folks.<\/h4>\n

Look – people enjoy getting VIP treatment. If someone \u2018likes\u2019 a post or picture, go ahead and thank them. A public thank you\u2019s are always a good thing – they let everyone know that you actually notice their efforts. Additionally, if you\u2019re posting something written by someone else or if you\u2019re mentioning a business and\/or person, go ahead and tag them. People love feeling popular. This tiny effort could turn a simple \u2018like\u2019 into a lead.<\/p>\n

3. Use tools<\/strong> like Buffer<\/a> or Hootsuite<\/a>.<\/h4>\n

They have free plans! This will allow you to\u00a0automate posts<\/a>. Perhaps you don\u2019t have time to log on to Facebook every single day, these tools keep your Facebook page from going dry. They keep your followers interested. Plus, the more your name gets out there the better chances of gaining leads (we all know how fast WOM<\/a> travels especially via social media).<\/p>\n

4. \u201cBorrow<\/strong>\u201d \u00a0your competitor’s followers.<\/h4>\n

Facebook has a ton of users, so don\u2019t be afraid to network and connect through all possible channels. Just because someone likes a competitor’s page, it doesn\u2019t make them their customer. They may just be browsing the market, and they may just like what you have to offer more.<\/p>\n

5. Ask<\/strong> open-ended questions<\/strong>. Create interaction.<\/h4>\n

Conversation can lead to many things – including fantastic leads! Do you see how Hubspot<\/a> hit us with a double-whammy? They asked an open-ended question and provided great content to read!\"hubspot<\/p>\n

6. Don\u2019t post too much<\/strong>.<\/h4>\n

Notice that some posts just don\u2019t reach that many people? Well, on Facebook many posts get buried. You may want to try posting at different times every day. Remember to make sure you are posting interesting content – otherwise, prepare to have you post buried.<\/p>\n

Invest a little<\/h2>\n

If you aren\u2019t gaining as much traction as you\u2019d like, you can always invest a little bit of money to get you going. Fortunately, Facebook allows you to \u201cBoost\u201d and \u201cPromote\u201d your posts and page.<\/p>\n

    \n
  1. Boosting posts<\/strong> only cost a few bucks. Basically the more you pay the more people the post will reach. But starting at just $2 you can boost your post to be in front of 700 new people! Plus you can choose to do multi-day boosts – you can boost a single post for 2 weeks! That can churn a lot of new likes. Remember you need to be ‘liked’ to be ‘loved’!<\/li>\n
  2. Another option is to promote your page<\/strong>. This option leads to actual page likes. You pay a couple bucks to get your page sponsored and it\u2019s put in front of a ton of people. \u00a0Just like the post-boost, you can choose how many days the ad will run. Plus you can promote your page to a specific audience so that you can get your page in front of people that will actually benefit from it or utilize it – remember your ideal customer. You see how SaveHoney<\/a> has a promotion set up? It makes it very easy for people to quickly ‘like’ their page.\"savehoney<\/li>\n<\/ol>\n

    Paying for ads and post boosts can certainly get more eyeballs on you. As I have mentioned before, the more you\u2019re seen, the more likely you are to gain leads<\/a>. Even though you may gain more likes\/leads\/traffic, you still need to engage with your audience. Engaging is what will help convert leads into customers. By adding aspects from the \u2018freebies\u2019 list and the “Invest a little” list together, you will be well on your way to generating mucho leads for your business.<\/p>\n","protected":false},"excerpt":{"rendered":"

    Everyone knows social media can produce solid leads. Here’s how you can use your Facebook to gain even more quality leads.<\/p>\n","protected":false},"author":6,"featured_media":8600,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_lmt_disableupdate":"no","_lmt_disable":"","footnotes":""},"categories":[2579],"tags":[2586],"class_list":["post-952","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-social-media"],"acf":[],"modified_by":"Megan Mosley","_links":{"self":[{"href":"https:\/\/referralrock.com\/blog\/wp-json\/wp\/v2\/posts\/952","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/referralrock.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/referralrock.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/referralrock.com\/blog\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/referralrock.com\/blog\/wp-json\/wp\/v2\/comments?post=952"}],"version-history":[{"count":1,"href":"https:\/\/referralrock.com\/blog\/wp-json\/wp\/v2\/posts\/952\/revisions"}],"predecessor-version":[{"id":25437,"href":"https:\/\/referralrock.com\/blog\/wp-json\/wp\/v2\/posts\/952\/revisions\/25437"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/referralrock.com\/blog\/wp-json\/wp\/v2\/media\/8600"}],"wp:attachment":[{"href":"https:\/\/referralrock.com\/blog\/wp-json\/wp\/v2\/media?parent=952"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/referralrock.com\/blog\/wp-json\/wp\/v2\/categories?post=952"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/referralrock.com\/blog\/wp-json\/wp\/v2\/tags?post=952"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}