{"id":6801,"date":"2018-07-26T09:05:30","date_gmt":"2018-07-26T13:05:30","guid":{"rendered":"https:\/\/referralrock.com\/blog\/?p=6801"},"modified":"2024-05-29T02:23:30","modified_gmt":"2024-05-29T06:23:30","slug":"customer-service-statistics","status":"publish","type":"post","link":"https:\/\/referralrock.com\/blog\/customer-service-statistics\/","title":{"rendered":"25 Customer Service Statistics Worth Thinking About"},"content":{"rendered":"<p>There are plenty of customer service statistics out there that prove how valuable it is. But, without that statistics, it\u2019s easy to understand that happy customers can do a lot of business, and do a lot for your business. Which is why providing customer service should be a key priority.<\/p>\n<p>Just take a second to think about it. A happy customer is more likely to be a repeat buyers\/user, they are more likely to refer people to you, and they will gladly write you a good review. You can imagine how providing a good experience for customers is a proven way of building up your business and reputation.<\/p>\n<p>By using certain <u><a href=\"https:\/\/referralrock.com\/blog\/customer-marketing-and-customer-reference-software\/\" target=\"_blank\" rel=\"noopener\">customer marketing<\/a><\/u>\u00a0tactics, you\u2019ll be less likely to lose customers. If you are implementing <a href=\"https:\/\/referralrock.com\/blog\/improving-customer-service\/\">support strategies<\/a> to keep customers happy, you\u2019ll find that repeat customers can actually spend more money than a new customer.<\/p>\n<p>If you need more convincing, we\u2019ve compiled a list of customer service statics. Let\u2019s go through them now.<\/p>\n<h2>Category 1: Good customer service = good ROI<\/h2>\n<p>You can probably imagine how providing good <a href=\"https:\/\/www.nextiva.com\/blog\/what-is-voip-phone-service-how-it-works.html\" target=\"_blank\" rel=\"noopener\">customer service<\/a> can lead to success. By providing a good customer experience you know that your business can thrive, as well as your revenue. But, if you need reassurance, here it is:<\/p>\n<ol>\n<li>Various sources estimate that it is anywhere from 3-30 times as expensive to attract a new customer as it is to retain an existing one.<\/li>\n<li>Increasing customer retention rates by 5% increases profits anywhere from 25%-95%. <u><a href=\"http:\/\/www.bain.com\/Images\/BB_Prescription_cutting_costs.pdf\" target=\"_blank\" rel=\"noopener\">Bain &amp; Company <\/a><\/u><\/li>\n<li>Customer experience will overtake price and product as the key brand differentiator by the year 2020. <u><a href=\"http:\/\/www.walkerinfo.com\/customers2020\/\" target=\"_blank\" rel=\"noopener\">Walker<\/a><\/u><\/li>\n<\/ol>\n<h2>Category 2: What bad customer service means<\/h2>\n<p>You probably realize that bad customer service can be detrimental to any business. In fact, you\u2019ll see time and time again people ranting about a horrible experience they endured. Watch out, because a customer who experiences bad service is likely to share it with friends. Feeling undervalued, wronged, or mistreated, are grounds for viral social media content. Here\u2019s the proof.<\/p>\n<ol>\n<li>Top two reasons for customer loss: Customers feel poorly treated, and the failure to solve a problem in a timely manner. Customer Experience Impact Report by Harris Interactive\/RightNow, 2010<\/li>\n<li>Americans tell an average of 9 people about good experiences and tell 16 (nearly two times more) people about poor experiences. American Express Survey, 2011<\/li>\n<li>33% of Americans say they\u2019ll consider switching companies after just a single instance of poor service. <u>American Express 2017 <\/u><\/li>\n<li>50% of Gen Xers and 52% of baby boomers stopped doing business because of poor customer service.\u00a0<u><\/u><\/li>\n<li>It takes 12 positive experiences to make up for on unresolved negative experience. \u201cUnderstanding Customers\u201d by Ruby Newell-Legner<\/li>\n<\/ol>\n<h2>Category 3: Customer opinions matter<\/h2>\n<p>Obviously, customer opinions matter. They are the ones that help keep your business afloat. But, to put things into perspective, here are a few customer service statistics to really prove the point.<\/p>\n<ol>\n<li>70% of buying experiences are based on how the customer feels they are being treated. Touch Agency<\/li>\n<li>58% of Americans perform online research about the products and services that they are considering purchasing. Source: Jim Jansen, Pew Research Center\u2019s Internet and American Life Project, 2010<\/li>\n<li>When it comes to making a purchase, 64% of people find customer experience more important than price. <u><a href=\"https:\/\/www.gartner.com\/doc\/2857722?ref=clientFriendlyURL\" target=\"_blank\" rel=\"noopener\">Gartner<\/a><\/u><\/li>\n<li>Answering a social media complaint increases customer advocacy by as much as 25%. Convince and Convert<\/li>\n<li>40% of customers switch brands or services because a competitor offers better customer support. <a href=\"https:\/\/www.zendesk.com\/resources\/customer-service-and-lifetime-customer-value\/\" target=\"_blank\" rel=\"noopener noreferrer\">Zendesk<\/a><\/li>\n<\/ol>\n<h2>Category 4: The power of customer relationships<\/h2>\n<p>As you work on your customer service skills, you may realize that it\u2019s a lot easier to build and maintain good customer relationships as well. So keep building those relationships, consistency is key.<u><\/u><\/p>\n<ol>\n<li>69% of U.S. online adults shop more with retailers that offer consistent customer service both online and offline. <u><a href=\"https:\/\/www.forrester.com\/report\/2018+Customer+Service+Trends+How+Operations+Become+Faster+Cheaper+And+Yet+More+Human\/-\/E-RES142291\" target=\"_blank\" rel=\"noopener\">Forrester<\/a><\/u><\/li>\n<li>Feeling unappreciated is the #1 reason customers switch away from products and services. <u><a href=\"https:\/\/www.newvoicemedia.com\/blog\/the-62-billion-customer-service-scared-away-infographic\" target=\"_blank\" rel=\"noopener\">New Voice Media<\/a><\/u><\/li>\n<li>83% of complaints that received a reply on social media liked or loved the fact that the company responded. Bain &amp; Co<\/li>\n<li>It costs 6-7 times more to acquire new customers than to retain existing ones. Bain &amp; Co<\/li>\n<\/ol>\n<h2>Category 5: The best ways to provide customer service<\/h2>\n<p>One size does not fit all. Even though people look for excellent customer service, the way they want to receive it is changing. These customer service statistics shine a light that customer service doesn&#8217;t just mean good face to face interaction anymore.<\/p>\n<ol>\n<li>Out of all self-service channels, customers most frequently use knowledge bases. <u><a href=\"https:\/\/www.forrester.com\/report\/2018+Customer+Service+Trends+How+Operations+Become+Faster+Cheaper+And+Yet+More+Human\/-\/E-RES142291\" target=\"_blank\" rel=\"noopener\">Forrester<\/a><\/u><\/li>\n<li>Millennials prefer chat support channels over others. <u><a href=\"https:\/\/www.comm100.com\/blog\/millennials-prefer-live-chat-speed-convenience.html\" target=\"_blank\" rel=\"noopener\">Comm100<\/a><\/u><u><\/u><\/li>\n<li>Customer service interactions over Twitter have increased 250% in the last two years. Twitter<br \/>\n<u><\/u><\/li>\n<li>46% of online customers expect brands to provide customer service on Facebook. Oracle Retail<\/li>\n<li>Almost 35% of customers feel the interaction with chatbots delivers a better experience.\u00a0<a href=\"https:\/\/www.scnsoft.com\/blog\/how-ai-powered-chatbots-transform-customer-service-management\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/www.scnsoft.com\/blog\/how-ai-powered-chatbots-transform-customer-service-management&amp;source=gmail&amp;ust=1553701893546000&amp;usg=AFQjCNGs0Hty_X2cpsYUrro7nuxNvpHgUQ\">Ubisent<\/a><\/li>\n<\/ol>\n<h2>Summary<\/h2>\n<p>It may come as no surprise, but customer satisfaction plays a huge role in customer service statistics. In fact, it\u2019s customer opinions that help businesses evolve.<\/p>\n<p>If you&#8217;ve learned anything from these stats, it should be that it takes some seriously good customer support\u00a0to stand out from the crowd. It&#8217;s good to remember that today&#8217;s customers have a lot of power in whether or not your business does well. Plus, they have more options than ever.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>You may have a great support team in place, but these customer service statistics may make you rethink your overall customer support strategy.  <\/p>\n","protected":false},"author":6,"featured_media":7413,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_lmt_disableupdate":"no","_lmt_disable":"","footnotes":""},"categories":[2579],"tags":[2588],"class_list":["post-6801","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-customer-service"],"acf":[],"modified_by":"Jessica Huhn","_links":{"self":[{"href":"https:\/\/referralrock.com\/blog\/wp-json\/wp\/v2\/posts\/6801","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/referralrock.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/referralrock.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/referralrock.com\/blog\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/referralrock.com\/blog\/wp-json\/wp\/v2\/comments?post=6801"}],"version-history":[{"count":12,"href":"https:\/\/referralrock.com\/blog\/wp-json\/wp\/v2\/posts\/6801\/revisions"}],"predecessor-version":[{"id":37099,"href":"https:\/\/referralrock.com\/blog\/wp-json\/wp\/v2\/posts\/6801\/revisions\/37099"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/referralrock.com\/blog\/wp-json\/wp\/v2\/media\/7413"}],"wp:attachment":[{"href":"https:\/\/referralrock.com\/blog\/wp-json\/wp\/v2\/media?parent=6801"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/referralrock.com\/blog\/wp-json\/wp\/v2\/categories?post=6801"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/referralrock.com\/blog\/wp-json\/wp\/v2\/tags?post=6801"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}