{"id":4911,"date":"2020-05-28T15:24:59","date_gmt":"2020-05-28T19:24:59","guid":{"rendered":"https:\/\/referralrock.com\/hub\/?page_id=4911"},"modified":"2025-03-13T17:33:59","modified_gmt":"2025-03-13T21:33:59","slug":"how-to-measure-brand-awareness","status":"publish","type":"post","link":"https:\/\/referralrock.com\/blog\/how-to-measure-brand-awareness\/","title":{"rendered":"How to Measure Brand Awareness [Tools, Tips, and Strategies]"},"content":{"rendered":"

You likely understand the importance of having others know about your brand. But do you know how to measure brand awareness? Check out our helpful how-to guide to make sure your company accurately measures its brand awareness.<\/p>\n

Why is measuring brand awareness an important marketing strategy?<\/h2>\n

It\u2019s understandable to question why measuring brand awareness<\/a> is necessary. Aside from maintaining a strong brand<\/a> and building brand loyalty<\/a>, is brand awareness really that important? Yes, it’s essential to understand how popular your company’s brand name is.<\/p>\n

In many ways, brand awareness reveals how well your brand efforts are actually going. If you’re not utilizing brand awareness campaigns, how do you know where your company stands compared to the competition? When you know where your company stands next to others, it’s easier to start increasing your share of voice. Share of voice is a term for measuring your company’s share of its industry or market.<\/p>\n

Another reason to focus on measuring brand awareness is to create a baseline of your company\u2019s popularity. Once you understand how popular your brand is, it becomes much easier to see and take action when things start improving or getting worse.<\/p>\n

Measure brand awareness using social media, search volume, and more<\/h2>\n

Now that we\u2019ve covered why brand awareness is so important, it\u2019s time to learn how to boost brand recall with your company’s target audience. Here are four proven strategies to measure brand awareness.<\/p>\n

1. Learn about social media opinions with social listening<\/h3>\n

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You probably don\u2019t need an explanation about the importance of social media. With the popularity of all today\u2019s social media channels<\/a>, your brand can gain a lot of information by using social listening tools<\/a>. These tools search through the massive amounts of information on social media, automatically tracking and reporting mentions of your company or anything affiliated with it.<\/p>\n

What makes social listening<\/a> distinct is that it enables your brand to instantly see what\u2019s being said about your company, and create a direct dialog with someone in real time. If you want to get extra creative, you can use social media listening tools <\/a>to also learn what people like and dislike about your competition. A few popular social media listening tools include Sprout Social, Zoho Social, and Falcon.io.<\/p>\n

2. Analyze search volume using Google Analytics and Search Console<\/h3>\n

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Search engine optimization<\/a> or SEO is the process of utilizing tactics to increase the visibility and authority of a web-based property. It\u2019s also one of the best ways to track brand awareness.<\/p>\n

To understand how brand awareness and SEO relate to each other, it’s a good idea to connect your website with Google Search Console<\/a>. Google Search Console uses the power of Google Analytics to gives you the ability to track clicks, impressions, click-through rates, and your website\u2019s position on search engines. All of this data gives you a complete picture of your brand\u2019s visibility<\/a>, at least in Google\u2019s eyes.<\/p>\n

As you gain experience optimizing your brand\u2019s website or having someone else do it, you should begin seeing brand awareness<\/a> increase. Monitoring website analytics is also great to let you know how well any of your specific\u00a0 marketing campaigns are doing.<\/p>\n

With that said, there are other alternatives to Google Search Console and Google Analytics. Moz<\/a> and Ahrefs<\/a> are two other companies that provide popular and easy-to-use SEO analytics services.<\/p>\n

While we’re on the subject of Google, it’s also a good idea to use Google Trends. This is Google’s system of finding content related to keywords you enter and sending you emails (based on a frequency you choose) listing any websites that mention your keywords. By entering your company name into Google Trends, you’ll instantly know where your brand is being mentioned.<\/p>\n

3. Create surveys to measure brand awareness<\/h3>\n

As your brand’s website and social media pages start gaining traction, it’s important to gather opinions from all of this direct traffic. With that in mind, surveys are also effective ways to gauge how people generally feel about your company. Many companies utilize a specific benchmark called net promoter score<\/a> or NPS questions in their surveys. NPS surveys have respondents answer questions on a 1-10 scale. An example of this would be rating your preference for a company, with a 10 rating meaning you love the company and a 1 rating meaning you strongly dislike this business.<\/p>\n

Asking a random selection of people about your brand can help give an idea of how aware others are of your company and measure overall brand awareness. With that said, you don\u2019t have to create your own survey questions. There are many available survey software programs<\/a> that automate survey creation.<\/p>\n

Another question that addresses\u00a0 brand awareness is to place your company in a group with competitors, and ask respondents which brands they are familiar with and have used. If no one is choosing your company, this presents a problem in the market\u2019s brand awareness.<\/p>\n

If survey participants seem to be holding one or two brands above all others in high regard,these might be worth looking into \u2013 they may be using strategies your own business could learn from.<\/p>\n

4. Reputation management software<\/h3>\n

It\u2019s understandable to not have the time to manually track and manage your company\u2019s online reputation<\/a>. Fortunately, there are many types of reputation management software<\/a> in the market. Most of these programs offer all or a combination of the following features:<\/p>\n