{"id":4845,"date":"2024-02-15T12:45:18","date_gmt":"2024-02-15T17:45:18","guid":{"rendered":"https:\/\/referralrock.com\/hub\/?page_id=4845"},"modified":"2025-01-09T22:22:13","modified_gmt":"2025-01-10T03:22:13","slug":"brand-strategy-template","status":"publish","type":"post","link":"https:\/\/referralrock.com\/blog\/brand-strategy-template\/","title":{"rendered":"Free Brand Strategy Template [+ How-To Guide]"},"content":{"rendered":"<p>A brand strategy template is one of the first documents a business should create, before deciding on marketing strategies. It should be <a href=\"https:\/\/www.crowdspring.com\/how-to-write-a-business-plan\/\" target=\"_blank\" rel=\"noopener\">your first business plan<\/a>: the roadmap for what you want your brand to be, before you market or sell your products or services. This lays the foundation for strategies like <a href=\"https:\/\/referralrock.com\/blog\/referral-marketing\/\">referral marketing<\/a> and <a href=\"https:\/\/referralrock.com\/blog\/word-of-mouth-marketing\/\">word-of-mouth marketing<\/a>!<\/p>\n<p>Fortunately, building a strong brand strategy can be much easier if you follow the downloadable brand strategy template + actionable steps outlined below.<\/p>\n<h2>Download our free brand strategy template<\/h2>\n<p>Ready to start developing your company\u2019s own nine-step brand strategy? <strong><a href=\"https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2022\/08\/brand-strategy-template.pdf\">Download our free brand strategy template PDF.<\/a><\/strong><\/p>\n<p><a href=\"https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2022\/08\/brand-strategy-template.pdf\" target=\"_blank\" rel=\"noopener\"><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-27779\" src=\"https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2022\/08\/brand-strategy-template-image.jpg\" alt=\"brand strategy template\" width=\"542\" height=\"702\" title=\"\" srcset=\"https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2022\/08\/brand-strategy-template-image.jpg 791w, https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2022\/08\/brand-strategy-template-image-232x300.jpg 232w\" sizes=\"(max-width: 542px) 100vw, 542px\" \/><\/a><\/p>\n<p><strong>(Note: This template is meant to be followed in sequence.)<\/strong><\/p>\n<h2>Before you start to build your brand strategy template<\/h2>\n<p>Remember that <a href=\"https:\/\/referralrock.com\/blog\/what-is-brand-marketing\/\">your brand<\/a> isn\u2019t just your brand name and your company\u2019s visual identity. Rather, it\u2019s the overall experience you provide to your audience, and how your audience perceives that experience.<\/p>\n<p>This is where the brand strategy template comes in. It&#8217;s more than just a &#8220;brand style guide.&#8221; Rather, an effective brand strategy lays out goals for how you will provide and optimize the customer and brand experience, and put it first in all your marketing campaigns.<\/p>\n<p>What steps should you take to build a brand strategy and set your business up for success?<\/p>\n<ul>\n<li>Outline your brand purpose<\/li>\n<li>Share your core values<\/li>\n<li>Flesh out your target audience and its needs, with detailed buyer personas<\/li>\n<li>Define your brand mission and vision<\/li>\n<li>State how your brand differentiates itself from competitors<\/li>\n<li>Explain how you meet your audience\u2019s needs (value proposition)<\/li>\n<li>Decide on your brand positioning<\/li>\n<li>Write your brand story<\/li>\n<li>Figure out your brand identity, including messaging, taglines, voice, tone, and imagery<\/li>\n<\/ul>\n<h2>Part 1: Fundamentals<\/h2>\n<h3>Brand purpose<\/h3>\n<p>Before you can create any other component of your brand strategy, you need to define the \u201cwhy\u201d behind your brand. Think of this as your brand\u2019s purpose \u2013 the reason why your brand and business was created in the first place.<\/p>\n<h3>Core brand values<\/h3>\n<p>What principles guide all the actions your brand takes? These are your core values. Put\u00a0 them into clear and concrete words, and outline how your brand will always live up to these values. Being open about your core brand values not only wins a customer\u2019s trust, it also sets your business up for success.<\/p>\n<p>Keep in mind, however, the public will also hold you accountable and make sure you walk the walk. See Patagonia\u2019s core brand values in the image below for an example of how they can help inspire and guide their company.<\/p>\n<p><img decoding=\"async\" class=\"wp-image-33541 aligncenter\" src=\"https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2020\/05\/patagonia-values.png\" alt=\"patagonia values\" width=\"333\" height=\"626\" title=\"\" srcset=\"https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2020\/05\/patagonia-values.png 777w, https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2020\/05\/patagonia-values-160x300.png 160w, https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2020\/05\/patagonia-values-545x1024.png 545w\" sizes=\"(max-width: 333px) 100vw, 333px\" \/><\/p>\n<h3>Target audience<\/h3>\n<p>Who is the target market for your brand \u2013 your ideal customer base?\u00a0 Knowing who you\u2019re selling to, and how you can make their life better, is key to developing a memorable and successful brand. Furthermore, your target audience should be as specific as possible. This allows you to meet your audience\u2019s specific needs and satisfy their wants, creating the optimum customer experience for the people who will benefit most.<\/p>\n<p><img decoding=\"async\" class=\"wp-image-33543 aligncenter\" src=\"https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2020\/05\/target-audience-examples-Feature-image.png\" alt=\"target audience: How to find\" width=\"523\" height=\"498\" title=\"\" srcset=\"https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2020\/05\/target-audience-examples-Feature-image.png 760w, https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2020\/05\/target-audience-examples-Feature-image-300x286.png 300w\" sizes=\"(max-width: 523px) 100vw, 523px\" \/><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.brafton.com\/blog\/strategy\/6-real-life-target-audience-examples-to-help-you-define-your-own-b2b-and-b2c\/\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/p>\n<p>Some examples of a specific audience include:<\/p>\n<ul>\n<li>Female high school students<\/li>\n<li>Young men ages 21\u201329<\/li>\n<li>B2B marketers ages 25\u201340, who work at small or medium-sized businesses<\/li>\n<li>Customer service representatives at large ecommerce businesses<\/li>\n<\/ul>\n<h2>Part 2: Buyer personas<\/h2>\n<p>With your specific target audience defined, it\u2019s now time to drill down and get even more into the details of their exact needs. <a href=\"https:\/\/referralrock.com\/blog\/building-effective-buyer-personas-from-experts\/\">Develop buyer personas<\/a>, or individual hypothetical people in your target audience, with different motivations and purchasing habits. This will enable you to develop messaging that resonates directly with your target audience.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-33544 aligncenter\" src=\"https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2020\/05\/buyer-persona-example.png\" alt=\"buyer persona example\" width=\"510\" height=\"526\" title=\"\" srcset=\"https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2020\/05\/buyer-persona-example.png 574w, https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2020\/05\/buyer-persona-example-291x300.png 291w\" sizes=\"(max-width: 510px) 100vw, 510px\" \/><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/blog.logrocket.com\/product-management\/buyer-personas-templates-and-examples\/\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/p>\n<p>Here are the factors to include in a buyer persona:<\/p>\n<ul>\n<li>Relevant personal demographics (such as age, gender, marital\/family status, location, approximate income)<\/li>\n<li>Information about their job, if applicable (industry, position, size of their company, who they manage or report to)<\/li>\n<li>Goals they have<\/li>\n<li>Needs they seek to meet<\/li>\n<li>Problems they face<\/li>\n<li>Pain points they have<\/li>\n<li>Where they get information (websites, TV,\u00a0 or print sources, peers, reviews, particular influencers)<\/li>\n<\/ul>\n<p>Also consider how your brand would fit into their life to help develop your messaging even further:<\/p>\n<ul>\n<li>How your brand can solve their problem or meet their need<\/li>\n<li>Other solutions they are currently using (competitors, substitutes)<\/li>\n<li>Objections they may have<\/li>\n<li>How you can respond to those objections<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-33547 aligncenter\" src=\"https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2020\/05\/buyer-persona-example-2.png\" alt=\"buyer persona example 2\" width=\"510\" height=\"475\" title=\"\" srcset=\"https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2020\/05\/buyer-persona-example-2.png 796w, https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2020\/05\/buyer-persona-example-2-300x279.png 300w\" sizes=\"(max-width: 510px) 100vw, 510px\" \/><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/brightspark-consulting.com\/blog\/b2b-buyer-personas\/\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/p>\n<p>(You\u2019ll find a dedicated section to developing a detailed buyer persona in our free downloadable brand strategy template.)<\/p>\n<h2>Part 3: Brand mission and vision<\/h2>\n<p>What does your brand set out to accomplish? What needs does your brand meet? How will it\u00a0 make life better for those who use its products or services? The answers to these questions make up your brand\u2019s mission and vision.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-33548 aligncenter\" src=\"https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2020\/05\/mission-statements.png\" alt=\"mission statements\" width=\"503\" height=\"335\" title=\"\" srcset=\"https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2020\/05\/mission-statements.png 900w, https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2020\/05\/mission-statements-300x200.png 300w\" sizes=\"(max-width: 503px) 100vw, 503px\" \/><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.ebaqdesign.com\/blog\/mission-statements\" target=\"_blank\" rel=\"noopener\"><em>Mission statements, as compiled by Ebaqdesign<\/em><\/a><\/p>\n<p>What\u2019s the difference between mission and vision? While your <a href=\"https:\/\/blog.hubspot.com\/marketing\/inspiring-company-mission-statements\" target=\"_blank\" rel=\"noopener\">mission statement <\/a>defines what your brand seeks to accomplish at the present moment, your vision looks toward the future and defines how your brand seeks to make the future better for your audience.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-33542 aligncenter\" src=\"https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2020\/05\/Brand-values-18-1.png\" alt=\"nerdwallet brand values\" width=\"631\" height=\"388\" title=\"\" srcset=\"https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2020\/05\/Brand-values-18-1.png 1093w, https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2020\/05\/Brand-values-18-1-300x184.png 300w, https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2020\/05\/Brand-values-18-1-1024x630.png 1024w\" sizes=\"(max-width: 631px) 100vw, 631px\" \/><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.nerdwallet.com\/\" target=\"_blank\" rel=\"noopener\"><em>NerdWallet&#8217;s vision statements<\/em><\/a><\/p>\n<h2>Part 4: Competitor analysis<\/h2>\n<p>Now, it\u2019s time to think about who you\u2019re up against. Here are a few key questions to ask about the competition:<\/p>\n<ul>\n<li>Who are your direct competitors?<\/li>\n<li>How do they market themselves?<\/li>\n<li>What are key aspects of their branding?<\/li>\n<li>What does your competition do well, and where do they fall short?<\/li>\n<li>What does your product or service offer that your competition\u2019s product\/service doesn\u2019t?<\/li>\n<\/ul>\n<p>At the end of these questions, you should have a firm idea of the specific needs you meet, or the way you help a specific market, which set you apart from your competitors.<\/p>\n<p>Keep in mind, when developing your brand, you want one that\u00a0 stands out from your competition!<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-33551 aligncenter\" src=\"https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2020\/05\/competitive-analysis-excample.png\" alt=\"competitive analysis example\" width=\"486\" height=\"551\" title=\"\" srcset=\"https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2020\/05\/competitive-analysis-excample.png 683w, https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2020\/05\/competitive-analysis-excample-265x300.png 265w\" sizes=\"(max-width: 486px) 100vw, 486px\" \/><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/asana.com\/resources\/competitive-analysis-example\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/p>\n<h2>Part 5: Value proposition<\/h2>\n<p>What is the unique value your brand offers its audience? This should be answered in your brand\u2019s value proposition. A value proposition states the benefits (both physical and emotional) of your product or service. It briefly explains how your brand stands out from the competition, how you solve their problems, and ultimately, why your brand is the best choice. Think of it as a brand promise.<\/p>\n<h2>Part 6: Brand positioning<\/h2>\n<p>Brand positioning goes hand in hand with your value proposition. Instead of a focus on products and services, however, a brand position is about the thoughts and feelings you want your audience to have about your brand.<\/p>\n<p>What positive emotions and characteristics do you want people to associate with your business? How do these attributes set you apart from your competition? Write these down in a brand positioning statement.<\/p>\n<p>Of course, you can\u2019t always control people\u2019s perceptions, but you can use parts of your branding \u2013 your story, voice, messaging, and imagery (more on this below) \u2013 to influence those perceptions.<\/p>\n<h2>Part 7: Brand story<\/h2>\n<p>Your brand story is a concise summary of the values and events that led you to start your company, and how that continues to carry your company forward today. A good story can help to show a brand\u2019s \u201chuman side,\u201d and further emphasize how your values have shaped everything you do.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-28110 aligncenter\" src=\"https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2020\/02\/brand-story-what-is-involved.jpg\" alt=\"brand story what is involved\" width=\"493\" height=\"461\" title=\"\" srcset=\"https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2020\/02\/brand-story-what-is-involved.jpg 645w, https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2020\/02\/brand-story-what-is-involved-300x280.jpg 300w\" sizes=\"(max-width: 493px) 100vw, 493px\" \/><\/p>\n<p>Usually, the best brand stories use a three-part structure: status quo, conflict, and resolution. This structure narrates the setting of why the brand was created, what challenge or opportunity led to its creation, and how your brand is now able to meet that need or solve that problem with its products and services.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-27500 aligncenter\" src=\"https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2019\/11\/warby-parker-brand-story.jpg\" alt=\"warby parker brand story\" width=\"616\" height=\"557\" title=\"\" srcset=\"https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2019\/11\/warby-parker-brand-story.jpg 1174w, https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2019\/11\/warby-parker-brand-story-300x271.jpg 300w, https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2019\/11\/warby-parker-brand-story-1024x926.jpg 1024w\" sizes=\"(max-width: 616px) 100vw, 616px\" \/><\/p>\n<p>For more details, be sure to read our dedicated article on <a href=\"https:\/\/referralrock.com\/blog\/brand-story\/\">how to write a compelling brand story<\/a>.<\/p>\n<h2>Part 8: Brand messaging<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-28167 aligncenter\" src=\"https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2020\/05\/brand-messaging.jpg\" alt=\"brand messaging\" width=\"698\" height=\"298\" title=\"\" srcset=\"https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2020\/05\/brand-messaging.jpg 912w, https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2020\/05\/brand-messaging-300x128.jpg 300w\" sizes=\"(max-width: 698px) 100vw, 698px\" \/><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/weignitegrowth.com\/brand-messaging-marketing\/\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/p>\n<h3>Voice and tone<\/h3>\n<p>Are you aware of how your brand speaks to your audience? Developing a recognizable voice and tone is a great way to help build your brand personality. The following are a few points to consider when thinking of your brand voice:<\/p>\n<ul>\n<li>Is your brand serious or humorous?<\/li>\n<li>Informative or witty?<\/li>\n<li>Enthusiastic or sincere?<\/li>\n<li>Comforting or snarky?<\/li>\n<li>Sophisticated or rustic?<\/li>\n<li>Formal or informal?<\/li>\n<\/ul>\n<p>Whether you can nail your brand\u2019s voice and tone with the above comparisons , or it\u2019s somewhere in between, make sure to find your voice and stick to it. Consistency is another way of ensuring people will trust and remember your brand.<\/p>\n<p>Wendy\u2019s is a perfect example of how great voice and tone can work \u2013 in fact, it\u2019s been a key in helping them <a href=\"https:\/\/referralrock.com\/blog\/viral-growth\/\">go viral <\/a>through social media marketing. Wendy\u2019s injects wit, snark, and branded humor into every post. Whether it\u2019s a roast, meme, or a tie-in with a popular video game, you\u2019ll always find that signature tone in their content marketing strategy.<\/p>\n<h3>Brand messaging<\/h3>\n<p>\u201cJust do it.\u201d \u201cThe happiest place on earth.\u201d Hear these phrases, and you instantly think of certain brands. (Nike and the Disney parks, in these cases.) Crafting iconic messaging like these is key to developing your brand strategy.<\/p>\n<p>Brand messaging includes every piece of copy you publish \u2013 your taglines, <a href=\"https:\/\/www.clearvoice.com\/blog\/brand-slogans-and-taglines\/\" target=\"_blank\" rel=\"noopener\">slogans<\/a>, and other short key phrases used in your marketing efforts. Make sure these phrases\u00a0 communicate some aspect of your brand purpose, mission, or values in one sentence or less. They must be powerful, and they must be specific.<\/p>\n<p>Don\u2019t try to rush the development of your brand message. Messaging usually takes many sessions of brainstorming to come up with ones that are the perfect fit, so take your time.<\/p>\n<h2>Part 9: Brand imagery (visual identity)<\/h2>\n<p>Your brand\u2019s imagery is your visual identity: this includes your logo, brand colors, typography (the font style or typeface you use), and any other images or visual elements you use in your marketing strategy.<\/p>\n<p>First of all, your logo sets the stage for all other brand elements. It\u2019s also typically the first point of contact a customer has with your business, and is a great way to <a href=\"https:\/\/referralrock.com\/blog\/brand-awareness\/\">increase brand awareness<\/a>. The right color combo can also catch the eye, help with <a href=\"https:\/\/referralrock.com\/blog\/types-of-brand-awareness\/\">brand recognition,<\/a> and even convey the emotions you want people to associate with your brand.<\/p>\n<p>And finally, the images and typeface you use can make your brand even more recognizable, especially if you keep a consistent look throughout. We explore brand imagery in more detail in our article on <a href=\"https:\/\/referralrock.com\/blog\/brand-identity\/\">brand identity<\/a>.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-33552 aligncenter\" src=\"https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2020\/05\/coca-cola-brand-identity.jpg\" alt=\"coca cola brand identity \" width=\"630\" height=\"353\" title=\"\" srcset=\"https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2020\/05\/coca-cola-brand-identity.jpg 850w, https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2020\/05\/coca-cola-brand-identity-300x168.jpg 300w\" sizes=\"(max-width: 630px) 100vw, 630px\" \/><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.psd-dude.com\/tutorials\/resources\/brand-imagery.aspx\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/p>\n<p>Now, you&#8217;ve got all you need to plan out your brand strategy with our <a href=\"https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2022\/08\/brand-strategy-template.pdf\">brand strategy template<\/a>!<\/p>\n<p>Once you\u2019ve <a href=\"https:\/\/referralrock.com\/blog\/brand-building-strategies\/\">developed a brand strategy<\/a>, it\u2019s time to make marketing plans where you put all its elements to work. Read more about building a brand <a href=\"https:\/\/referralrock.com\/blog\/brand\/\">here<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>How to build a winning brand strategy? Follow the actionable template steps we\u2019ve outlined below. Plus, download our brand strategy template to help get you started.<\/p>\n","protected":false},"author":14,"featured_media":28168,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_lmt_disableupdate":"no","_lmt_disable":"","footnotes":""},"categories":[5926,5874],"tags":[5985,5930,5920],"class_list":["post-4845","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brand-basics","category-brand-strategy","tag-key-takeaways","tag-action","tag-completely-unaware"],"acf":{"takeaway_1":"A brand strategy is the roadmap that should outline the brand purpose, core values, target audience, brand mission and vision.","takeaway_2":"You can also include the brand's value proposition and positioning, its story, and identity elements like logo, messaging, taglines, voice, tone, and imagery.","takeaway_3":"Creating detailed buyer personas is an essential part of understanding a brand\u2019s target audience and their needs, which is the key to developing a more effective (and useful) strategy."},"modified_by":"Jessica Huhn","_links":{"self":[{"href":"https:\/\/referralrock.com\/blog\/wp-json\/wp\/v2\/posts\/4845","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/referralrock.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/referralrock.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/referralrock.com\/blog\/wp-json\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/referralrock.com\/blog\/wp-json\/wp\/v2\/comments?post=4845"}],"version-history":[{"count":19,"href":"https:\/\/referralrock.com\/blog\/wp-json\/wp\/v2\/posts\/4845\/revisions"}],"predecessor-version":[{"id":38554,"href":"https:\/\/referralrock.com\/blog\/wp-json\/wp\/v2\/posts\/4845\/revisions\/38554"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/referralrock.com\/blog\/wp-json\/wp\/v2\/media\/28168"}],"wp:attachment":[{"href":"https:\/\/referralrock.com\/blog\/wp-json\/wp\/v2\/media?parent=4845"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/referralrock.com\/blog\/wp-json\/wp\/v2\/categories?post=4845"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/referralrock.com\/blog\/wp-json\/wp\/v2\/tags?post=4845"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}