You could also designate an RFID tag to transmit info about your loyalty program, or award loyalty points when a member interacts with a specific tag in your store in \u201cscavenger hunt\u201d style. The possibilities are endless.<\/p>\n
The image below shows an RFID tag on a pair of shoes, which transmits product information and a coupon to a customer\u2019s smartphone.<\/p>\n
![\"nfc](\"https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2020\/05\/nfc.png\" "\\"\\"")
<\/p>\n
Source<\/a><\/p>\n Geofencing technology<\/a>\u00a0lets a business send a message to a phone whenever it comes within a designated radius around a physical location. With help from satellites and cell towers (which enable a phone\u2019s location-tracking features), you can create a virtual \u201cfence\u201d around your business. Then, you can automatically text a sale notification or limited coupon to the customers who cross the \u201cfence.\u201dThis way, you can push messages only to your customers when they\u2019re \u00a0close by and most relevant.<\/p>\n You can set up geofencing messages using your brand\u2019s app, although customers will need to have their app open to receive messages. Or, you could use more traditional SMS messaging, which will trigger even if your app isn\u2019t open. No matter which method you use for your geofence, though, you\u2019ll need your customers to opt into your messages first.<\/p>\n Beacons operate similarly to geofencing, but they work using Bluetooth technology instead of satellites and cell towers. A beacon is a device around half the size of a smartphone, and can send a Bluetooth signal within a 50\u2013150 yard radius. In this manner, beacons can help with hyper-targeted marketing when a customer gets very close to your business, or when a customer\u2019s already in your store. You can even use multiple beacons, each with a smaller radius, to push information about specific products that a customer approaches (and take advantage of micro-moments<\/a>).<\/p>\n Unlike other proximity marketing technologies, a beacon can\u2019t communicate directly with a customer\u2019s device through traditional messaging. Instead, you\u2019ll have to use your brand\u2019s app.<\/p>\n The app will then detect the beacon\u2019s signal and send a message to any customer nearby who has the app running. If you detect individual users via your app login, you could even push hyper-targeted coupons and messaging that will best resonate with them.<\/p>\n Of course, you\u2019ll need customers to both download the app and have their Bluetooth on (and fewer people keep Bluetooth on, compared to people who keep location tracking on). So, beacons might work well for a customer retention strategy<\/a>, but they won\u2019t help nearly as much with new customer acquisition.<\/p>\n Source<\/a><\/p>\n One other popular proximity marketing technique involves triggering offers and content when customers access the internet at your location. You could do this when customers log onto your business\u2019 WiFi (airlines, department stores, and coffee chains are masters of this). Or, you could use mobile browsers\u2019 location features to trigger dynamic website content when customers are in or near your store.<\/p>\n What unique benefits does proximity marketing offer? Here\u2019s an overview.<\/p>\n Retains existing customers:<\/strong>\u00a0Since customers need to download an app, or opt into proximity marketing efforts another way, your marketing campaign will probably focus on existing customers. This is an advantage, not a drawback. Retaining customers<\/a>\u00a0is less expensive than acquiring new ones, since returning customers\u2019 purchases are not offset by customer acquisition costs.<\/p>\nGeofencing<\/h3>\n
Beacons<\/h3>\n
![\"how](\"https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2020\/05\/how-beacons-work.png\" "\\"\\""){kind=tracking}
<\/p>\nInternet browsing<\/h3>\n
Benefits of proximity marketing<\/h2>\n