Brand ambassadors are awesome, authentic promoters of your brand because they already love your brand and know what makes it great. After you\u2019ve found the best-fit potential brand ambassadors for your ambassador program, the next step is to reach out with a message that convinces them to join your program. The right brand ambassador email template will help you streamline this process and encourage them to sign on.\u00a0<\/p>\r\n\r\n\r\n\r\n
Here are some brand ambassador email templates for you to use for your ambassador outreach. You\u2019ll need to add some personalization, but these templates are still a tried-and-true starting point.\u00a0 First, though, let\u2019s go over what every brand ambassador outreach email needs.<\/p>\r\n\r\n\r\n\r\n
Remember that brand ambassadors are customers who love your brand, have a genuine interest in seeing it succeed, and have already shared your brand with friends and followers. This outreach email invites them to take one step further and become an official, long-term representative of your brand.<\/p>\r\n\r\n\r\n\r\n
All brand ambassador outreach emails need to include the following:<\/p>\r\n\r\n\r\n\r\n
Bonus: <\/em><\/strong>Personalize the email where possible. For instance, mention content the person already created, or other elements you appreciate about their content creation. You could also allude to their application responses, if you made a brand ambassador application.\u00a0<\/p>\r\n\r\n\r\n\r\n Now that you know the essential elements of brand ambassador outreach emails, here are 6 brand ambassador email templates you can use:<\/p>\r\n\r\n\r\n\r\n Hi [content creator\u2019s name],<\/p>\r\n \r\n\r\n<\/p>\r\n Thanks for sharing [brand name] with your followers!<\/p>\r\n \r\n\r\n<\/p>\r\n We love your post [include more details about a post they made about your brand] because [share the reasons you love it], and we think you\u2019d make a great brand ambassador!<\/p>\r\n \r\n\r\n<\/p>\r\n Our brand ambassadors promote our products online by [outline the online expectations for brand ambassadors], and offline by [outline the offline expectations for brand ambassadors]. If you sign on, you\u2019ll also be expected to [outline conduct responsibilities of ambassadors].\u00a0<\/p>\r\n \r\n\r\n<\/p>\r\n As thanks for being an awesome ambassador, you\u2019ll earn [rewards or incentives] for [briefly explain the requirements to earn a reward]. Plus, you\u2019ll enjoy [share any other benefits to the ambassador, beyond the incentives].<\/p>\r\n \r\n\r\n<\/p>\r\n If you\u2019d like to become an ambassador, please click the link and fill out the form to let us know. Or, if you\u2019ve got any questions, please reply to this email and we\u2019ll be happy to answer them.\u00a0<\/p>\r\n \r\n\r\n<\/p>\r\n Thanks again,\u00a0<\/p>\r\n \r\n\r\n<\/p>\r\n[Your name] and the [brand] Team<\/p>\r\n<\/div><\/div>\r\n\r\n\r\n\r\n\r\n\r\n Hi [customer\u2019s name],<\/p>\r\n \r\n\r\n<\/p>\r\n Thanks so much for being a loyal customer of [brand name]!<\/p>\r\n \r\n\r\n<\/p>\r\n Since you\u2019re one of our most enthusiastic supporters, we\u2019d like to invite you to become a brand ambassador!\u00a0<\/p>\r\n \r\n\r\n<\/p>\r\n Here\u2019s what\u2019s involved:<\/p>\r\n \r\n\r\n<\/p>\r\n \r\n\r\n<\/p>\r\n If you\u2019re interested in joining our ambassador program, please click here and fill out the form. Then, we\u2019ll help you get up and running, and send you your unique ambassador link.\u00a0<\/p>\r\n \r\n\r\n<\/p>\r\n Thanks,<\/p>\r\n \r\n\r\n<\/p>\r\n[Your name] at [brand]\r\n<\/div><\/div>\r\n\r\n\r\n\r\n\r\n\r\n Hi [content creator\u2019s name],<\/p>\r\n \r\n\r\n<\/p>\r\n We\u2019ve reviewed your ambassador application, and we have exciting news \u2013 you\u2019re invited to be a [your brand] ambassador!\u00a0<\/p>\r\n \r\n\r\n<\/p>\r\n You\u2019re a great fit because [briefly elaborate on the reasons based on what they shared in the application].\u00a0<\/p>\r\n \r\n\r\n<\/p>\r\n As a refresher, when you\u2019re a brand ambassador, you\u2019ll be expected to [briefly talk about the online and offline expectations for brand ambassadors].<\/p>\r\n \r\n\r\n<\/p>\r\n In return, you\u2019ll receive [rewards or incentives] for [briefly explain the requirements to earn a reward]. You\u2019ll also [share any other benefits to the ambassador, beyond the incentives].<\/p>\r\n \r\n\r\n<\/p>\r\n If you\u2019re ready to sign on, please reply to this email and we\u2019ll send over an ambassador agreement.\u00a0<\/p>\r\n \r\n\r\n<\/p>\r\n Thanks, [Your name]\r\n<\/div><\/div>\r\n\r\n\r\n\r\n\r\n\r\n Hi [content creator\u2019s name],<\/p>\r\n \r\n\r\n<\/p>\r\n My name is [your name] and I\u2019m with [your company name].<\/p>\r\n \r\n\r\n<\/p>\r\n We\u2019ve checked out your [social media channel] profile, and your posts about how you use [ your brand or product] caught our eye. Thanks so much for sharing your love for [your brand] with your followers and the world!<\/p>\r\n \r\n\r\n<\/p>\r\n We\u2019d like to invite you to become a [your brand] brand ambassador!<\/p>\r\n \r\n\r\n<\/p>\r\n We think your [niche or content topic of focus] aligns well with our company\u2019s focus, your target audience of [describe audience similarities] is similar to ours, and your [reference a post that shows alignment with your mission and values] shares our values of [elaborate on your brand values].<\/p>\r\n \r\n\r\n<\/p>\r\n If you choose to become a brand ambassador, you will [briefly talk about the online and offline expectations for brand ambassadors].<\/p>\r\n \r\n\r\n<\/p>\r\n As thanks for promoting us, we\u2019d like to offer you [rewards or incentives] for [briefly explain the requirements to earn a reward]. The brand ambassador program will also [share any other benefits to the ambassador, beyond the incentives].<\/p>\r\n \r\n\r\n<\/p>\r\n If you\u2019re interested, I\u2019d love to talk more about the [your brand] ambassador program and how it will benefit both you and our brand.<\/p>\r\n \r\n\r\n<\/p>\r\n Thanks, [Your name]\r\n \r\n\r\n<\/p>\r\n[Leave any other contact information if you\u2019re ok with the ambassador contacting you in other ways]\r\n<\/div><\/div>\r\n\r\n\r\n\r\n\r\n\r\n Hi [content creator\u2019s name],<\/p>\r\n \r\n\r\n<\/p>\r\n My name is [your name] and I\u2019m with [your company name]. I wanted to reach out and see if you\u2019re interested in\u00a0 becoming one of our brand ambassadors.\u00a0<\/p>\r\n \r\n\r\n<\/p>\r\n We appreciate how much you already love [brand], and we think your niche expertise and values align well with our own values of [elaborate on your values]. Your audience also aligns well with our audience as [describe audience similarities], so you\u2019re a great fit.\u00a0<\/p>\r\n \r\n\r\n<\/p>\r\n If you choose to become a brand ambassador, you will [briefly talk about the online and offline expectations for brand ambassadors].<\/p>\r\n \r\n\r\n<\/p>\r\n As thanks for promoting us, we\u2019d like to offer you [rewards or incentives] for [briefly explain the requirements to earn a reward]. And in addition to these rewards, you\u2019ll also receive benefits such as [share any other benefits to the ambassador].<\/p>\r\n \r\n\r\n<\/p>\r\n If you\u2019re interested, I\u2019d love to talk more about the [your brand] ambassador program and how it will mutually benefit us both.\u00a0<\/p>\r\n \r\n\r\n<\/p>\r\n Thanks, [Your name]\r\n \r\n\r\n<\/p>\r\n[Leave any other contact information if you\u2019re ok with the ambassador contacting you in other ways]\r\n<\/div><\/div>\r\n\r\n\r\n\r\n\r\n\r\n Hi [student\u2019s name],<\/p>\r\n \r\n\r\n<\/p>\r\n We\u2019re excited to let you know that we\u2019ve picked you to be part of our next group of [brand] student ambassadors! We checked out your application, and you\u2019re an awesome fit for our program.<\/p>\r\n \r\n\r\n<\/p>\r\n You\u2019re a great fit because [briefly elaborate on the reasons based on what they shared in the application].\u00a0<\/p>\r\n \r\n\r\n<\/p>\r\n Here\u2019s what you\u2019ll do as an ambassador<\/p>\r\n \r\n\r\n<\/p>\r\n \r\n\r\n<\/p>\r\n And here\u2019s what\u2019s in it for you:<\/p>\r\n \r\n\r\n<\/p>\r\n \r\n\r\n<\/p>\r\n Ready to become our ambassador? Just reply to this email and we\u2019ll get you set up.<\/p>\r\n \r\n\r\n<\/p>\r\n Thanks,<\/p>\r\n \r\n\r\n<\/p>\r\n[Your name] at [brand]\r\n<\/div><\/div>\r\n\r\n\r\n\r\n\r\n\r\n Now you\u2019ve got everything you need to reach out to potential ambassadors via email. Of course, if you don\u2019t have someone\u2019s email, you might have to use a social media direct message. The same best practices for emails apply to social, but you\u2019ll need to keep the message shorter given the nature of the platform.\u00a0<\/p>\r\n After new ambassadors respond,\u00a0 give them a written ambassador contract<\/a> to sign. Then, send a follow-up email, known as the brand ambassador welcome letter.<\/a> This should include their unique ambassador link and any other materials they need.\u00a0<\/p>\r\n\r\n\r\n\r\nThe best brand ambassador email templates<\/h2>\r\n\r\n\r\n\r\n
Brand ambassador email template #1: Thanks for a previous post<\/h3>\r\n
Brand ambassador email template #2: To a loyal customer who creates content<\/h3>\r\n
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Brand ambassador email template #3: Ambassador filled out an application<\/h3>\r\n
Brand ambassador email template #4: The comprehensive email<\/h3>\r\n
Brand ambassador email template #5: For B2B ambassadors<\/h3>\r\n
Brand ambassador email template #6: For student ambassadors<\/h3>\r\n
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Wrapping up<\/h2>\r\n\r\n\r\n\r\n