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<\/p>\r\n\r\n\r\n\r\n\r\n\r\nMoving referral programs are a great way to generate a stream of new business and nurture relationships with previous customers. This article will explain what a moving referral program looks like, how it works, and best practices to help you make the most of your customer referrals. Let\u2019s dive in and see how you can build your customer base through turning previous customers into advocates.<\/p>\r\n\r\n\r\n\r\n
A moving referral program is a streamlined way to reward your previous clients for referring their friends, family members, or co-workers to your moving company.<\/p>\r\n\r\n\r\n\r\n
Programs like these are a win-win-win: you get new business, your old customers get rewarded for sending new customers your way, and new customers get rewarded for choosing to work with you. These programs also allow you to better track the referrals coming from existing clients, so you know how much business comes from referrals.\u00a0<\/p>\r\n\r\n\r\n\r\n
Tracking this information can be time-consuming, so the best moving referral programs automate the tracking of referrals. They are not manual programs where people give their friends\u2019 names and you must keep track on your own, but a digital system that can keep all of this information organized and easily accessible.\u00a0<\/p>\r\n
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Wondering why you should start a moving referral program? Here are some of our favorite referral program<\/a> benefits:<\/p>\r\n\r\n\r\n\r\n People usually don\u2019t need moving services very often, so you\u2019re not likely to see a large volume of repeat customers in a given year. You need a reliable way of consistently finding new clients.\u00a0\u00a0<\/p>\r\n\r\n\r\n\r\n Referrals create an acquisition channel by leveraging happy existing clients.<\/p>\r\n\r\n\r\n\r\n Word of mouth goes a long way. People spend lots of time researching options before they decide which mover to hire, but people highly trust what their friends recommend. In fact, most consumers trust the recommendation of a friend or family member more than nearly all other forms of advertising. If someone recommends your services to a friend, the person who received the recommendation is more likely to hire you for their move.\u00a0<\/p>\r\n\r\n\r\n\r\n Referral programs are less expensive than other forms of advertising and marketing. They are also low risk, as you aren\u2019t spending blindly, hoping to get results like you would with traditional ads. Instead, you only pay for referrals when they result in sales. And unlike most other marketing efforts, referral programs let you easily track every referral your customers make, so you always know how your program is performing.<\/p>\r\n These referral tools for movers are a free and easy way to help you start your referral program.<\/p>\r\n\r\n Free Tools + Services:<\/strong><\/p>\r\n\t Want a automated referral system for your moving business?<\/strong> Uncover referrals in plain sight to smooth out business lulls, without losing focus on your real day to day work helping customers.<\/p>\r\n \r\n\t\r\n<\/p> Check out our referral program software - done right.<\/a><\/p>\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n Even with these benefits, not every moving company is ready to run a successful referral program. You\u2019ll need the following essentials in place before you launch a moving referral program for the program to be a success:<\/p>\r\n\r\n\r\n\r\n How to run a successful moving referral program? We\u2019ve got you covered. In order for your referral program to be successful, follow these best practices.\u00a0<\/p>\r\n\r\n\r\n\r\n In order for your customers to participate in your program, you have to provide a compelling answer to the question \u201cwhat\u2019s in it for me?\u201d Double-sided rewards (rewards for both the referrer and friend) motivate frequent referrals and motivate the referred friends to employ you for moving services.<\/p>\r\n\r\n\r\n\r\n Rewards for the referring customer (or advocate)<\/strong> should have nothing to do with your business, since they probably won\u2019t need to make their next move anytime soon. But since moving assistance is a relatively large purchase, the reward should reflect the value of the purchase your advocate drove.<\/p>\r\n Cash referral fees<\/a> (also referral commissions), gift cards to other businesses, gift baskets, and travel- or event-based rewards are great options for the advocate. You might consider a tiered structure where rewards increase in value the more successful referrals someone makes. This encourages clients to refer business to you not once, but many times.\u00a0<\/p>\r\n\r\n\r\n\r\n Rewards for the referred friend<\/strong>, on the other hand, should be directly tied back to your company to encourage the friend to hire you. Discounts on your services, credits toward the move, cash back after the move is paid for, and free or discounted added services are great rewards for newly referred clients.\u00a0<\/p>\r\n Many moving companies give a larger reward for local moves and a smaller reward for long-distance moves, since they require more time and resources.<\/em><\/p>\r\n\r\n\r\n\r\n\r\n\r\n The right referral software streamlines your program creation process and automates all aspects of program management. Thanks to the referral links it generates, referral software lets you track exactly where each referral came from and instantly issue rewards for successful referrals. It also collects program data that you can use to measure success and refine your program for optimum results on an ongoing basis.\u00a0<\/p>\r\n\r\n\r\n\r\n Referral Rock software offers best-in-class referral tracking, sharing, and engagement experiences, with concierge onboarding \u2013 no developers required.<\/p>\r\n\r\n\r\n\r\n In order to encourage your customers to take advantage of your referral program, you need to make it as easy as possible. Customers should be able to access the program and share with friends in just a few clicks.\u00a0 And once they\u2019re on the program page, streamline things as much as you can:<\/p>\r\n\r\n\r\n\r\n Social media is where your customers naturally share things they love with many friends at once. It\u2019s also where people look to their community for recommendations when they need to hire a service provider they can trust. So, it makes sense to include social media sharing options in your moving referral program, since one social share will potentially get your business in front of thousands of relevant eyes.<\/p>\r\n\r\n\r\n\r\n Referral program forms tend to ask for a lot of contact information, but too many questions can get overwhelming quickly.<\/p>\r\n\r\n\r\n\r\n Only ask for the info you need to track who the referral came from and contact the new lead.<\/p>\r\n\r\n\r\n\r\n Consider one of these simple lead form combinations:<\/p>\r\n\r\n\r\n\r\n You can ask for a lead’s mailing address later, such as when you give them a free quote. No need to ask the referrer to give their friend’s address.<\/p>\r\n\r\n\r\n\r\n One of the best ways to get referrals<\/a> is to ask directly, since you\u2019re providing a service and assisting them in person. When asking your clients to sign up for your referral program, timing is everything.\u00a0<\/p>\r\n\r\n\r\n\r\n Ask customers for referrals when you know they\u2019re happiest and you are top of mind, like when:<\/p>\r\n\r\n\r\n\r\n Even with all the efforts you put in to design an awesome referral program, it won\u2019t gain any traction if you don\u2019t promote it properly. People need to know about your program for it to generate new sales!<\/p>\r\n\r\n\r\n\r\nWord of mouth is powerful<\/h3>\r\n\r\n\r\n\r\n
Referral programs cost a lot less than ads<\/h3>\r\n\r\n\r\n\r\n
Referral software for movers [Free Tools]<\/h2>\r\n
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Are you ready for a moving referral program?<\/h2>\r\n\r\n\r\n\r\n
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Moving referral program best practices<\/h2>\r\n\r\n\r\n\r\n
1. Select your rewards carefully<\/h3>\r\n\r\n\r\n\r\n
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<\/p>\r\n2. Run your program with referral software<\/h3>\r\n\r\n\r\n\r\n
3. Make the sharing process seamless<\/h3>\r\n\r\n\r\n\r\n
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<\/p>\r\n\r\n\r\n\r\n\r\n\r\n4. Encourage social media referrals<\/h3>\r\n\r\n\r\n\r\n
5. Design a simple referral form<\/h3>\r\n\r\n\r\n\r\n
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6. Ask for referrals at the right times<\/h3>\r\n\r\n\r\n\r\n
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7. Promote your program in lots of places<\/h3>\r\n\r\n\r\n\r\n
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