{"id":28828,"date":"2022-10-24T03:26:51","date_gmt":"2022-10-24T07:26:51","guid":{"rendered":"https:\/\/referralrock.com\/blog\/?p=28828"},"modified":"2023-04-27T17:14:06","modified_gmt":"2023-04-27T21:14:06","slug":"thank-you-page-examples","status":"publish","type":"post","link":"https:\/\/referralrock.com\/blog\/thank-you-page-examples\/","title":{"rendered":"17 Thank You Page Examples to Maximize Conversions"},"content":{"rendered":"\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n

What is something that is simple, usually overlooked, yet effective when it comes to lead nurturing? A thank you page. Those who utilize them often find they\u2019re an epic moment for conversion.<\/p>\r\n\r\n\r\n\r\n

Start thinking of this page as an unexpected opportunity for the conversion process, rather than just another landing page. It\u2019s something that has a high open rate and happens because someone is already interested in what you are offering. Whether it’s a post-purchase thank you page or webinar signup, the thank you page design can be used for much more than giving a simple thanks.<\/p>\r\n\r\n\r\n\r\n

Before we dive into the best thank you page examples, let\u2019s discuss a few best practices and ways to optimize your thank you pages to boost conversions.<\/p>\r\n\r\n\r\n\r\n

What is a thank you page?<\/h2>\r\n\r\n\r\n\r\n

In most cases, a thank you page is the web page where a customer is led after they complete a conversion action, such as making a purchase. Many marketers use thank you pages as an opportunity to sell something low friction, but worthwhile \u2013 like referring a friend for a future discount or signing up for a trial.<\/p>\r\n\r\n\r\n\r\n

\"chanel<\/figure>\r\n\r\n\r\n\r\n

One example of a thank you page is the purchase confirmation page, where customers are directed right after their purchase is successful. But thank you pages are not exclusive to sales. Rather, they could pop up after other specific actions, like when someone signs up for your newsletter, your email list, a PDF download, or after a variety of other lead magnets. Don\u2019t worry, you\u2019ll see a few thank you page examples later on that showcase these types of conversions.<\/p>\r\n\r\n\r\n\r\n

Now that we\u2019re in the same headspace, let\u2019s discuss why you should optimize this page.\u00a0<\/p>\r\n\r\n\r\n\r\n

Optimizing a thank you page for conversions<\/h2>\r\n\r\n\r\n\r\n

Right after a purchase is made or another specified action is taken, prospects and clients are primed and likely willing to take the next step.\u00a0<\/p>\r\n\r\n\r\n\r\n

A thank you page is a great opportunity to show your lead or customer what to do next. Do you want them to share on social media, or refer a friend to your business? They won\u2019t know unless you make this an obvious next action.<\/p>\r\n\r\n\r\n\r\n

\"tns<\/figure>\r\n\r\n\r\n\r\n

By using this page to your advantage you can achieve two things.\u00a0<\/p>\r\n\r\n\r\n\r\n

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  1. Increase the time people spend engaging with your brand<\/strong>. You\u2019ll add even more value at a time when your brand is still top of mind.\u00a0<\/li>\r\n
  2. Increase future conversions<\/strong>. You will make the next step clear by using an enticing\u00a0 CTA.<\/li>\r\n<\/ol>\r\n\r\n\r\n\r\n

    However, this can only be achieved with a properly optimized thank you page.\u00a0 It\u2019s important to remember that how you\u2019ll optimize your page will depend on your business goals and needs.\u00a0<\/p>\r\n\r\n\r\n\r\n

    Some easy suggestions to start with are:<\/p>\r\n\r\n\r\n\r\n

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    1. Pick only one or two ways to optimize<\/strong>. You do not want to clutter this page. Clutter, and asking too many things at once, can deter people from taking your proposed action.<\/li>\r\n
    2. Consider A\/B testing two versions<\/strong>. By testing two page templates, you can see which one brings the most conversions. You can always reoptimize after gaining some initial data and move forward with a super solid page.<\/li>\r\n<\/ol>\r\n\r\n\r\n\r\n

      We have officially scratched the surface of optimizing your thank you page. Now it\u2019s time to expand on all the ways you can do this. These are all things you\u2019ll see in action later on when we cover thank you page examples.\u00a0<\/p>\r\n\r\n\r\n\r\n

      The best way to optimize a thank you page: Promote your referral program<\/h2>\r\n\r\n\r\n\r\n

      Let\u2019s. Generate. More. Business. <\/em>One of the easiest ways to do this is to focus on referrals. Referral programs<\/a> encourage existing customers to share you with their peers. Because of this, many people use thank you pages as a way to promote their referral programs as it chronologically makes sense in the buyer’s journey.<\/p>\r\n\r\n\r\n\r\n

      If someone is reaching a thank you page after their purchase, a good next action step would be to refer or make another purchase. By advertising your referral program at this point, you can knock those out practically simultaneously (especially, if you are offering a discount as a referral incentive<\/a>).<\/p>\r\n\r\n\r\n\r\n

      Why promote your referral program on a thank you page?<\/h3>\r\n\r\n\r\n\r\n

      Rather than having people dig around to find your referral program, the thank you page makes it known at the right time. Think back to the last few thank you pages you have ended up on. You have probably experienced a referral ask yourself at some point after a purchase.\u00a0<\/p>\r\n\r\n\r\n\r\n

      \"solo<\/figure>\r\n\r\n\r\n\r\n

      Here\u2019s more on why a thank you page is ideal for promoting a referral program:<\/p>\r\n\r\n\r\n\r\n

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      1. There is a level of trust<\/strong>. Your customer\u2019s friends trust what they have to say about your brand, and are more likely to purchase if referred \u2013 getting your customers to make those referrals is key. Using the correct spaces (like a thank you page) to promote your referral program<\/a> can help turn this key.\u00a0<\/li>\r\n
      2. Your brand is top of mind<\/strong>. People are more likely to take action and share at this time because they are already engaged. If you ask when you are fresh in their mind, they may know of someone that may want or need the product or services they have just purchased.<\/li>\r\n
      3. People respond well to deals<\/strong>. If you offer a discount coupon, or credits, for referring, the customer will be more likely to purchase again and <\/em>share \u2013 people are always looking for a deal.<\/li>\r\n
      4. Referral programs are cost-effective<\/strong>. Asking your existing customers to promote you costs less than ads. You may offer a discount or a freebie, but in the long run, the cost of these can be much less than more traditional digital marketing campaigns.<\/li>\r\n
      5. Software can make the process simple<\/strong>. If you\u2019re using referral program software, you can utilize things like single sign-on. This way, the customer can refer immediately after purchasing (without entering their info again) because they\u2019re already logged in.\u00a0\u00a0<\/li>\r\n<\/ol>\r\n\r\n\r\n\r\n

        If you think about it, thank you pages tend to have a 100% open rate<\/a>. So if you\u2019re promoting your referral program there, it\u2019s bound to be seen. Which means you have a ton of potential for growing your customer base.<\/p>\r\n\r\n\r\n\r\n

        Best practices for promoting your referral program with a thank you page<\/h3>\r\n\r\n\r\n\r\n

        There are many places to promote a referral program. But, the best place to start is a thank you page, because it has a very high chance of being seen.<\/p>\r\n\r\n\r\n\r\n

        \"snack<\/figure>\r\n\r\n\r\n\r\n

        There are certain things you can do to maximize your referral program promotion<\/a> via your thank you page. Here are some of our top best practices.<\/p>\r\n\r\n\r\n\r\n

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        1. Use referral software<\/strong>: If you have a formal referral system (run by referral software), it\u2019s easy to embed the program on your thank you page, encourage referrals, and track your customers\u2019 sharing. Why wouldn\u2019t you use a system that makes repetitive processes easier and that does most of the work for you?<\/li>\r\n
        2. Stay above the fold<\/strong>. Make sure the referral call to action is easy to find. Though people may see this page, you may only have a few seconds to grab someone\u2019s attention.\u00a0\u00a0<\/li>\r\n
        3. Be specific<\/strong>. Make it clear that you want customers to share, and don\u2019t beat around the bush.<\/li>\r\n
        4. Make referring easy<\/strong>. Customers should be able to enter a friend\u2019s information and click to send. It should be that simple!\r\n