{"id":25327,"date":"2024-02-02T15:37:38","date_gmt":"2024-02-02T20:37:38","guid":{"rendered":"https:\/\/referralrock.com\/blog\/?p=25327"},"modified":"2025-02-27T14:19:10","modified_gmt":"2025-02-27T19:19:10","slug":"referral-email-templates","status":"publish","type":"post","link":"https:\/\/referralrock.com\/blog\/referral-email-templates\/","title":{"rendered":"18 Best Referral Email Templates [4x Your Purchases]"},"content":{"rendered":"<p>A <a href=\"https:\/\/referralrock.com\/blog\/referral-email-design\/\">referral email<\/a> is a type of email you send to happy customers, which encourages them to refer their friends to your business and become your brand ambassadors.\u00a0<\/p>\r\n<!-- \/wp:post-content -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>There are many different ways to <a href=\"https:\/\/referralrock.com\/blog\/customer-referrals\/\">source customer referrals<\/a>, but a referral email tends to be one of the easiest methods \u2013 especially when you have pre-written and pre-formatted referral email templates ready to go.\u00a0<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>Where to find these templates? We\u2019ve got you covered with 18 proven options to swipe for yourself \u2013 including several successful ones straight from top brands.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>In this article, we will cover:<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:list -->\r\n<ul>\r\n<li>Why you need referral email templates<\/li>\r\n<li>The two main types of referral email templates you can use<\/li>\r\n<li>When you should use a referral email template<\/li>\r\n<li>5 personal referral email templates<\/li>\r\n<li>11 mass referral email templates, with real-life referral email examples based on them (+2 bonus!)<\/li>\r\n<li>Referral program email best practices to follow<\/li>\r\n<\/ul>\r\n<!-- \/wp:list -->\r\n\r\n<!-- wp:heading -->\r\n<h2>Why referral email templates are invaluable<\/h2>\r\n<!-- \/wp:heading -->\r\n\r\n<!-- wp:paragraph -->\r\n<p><a href=\"https:\/\/referralrock.com\/blog\/referral-marketing\/\">Referral marketing<\/a> is a vital part of any brand\u2019s customer acquisition toolbox.\u00a0<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>Potential customers trust their peers\u2019 recommendations, so they are more likely to purchase when their friends refer them.\u00a0<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>There is plenty of widely quoted <a href=\"https:\/\/referralrock.com\/blog\/referral-quotes-and-statistics\/\">referral marketing statistical data<\/a> to back this up:<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:list -->\r\n<ul>\r\n<li><a href=\"https:\/\/www.nielsen.com\/us\/en\/insights\/article\/2013\/under-the-influence-consumer-trust-in-advertising\/\" target=\"_blank\" rel=\"noopener\">84% of people <\/a>trust recommendations from people they know \u2013 meaning that personal referrals are the most effective type of advertising\u00a0<\/li>\r\n<li>People are <a href=\"https:\/\/www.nielsen.com\/us\/en\/insights\/article\/2013\/under-the-influence-consumer-trust-in-advertising\/\" target=\"_blank\" rel=\"noopener\">4 times more likely<\/a> to purchase a product when a friend refers them, as Nielsen reports<\/li>\r\n<li>According to an Ogilvy\/Google\/TNS study, <a href=\"https:\/\/www.thinkwithgoogle.com\/intl\/en-gb\/marketing-strategies\/video\/when-the-path-to-purchase-becomes-the-path-to-purpose\/\" target=\"_blank\" rel=\"noopener\">74% of consumers<\/a> identify word-of-mouth as a key influencer in their purchasing decision\u00a0<\/li>\r\n<\/ul>\r\n<p>And referral programs also boost retention and customer loyalty, as referred customers have a 16% higher lifetime value.<\/p>\r\n<!-- \/wp:list -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>But current customers often need added motivation, a \u201cnudge\u201d or reminder to refer friends and family members. So, it&#8217;s best to incentivize them with referral rewards \u2013 like gift cards, credits towards their next purchase, or cash referral bonuses in return for sharing. People need to know there&#8217;s something in it for them.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>That\u2019s where referral email templates come in. They can easily be deployed to promote your customer referral program and its rewards.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>You can easily swipe, update, or customize ready-made referral email templates to suit your audience. You won\u2019t have to spend time creating them, deciding how to write them, or brainstorming how to make them super-effective. It\u2019s a quick win.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:heading -->\r\n<h2>Types of referral email templates\u00a0<\/h2>\r\n<!-- \/wp:heading -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>There are two types of referral email templates you can use to source new referrals:\u00a0<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p><strong>Personal referral email templates<\/strong>:\u00a0<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:list -->\r\n<ul>\r\n<li>These are sent out to individual loyal customers to ask for referrals\u00a0<\/li>\r\n<li>Each personal email includes specific details about the customer\u2019s relationship with the brand<\/li>\r\n<li>The content in these emails is warm and empathetic, and is meant to make loyal customers feel valued and appreciated<\/li>\r\n<\/ul>\r\n<!-- \/wp:list -->\r\n\r\n<!-- wp:paragraph -->\r\n<p><strong>Mass referral email templates<\/strong>:\u00a0<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:list -->\r\n<ul>\r\n<li>These are used to promote your referral rewards program to many or all customers at once<\/li>\r\n<li>Since they are oriented for mass communication, they are designed to promote the program in a more general way<\/li>\r\n<li>They won\u2019t feel as warm or exclusive as personal templates, although they are still beneficial to rapidly get new referrals<\/li>\r\n<\/ul>\r\n<!-- \/wp:list -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>Both types of templates work well in conjunction with a referral program, but you need to know which to use and when.\u00a0<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p><strong>Personal referral email templates are your best bet to invite your <\/strong><strong><em>highest-value <\/em><\/strong><strong>customers to refer their friends.<\/strong><\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:list -->\r\n<ul>\r\n<li>This includes inviting top clients to join the program before you\u2019ve formally launched it.\u00a0<\/li>\r\n<li>These templates work best for B2B or SaaS businesses, as well as any other type of business with recurring or subscription-based services.\u00a0<\/li>\r\n<\/ul>\r\n<!-- \/wp:list -->\r\n\r\n<!-- wp:paragraph -->\r\n<p><strong>Mass referral email templates are a quick option to get the word out, without the need to segment your customer base.\u00a0<\/strong><\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:list -->\r\n<ul>\r\n<li>These emails are ideal if your business wants to inform many or all customers about a referral program, all at the same time.\u00a0<\/li>\r\n<li>They work best for B2Cs, <a href=\"https:\/\/www.mailcharts.com\/ecommerce-sms-marketing\" target=\"_blank\" rel=\"noopener\">ecommerce businesses<\/a>, and B2B businesses that don\u2019t operate on a recurring model.<\/li>\r\n<\/ul>\r\n<!-- \/wp:list -->\r\n\r\n<!-- wp:paragraph -->\r\n<p><em>Remember that you don\u2019t have to stick with just one referral email template type. You could combine both types of referral emails throughout your program \u2013 and many businesses do.\u00a0<\/em><\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:heading -->\r\n<h2>When to use a referral email template?\u00a0<\/h2>\r\n<!-- \/wp:heading -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>You\u2019ll need to have several steps in place before you <a href=\"https:\/\/referralrock.com\/blog\/how-to-write-an-email-asking-for-a-referral-or-recommendation\/\">send a referral email<\/a> to achieve optimum results. Use the checklist below to guide you.\u00a0<\/p>\r\n<p><strong>You&#8217;re ready to use referral email templates if:<\/strong><\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p><strong>1. You have a healthy base of active customers.<\/strong><\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:list -->\r\n<ul>\r\n<li>Check reviews and feedback to ensure that plenty of customers love your product and enjoy your exceptional customer service.<\/li>\r\n<li>It\u2019s even better if customers are leaving positive reviews or comments \u2013 or organically referring friends \u2013 without you having to prompt them.<\/li>\r\n<\/ul>\r\n<!-- \/wp:list -->\r\n\r\n<!-- wp:paragraph -->\r\n<p><strong>2. You have a way to reliably track the referrals customers make.\u00a0<\/strong><\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:list -->\r\n<ul>\r\n<li>The easiest option is to use a formal referral program, set up with referral software.<\/li>\r\n<li>Referral software can automate much of the process, and give you front-row seats to the analytics that influence your success rates.\u00a0<\/li>\r\n<li>All sizes of businesses can benefit from using referral marketing software.<\/li>\r\n<\/ul>\r\n<!-- \/wp:list -->\r\n\r\n<!-- wp:paragraph -->\r\n<p><strong>3. Your company is ready for an influx of new customers.<\/strong><\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:list -->\r\n<ul>\r\n<li>Make sure your customer support team can handle a potential avalanche of new customers effectively, while maintaining exceptional customer service levels for your existing customers.<\/li>\r\n<li>This is especially important if you\u2019ve chosen a mass referral email campaign.<\/li>\r\n<\/ul>\r\n<!-- \/wp:list -->\r\n\r\n<!-- wp:heading {\"level\":3} -->\r\n<h3>If using personal referral email templates<\/h3>\r\n<!-- \/wp:heading -->\r\n\r\n<!-- wp:heading {\"level\":3} -->\r\n<p>Personal templates work best when you target long-standing customers loyal to your business. These customers are the ones who have had positive experiences with your brand, are repeat buyers, or have shared glowing reviews about your products or services.\u00a0<\/p>\r\n<!-- \/wp:heading -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>Certain times are more ideal than others to send personal referral emails.\u00a0<\/p>\r\n<p><strong><!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph --><\/strong><\/p>\r\n<p><strong>You&#8217;ll want to send personal referral emails when your customers have just completed a positive interaction with your brand, or an action that affirms their commitment to your business.<\/strong><\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>For example, you could send your email:<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:list -->\r\n<ul>\r\n<li>Shortly after a purchase (especially if that\u2019s a renewal)\u00a0<\/li>\r\n<li>Shortly after they\u2019ve given you positive feedback\u00a0<\/li>\r\n<li>Shortly after they\u2019ve left a positive review or social media comment\u00a0<\/li>\r\n<li>After a high NPS score (Net Promoter Score) or a high score on another customer satisfaction survey<\/li>\r\n<\/ul>\r\n<!-- \/wp:list -->\r\n\r\n<!-- wp:heading {\"level\":3} -->\r\n<h3>If using mass referral email templates\u00a0<\/h3>\r\n<!-- \/wp:heading -->\r\n\r\n<!-- wp:paragraph \/-->\r\n\r\n<!-- wp:paragraph -->\r\n<p>Don\u2019t send mass referral emails too often. You don\u2019t want to annoy your customers.<\/p>\r\n<p><strong>Aim to <a href=\"https:\/\/referralrock.com\/blog\/how-to-promote-your-referral-program\/\">promote your referral program <\/a>quarterly using mass referral email templates.<\/strong><\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>Besides this cadence, you should also send mass referral emails whenever you\u2019re launching a new referral program or making significant changes to your current program (such as overhauling the rewards). Customers will appreciate the heads up.\u00a0<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:heading -->\r\n<h2>Personal referral email templates\u00a0<\/h2>\r\n<!-- \/wp:heading -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>Use these personal referral email templates to engage your most loyal customers so they\u2019re motivated to join your referral marketing program.\u00a0<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>Here are some of the most common referral templates you can use at various key stages of the customer journey:<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:heading {\"level\":3} -->\r\n<h3>General template for personally inviting loyal customers\u00a0<\/h3>\r\n<!-- \/wp:heading -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>Use this template when you want to start the referral conversation without sounding overly salesy or pushy.\u00a0<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:list -->\r\n<ul>\r\n<li>Aim for a light, friendly and engaging tone.\u00a0<\/li>\r\n<li>Build rapport by talking about how much the customer means to you, before asking for your referral.<\/li>\r\n<li>Close by offering an incentive, and by once again highlighting the value of the relationship.<\/li>\r\n<\/ul>\r\n<div class=\"su-note\"  style=\"border-color:#d7dcda;\"><div class=\"su-note-inner su-u-clearfix su-u-trim\" style=\"background-color:#F1f6f4;border-color:#ffffff;color:#333333;\">\r\n<p>Hi [Name],\u00a0<\/p>\r\n<p>Thank you for continuing to trust us for [specific need your business has met]. It\u2019s a pleasure to serve you! You\u2019re one of our best customers, and we\u2019re grateful for your loyalty.<\/p>\r\n<p>I was wondering if you might know any [friends\/ colleagues\/ peers] who are also looking to [meet needs\/ achieve goals that you can meet] and who would benefit from [brand].\u00a0<\/p>\r\n<p>If so, I wanted to personally invite you to share our brand with them via our referral program.<\/p>\r\n<p>Whenever you refer a friend through our program, and they make their first purchase, we\u2019ll give you [reward] to thank you for helping our business grow.<\/p>\r\n<p>Thanks in advance,<\/p>\r\n[Your name]\r\n<\/div><\/div>\r\n<!-- \/wp:list -->\r\n\r\n<!-- wp:heading {\"level\":3} -->\r\n<h3>After a loyal customer makes a repeat purchase<\/h3>\r\n<!-- \/wp:heading -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>When a customer has made a repeat purchase, that\u2019s a good indication that they have a preference for your products or services over other options. It also shows that the customer wants to stay with you, as they believe in the value you\u2019re offering.\u00a0<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>Shortly after a repeat purchase is a good time to follow up with the customer using a referral request email.\u00a0<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>The following referral email template can get the conversation going:<\/p>\r\n<div class=\"su-note\"  style=\"border-color:#d7dcda;\"><div class=\"su-note-inner su-u-clearfix su-u-trim\" style=\"background-color:#F1f6f4;border-color:#ffffff;color:#333333;\">\r\n<p>Hello [Customer name],\u00a0<\/p>\r\n<p>Thanks so much for continuing to trust [brand] to [describe the need you\u2019ve met for the customer]. It\u2019s loyal customers like you who keep us going, and we appreciate your continued business!<\/p>\r\n<p>I was wondering if you know anyone else who is looking to [meet need or achieve goals that your brand can accomplish], and who would benefit from [product\/service]\u00a0<\/p>\r\n<p>If so, could you refer them to us using our referral program?<\/p>\r\n<p>You can access the program by clicking on this link: [insert link to referral program page].\u00a0<\/p>\r\n<p>Once a friend you refer becomes a new customer, we\u2019ll give you [reward], as thanks for bringing them to us.<\/p>\r\n<p>Thank you again,\u00a0<\/p>\r\n[Your name]\r\n<\/div><\/div>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:table \/-->\r\n\r\n<!-- wp:heading {\"level\":3} -->\r\n<h3>After a positive review or social media comment<\/h3>\r\n<!-- \/wp:heading -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>For the most part, customers don\u2019t usually leave public feedback unless they\u2019ve had a significant experience with a brand (whether that\u2019s negative or positive).<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>Thus, when your customers leave a positive review or social media comment, they\u2019re so satisfied with your products\/services that they can\u2019t help but let the world know.\u00a0<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>This also means they\u2019re already primed to share your brand through an individual referral!<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>Use this referral email template to thank your customers for the extra effort, and then move to your referral request.<\/p>\r\n<div class=\"su-note\"  style=\"border-color:#d7dcda;\"><div class=\"su-note-inner su-u-clearfix su-u-trim\" style=\"background-color:#F1f6f4;border-color:#ffffff;color:#333333;\">\r\n<p>Hello [Customer name],<\/p>\r\n<p>We saw your recent [review\/social media comment], and wanted to reach out to show our gratitude.\u00a0<\/p>\r\n<p>We\u2019re so glad [mention the need you met based on the feedback they gave].\u00a0<\/p>\r\n<p>Thank you for sharing how much you love us with the world!\u00a0<\/p>\r\n<p>Since you were so willing to share us with others, we were wondering if you have specific friends in mind who might benefit from [products\/services].\u00a0<\/p>\r\n<p>If you do, please refer them using our referral program: [insert link to referral program page].\u00a0<\/p>\r\n<p>Whenever a friend you refer [purchases\/joins\/subscribes], we\u2019ll send you [reward] to show our appreciation.\u00a0<\/p>\r\n<p>Thank you again,\u00a0<\/p>\r\n[Your name]\r\n<\/div><\/div>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:table \/-->\r\n\r\n<!-- wp:heading {\"level\":3} -->\r\n<h3>After a high NPS score<strong>\u00a0<\/strong><\/h3>\r\n<!-- \/wp:heading -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>When your customer gives you a high NPS rating (Net Promoter Score) \u2013 9 or 10 out of 10 \u2013 it\u2019s a confirmation that they love your brand so much, they\u2019re highly likely to recommend it to others.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>Use this template to acknowledge their appreciation, then connect the dots to promoting your referral program and how it can benefit them.<\/p>\r\n<div class=\"su-note\"  style=\"border-color:#d7dcda;\"><div class=\"su-note-inner su-u-clearfix su-u-trim\" style=\"background-color:#F1f6f4;border-color:#ffffff;color:#333333;\">\r\n<p>Hi [Customer name],\u00a0<\/p>\r\n<p>When you recently took our NPS survey, you gave us a score of [9 or 10] \u2013 meaning you\u2019re among our most loyal customers, and most likely to share [brand] with your peers. Thank you so much for your loyalty!\u00a0<\/p>\r\n<p>If you have specific peers in mind who you\u2019d like to share us with, our referral program provides an easy way to do so.<\/p>\r\n<p>Whenever a friend you refer makes their first purchase, you\u2019ll receive [reward] as a reward.\u00a0<\/p>\r\n[Insert link to referral program page]\r\n<p>Thank you again for your loyalty,\u00a0<\/p>\r\n[Your name]\r\n<\/div><\/div>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:table \/-->\r\n\r\n<!-- wp:heading {\"level\":3} -->\r\n<h3>After a high customer satisfaction survey score (besides NPS)\u00a0<\/h3>\r\n<!-- \/wp:heading -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>High ratings on other customer satisfaction surveys can be addressed in a similar way.\u00a0<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>Talk about the specific survey results, and remember to briefly touch upon any feedback they\u2019ve given so they know you\u2019ve paid attention. Then, ask for the referral.<\/p>\r\n<div class=\"su-note\"  style=\"border-color:#d7dcda;\"><div class=\"su-note-inner su-u-clearfix su-u-trim\" style=\"background-color:#F1f6f4;border-color:#ffffff;color:#333333;\">\r\n<p>Hi [Customer Name],\u00a0<\/p>\r\n<p>Thank you for giving us a great score on the customer satisfaction survey you completed recently. I\u2019m so glad to hear that [product\/service] has met \u2013 and possibly even exceeded \u2013 your expectations.\u00a0<\/p>\r\n<p>I wanted to reach out and ask a favor \u2013 do you know anyone else who might benefit from our [products\/services] as much as you do? If so, would you consider referring them to us?\u00a0<\/p>\r\n<p>In return, you\u2019ll receive [reward] when a friend you refer becomes a new customer.<\/p>\r\n<p>You can access our referral program at [link].\u00a0<\/p>\r\n<p>Thanks in advance,\u00a0<\/p>\r\n[Your name]\r\n<\/div><\/div>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:table \/-->\r\n\r\n<!-- wp:heading -->\r\n<h2>Mass referral email templates\u00a0<\/h2>\r\n<!-- \/wp:heading -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>Since you\u2019ll usually only send a mass referral email quarterly, you\u2019ll need to maximize the emails you send to generate the most referrals.\u00a0<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>Fortunately, we\u2019ve got you covered with these tried and tested mass referral email templates. Many of them are inspired by top brands\u2019 real referral emails!<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:heading {\"level\":3} -->\r\n<h3>The \u2018don\u2019t let your friends miss out\u2019 email template\u00a0<\/h3>\r\n<!-- \/wp:heading -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>When you couple fear of missing out (FOMO) with the altruistic value of helping out friends, you\u2019ve got a winning formula for a conversion-friendly referral email template. Here\u2019s a great referral email template you can use to leverage both.<\/p>\r\n<div class=\"su-note\"  style=\"border-color:#d7dcda;\"><div class=\"su-note-inner su-u-clearfix su-u-trim\" style=\"background-color:#F1f6f4;border-color:#ffffff;color:#333333;\">\r\n<p><strong>Don\u2019t let your friends miss out!\u00a0<\/strong><\/p>\r\n<p>Hi [Name],<\/p>\r\n<p>Love [brand\/product\/service]? Why not share your experience with your friends?\u00a0<\/p>\r\n<p>You don\u2019t want them to miss out on [major benefit your product or service provides]!<\/p>\r\n<p>Refer a friend who could benefit, and you\u2019ll earn [incentive]. But that\u2019s not all \u2013 you\u2019ll also give your friend [incentive]!\u00a0<\/p>\r\n<p>Start sharing today:<\/p>\r\n[Insert call-to-action button with link to your referral program page]\r\n<\/div><\/div>\r\n<p><strong><em>The &#8220;don&#8217;t let your friends miss out&#8221; template \u201cin the wild:\u201d Brain.fm<\/em><\/strong><\/p>\r\n<p style=\"text-align: center;\"><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone  wp-image-33133\" src=\"https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2021\/04\/brain-fm-reminder-email.png\" alt=\"brain fm reminder email\" width=\"400\" height=\"518\" title=\"\" srcset=\"https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2021\/04\/brain-fm-reminder-email.png 768w, https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2021\/04\/brain-fm-reminder-email-232x300.png 232w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/><\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:table \/-->\r\n\r\n<!-- wp:heading {\"level\":3} -->\r\n<h3>The quick bullet list template<\/h3>\r\n<!-- \/wp:heading -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>Bullet lists are a godsend for busy customers who want the meat of the content without wasting time.\u00a0<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>This template starts out in a fun way to capture your customers\u2019 attention, and then lists out your referral program in a way that:<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:list -->\r\n<ul>\r\n<li>Is easy to make sense of<\/li>\r\n<li>Doesn\u2019t need a lot of time to understand<\/li>\r\n<li>Makes it easy to take action and go through the referral process from start to finish!<\/li>\r\n<\/ul>\r\n<div class=\"su-note\"  style=\"border-color:#d7dcda;\"><div class=\"su-note-inner su-u-clearfix su-u-trim\" style=\"background-color:#F1f6f4;border-color:#ffffff;color:#333333;\">\r\n<p>Hey [Name],\u00a0<\/p>\r\n<p><strong>Here\u2019s what we know:\u00a0<\/strong><\/p>\r\n<ul>\r\n<li>You\u2019ve got great taste (you love [brand name])!<\/li>\r\n<li>You know people\u00a0<\/li>\r\n<\/ul>\r\n<p>Why not <strong>share [brand name]<\/strong> with those people and <strong>earn [incentive]?\u00a0<\/strong><\/p>\r\n<p><strong>Here\u2019s how:\u00a0<\/strong><\/p>\r\n<ul>\r\n<li>Click the button below<\/li>\r\n<li>Share with friends who would love us<\/li>\r\n<li>Your friends place orders<\/li>\r\n<li>They get [reward] on their first order<\/li>\r\n<li>You get [reward] \u2013 every time a friend place their first order\u00a0<\/li>\r\n<\/ul>\r\n<p>No catch \u2013 just [benefits].\u00a0<\/p>\r\n<p>So, what are you waiting for?<\/p>\r\n<p><strong>Refer a friend today.\u00a0<\/strong><\/p>\r\n[Insert call-to-action button with link to your referral program page]\r\n<\/div><\/div>\r\n<!-- \/wp:list -->\r\n\r\n<!-- wp:table \/-->\r\n\r\n<!-- wp:paragraph -->\r\n<p><strong><em>The quick bullet list template \u201cin the wild:\u201d BOMBAS\u00a0<\/em><\/strong><\/p>\r\n<p><img decoding=\"async\" class=\"wp-image-23515 aligncenter\" src=\"https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2021\/03\/bombas-referral-email.jpg\" alt=\"bombas-referral-email\" width=\"315\" height=\"447\" title=\"\" srcset=\"https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2021\/03\/bombas-referral-email.jpg 680w, https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2021\/03\/bombas-referral-email-211x300.jpg 211w\" sizes=\"(max-width: 315px) 100vw, 315px\" \/><\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:image \/-->\r\n\r\n<!-- wp:heading {\"level\":3} -->\r\n<h3>The \u2018sharing pays\u2019 email template<\/h3>\r\n<!-- \/wp:heading -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>The \u2018sharing pays\u2019 email template is a feel-good template. Connecting sharing, friendship, and mutual rewards in a single email is an easy way to develop positive brand association.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>It\u2019s also a great motivator for customers to want to take action and start referring straight away!<\/p>\r\n<div class=\"su-note\"  style=\"border-color:#d7dcda;\"><div class=\"su-note-inner su-u-clearfix su-u-trim\" style=\"background-color:#F1f6f4;border-color:#ffffff;color:#333333;\">\r\n<p><strong>Sharing pays!\u00a0<\/strong><\/p>\r\n[Name], Refer your friends to [brand] and you both earn rewards!\u00a0<\/p>\r\n<p><strong>How it works\u00a0<\/strong><\/p>\r\n<p>Give your friends [reward] using your personal referral link: [Insert referral link]\r\n<p>And we\u2019ll give you [reward] for every friend who becomes a [brand] customer!<\/p>\r\n<p><strong>It\u2019s a win-win!\u00a0<\/strong><\/p>\r\n[Insert call-to-action button with link to your referral program page]\r\n<\/div><\/div>\r\n<p><strong><em>The &#8220;sharing pays&#8221; template \u201cin the wild:\u201d Rocksbox<\/em><\/strong><\/p>\r\n<p><img decoding=\"async\" class=\" wp-image-11764 aligncenter\" src=\"https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2019\/06\/2019-11-05_16-50-25.png\" alt=\"rocksbox referral email\" width=\"375\" height=\"652\" title=\"\" srcset=\"https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2019\/06\/2019-11-05_16-50-25.png 484w, https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2019\/06\/2019-11-05_16-50-25-172x300.png 172w, https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2019\/06\/2019-11-05_16-50-25-300x522.png 300w\" sizes=\"(max-width: 375px) 100vw, 375px\" \/><\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:table \/-->\r\n\r\n<!-- wp:heading {\"level\":3} -->\r\n<h3>The reciprocal reward email template<\/h3>\r\n<!-- \/wp:heading -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>This email template is perfect for when you want to engage your customers\u2019 sense of community and leverage the relationship they have with their friends.\u00a0<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>Customers prefer to give out rewards to their friends <em>and <\/em>earn rewards. They would like something for themselves, but they don\u2019t want to seem greedy or appear to be taking advantage of their peers.\u00a0<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>Giving a reward to the most trusted people in their circle \u2013 and receiving an equal reward for referring \u2013 looks fairest and makes the most sense.<\/p>\r\n<div class=\"su-note\"  style=\"border-color:#d7dcda;\"><div class=\"su-note-inner su-u-clearfix su-u-trim\" style=\"background-color:#F1f6f4;border-color:#ffffff;color:#333333;\">\r\n<p><strong>Give [reward], Get [equal reward]\u00a0<\/strong><\/p>\r\n<p>Refer a friend who could use [benefit from your product or service], and you\u2019ll both receive [equal reward] when your friend makes a purchase.\u00a0<\/p>\r\n<p><strong>Share today:\u00a0<\/strong><\/p>\r\n[Insert call-to-action button with link to your referral program page]\r\n<\/div><\/div>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:table \/-->\r\n\r\n<!-- wp:paragraph -->\r\n<p><strong><em>The reciprocal reward template \u201cin the wild:\u201d Saje Wellness<\/em><\/strong><\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-25335 aligncenter\" src=\"https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2022\/03\/saje.png\" alt=\"saje wellness referral email\" width=\"208\" height=\"345\" title=\"\" srcset=\"https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2022\/03\/saje.png 208w, https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2022\/03\/saje-181x300.png 181w\" sizes=\"(max-width: 208px) 100vw, 208px\" \/><\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:heading {\"level\":3} -->\r\n<h3>The \u2018pay it forward\u2019 email template\u00a0<\/h3>\r\n<!-- \/wp:heading -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>The \u2018pay it forward\u2019 email is a variation of the \u2018sharing pays\u2019 email template we covered above \u2013 but focuses even more on the friendship and community factors. Use this template to switch up the way you ask for referrals in your email.\u00a0<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>Remember to mention the referral incentives and insert a call-to-action for your program, just like with any mass referral email template.<\/p>\r\n<div class=\"su-note\"  style=\"border-color:#d7dcda;\"><div class=\"su-note-inner su-u-clearfix su-u-trim\" style=\"background-color:#F1f6f4;border-color:#ffffff;color:#333333;\">\r\n<p><strong>Pay it forward.\u00a0<\/strong><\/p>\r\n<p>Bring your friends into our [brand or tagline] community and help them [intrinsic benefit the referred friend will get from your product].\u00a0<\/p>\r\n<p>They\u2019ll get [reward], and you\u2019ll get [reward] for bringing them on the team.\u00a0<\/p>\r\n[Insert call-to-action button with link to your referral program page]\r\n<\/div><\/div>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:table \/-->\r\n\r\n<!-- wp:heading {\"level\":3} -->\r\n<h3>The free product referral email template<\/h3>\r\n<!-- \/wp:heading -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>Free product rewards can work phenomenally well for getting referrals, as long as the product is something that existing customers will enjoy.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>Do the research beforehand and talk to existing customers to find out what kinds of products would excite them the most. Or, give them the opportunity to try new products for free, before everyone else.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>Then, excite them with this referral email template!<\/p>\r\n<div class=\"su-note\"  style=\"border-color:#d7dcda;\"><div class=\"su-note-inner su-u-clearfix su-u-trim\" style=\"background-color:#F1f6f4;border-color:#ffffff;color:#333333;\">\r\n<p><strong>Free [product]!\u00a0<\/strong><\/p>\r\n<p>Share and earn [specific reward or value of reward]\r\n<p>Now that we\u2019ve got your attention, share your referral link with your friends, and earn [specific free product or store credit reward] after their first order.\u00a0<\/p>\r\n<p>What are you waiting for? Start sharing:\u00a0<\/p>\r\n[Insert referral link]\r\n<\/div><\/div>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:table \/-->\r\n\r\n<!-- wp:paragraph -->\r\n<p><strong><em>The free product referral email template \u201cin the wild:\u201d Stitch Fix\u00a0<\/em><\/strong><\/p>\r\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-11765 aligncenter\" src=\"https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2019\/06\/2019-11-05_17-12-13.png\" alt=\"Stitch Fix referral email\" width=\"280\" height=\"592\" title=\"\" srcset=\"https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2019\/06\/2019-11-05_17-12-13.png 636w, https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2019\/06\/2019-11-05_17-12-13-142x300.png 142w, https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2019\/06\/2019-11-05_17-12-13-484x1024.png 484w, https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2019\/06\/2019-11-05_17-12-13-300x634.png 300w\" sizes=\"(max-width: 280px) 100vw, 280px\" \/><\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:image \/-->\r\n\r\n<!-- wp:heading {\"level\":3} -->\r\n<h3>The \u2018help your friends\u2019 referral email template<\/h3>\r\n<!-- \/wp:heading -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>This referral email template appeals with its honesty and simplicity. Who doesn\u2019t want to help their friends? This template is an easy and effective referral ask because it tugs at the heartstrings.\u00a0<\/p>\r\n<div class=\"su-note\"  style=\"border-color:#d7dcda;\"><div class=\"su-note-inner su-u-clearfix su-u-trim\" style=\"background-color:#F1f6f4;border-color:#ffffff;color:#333333;\">\r\n<p><strong>Share the love.\u00a0<\/strong><\/p>\r\n<p>Help your friends by referring them to [brand] \u2013 and enjoy [benefit] together.<\/p>\r\n<p>When you refer, you\u2019ll give your friend [reward], and receive [reward] in return.<\/p>\r\n<p>More importantly, your friends will enjoy [intrinsic benefit the referred friend will get from your product].\u00a0<\/p>\r\n[Insert call-to-action button with link to your referral program page]\r\n<\/div><\/div>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:table \/-->\r\n\r\n<!-- wp:heading {\"level\":3} -->\r\n<h3>The quick cash offer email template\u00a0<\/h3>\r\n<!-- \/wp:heading -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>Nothing inspires quick action quite like instant cash. Use this short, punchy, and effective referral email to grab customer eyeballs and potentially get some easy referrals.<\/p>\r\n<div class=\"su-note\"  style=\"border-color:#d7dcda;\"><div class=\"su-note-inner su-u-clearfix su-u-trim\" style=\"background-color:#F1f6f4;border-color:#ffffff;color:#333333;\">\r\n<p><strong>Earn [Dollar amount of cash or store credit reward] for every friend you refer.\u00a0<\/strong><\/p>\r\n<p>The more friends who purchase via your referral link, the more money you make.\u00a0<\/p>\r\n[Insert call-to-action button with link to your referral program page]\r\n<\/div><\/div>\r\n<p><strong><em>The quick cash offer template \u201cin the wild:\u201d Postable<\/em><\/strong><\/p>\r\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-10541 aligncenter\" src=\"https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2019\/06\/refer-your-friends-and-get-e1586295620809.gif\" alt=\"Postable referral email\" width=\"407\" height=\"518\" title=\"\"><\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:table \/-->\r\n\r\n<!-- wp:heading {\"level\":3} -->\r\n<h3>The \u2018you mean a lot\u2019 email template\u00a0<\/h3>\r\n<!-- \/wp:heading -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>The \u2018you mean a lot\u2019 email can be very gratifying for a customer to receive, especially when you\u2019ve taken the time to personalize it with their name.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>Express appreciation for your customers and use the referral program as a means to thank them for their loyalty. Close by talking about the benefits and how easy the process is.<\/p>\r\n<div class=\"su-note\"  style=\"border-color:#d7dcda;\"><div class=\"su-note-inner su-u-clearfix su-u-trim\" style=\"background-color:#F1f6f4;border-color:#ffffff;color:#333333;\">\r\n[Name],\u00a0<\/p>\r\n<p>You mean a lot to us.\u00a0<\/p>\r\n<p>To say thanks, we\u2019re offering you [reward for friends] to send to your friends \u2013 on us. Give them [intrinsic benefit the referred friend will get from your product].\u00a0<\/p>\r\n<p>Just send them your referral link, and we\u2019ll send them the coupon for [reward for friends].\u00a0<\/p>\r\n<p>As a bonus, you\u2019ll receive [reward] when they purchase their first [product].\u00a0<\/p>\r\n[Insert call-to-action button with link to your referral program page]\r\n<\/div><\/div>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:table \/-->\r\n\r\n<!-- wp:heading {\"level\":3} -->\r\n<h3>The \u2018easy as 1-2-3\u2019 referral email template<\/h3>\r\n<!-- \/wp:heading -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>The three-step formula is a great technique for emphasizing how easy it is for your clients to refer friends.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>Your email\u2019s content should be just as simple \u2013 keep it short, punchy, and easy to read.\u00a0<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>Also, make sure that when your referring customers land on the different pages, it\u2019s easy for them to navigate and complete the desired actions.\u00a0<\/p>\r\n<div class=\"su-note\"  style=\"border-color:#d7dcda;\"><div class=\"su-note-inner su-u-clearfix su-u-trim\" style=\"background-color:#F1f6f4;border-color:#ffffff;color:#333333;\">\r\n<p>Refer a friend to get \u2013 and give \u2013 [equal reward]\u00a0<\/p>\r\n<p><strong>It\u2019s as easy as 1-2-3:\u00a0<\/strong><\/p>\r\n<ul>\r\n<li>Click here to go to your referral page<\/li>\r\n<li>Copy your unique link and share the love<\/li>\r\n<li>They make a purchase, and you get rewarded.<\/li>\r\n<\/ul>\r\n<p>For every friend who [purchases\/subscribes\/joins], you\u2019ll each receive [reward] on us.\u00a0<\/p>\r\n[Insert call-to-action button with link to your referral program page]\r\n<\/div><\/div>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:table \/-->\r\n\r\n<!-- wp:paragraph -->\r\n<p><strong><em>The easy as 1-2-3 template \u201cin the wild:\u201d Little Spoon<\/em><\/strong><\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:image -->\r\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-11760 aligncenter\" src=\"https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2019\/06\/2019-11-05_13-10-29-e1586305165656.png\" alt=\"Little Spoon referral email\" width=\"251\" height=\"631\" title=\"\" srcset=\"https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2019\/06\/2019-11-05_13-10-29-e1586305165656.png 599w, https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2019\/06\/2019-11-05_13-10-29-e1586305165656-119x300.png 119w, https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2019\/06\/2019-11-05_13-10-29-e1586305165656-407x1024.png 407w, https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2019\/06\/2019-11-05_13-10-29-e1586305165656-300x754.png 300w\" sizes=\"(max-width: 251px) 100vw, 251px\" \/><\/figure>\r\n<h3>The \u2018seasonal flair\u2019 referral email template<\/h3>\r\n<p>Yes, your referral program (and its opportunities to earn rewards) should be ongoing. But an email related to an upcoming holiday or season can inject some variety into your promotions.\u00a0 This might mean a &#8220;share the love&#8221; email specifically timed near Valentine&#8217;s Day \u2013 or a &#8220;Friends-Giving&#8221; email near Thanksgiving.<\/p>\r\n<p>It&#8217;ll work even better if that&#8217;s paired with a limited-time reward increase to play to urgency, like our &#8220;in the wild&#8221; example from Ibotta.<\/p>\r\n<p>Your exact email text will need to vary based on the season and your offer, but we&#8217;ve used &#8220;Friends-Giving&#8221; as the basis for our template.<\/p>\r\n<div class=\"su-note\"  style=\"border-color:#d7dcda;\"><div class=\"su-note-inner su-u-clearfix su-u-trim\" style=\"background-color:#F1f6f4;border-color:#ffffff;color:#333333;\">\r\n<p>Friends-Giving: We&#8217;re thankful for you!<\/p>\r\n<p>Here at [brand], we&#8217;re thankful for your support year-round! But this season, we&#8217;re saying thanks with something extra \u2013 and something extra to give your friends, too \u2013 just for sharing us.\u00a0<\/p>\r\n<p><strong>If one of your friends makes a purchase before 12\/23, you&#8217;ll both get $20 \u2013 double the rewards!<\/strong><\/p>\r\n<p>Tell your friends and family about us, and you&#8217;re on your way to extra rewards. Don&#8217;t miss out!<\/p>\r\n[Insert call-to-action button with link to your referral program page]\r\n<\/div><\/div>\r\n<p><strong><em>The seasonal flair email template \u201cin the wild:\u201d Ibotta<\/em><\/strong><\/p>\r\n<p><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-13082 aligncenter\" src=\"https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2019\/06\/ibotta-referral-email-e1586295476606.png\" alt=\"ibotta referral email\" width=\"414\" height=\"619\" title=\"\" srcset=\"https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2019\/06\/ibotta-referral-email-e1586295476606.png 680w, https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2019\/06\/ibotta-referral-email-e1586295476606-201x300.png 201w, https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2019\/06\/ibotta-referral-email-e1586295476606-300x449.png 300w\" sizes=\"(max-width: 414px) 100vw, 414px\" \/><\/p>\r\n<!-- \/wp:image -->\r\n\r\n<!-- wp:heading -->\r\n<h2>Bonus referral email templates<\/h2>\r\n<p>These bonus email templates fall somewhere in between personal and mass emails: you&#8217;ll personally send them out every time someone meets the requirements (say, whenever someone earns a reward). But you can use a standardized email template.<\/p>\r\n<h3>After a reward is earned<\/h3>\r\n<p>Another important referral email template you should consider sending is the one that notifies people when they&#8217;ve earned a reward. This email lets the sharer know what they&#8217;ve earned, right away. But it&#8217;s also the perfect opportunity to capitalize on their excitement and encourage more sharing (and earning).\u00a0<\/p>\r\n<div class=\"su-note\"  style=\"border-color:#d7dcda;\"><div class=\"su-note-inner su-u-clearfix su-u-trim\" style=\"background-color:#F1f6f4;border-color:#ffffff;color:#333333;\">\r\n<p>Congrats! [Reward] is yours!<\/p>\r\n<p>Thanks for sharing [brand]! Your friend just [action needed to receive reward], so [reward] is yours!<\/p>\r\n<p>Easy, right?<\/p>\r\n<p>Ready to earn even more rewards? Keep sharing [brand] with your friends:<\/p>\r\n[Insert call-to-action button with link to your referral program page]\r\n<\/div><\/div>\r\n<p><strong><em>The reward notification email template \u201cin the wild:\u201d Allset<\/em><\/strong><\/p>\r\n<p><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-21835 aligncenter\" src=\"https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2017\/02\/all-set-referral-email-e1619198921170.png\" alt=\"all set referral email\" width=\"532\" height=\"908\" title=\"\" srcset=\"https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2017\/02\/all-set-referral-email-e1619198921170.png 681w, https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2017\/02\/all-set-referral-email-e1619198921170-176x300.png 176w, https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2017\/02\/all-set-referral-email-e1619198921170-600x1024.png 600w\" sizes=\"(max-width: 532px) 100vw, 532px\" \/><\/p>\r\n<h3>Reminders for those who haven&#8217;t shared in a while<\/h3>\r\n<p>People get busy. Sometimes, they really want to share your brand and earn rewards, but can&#8217;t think of someone to share it with. And then&#8230; well, they forget about your program. It happens! So, it&#8217;s good practice to send out reminder emails to people who signed up for your program but haven&#8217;t shared within a certain quarter.<\/p>\r\n<p>Who knows? They might just have a friend in mind to share with now that you&#8217;ve reminded them!<\/p>\r\n<p>For this email, a subject line like &#8220;Don&#8217;t forget: Share [brand], earn [reward]&#8221; will work super well.\u00a0<\/p>\r\n<div class=\"su-note\"  style=\"border-color:#d7dcda;\"><div class=\"su-note-inner su-u-clearfix su-u-trim\" style=\"background-color:#F1f6f4;border-color:#ffffff;color:#333333;\">Hi [Customer Name],<\/p>\r\n<p>Just\u00a0 wanted to reach out and remind you about our referral program \ud83d\ude42\u00a0<\/p>\r\n<p>You can earn [reward] every time your friend [takes action needed to get the referral reward]!<\/p>\r\n<p>Don&#8217;t miss out! Just share your link with friends, and you&#8217;re on your way to awesome rewards:<\/p>\r\n[Insert call-to-action button with link to your referral program page]\r\n<p>Thanks in advance!<\/p>\r\n<\/div><\/div>\r\n<h2>Referral email template best practices\u00a0<\/h2>\r\n<!-- \/wp:heading -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>Whether you stick closely to the templates we\u2019ve shared or use them as a jumping-off point to write your own email, follow these referral email design best practices to get the best results:\u00a0<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:heading {\"level\":3} -->\r\n<h3>Grab attention quickly with a magnetic email subject line<\/h3>\r\n<!-- \/wp:heading -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>You\u2019ll need to convince people to open your email before they can share referral links. Your subject line is key to increasing those all-important open rates.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:list -->\r\n<ul>\r\n<li>Remember to limit the subject line to 28-38 characters.\u00a0\r\n<ul>\r\n<li>This will help you laser in on the core benefit you want to highlight.<\/li>\r\n<li>Plus, this way the subject line won\u2019t get cut off on mobile.<\/li>\r\n<\/ul>\r\n<\/li>\r\n<li>Include your referring customer\u2019s name and use \u2018you\u2019 wherever possible.\r\n<ul>\r\n<li>\u00a0This will help you personalize the email, even if you\u2019ve gone the mass route.<\/li>\r\n<\/ul>\r\n<\/li>\r\n<li>Include a number, such as the value of the reward.\u00a0\r\n<ul>\r\n<li>Using a number breaks up textual content, adds visual interest, and defines the value of the reward in more concrete terms.\u00a0<\/li>\r\n<\/ul>\r\n<\/li>\r\n<li>Clear subject lines beat clever ones.\r\n<ul>\r\n<li>An Aweber study found that subject lines that clarify what the email contains have 541% more clicks than purely clever subject lines.\u00a0<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<!-- \/wp:list -->\r\n\r\n<!-- wp:heading {\"level\":3} -->\r\n<h3>Once they\u2019re in, let them know how rewards work<\/h3>\r\n<!-- \/wp:heading -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>Lay out the instructions and terms clearly in simple, easy-to-understand sentences.\u00a0<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>For example, can customers easily understand:<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:list -->\r\n<ul>\r\n<li>What they must do to earn the<a href=\"https:\/\/referralrock.com\/blog\/referral-rewards-incentives\/\"> referral reward?<\/a><\/li>\r\n<li>Whether the friend they\u2019re referring can earn a reward as well?<\/li>\r\n<li>How and when they\u2019ll get the reward?<\/li>\r\n<li>The exact referral amounts for referring one or more than one person?<\/li>\r\n<\/ul>\r\n<!-- \/wp:list -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>If the rewards can only be earned once the friend makes a purchase, it\u2019s best to mention this at the outset.\u00a0<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>If you don\u2019t address this in the email, that\u2019s ok. But be sure to link out to your referral program page, and cover the terms of the referral offer there.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:heading {\"level\":3} -->\r\n<h3>Keep the message simple and to-the-point<\/h3>\r\n<!-- \/wp:heading -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>Avoid long, meandering sentences and confusing structures. Always use the simplest language possible and opt for clarity over cleverness.<\/p>\r\n<p>If you&#8217;re sending a mass email, try to keep it under 10 words or 40 characters as that&#8217;s where people have seen the most success.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>And remember \u2013 you don\u2019t have to explain everything about your referral program in the email. That can unnecessarily clutter your email or make things look complicated.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>Instead, you can tell customers more when you link out to your <a href=\"https:\/\/referralrock.com\/blog\/referral-page-examples\/\">referral program page.\u00a0<\/a><\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:heading {\"level\":3} -->\r\n<h3>Where possible, add personalization\u00a0<\/h3>\r\n<!-- \/wp:heading -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>Personalization creates an instant connection with your customer and improves how positively they perceive your brand.<\/p>\r\n<p>Yes, mass referral emails are more generic in nature compared to personal referral emails. However, you can still personalize some aspects of your mass emails \u2013 such as including each customer\u2019s name \u2013 by using software.\u00a0<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:heading {\"level\":3} -->\r\n<h3>Optimize the email for mobile<\/h3>\r\n<!-- \/wp:heading -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>That\u2019s where more than eight out of 10 people open emails. It\u2019s also how most people share with their friends.\u00a0<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:heading {\"level\":3} -->\r\n<h3>Include a clear call-to-action (CTA)<\/h3>\r\n<!-- \/wp:heading -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>This will take the form of a button or referral link highlight that directs sharing. Make sure it&#8217;s easy to find.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:list -->\r\n<ul>\r\n<li>If you choose to include a button, be sure it sends customers straight to the referral program page.\u00a0<\/li>\r\n<li>And if you include<a href=\"https:\/\/referralrock.com\/blog\/referral-link\/\"> a referral link<\/a>, it should be in a one-click copy format.<\/li>\r\n<li>Having the unique referral link in the email is best, as people can copy and share it right from the email. But an easy access button will let them share from your program page in other ways.\u00a0<\/li>\r\n<\/ul>\r\n<!-- \/wp:list -->\r\n\r\n<!-- wp:heading -->\r\n<h2>Conclusion\u00a0<\/h2>\r\n<!-- \/wp:heading -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>Referral email templates can help you save time and make your email referral process more efficient and productive. It\u2019s as easy as plug, tweak, and play.\u00a0<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>Combined with a powerful <a href=\"https:\/\/referralrock.com\/\">referral marketing software<\/a>, you can easily analyze how well your emails are performing and work out how effective they are in leading to successful referrals.\u00a0<\/p>\r\n<p>But although they&#8217;re a great background for informing people about your program, don&#8217;t limit your promotion to these emails. Promote your program in your other email marketing, too. Include a sentence about your program in newsletters, transaction emails, and any other messages that potential sharers already receive.\u00a0<\/p>\r\n<!-- \/wp:paragraph -->","protected":false},"excerpt":{"rendered":"<p>Learn why referral email templates are important for your referral marketing, along with when and how to use them to quickly acquire new customers. Plus, get access to 15 templates you can use right away.<\/p>\n","protected":false},"author":20,"featured_media":25345,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_lmt_disableupdate":"no","_lmt_disable":"","footnotes":""},"categories":[2579,14,2676],"tags":[5985,3267,3269,5862,3261,3265],"class_list":["post-25327","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","category-referral-marketing","category-word-of-mouth-marketing","tag-key-takeaways","tag-email-marketing","tag-email-marketing-ideas","tag-referral-email","tag-referral-program","tag-referral-program-examples"],"acf":{"takeaway_1":"There are two main types of referral email templates: personal and mass; personal templates are designed to make loyal customers feel valued while mass templates are used for general promotion.","takeaway_2":"Before sending a referral email campaign, businesses should ensure they have a happy customer base, a reliable way to track customer referrals, and readiness to handle new inquries.","takeaway_3":"Keep referral emails short and to-the-point, and make sure customers can clearly find the rewards on offer. 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