{"id":25327,"date":"2024-02-02T15:37:38","date_gmt":"2024-02-02T20:37:38","guid":{"rendered":"https:\/\/referralrock.com\/blog\/?p=25327"},"modified":"2026-04-16T14:32:32","modified_gmt":"2026-04-16T18:32:32","slug":"referral-email-templates","status":"publish","type":"post","link":"https:\/\/referralrock.com\/blog\/referral-email-templates\/","title":{"rendered":"18 Best Referral Email Templates (Copy, Customize, Send)"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Most referral emails are written the same way: tell the customer what they&#8217;ll earn if they refer a friend. The problem is that approach makes sharing feel transactional \u2014 like the customer is monetizing their relationships.<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">The better frame: write the email as a gift the customer is giving their friend, not a payout they&#8217;re chasing. Emails written that way feel different to send and different to receive.<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">Below are 18 referral email templates \u2014 personal, mass, and bonus \u2014 that you can copy and customize. We&#8217;ve also pulled real examples from brands that use them well, plus the best practices that separate the emails people actually share from the ones they ignore.<\/span><\/p>\r\n<!-- \/wp:post-content -->\r\n\r\n<!-- wp:heading -->\r\n<h2>Why referral emails work (and what makes them fail)<\/h2>\r\n<!-- \/wp:heading -->\r\n\r\n<!-- wp:paragraph \/-->\r\n\r\n<!-- wp:paragraph -->\r\n<p><a href=\"https:\/\/referralrock.com\/blog\/referral-marketing\/\"><span style=\"font-weight: 400;\">Referral marketing<\/span><\/a><span style=\"font-weight: 400;\"> is a core part of any brand&#8217;s customer acquisition strategy. Potential customers trust their peers&#8217; recommendations, so they&#8217;re more likely to purchase when a friend refers them.<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">There is plenty of <\/span><a href=\"https:\/\/referralrock.com\/blog\/referral-quotes-and-statistics\/\"><span style=\"font-weight: 400;\">referral marketing statistical data<\/span><\/a><span style=\"font-weight: 400;\"> to back this up:<\/span><\/p>\r\n<ul>\r\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www.nielsen.com\/us\/en\/insights\/article\/2013\/under-the-influence-consumer-trust-in-advertising\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">84% of people<\/span><\/a><span style=\"font-weight: 400;\"> trust recommendations from people they know \u2014 making personal referrals the most effective form of advertising<\/span><\/li>\r\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">People are <\/span><a href=\"https:\/\/www.nielsen.com\/us\/en\/insights\/article\/2013\/under-the-influence-consumer-trust-in-advertising\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">4 times more likely<\/span><\/a><span style=\"font-weight: 400;\"> to purchase a product when a friend refers them (Nielsen)<\/span><\/li>\r\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www.thinkwithgoogle.com\/intl\/en-gb\/marketing-strategies\/video\/when-the-path-to-purchase-becomes-the-path-to-purpose\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">74% of consumers<\/span><\/a><span style=\"font-weight: 400;\"> identify word-of-mouth as a key influencer in their purchasing decision<\/span><\/li>\r\n<\/ul>\r\n<p><span style=\"font-weight: 400;\">Referred customers also have a 16% higher lifetime value \u2014 they&#8217;re not just easier to acquire, they stick around longer.<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">A <\/span><a href=\"https:\/\/referralrock.com\/blog\/referral-email-design\/\"><span style=\"font-weight: 400;\">referral email<\/span><\/a><span style=\"font-weight: 400;\"> gives customers a direct, easy way to share your program. Templates make it faster to deploy and easier to keep messaging consistent. But the templates that actually work do something most businesses get wrong: they write to the friend, not just the referrer. More on that in the best practices section.<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">There are many different ways to <\/span><a href=\"https:\/\/referralrock.com\/blog\/customer-referrals\/\"><span style=\"font-weight: 400;\">source customer referrals<\/span><\/a><span style=\"font-weight: 400;\">, and a referral email tends to be one of the easiest \u2014 especially with pre-written templates ready to go. We&#8217;ve got 18 proven options to swipe for yourself, including several straight from top brands.<\/span><\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:heading -->\r\n<h2>Two types of referral email templates<\/h2>\r\n<!-- \/wp:heading -->\r\n\r\n<!-- wp:paragraph -->\r\n<p><span style=\"font-weight: 400;\">There are two types of referral email templates you can use:<\/span><\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p><strong>Personal referral email templates<\/strong>:\u00a0<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:list -->\r\n<ul>\r\n<li>These are sent out to individual loyal customers to ask for referrals\u00a0<\/li>\r\n<li>Each personal email includes specific details about the customer\u2019s relationship with the brand<\/li>\r\n<li>The content in these emails is warm and empathetic, and is meant to make loyal customers feel valued and appreciated<\/li>\r\n<\/ul>\r\n<!-- \/wp:list -->\r\n\r\n<!-- wp:paragraph -->\r\n<p><strong>Mass referral email templates<\/strong>:\u00a0<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:list -->\r\n<ul>\r\n<li>These are used to promote your referral rewards program to many or all customers at once<\/li>\r\n<li>Since they are oriented for mass communication, they are designed to promote the program in a more general way<\/li>\r\n<li>They won\u2019t feel as warm or exclusive as personal templates, although they are still beneficial to rapidly get new referrals<\/li>\r\n<\/ul>\r\n<!-- \/wp:list -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>Both types of templates work well in conjunction with a referral program, but you need to know which to use and when.\u00a0<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p><strong>Personal referral email templates are your best bet to invite your <\/strong><strong><em>highest-value <\/em><\/strong><strong>customers to refer their friends. <\/strong>These templates work best for B2B or SaaS businesses, as well as any other type of business with recurring or subscription-based services.\u00a0<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:list \/-->\r\n\r\n<!-- wp:paragraph -->\r\n<p><strong>Mass referral email templates are a quick option to get the word out, without the need to segment your customer base.\u00a0<\/strong><\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:list -->\r\n<ul>\r\n<li>These emails are ideal if your business wants to inform many or all customers about a referral program, all at the same time.\u00a0<\/li>\r\n<li>They work best for B2Cs, <a href=\"https:\/\/www.mailcharts.com\/ecommerce-sms-marketing\" target=\"_blank\" rel=\"noopener\">ecommerce businesses<\/a>, and B2B businesses that don\u2019t operate on a recurring model.<\/li>\r\n<\/ul>\r\n<!-- \/wp:list -->\r\n\r\n<!-- wp:paragraph -->\r\n<p><span style=\"font-weight: 400;\">You don&#8217;t have to pick one. Most businesses use both types throughout their program \u2014 personal templates for high-value customers at key moments, mass templates for broader promotion.<\/span><\/p>\r\n<h2>When to send referral emails<\/h2>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:heading \/-->\r\n\r\n<!-- wp:paragraph \/-->\r\n\r\n<!-- wp:list -->\r\n<p><span style=\"font-weight: 400;\">Before you send a referral email, make sure these basics are in place:<\/span><\/p>\r\n<ol>\r\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>You have happy customers who would refer you.<\/b><span style=\"font-weight: 400;\"> Check your reviews and feedback. It&#8217;s even better if customers are already referring friends organically \u2014 that&#8217;s a sign the program will have something to work with.<\/span><\/li>\r\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>You have a reliable way to track referrals.<\/b><span style=\"font-weight: 400;\"> A <\/span><a href=\"https:\/\/referralrock.com\/\"><span style=\"font-weight: 400;\">referral program<\/span><\/a><span style=\"font-weight: 400;\"> with built-in tracking is the cleanest option \u2014 it automates attribution and gives you analytics on what&#8217;s working.<\/span><\/li>\r\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Your team can handle new customers.<\/b><span style=\"font-weight: 400;\"> Make sure your customer support can maintain service levels while onboarding new people, especially if you&#8217;re running a mass campaign.<\/span><\/li>\r\n<\/ol>\r\n<p><span style=\"font-weight: 400;\">One thing to keep in mind: referral emails work best as part of a broader, ongoing promotion effort \u2014 not as a one-time blast. Emails are one touchpoint. The programs that generate referrals consistently are the ones that <\/span><a href=\"https:\/\/referralrock.com\/blog\/how-to-promote-your-referral-program\/\"><span style=\"font-weight: 400;\">promote continuously<\/span><\/a><span style=\"font-weight: 400;\">, across multiple channels, as part of daily operations. Use these templates to fuel that system.<\/span><\/p>\r\n<!-- \/wp:list -->\r\n\r\n<!-- wp:heading {\"level\":3} -->\r\n<h3>Personal referral email timing<\/h3>\r\n<!-- \/wp:heading -->\r\n\r\n<!-- wp:heading {\"level\":3} -->\r\n<p>Personal templates work best when you target long-standing customers loyal to your business. These customers are the ones who have had positive experiences with your brand, are repeat buyers, or have shared glowing reviews about your products or services.\u00a0<\/p>\r\n<!-- \/wp:heading -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>Certain times are more ideal than others to send personal referral emails.\u00a0<\/p>\r\n<p><strong><!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph --><\/strong><\/p>\r\n<p><strong>You&#8217;ll want to send personal referral emails when your customers have just completed a positive interaction with your brand, or an action that affirms their commitment to your business.<\/strong><\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>For example, you could send your email:<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:list -->\r\n<ul>\r\n<li>Shortly after a purchase (especially if that\u2019s a renewal)\u00a0<\/li>\r\n<li>Shortly after they\u2019ve given you positive feedback\u00a0<\/li>\r\n<li>Shortly after they\u2019ve left a positive review or social media comment\u00a0<\/li>\r\n<li>After a high NPS score (Net Promoter Score) or a high score on another customer satisfaction survey<\/li>\r\n<\/ul>\r\n<!-- \/wp:list -->\r\n\r\n<!-- wp:heading {\"level\":3} -->\r\n<h3>Mass referral email timing<\/h3>\r\n<!-- \/wp:heading -->\r\n\r\n<!-- wp:paragraph \/-->\r\n\r\n<!-- wp:paragraph -->\r\n<p><span style=\"font-weight: 400;\">Aim to promote your referral program monthly to quarterly using mass templates.<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">Besides that cadence, send mass referral emails whenever you&#8217;re launching a new program or making significant changes (like overhauling rewards). Customers appreciate the heads up.<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">Mass templates work well for B2C, <\/span><a href=\"https:\/\/www.mailcharts.com\/ecommerce-sms-marketing\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">ecommerce businesses<\/span><\/a><span style=\"font-weight: 400;\">, and B2B businesses that don&#8217;t operate on a recurring model \u2014 anywhere you want to inform a large group at once without segmenting.<\/span><\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:heading -->\r\n<h2>Personal referral email templates\u00a0<\/h2>\r\n<!-- \/wp:heading -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>Use these personal referral email templates to engage your most loyal customers so they\u2019re motivated to join your referral marketing program.\u00a0<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>Here are some of the most common referral templates you can use at various key stages of the customer journey:<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:heading {\"level\":3} -->\r\n<h3>General template for personally inviting loyal customers\u00a0<\/h3>\r\n<!-- \/wp:heading -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>Use this template when you want to start the referral conversation without sounding overly salesy or pushy.\u00a0<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:list -->\r\n<ul>\r\n<li>Aim for a light, friendly and engaging tone.\u00a0<\/li>\r\n<li>Build rapport by talking about how much the customer means to you, before asking for your referral.<\/li>\r\n<li>Close by offering an incentive, and by once again highlighting the value of the relationship.<\/li>\r\n<\/ul>\r\n<div class=\"su-note\"  style=\"border-color:#d7dcda;\"><div class=\"su-note-inner su-u-clearfix su-u-trim\" style=\"background-color:#F1f6f4;border-color:#ffffff;color:#333333;\">\r\n<p>Hi [Name],\u00a0<\/p>\r\n<p>Thank you for continuing to trust us for [specific need your business has met]. It\u2019s a pleasure to serve you! You\u2019re one of our best customers, and we\u2019re grateful for your loyalty.<\/p>\r\n<p>I was wondering if you might know any [friends\/ colleagues\/ peers] who are also looking to [meet needs\/ achieve goals that you can meet] and who would benefit from [brand].\u00a0<\/p>\r\n<p>If so, I wanted to personally invite you to share our brand with them via our referral program.<\/p>\r\n<p>Whenever you refer a friend through our program, and they make their first purchase, we\u2019ll give you [reward] to thank you for helping our business grow.<\/p>\r\n<p>Thanks in advance,<\/p>\r\n[Your name]\r\n<\/div><\/div>\r\n<!-- \/wp:list -->\r\n\r\n<!-- wp:heading {\"level\":3} -->\r\n<h3>After a loyal customer makes a repeat purchase<\/h3>\r\n<!-- \/wp:heading -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>When a customer has made a repeat purchase, that\u2019s a good indication that they have a preference for your products or services over other options. It also shows that the customer wants to stay with you, as they believe in the value you\u2019re offering.\u00a0<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>Shortly after a repeat purchase is a good time to follow up with the customer using a referral request email.\u00a0<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>The following referral email template can get the conversation going:<\/p>\r\n<div class=\"su-note\"  style=\"border-color:#d7dcda;\"><div class=\"su-note-inner su-u-clearfix su-u-trim\" style=\"background-color:#F1f6f4;border-color:#ffffff;color:#333333;\">\r\n<p>Hello [Customer name],\u00a0<\/p>\r\n<p>Thanks so much for continuing to trust [brand] to [describe the need you\u2019ve met for the customer]. It\u2019s loyal customers like you who keep us going, and we appreciate your continued business!<\/p>\r\n<p>I was wondering if you know anyone else who is looking to [meet need or achieve goals that your brand can accomplish], and who would benefit from [product\/service]\u00a0<\/p>\r\n<p>If so, could you refer them to us using our referral program?<\/p>\r\n<p>You can access the program by clicking on this link: [insert link to referral program page].\u00a0<\/p>\r\n<p>Once a friend you refer becomes a new customer, we\u2019ll give you [reward], as thanks for bringing them to us.<\/p>\r\n<p>Thank you again,\u00a0<\/p>\r\n[Your name]\r\n<\/div><\/div>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:table \/-->\r\n\r\n<!-- wp:heading {\"level\":3} -->\r\n<h3>After a positive review or social media comment<\/h3>\r\n<!-- \/wp:heading -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>For the most part, customers don\u2019t usually leave public feedback unless they\u2019ve had a significant experience with a brand (whether that\u2019s negative or positive).<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>Thus, when your customers leave a positive review or social media comment, they\u2019re so satisfied with your products\/services that they can\u2019t help but let the world know.\u00a0<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>This also means they\u2019re already primed to share your brand through an individual referral!<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>Use this referral email template to thank your customers for the extra effort, and then move to your referral request.<\/p>\r\n<div class=\"su-note\"  style=\"border-color:#d7dcda;\"><div class=\"su-note-inner su-u-clearfix su-u-trim\" style=\"background-color:#F1f6f4;border-color:#ffffff;color:#333333;\">\r\n<p>Hello [Customer name],<\/p>\r\n<p>We saw your recent [review\/social media comment], and wanted to reach out to show our gratitude.\u00a0<\/p>\r\n<p>We\u2019re so glad [mention the need you met based on the feedback they gave].\u00a0<\/p>\r\n<p>Thank you for sharing how much you love us with the world!\u00a0<\/p>\r\n<p>Since you were so willing to share us with others, we were wondering if you have specific friends in mind who might benefit from [products\/services].\u00a0<\/p>\r\n<p>If you do, please refer them using our referral program: [insert link to referral program page].\u00a0<\/p>\r\n<p>Whenever a friend you refer [purchases\/joins\/subscribes], we\u2019ll send you [reward] to show our appreciation.\u00a0<\/p>\r\n<p>Thank you again,\u00a0<\/p>\r\n[Your name]\r\n<\/div><\/div>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:table \/-->\r\n\r\n<!-- wp:heading {\"level\":3} -->\r\n<h3>After a high NPS score<strong>\u00a0<\/strong><\/h3>\r\n<!-- \/wp:heading -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>When your customer gives you a high NPS rating (Net Promoter Score) \u2013 9 or 10 out of 10 \u2013 it\u2019s a confirmation that they love your brand so much, they\u2019re highly likely to recommend it to others.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>Use this template to acknowledge their appreciation, then connect the dots to promoting your referral program and how it can benefit them.<\/p>\r\n<div class=\"su-note\"  style=\"border-color:#d7dcda;\"><div class=\"su-note-inner su-u-clearfix su-u-trim\" style=\"background-color:#F1f6f4;border-color:#ffffff;color:#333333;\">\r\n<p>Hi [Customer name],\u00a0<\/p>\r\n<p>When you recently took our NPS survey, you gave us a score of [9 or 10] \u2013 meaning you\u2019re among our most loyal customers, and most likely to share [brand] with your peers. Thank you so much for your loyalty!\u00a0<\/p>\r\n<p>If you have specific peers in mind who you\u2019d like to share us with, our referral program provides an easy way to do so.<\/p>\r\n<p>Whenever a friend you refer makes their first purchase, you\u2019ll receive [reward] as a reward.\u00a0<\/p>\r\n[Insert link to referral program page]\r\n<p>Thank you again for your loyalty,\u00a0<\/p>\r\n[Your name]\r\n<\/div><\/div>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:table \/-->\r\n\r\n<!-- wp:heading {\"level\":3} -->\r\n<h3>After a high customer satisfaction survey score (besides NPS)\u00a0<\/h3>\r\n<!-- \/wp:heading -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>High ratings on other customer satisfaction surveys can be addressed in a similar way.\u00a0<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>Talk about the specific survey results, and remember to briefly touch upon any feedback they\u2019ve given so they know you\u2019ve paid attention. Then, ask for the referral.<\/p>\r\n<div class=\"su-note\"  style=\"border-color:#d7dcda;\"><div class=\"su-note-inner su-u-clearfix su-u-trim\" style=\"background-color:#F1f6f4;border-color:#ffffff;color:#333333;\">\r\n<p>Hi [Customer Name],\u00a0<\/p>\r\n<p>Thank you for giving us a great score on the customer satisfaction survey you completed recently. I\u2019m so glad to hear that [product\/service] has met \u2013 and possibly even exceeded \u2013 your expectations.\u00a0<\/p>\r\n<p>I wanted to reach out and ask a favor \u2013 do you know anyone else who might benefit from our [products\/services] as much as you do? If so, would you consider referring them to us?\u00a0<\/p>\r\n<p>In return, you\u2019ll receive [reward] when a friend you refer becomes a new customer.<\/p>\r\n<p>You can access our referral program at [link].\u00a0<\/p>\r\n<p>Thanks in advance,\u00a0<\/p>\r\n[Your name]\r\n<\/div><\/div>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:table \/-->\r\n\r\n<!-- wp:heading -->\r\n<h2>Mass referral email templates\u00a0<\/h2>\r\n<!-- \/wp:heading -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>Since you\u2019ll usually only send a mass referral email quarterly, you\u2019ll need to maximize the emails you send to generate the most referrals.\u00a0<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>Fortunately, we\u2019ve got you covered with these tried and tested mass referral email templates. Many of them are inspired by top brands\u2019 real referral emails!<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:heading {\"level\":3} -->\r\n<h3>The \u2018don\u2019t let your friends miss out\u2019 email template\u00a0<\/h3>\r\n<!-- \/wp:heading -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>When you couple fear of missing out (FOMO) with the altruistic value of helping out friends, you\u2019ve got a winning formula for a conversion-friendly referral email template. Here\u2019s a great referral email template you can use to leverage both.<\/p>\r\n<div class=\"su-note\"  style=\"border-color:#d7dcda;\"><div class=\"su-note-inner su-u-clearfix su-u-trim\" style=\"background-color:#F1f6f4;border-color:#ffffff;color:#333333;\">\r\n<p><strong>Don\u2019t let your friends miss out!\u00a0<\/strong><\/p>\r\n<p>Hi [Name],<\/p>\r\n<p>Love [brand\/product\/service]? Why not share your experience with your friends?\u00a0<\/p>\r\n<p>You don\u2019t want them to miss out on [major benefit your product or service provides]!<\/p>\r\n<p>Refer a friend who could benefit, and you\u2019ll earn [incentive]. But that\u2019s not all \u2013 you\u2019ll also give your friend [incentive]!\u00a0<\/p>\r\n<p>Start sharing today:<\/p>\r\n[Insert call-to-action button with link to your referral program page]\r\n<\/div><\/div>\r\n<p><strong><em>The &#8220;don&#8217;t let your friends miss out&#8221; template \u201cin the wild:\u201d Brain.fm<\/em><\/strong><\/p>\r\n<p style=\"text-align: center;\"><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone  wp-image-33133\" src=\"https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2021\/04\/brain-fm-reminder-email.png\" alt=\"brain fm reminder email\" width=\"400\" height=\"518\" title=\"\" srcset=\"https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2021\/04\/brain-fm-reminder-email.png 768w, https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2021\/04\/brain-fm-reminder-email-232x300.png 232w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/><\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:table \/-->\r\n\r\n<!-- wp:heading {\"level\":3} -->\r\n<h3>The quick bullet list template<\/h3>\r\n<!-- \/wp:heading -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>Bullet lists are a godsend for busy customers who want the meat of the content without wasting time.\u00a0<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>This template starts out in a fun way to capture your customers\u2019 attention, and then lists out your referral program in a way that:<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:list -->\r\n<ul>\r\n<li>Is easy to make sense of<\/li>\r\n<li>Doesn\u2019t need a lot of time to understand<\/li>\r\n<li>Makes it easy to take action and go through the referral process from start to finish!<\/li>\r\n<\/ul>\r\n<div class=\"su-note\"  style=\"border-color:#d7dcda;\"><div class=\"su-note-inner su-u-clearfix su-u-trim\" style=\"background-color:#F1f6f4;border-color:#ffffff;color:#333333;\">\r\n<p>Hey [Name],\u00a0<\/p>\r\n<p><strong>Here\u2019s what we know:\u00a0<\/strong><\/p>\r\n<ul>\r\n<li>You\u2019ve got great taste (you love [brand name])!<\/li>\r\n<li>You know people\u00a0<\/li>\r\n<\/ul>\r\n<p>Why not <strong>share [brand name]<\/strong> with those people and <strong>earn [incentive]?\u00a0<\/strong><\/p>\r\n<p><strong>Here\u2019s how:\u00a0<\/strong><\/p>\r\n<ul>\r\n<li>Click the button below<\/li>\r\n<li>Share with friends who would love us<\/li>\r\n<li>Your friends place orders<\/li>\r\n<li>They get [reward] on their first order<\/li>\r\n<li>You get [reward] \u2013 every time a friend place their first order\u00a0<\/li>\r\n<\/ul>\r\n<p>No catch \u2013 just [benefits].\u00a0<\/p>\r\n<p>So, what are you waiting for?<\/p>\r\n<p><strong>Refer a friend today.\u00a0<\/strong><\/p>\r\n[Insert call-to-action button with link to your referral program page]\r\n<\/div><\/div>\r\n<!-- \/wp:list -->\r\n\r\n<!-- wp:table \/-->\r\n\r\n<!-- wp:paragraph -->\r\n<p><strong><em>The quick bullet list template \u201cin the wild:\u201d BOMBAS\u00a0<\/em><\/strong><\/p>\r\n<p><img decoding=\"async\" class=\"wp-image-23515 aligncenter\" src=\"https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2021\/03\/bombas-referral-email.jpg\" alt=\"bombas-referral-email\" width=\"315\" height=\"447\" title=\"\" srcset=\"https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2021\/03\/bombas-referral-email.jpg 680w, https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2021\/03\/bombas-referral-email-211x300.jpg 211w\" sizes=\"(max-width: 315px) 100vw, 315px\" \/><\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:image \/-->\r\n\r\n<!-- wp:heading {\"level\":3} -->\r\n<h3>The \u2018sharing pays\u2019 email template<\/h3>\r\n<!-- \/wp:heading -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>The \u2018sharing pays\u2019 email template is a feel-good template. Connecting sharing, friendship, and mutual rewards in a single email is an easy way to develop positive brand association.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>It\u2019s also a great motivator for customers to want to take action and start referring straight away!<\/p>\r\n<div class=\"su-note\"  style=\"border-color:#d7dcda;\"><div class=\"su-note-inner su-u-clearfix su-u-trim\" style=\"background-color:#F1f6f4;border-color:#ffffff;color:#333333;\">\r\n<p><strong>Sharing pays!\u00a0<\/strong><\/p>\r\n[Name], Refer your friends to [brand] and you both earn rewards!\u00a0<\/p>\r\n<p><strong>How it works\u00a0<\/strong><\/p>\r\n<p>Give your friends [reward] using your personal referral link: [Insert referral link]\r\n<p>And we\u2019ll give you [reward] for every friend who becomes a [brand] customer!<\/p>\r\n<p><strong>It\u2019s a win-win!\u00a0<\/strong><\/p>\r\n[Insert call-to-action button with link to your referral program page]\r\n<\/div><\/div>\r\n<p><strong><em>The &#8220;sharing pays&#8221; template \u201cin the wild:\u201d Rocksbox<\/em><\/strong><\/p>\r\n<p><img decoding=\"async\" class=\" wp-image-11764 aligncenter\" src=\"https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2019\/06\/2019-11-05_16-50-25.png\" alt=\"rocksbox referral email\" width=\"375\" height=\"652\" title=\"\" srcset=\"https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2019\/06\/2019-11-05_16-50-25.png 484w, https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2019\/06\/2019-11-05_16-50-25-172x300.png 172w, https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2019\/06\/2019-11-05_16-50-25-300x522.png 300w\" sizes=\"(max-width: 375px) 100vw, 375px\" \/><\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:table \/-->\r\n\r\n<!-- wp:heading {\"level\":3} -->\r\n<h3>The reciprocal reward email template<\/h3>\r\n<!-- \/wp:heading -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>This email template is perfect for when you want to engage your customers\u2019 sense of community and leverage the relationship they have with their friends.\u00a0<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>Customers prefer to give out rewards to their friends <em>and <\/em>earn rewards. They would like something for themselves, but they don\u2019t want to seem greedy or appear to be taking advantage of their peers.\u00a0<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>Giving a reward to the most trusted people in their circle \u2013 and receiving an equal reward for referring \u2013 looks fairest and makes the most sense.<\/p>\r\n<div class=\"su-note\"  style=\"border-color:#d7dcda;\"><div class=\"su-note-inner su-u-clearfix su-u-trim\" style=\"background-color:#F1f6f4;border-color:#ffffff;color:#333333;\">\r\n<p><strong>Give [reward], Get [equal reward]\u00a0<\/strong><\/p>\r\n<p>Refer a friend who could use [benefit from your product or service], and you\u2019ll both receive [equal reward] when your friend makes a purchase.\u00a0<\/p>\r\n<p><strong>Share today:\u00a0<\/strong><\/p>\r\n[Insert call-to-action button with link to your referral program page]\r\n<\/div><\/div>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:table \/-->\r\n\r\n<!-- wp:paragraph -->\r\n<p><strong><em>The reciprocal reward template \u201cin the wild:\u201d Saje Wellness<\/em><\/strong><\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-25335 aligncenter\" src=\"https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2022\/03\/saje.png\" alt=\"saje wellness referral email\" width=\"208\" height=\"345\" title=\"\" srcset=\"https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2022\/03\/saje.png 208w, https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2022\/03\/saje-181x300.png 181w\" sizes=\"(max-width: 208px) 100vw, 208px\" \/><\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:heading {\"level\":3} -->\r\n<h3>The \u2018pay it forward\u2019 email template\u00a0<\/h3>\r\n<!-- \/wp:heading -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>The \u2018pay it forward\u2019 email is a variation of the \u2018sharing pays\u2019 email template we covered above \u2013 but focuses even more on the friendship and community factors. Use this template to switch up the way you ask for referrals in your email.\u00a0<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>Remember to mention the referral incentives and insert a call-to-action for your program, just like with any mass referral email template.<\/p>\r\n<div class=\"su-note\"  style=\"border-color:#d7dcda;\"><div class=\"su-note-inner su-u-clearfix su-u-trim\" style=\"background-color:#F1f6f4;border-color:#ffffff;color:#333333;\">\r\n<p><strong>Pay it forward.\u00a0<\/strong><\/p>\r\n<p>Bring your friends into our [brand or tagline] community and help them [intrinsic benefit the referred friend will get from your product].\u00a0<\/p>\r\n<p>They\u2019ll get [reward], and you\u2019ll get [reward] for bringing them on the team.\u00a0<\/p>\r\n[Insert call-to-action button with link to your referral program page]\r\n<\/div><\/div>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:table \/-->\r\n\r\n<!-- wp:heading {\"level\":3} -->\r\n<h3>The free product referral email template<\/h3>\r\n<!-- \/wp:heading -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>Free product rewards can work phenomenally well for getting referrals, as long as the product is something that existing customers will enjoy.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>Do the research beforehand and talk to existing customers to find out what kinds of products would excite them the most. Or, give them the opportunity to try new products for free, before everyone else.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>Then, excite them with this referral email template!<\/p>\r\n<div class=\"su-note\"  style=\"border-color:#d7dcda;\"><div class=\"su-note-inner su-u-clearfix su-u-trim\" style=\"background-color:#F1f6f4;border-color:#ffffff;color:#333333;\">\r\n<p><strong>Free [product]!\u00a0<\/strong><\/p>\r\n<p>Share and earn [specific reward or value of reward]\r\n<p>Now that we\u2019ve got your attention, share your referral link with your friends, and earn [specific free product or store credit reward] after their first order.\u00a0<\/p>\r\n<p>What are you waiting for? Start sharing:\u00a0<\/p>\r\n[Insert referral link]\r\n<\/div><\/div>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:table \/-->\r\n\r\n<!-- wp:paragraph -->\r\n<p><strong><em>The free product referral email template \u201cin the wild:\u201d Stitch Fix\u00a0<\/em><\/strong><\/p>\r\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-11765 aligncenter\" src=\"https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2019\/06\/2019-11-05_17-12-13.png\" alt=\"Stitch Fix referral email\" width=\"280\" height=\"592\" title=\"\" srcset=\"https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2019\/06\/2019-11-05_17-12-13.png 636w, https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2019\/06\/2019-11-05_17-12-13-142x300.png 142w, https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2019\/06\/2019-11-05_17-12-13-484x1024.png 484w, https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2019\/06\/2019-11-05_17-12-13-300x634.png 300w\" sizes=\"(max-width: 280px) 100vw, 280px\" \/><\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:image \/-->\r\n\r\n<!-- wp:heading {\"level\":3} -->\r\n<h3>The \u2018help your friends\u2019 referral email template<\/h3>\r\n<!-- \/wp:heading -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>This referral email template appeals with its honesty and simplicity. Who doesn\u2019t want to help their friends? This template is an easy and effective referral ask because it tugs at the heartstrings.\u00a0<\/p>\r\n<div class=\"su-note\"  style=\"border-color:#d7dcda;\"><div class=\"su-note-inner su-u-clearfix su-u-trim\" style=\"background-color:#F1f6f4;border-color:#ffffff;color:#333333;\">\r\n<p><strong>Share the love.\u00a0<\/strong><\/p>\r\n<p>Help your friends by referring them to [brand] \u2013 and enjoy [benefit] together.<\/p>\r\n<p>When you refer, you\u2019ll give your friend [reward], and receive [reward] in return.<\/p>\r\n<p>More importantly, your friends will enjoy [intrinsic benefit the referred friend will get from your product].\u00a0<\/p>\r\n[Insert call-to-action button with link to your referral program page]\r\n<\/div><\/div>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:table \/-->\r\n\r\n<!-- wp:heading {\"level\":3} -->\r\n<h3>The quick cash offer email template\u00a0<\/h3>\r\n<!-- \/wp:heading -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>Nothing inspires quick action quite like instant cash. Use this short, punchy, and effective referral email to grab customer eyeballs and potentially get some easy referrals.<\/p>\r\n<div class=\"su-note\"  style=\"border-color:#d7dcda;\"><div class=\"su-note-inner su-u-clearfix su-u-trim\" style=\"background-color:#F1f6f4;border-color:#ffffff;color:#333333;\">\r\n<p><strong>Earn [Dollar amount of cash or store credit reward] for every friend you refer.\u00a0<\/strong><\/p>\r\n<p>The more friends who purchase via your referral link, the more money you make.\u00a0<\/p>\r\n[Insert call-to-action button with link to your referral program page]\r\n<\/div><\/div>\r\n<p><strong><em>The quick cash offer template \u201cin the wild:\u201d Postable<\/em><\/strong><\/p>\r\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-10541 aligncenter\" src=\"https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2019\/06\/refer-your-friends-and-get-e1586295620809.gif\" alt=\"Postable referral email\" width=\"407\" height=\"518\" title=\"\"><\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:table \/-->\r\n\r\n<!-- wp:heading {\"level\":3} -->\r\n<h3>The \u2018you mean a lot\u2019 email template\u00a0<\/h3>\r\n<!-- \/wp:heading -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>The \u2018you mean a lot\u2019 email can be very gratifying for a customer to receive, especially when you\u2019ve taken the time to personalize it with their name.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>Express appreciation for your customers and use the referral program as a means to thank them for their loyalty. Close by talking about the benefits and how easy the process is.<\/p>\r\n<div class=\"su-note\"  style=\"border-color:#d7dcda;\"><div class=\"su-note-inner su-u-clearfix su-u-trim\" style=\"background-color:#F1f6f4;border-color:#ffffff;color:#333333;\">\r\n[Name],\u00a0<\/p>\r\n<p>You mean a lot to us.\u00a0<\/p>\r\n<p>To say thanks, we\u2019re offering you [reward for friends] to send to your friends \u2013 on us. Give them [intrinsic benefit the referred friend will get from your product].\u00a0<\/p>\r\n<p>Just send them your referral link, and we\u2019ll send them the coupon for [reward for friends].\u00a0<\/p>\r\n<p>As a bonus, you\u2019ll receive [reward] when they purchase their first [product].\u00a0<\/p>\r\n[Insert call-to-action button with link to your referral program page]\r\n<\/div><\/div>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:table \/-->\r\n\r\n<!-- wp:heading {\"level\":3} -->\r\n<h3>The \u2018easy as 1-2-3\u2019 referral email template<\/h3>\r\n<!-- \/wp:heading -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>The three-step formula is a great technique for emphasizing how easy it is for your clients to refer friends.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>Your email\u2019s content should be just as simple \u2013 keep it short, punchy, and easy to read.\u00a0<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>Also, make sure that when your referring customers land on the different pages, it\u2019s easy for them to navigate and complete the desired actions.\u00a0<\/p>\r\n<div class=\"su-note\"  style=\"border-color:#d7dcda;\"><div class=\"su-note-inner su-u-clearfix su-u-trim\" style=\"background-color:#F1f6f4;border-color:#ffffff;color:#333333;\">\r\n<p>Refer a friend to get \u2013 and give \u2013 [equal reward]\u00a0<\/p>\r\n<p><strong>It\u2019s as easy as 1-2-3:\u00a0<\/strong><\/p>\r\n<ul>\r\n<li>Click here to go to your referral page<\/li>\r\n<li>Copy your unique link and share the love<\/li>\r\n<li>They make a purchase, and you get rewarded.<\/li>\r\n<\/ul>\r\n<p>For every friend who [purchases\/subscribes\/joins], you\u2019ll each receive [reward] on us.\u00a0<\/p>\r\n[Insert call-to-action button with link to your referral program page]\r\n<\/div><\/div>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:table \/-->\r\n\r\n<!-- wp:paragraph -->\r\n<p><strong><em>The easy as 1-2-3 template \u201cin the wild:\u201d Little Spoon<\/em><\/strong><\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:image -->\r\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-11760 aligncenter\" src=\"https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2019\/06\/2019-11-05_13-10-29-e1586305165656.png\" alt=\"Little Spoon referral email\" width=\"251\" height=\"631\" title=\"\" srcset=\"https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2019\/06\/2019-11-05_13-10-29-e1586305165656.png 599w, https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2019\/06\/2019-11-05_13-10-29-e1586305165656-119x300.png 119w, https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2019\/06\/2019-11-05_13-10-29-e1586305165656-407x1024.png 407w, https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2019\/06\/2019-11-05_13-10-29-e1586305165656-300x754.png 300w\" sizes=\"(max-width: 251px) 100vw, 251px\" \/><\/figure>\r\n<h3>The \u2018seasonal flair\u2019 referral email template<\/h3>\r\n<p>Yes, your referral program (and its opportunities to earn rewards) should be ongoing. But an email related to an upcoming holiday or season can inject some variety into your promotions.\u00a0 This might mean a &#8220;share the love&#8221; email specifically timed near Valentine&#8217;s Day \u2013 or a &#8220;Friends-Giving&#8221; email near Thanksgiving.<\/p>\r\n<p>It&#8217;ll work even better if that&#8217;s paired with a limited-time reward increase to play to urgency, like our &#8220;in the wild&#8221; example from Ibotta.<\/p>\r\n<p>Your exact email text will need to vary based on the season and your offer, but we&#8217;ve used &#8220;Friends-Giving&#8221; as the basis for our template.<\/p>\r\n<div class=\"su-note\"  style=\"border-color:#d7dcda;\"><div class=\"su-note-inner su-u-clearfix su-u-trim\" style=\"background-color:#F1f6f4;border-color:#ffffff;color:#333333;\">\r\n<p>Friends-Giving: We&#8217;re thankful for you!<\/p>\r\n<p>Here at [brand], we&#8217;re thankful for your support year-round! But this season, we&#8217;re saying thanks with something extra \u2013 and something extra to give your friends, too \u2013 just for sharing us.\u00a0<\/p>\r\n<p><strong>If one of your friends makes a purchase before 12\/23, you&#8217;ll both get $20 \u2013 double the rewards!<\/strong><\/p>\r\n<p>Tell your friends and family about us, and you&#8217;re on your way to extra rewards. Don&#8217;t miss out!<\/p>\r\n[Insert call-to-action button with link to your referral program page]\r\n<\/div><\/div>\r\n<p><strong><em>The seasonal flair email template \u201cin the wild:\u201d Ibotta<\/em><\/strong><\/p>\r\n<p><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-13082 aligncenter\" src=\"https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2019\/06\/ibotta-referral-email-e1586295476606.png\" alt=\"ibotta referral email\" width=\"414\" height=\"619\" title=\"\" srcset=\"https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2019\/06\/ibotta-referral-email-e1586295476606.png 680w, https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2019\/06\/ibotta-referral-email-e1586295476606-201x300.png 201w, https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2019\/06\/ibotta-referral-email-e1586295476606-300x449.png 300w\" sizes=\"(max-width: 414px) 100vw, 414px\" \/><\/p>\r\n<!-- \/wp:image -->\r\n\r\n<!-- wp:heading -->\r\n<h2>Bonus referral email templates<\/h2>\r\n<p>These bonus email templates fall somewhere in between personal and mass emails: you&#8217;ll personally send them out every time someone meets the requirements (say, whenever someone earns a reward). But you can use a standardized email template.<\/p>\r\n<h3>After a reward is earned<\/h3>\r\n<p>Another important referral email template you should consider sending is the one that notifies people when they&#8217;ve earned a reward. This email lets the sharer know what they&#8217;ve earned, right away. But it&#8217;s also the perfect opportunity to capitalize on their excitement and encourage more sharing (and earning).\u00a0<\/p>\r\n<div class=\"su-note\"  style=\"border-color:#d7dcda;\"><div class=\"su-note-inner su-u-clearfix su-u-trim\" style=\"background-color:#F1f6f4;border-color:#ffffff;color:#333333;\">\r\n<p>Congrats! [Reward] is yours!<\/p>\r\n<p>Thanks for sharing [brand]! Your friend just [action needed to receive reward], so [reward] is yours!<\/p>\r\n<p>Easy, right?<\/p>\r\n<p>Ready to earn even more rewards? Keep sharing [brand] with your friends:<\/p>\r\n[Insert call-to-action button with link to your referral program page]\r\n<\/div><\/div>\r\n<p><strong><em>The reward notification email template \u201cin the wild:\u201d Allset<\/em><\/strong><\/p>\r\n<p><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-21835 aligncenter\" src=\"https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2017\/02\/all-set-referral-email-e1619198921170.png\" alt=\"all set referral email\" width=\"532\" height=\"908\" title=\"\" srcset=\"https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2017\/02\/all-set-referral-email-e1619198921170.png 681w, https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2017\/02\/all-set-referral-email-e1619198921170-176x300.png 176w, https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2017\/02\/all-set-referral-email-e1619198921170-600x1024.png 600w\" sizes=\"(max-width: 532px) 100vw, 532px\" \/><\/p>\r\n<h3>Reminders for those who haven&#8217;t shared in a while<\/h3>\r\n<p>People get busy. Sometimes, they really want to share your brand and earn rewards, but can&#8217;t think of someone to share it with. And then&#8230; well, they forget about your program. It happens! So, it&#8217;s good practice to send out reminder emails to people who signed up for your program but haven&#8217;t shared within a certain quarter.<\/p>\r\n<p>Who knows? They might just have a friend in mind to share with now that you&#8217;ve reminded them!<\/p>\r\n<p>For this email, a subject line like &#8220;Don&#8217;t forget: Share [brand], earn [reward]&#8221; will work super well.\u00a0<\/p>\r\n<div class=\"su-note\"  style=\"border-color:#d7dcda;\"><div class=\"su-note-inner su-u-clearfix su-u-trim\" style=\"background-color:#F1f6f4;border-color:#ffffff;color:#333333;\">Hi [Customer Name],<\/p>\r\n<p>Just\u00a0 wanted to reach out and remind you about our referral program \ud83d\ude42\u00a0<\/p>\r\n<p>You can earn [reward] every time your friend [takes action needed to get the referral reward]!<\/p>\r\n<p>Don&#8217;t miss out! Just share your link with friends, and you&#8217;re on your way to awesome rewards:<\/p>\r\n[Insert call-to-action button with link to your referral program page]\r\n<p>Thanks in advance!<\/p>\r\n<\/div><\/div>\r\n<h2>Referral email template best practices\u00a0<\/h2>\r\n<!-- \/wp:heading -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>Whether you stick closely to the templates we\u2019ve shared or use them as a jumping-off point to write your own email, follow these referral email design best practices to get the best results:\u00a0<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:heading {\"level\":3} -->\r\n<h3>Write the email as a gift, not an ask<\/h3>\r\n<p><span style=\"font-weight: 400;\">Most referral emails are written from the referrer&#8217;s perspective: &#8220;here&#8217;s what you&#8217;ll earn.&#8221; The problem is that framing makes sharing feel transactional \u2014 like the customer is selling out their friends for a reward.<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">The better approach: frame the email around what the friend gets. Lead with the benefit to the person being referred. The referrer&#8217;s reward is secondary \u2014 a bonus, not the point.<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">This shift changes how the email reads. Instead of &#8220;refer a friend, earn $20,&#8221; it becomes &#8220;give your friend $20 off their first order.&#8221; The sharer feels generous, not calculating. And people are far more willing to share something that makes them look good to their friends.<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">When you write or customize these templates, ask: does this email make the referrer feel like they&#8217;re doing their friend a favor \u2014 or making a transaction? The former converts. The latter feels awkward to send.<\/span><\/p>\r\n<h3>Write subject lines that get opens<\/h3>\r\n<!-- \/wp:heading -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>You\u2019ll need to convince people to open your email before they can share referral links. Your subject line is key to increasing those all-important open rates.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:list -->\r\n<ul>\r\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Keep it short.<\/b><span style=\"font-weight: 400;\"> For mass emails, aim for 28\u201338 characters so it doesn&#8217;t get cut off on mobile.<\/span><\/li>\r\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Include the referrer&#8217;s name and use &#8220;you.&#8221;<\/b><span style=\"font-weight: 400;\"> Even in mass sends, this small personalization changes how the email lands.<\/span><\/li>\r\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Lead with a number.<\/b><span style=\"font-weight: 400;\"> The value of the reward in concrete terms (e.g., &#8220;$20 for your friend&#8221;) breaks up text and makes the offer tangible.<\/span><\/li>\r\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Clarity beats cleverness.<\/b><span style=\"font-weight: 400;\"> An Aweber study found subject lines that clarify what the email contains have 541% more clicks than purely clever ones.<\/span><\/li>\r\n<\/ul>\r\n<!-- \/wp:list -->\r\n\r\n<!-- wp:heading {\"level\":3} -->\r\n<h3>Once they\u2019re in, let them know how rewards work<\/h3>\r\n<!-- \/wp:heading -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>Lay out the instructions and terms clearly in simple, easy-to-understand sentences.\u00a0<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>For example, can customers easily understand:<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:list -->\r\n<ul>\r\n<li>What they must do to earn the<a href=\"https:\/\/referralrock.com\/blog\/referral-rewards-incentives\/\"> referral reward?<\/a><\/li>\r\n<li>Whether the friend they\u2019re referring can earn a reward as well?<\/li>\r\n<li>How and when they\u2019ll get the reward?<\/li>\r\n<li>The exact referral amounts for referring one or more than one person?<\/li>\r\n<\/ul>\r\n<!-- \/wp:list -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>If the rewards can only be earned once the friend makes a purchase, it\u2019s best to mention this at the outset.\u00a0<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>If you don\u2019t address this in the email, that\u2019s ok. But be sure to link out to your referral program page, and cover the terms of the referral offer there.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:heading {\"level\":3} -->\r\n<h3>Keep the message simple and to-the-point<\/h3>\r\n<!-- \/wp:heading -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>Avoid long, meandering sentences and confusing structures. Always use the simplest language possible and opt for clarity over cleverness.<\/p>\r\n<p>If you&#8217;re sending a mass email, try to keep it under 10 words or 40 characters as that&#8217;s where people have seen the most success.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>And remember \u2013 you don\u2019t have to explain everything about your referral program in the email. That can unnecessarily clutter your email or make things look complicated.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>Instead, you can tell customers more when you link out to your <a href=\"https:\/\/referralrock.com\/blog\/referral-page-examples\/\">referral program page.\u00a0<\/a><\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:heading {\"level\":3} -->\r\n<h3>Personalize wherever you can<\/h3>\r\n<!-- \/wp:heading -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>Personalization creates an instant connection with your customer and improves how positively they perceive your brand.<\/p>\r\n<p>Yes, mass referral emails are more generic in nature compared to personal referral emails. However, you can still personalize some aspects of your mass emails \u2013 such as including each customer\u2019s name \u2013 by using software.\u00a0<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:heading {\"level\":3} \/-->\r\n\r\n<!-- wp:heading {\"level\":3} -->\r\n<h3>Include a clear call-to-action (CTA)<\/h3>\r\n<!-- \/wp:heading -->\r\n\r\n<!-- wp:paragraph -->\r\n<p><span style=\"font-weight: 400;\">Make it easy to find the next step. If you use a button, make sure it sends customers straight to the referral program page. If you include a <\/span><a href=\"https:\/\/referralrock.com\/blog\/referral-link\/\"><span style=\"font-weight: 400;\">referral link<\/span><\/a><span style=\"font-weight: 400;\">, put it in a one-click copy format.<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">Having the unique referral link directly in the email is the best option \u2014 customers can copy and share it right from their inbox without navigating anywhere. A button is a solid backup that lets them share from the program page in other ways. For mobile: keep the CTA prominent and easy to tap. That&#8217;s where more than eight out of ten people open email, and how most people share with their friends.<\/span><\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:heading -->\r\n<h2>Wrap-up<\/h2>\r\n<!-- \/wp:heading -->\r\n\r\n<!-- wp:paragraph -->\r\n<p><span style=\"font-weight: 400;\">Referral email templates make it easy to get your program in front of customers without starting from scratch every time. Copy them, customize them, send them.<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">But keep this in mind: the emails are one part of the system, not the whole thing. The businesses that get consistent referrals aren&#8217;t just running monthly to quarterly email blasts \u2014 they&#8217;re <\/span><a href=\"https:\/\/referralrock.com\/blog\/how-to-promote-your-referral-program\/\"><span style=\"font-weight: 400;\">promoting their program<\/span><\/a><span style=\"font-weight: 400;\"> continuously, across multiple channels, as part of how they operate.<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">As one example, you should promote your program in your other email marketing, too. Include a sentence about your program in newsletters, transaction emails, and any other messages that potential sharers already receive.\u00a0<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">The templates here will help you <\/span><a href=\"https:\/\/referralrock.com\/blog\/how-to-write-an-email-asking-for-a-referral-or-recommendation\/\"><span style=\"font-weight: 400;\">send better referral emails<\/span><\/a><span style=\"font-weight: 400;\">. A referral program woven into your operations is what makes referrals reliable.<\/span><span style=\"font-weight: 400;\">Ready to put these templates to work? <\/span><a href=\"https:\/\/referralrock.com\/\"><span style=\"font-weight: 400;\">Start a free referral program with Referral Rock.<\/span><\/a><\/p>\r\n<!-- \/wp:paragraph -->","protected":false},"excerpt":{"rendered":"<p>18 referral email templates you can copy and use today \u2014 personal invites, mass campaigns, and bonus sends \u2014 plus best practices that actually get shares.<\/p>\n","protected":false},"author":20,"featured_media":25345,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_lmt_disableupdate":"no","_lmt_disable":"","footnotes":""},"categories":[2579,14,2676],"tags":[5985,3267,3269,5862,3261,3265],"class_list":["post-25327","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","category-referral-marketing","category-word-of-mouth-marketing","tag-key-takeaways","tag-email-marketing","tag-email-marketing-ideas","tag-referral-email","tag-referral-program","tag-referral-program-examples"],"acf":{"takeaway_1":"The best referral emails don't lead with what the referrer earns \u2014 they lead with what the friend gets. That's the difference between an email that converts and one that gets ignored.","takeaway_2":"There are two types of referral emails: personal (sent to loyal customers at key moments) and mass (sent broadly, no more than quarterly). Most programs need both.","takeaway_3":"Email is one part of a continuous promotion system \u2014 not the whole strategy. The templates here work best when they're one of several ways customers hear about your program."},"modified_by":"Jessica Huhn","_links":{"self":[{"href":"https:\/\/referralrock.com\/blog\/wp-json\/wp\/v2\/posts\/25327","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/referralrock.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/referralrock.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/referralrock.com\/blog\/wp-json\/wp\/v2\/users\/20"}],"replies":[{"embeddable":true,"href":"https:\/\/referralrock.com\/blog\/wp-json\/wp\/v2\/comments?post=25327"}],"version-history":[{"count":36,"href":"https:\/\/referralrock.com\/blog\/wp-json\/wp\/v2\/posts\/25327\/revisions"}],"predecessor-version":[{"id":38871,"href":"https:\/\/referralrock.com\/blog\/wp-json\/wp\/v2\/posts\/25327\/revisions\/38871"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/referralrock.com\/blog\/wp-json\/wp\/v2\/media\/25345"}],"wp:attachment":[{"href":"https:\/\/referralrock.com\/blog\/wp-json\/wp\/v2\/media?parent=25327"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/referralrock.com\/blog\/wp-json\/wp\/v2\/categories?post=25327"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/referralrock.com\/blog\/wp-json\/wp\/v2\/tags?post=25327"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}