According to social scheduling service Later, it\u2019s predicted that nano- and micro-influencers will continue to rise and generate more sales.\u00a0<\/p>\r\n\r\n\r\n\r\n
They report, \u201cthe less followers an influencer has on Instagram, the higher their average engagement rate<\/a>.\u201d\u00a0<\/p>\r\n\r\n\r\n\r\n But how can you maximize your ROI when working with smaller influencers?\u00a0<\/p>\r\n\r\n\r\n\r\n We\u2019ve got your back with expert tips for leveraging nano- and micro-influencers the right way.<\/p>\r\n Keep reading for the insider tips that pros use to see the most success with nano- and micro-influencers.<\/p>\r\n As we\u2019ve covered in our previous roundup, leveraging nano-and micro-influencers<\/a>\u00a0 has plenty of expert-backed benefits:<\/p>\r\n \r\n\r\n<\/p>\r\n \r\n\r\n<\/p>\r\n But working with these influencers can be a very bumpy ride, as evidenced by the several downsides of nano-and micro-influencers:<\/p>\r\n \r\n\r\n<\/p>\r\n \r\n\r\n<\/p>\r\n Fortunately, you can turn some of these disadvantages around by properly regulating your work relationship with influencers: here\u2019s how.<\/p>\r\n<\/div><\/div>\r\n\r\n\r\n\r\n\r\n\r\n To cultivate a healthy relationship with influencers, you\u2019ll need to properly compensate them.<\/p>\r\n\r\n\r\n\r\n This means you\u2019ll need to do your market research on influencer rates.<\/p>\r\n\r\n\r\n\r\n Talk to a handful of influencers at a time. You don\u2019t necessarily need to work with all of them in one go. However, talking to them will give you a good idea of the average rates nano- and micro-influencers charge in your industry. Talking to other marketers who work with smaller influencers will also help you get benchmarks for fair influencer rates.<\/p>\r\n\r\n\r\n\r\n From there, make sure you pay the influencers you choose to work with at a competitive rate.<\/p>\r\n\r\n\r\n\r\n As Clearsurance.com<\/a>\u2019s Melanie Musson puts it, \u201cKnow their value and compensate them appropriately. You need to be competitive with payment, but they need to deliver as expected.\u201d<\/p>\r\n This is a fundamental principle of effective influencer marketing, but one that can be easily overlooked.<\/p>\r\n\r\n\r\n\r\n SBO<\/a>\u2019s Mario Cacciottolo suggests to \u201cmake sure your brand matches and works seamlessly within the influencer\u2019s posts. It can create a negative reaction with the audience if the advertising seems a bit too forced and out of place next to their natural content.\u201d<\/p>\r\n This one\u2019s a hat tip to Harry Johns White from NBA Blast<\/a> who recommends, \u201chaving everything they\u2019ll need before reaching out to an influencer.<\/p>\r\n\r\n\r\n\r\n \u201cWhether it\u2019s visuals, tags, copy… whatever it is \u2013 make sure you have what [influencers] need ready before asking to work together.\u201d\u00a0<\/p>\r\n\r\n\r\n\r\n \u201cConducting these collaborations electronically will help keep things reusable and cut down on duplicate work that can all be captured in Google Drive or Slack.\u201d<\/p>\r\n\r\n\r\n\r\n And while you are at it, \u201cOutline the plans and budget in advance,\u201d suggests Spylix<\/a>\u2019s Steven Walker.<\/p>\r\n\r\n\r\n\r\n \u201cIt is not possible to leverage them if you do all these processes after hiring them.\u201d<\/p>\r\n\r\n\r\n\r\n Preparing all the work material will save you time when sharing your ideas and requirements with the influencers. You can start working without delays.<\/strong><\/p>\r\n\r\n\r\n\r\n Plus, you can easily use the same documents to work with multiple nano- and micro-influencers.<\/p>\r\n\r\n\r\n\r\n \u201cOnce you find an influencer who aligns with your brand\u2019s values<\/a>, make sure they know what type of role they\u2019ll play within the project,\u201d recommends Milo Miszewski of mDevelopers<\/a>.<\/p>\r\n\r\n\r\n\r\n \u201cMake sure they understand how much work is necessary for each post; nano-influencers may not be able to produce high-quality content as frequently as larger influencers.<\/p>\r\n\r\n\r\n\r\n \u201cFinally, always provide them with clear guidelines and expectations so that there is no confusion.\u201d<\/p>\r\n That said, Miszewski advises brands to \u201cfocus on creating engaging brand stories with the influencer who will talk about your values and company culture while also garnering likes, comments, shoutouts, and shares.\u201d<\/p>\r\n\r\n\r\n\r\n However, it\u2019s important to keep from micromanaging your influencers, which brings us to our next point.<\/p>\r\n\r\n\r\n\r\n \u201cTo leverage nano- or micro-influencers, you need to let their creativity speak and give them some room for content creation,\u201d Jonathan Aufray from Growth Hackers<\/a> shares.<\/p>\r\n\r\n\r\n\r\n \u201cThey know their audience, so even if you want to give them some guidelines, you still need the message to be authentic.\u201d<\/p>\r\n\r\n\r\n\r\n Jake Smith from Absolute Reg LTD<\/a> is on the same wavelength.<\/p>\r\n\r\n\r\n\r\n \u201cAlways remember when working with nano- and micro-influencers, you need to give them the freedom to be creative and work on something they are passionate about.<\/p>\r\n\r\n\r\n\r\n \u201cDo not micromanage [influencers] because it hinders them from thinking outside of the box. They know their followers better, so they have the best idea of presenting your brand<\/strong>.\u201d<\/p>\r\n OnPay Payroll<\/a>\u2019s Elliott Brown recommends: \u201cTry to use the same general process with everyone.\u201d<\/p>\r\n\r\n\r\n\r\n This will help speed up your collaboration process, and help you work with multiple influencers easily without having to remember the specific engagement with each one.<\/p>\r\n\r\n\r\n\r\n \u201cIf your process looks a little different with every nano-influencer,\u201d Brown says, \u201cit can mean you\u2019ll have a lot more work to do to move things forward.\u201d<\/p>\r\n \u201cIt\u2019s important to explore [an influencer\u2019s] engagement KPIs, amongst other analytics,\u201d outlines Nikita Chen from LegitGrails<\/a>.<\/p>\r\n\r\n\r\n\r\n \u201cIn our experience, an average of 4-6% of the influencer\u2019s engagement metrics have the ability to convert into purchases. For example, if a credible influencer gets 1,000 likes on a sponsored post, we estimate it to generate around 40-60 sales.\u201d<\/p>\r\n\r\n\r\n\r\n While this might not be true for everyone, it\u2019s possible to find your average by tracking results. This allows you to set realistic expectations from the influencers you partner with.<\/p>\r\n\r\n\r\n\r\n Another way you can do this is by \u201cgetting a verified performance report from the influencers,\u201d as Spylix\u2019s Steven Walker recommends. \u201cThis will let you know where they\u2019re at, and this data can be used to make any changes in the implied strategies.<\/p>\r\n\r\n\r\n\r\n \u201cKeep in touch with them continuously so they won\u2019t miss out on any of your details.\u201d\u00a0<\/p>\r\n Pro Tip:<\/strong> Set clear expectations before working together and ask the influencers to do the same.\u00a0<\/p>\r\n \r\n\r\n<\/p>\r\n Be upfront and communicate that you expect them to share performance analytics with you. Along those lines, be sure to also ask them what their expectations are from your business.<\/p>\r\n<\/div><\/div>\r\n\r\n\r\n\r\n\r\n\r\n Diversifying your influencer campaigns at first will give you the best chance to appeal to your target audience in various ways and learn which content resonates with them the most.<\/p>\r\n\r\n\r\n\r\n In fact, chances are some content campaigns may show great results with one influencer and other campaigns might show excellent results with another influencer.<\/p>\r\n\r\n\r\n\r\n \u201cYou will want to work with nano-influencers and micro-influencers on many campaigns,\u201d writes Tanner Rankin from Referazon<\/a>. \u201cThese include best list or must-have list inclusions, giveaways, product reviews, distributing promo codes, and editorial style reviews.\u201d<\/p>\r\n\r\n\r\n\r\n This is another effective tip for an ROI-driving collaboration. David Reid from VEM Group<\/a> outlines, \u201cCampaign-specific hashtags help raise brand recognition and revenue.\u201d<\/p>\r\n\r\n\r\n\r\n They link specialized micro-influencers with your brand. Many micro-influencers advertise their business and win new customers.\u201d<\/p>\r\n\r\n\r\n\r\n You can also create campaign-specific tracking links, and inform your influencers to use the specific link in their content. This way, you can better track the ROI of each nano- and micro-influencer marketing campaign.<\/p>\r\n “By better tracking your ROI you can easily determine which campaigns are most effective so that resources can be allocated accordingly in the future. Additionally, you can determine which nano and micro influencers are providing the most value and may want to invest more in working with those individuals.” says Claire Jarrett of\u00a0ClaireJarrett.com<\/a>.<\/span><\/p>\r\n\r\n\r\n\r\n To reap the most value from your nano- and micro-influencer partnerships:<\/p>\r\n\r\n\r\n\r\n Implement these best practices and you\u2019ll be able to maximize your niche influencer marketing efforts.<\/p>\r\n Want to drive more value from influencer marketing? We put together 21 proven influencer marketing best practices<\/a> you should follow.<\/p>\r\n \r\n\r\n<\/p>\r\n And if you missed any of our other roundups on nano- and micro-influencers (or would like to read them again!), find them here:<\/p>\r\n \r\n\r\n<\/p>\r\n Dig into the industry\u2019s secret tips for working with nano- and micro-influencers so you can reduce errors and maximize value.\u00a0<\/p>\n","protected":false},"author":19,"featured_media":24988,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_lmt_disableupdate":"no","_lmt_disable":"","footnotes":""},"categories":[5947,5844],"tags":[3260,3298,5859,5860,4396],"class_list":["post-24985","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-influencer-marketing","category-roundups","tag-influencer-marketing","tag-influencer-marketing-guide","tag-micro-influencers","tag-nano-influencers","tag-roundup"],"acf":[],"modified_by":"Jessica Huhn","_links":{"self":[{"href":"https:\/\/referralrock.com\/blog\/wp-json\/wp\/v2\/posts\/24985","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/referralrock.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/referralrock.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/referralrock.com\/blog\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/referralrock.com\/blog\/wp-json\/wp\/v2\/comments?post=24985"}],"version-history":[{"count":7,"href":"https:\/\/referralrock.com\/blog\/wp-json\/wp\/v2\/posts\/24985\/revisions"}],"predecessor-version":[{"id":28035,"href":"https:\/\/referralrock.com\/blog\/wp-json\/wp\/v2\/posts\/24985\/revisions\/28035"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/referralrock.com\/blog\/wp-json\/wp\/v2\/media\/24988"}],"wp:attachment":[{"href":"https:\/\/referralrock.com\/blog\/wp-json\/wp\/v2\/media?parent=24985"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/referralrock.com\/blog\/wp-json\/wp\/v2\/categories?post=24985"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/referralrock.com\/blog\/wp-json\/wp\/v2\/tags?post=24985"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}\r\n
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1. Compensate influencers fairly<\/h2>\r\n\r\n\r\n\r\n
2. Ensure the influencer meshes well with your brand<\/h2>\r\n\r\n\r\n\r\n
3. Do your homework before reaching out to influencers<\/h2>\r\n\r\n\r\n\r\n
\u00a04. Explain your requirements clearly\u00a0<\/h2>\r\n\r\n\r\n\r\n
5. Never micromanage influencers<\/h2>\r\n\r\n\r\n\r\n
6. Create a defined management process<\/h2>\r\n\r\n\r\n\r\n
7. Monitor influencer insights and engagement<\/h2>\r\n\r\n\r\n\r\n
8. Diversify your influencer campaigns\u00a0<\/h2>\r\n\r\n\r\n\r\n
9. Use campaign-specific hashtags<\/h2>\r\n\r\n\r\n\r\n
In summary<\/h2>\r\n\r\n\r\n\r\n
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