{"id":24969,"date":"2022-01-31T16:21:01","date_gmt":"2022-01-31T21:21:01","guid":{"rendered":"https:\/\/referralrock.com\/blog\/?p=24969"},"modified":"2022-12-19T13:50:18","modified_gmt":"2022-12-19T18:50:18","slug":"pros-cons-of-working-with-smaller-influencers-experts","status":"publish","type":"post","link":"https:\/\/referralrock.com\/blog\/pros-cons-of-working-with-smaller-influencers-experts\/","title":{"rendered":"The Pros and Cons of Working With Smaller Influencers: 20 Experts Weigh In"},"content":{"rendered":"\r\n\r\n\r\n\r\n\r\n\r\n\r\n<p>You\u2019ve probably seen all the brands winning more customers with <a href=\"https:\/\/referralrock.com\/blog\/what-is-influencer-marketing\/\">influencer marketing<\/a>.<\/p>\r\n\r\n\r\n\r\n<p>On the other hand, getting the most value from influencers demands extensive research. \u2013 even if you\u2019re not working with big-name celebrities.<\/p>\r\n\r\n\r\n\r\n<p>At the end of the day, is it still worth working with influencers?\u00a0<\/p>\r\n\r\n\r\n\r\n<p>In this guide, we focus on nano- and micro-influencers (in contrast with macro-influencers), and the pros and cons of partnering with them for your brand.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">Nano- and micro-influencers rated a 7.8 out of 10 for engagement<\/h2>\r\n<div class=\"su-note\"  style=\"border-color:#d7dcda;\"><div class=\"su-note-inner su-u-clearfix su-u-trim\" style=\"background-color:#F1f6f4;border-color:#ffffff;color:#333333;\"><em>We define nano-influencers as having 1,000-9,999 followers, and micro-influencers as having 10,000-99,999 followers. This is a much smaller follower base compared to macro-influencers, who have anywhere from 100,000 to millions of followers.\u00a0<\/em><\/div><\/div>\r\n\r\n\r\n\r\n\r\n\r\n<p>When we previously compared <a href=\"https:\/\/referralrock.com\/blog\/micro-or-macro-influencer\/\">macro-influencers and micro-influencers<\/a>, we found that smaller influencers tend to deliver higher engagement rates.<\/p>\r\n\r\n\r\n\r\n<p>But how do these smaller influencers rate on engagement, as a stand-alone metric?<\/p>\r\n\r\n\r\n\r\n<p>Based on our own survey, experts agree \u2013 nano- and micro-influencers are very effective at driving engagement.<\/p>\r\n\r\n\r\n\r\n<p>On a scale of 1-10, with 10 meaning most effective:<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>Experts rate nano-influencers a 7.62 for effectively driving social media engagement.<\/li>\r\n<li>They rate micro-influencers an 8.03 for effectively driving social media engagement.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p>So, that\u2019s an average engagement rating of 7.83 for nano- and micro-influencers.<\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image\"><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-24973 aligncenter\" src=\"https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2022\/01\/smaller-influencer-effectiveness-for-lead-gen.png\" alt=\"smaller influencer effectiveness for engagement\" width=\"694\" height=\"392\" title=\"\" srcset=\"https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2022\/01\/smaller-influencer-effectiveness-for-lead-gen.png 1008w, https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2022\/01\/smaller-influencer-effectiveness-for-lead-gen-300x169.png 300w\" sizes=\"(max-width: 694px) 100vw, 694px\" \/><\/figure>\r\n\r\n\r\n\r\n<p>We dive into more benefits of nano- and micro-influencers below, including how effective influencers are for generating leads and driving purchases.\u00a0<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">Advantages of working with nano- and micro-influencers<\/h2>\r\n\r\n\r\n\r\n<p>From tapping into an engaged audience to working directly with the individual creators, there are a ton of advantages of working with influencers.<\/p>\r\n\r\n\r\n\r\n<p>Let\u2019s look at what the experts say:<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\">1. Highly targeted audience<\/h3>\r\n\r\n\r\n\r\n<p>In comparison with macro-influencers, who have a wide follower pool, micro-influencers have a small but targeted audience.<\/p>\r\n\r\n\r\n\r\n<p>\u201cA large percentage of their audience is following them for very specific reasons,\u201d observes Iain Miller of<a href=\"https:\/\/www.uniqueascent.ie\/\" target=\"_blank\" rel=\"noopener\"> Unique Ascent<\/a>.<\/p>\r\n\r\n\r\n\r\n<p>\u201cIf your niche is the same as theirs or similar, your target audience will be the same. <strong>The huge advantage these smaller influencers have is you can target the exact demographic that works for your business<\/strong>.<\/p>\r\n\r\n\r\n\r\n<p>\u201cAs a result, you can build a following of like-minded individuals, rather than a huge collection of anyone to get numbers up. This will result in a greater percentage of your audience actually buying from you.\u201d<\/p>\r\n\r\n\r\n\r\n<p>Most of our respondents agree that small influencers are a great help in<a href=\"https:\/\/referralrock.com\/blog\/improve-your-lead-generation\/\"> generating leads<\/a>. On a scale of 1-10, where 1 is least effective and 10 is most effective, our respondents rate:<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>Nano-influencers a 7.38 in effectiveness for generating leads<\/li>\r\n<li>Micro-influencers a 7.60 in effectiveness for generating leads<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image\"><img decoding=\"async\" class=\"wp-image-24975 aligncenter\" src=\"https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2022\/01\/smaller-influencer-effectiveness-for-lead-generation.png\" alt=\"smaller influencer effectiveness for lead generation\" width=\"700\" height=\"390\" title=\"\" srcset=\"https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2022\/01\/smaller-influencer-effectiveness-for-lead-generation.png 1010w, https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2022\/01\/smaller-influencer-effectiveness-for-lead-generation-300x167.png 300w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/figure>\r\n\r\n\r\n\r\n<p>\u201c<strong>If [a nano- or micro-influencer\u2019s] audience is a good fit for your business, the value of their references is higher than larger influencers with a broader type of audience<\/strong>,\u201d in the words of Melanie Musson of<a href=\"https:\/\/clearsurance.com\/\" target=\"_blank\" rel=\"noopener\"> Clearsurance.com<\/a>.<\/p>\r\n\r\n\r\n\r\n<p><a href=\"https:\/\/sbo.net\/\" target=\"_blank\" rel=\"noopener\">SBO<\/a>\u2019s Mario Cacciottolo backs this point. \u201cBusinesses that use nano- and micro-influencers are targeting a specific group of people they know they can attract to their product or service.<\/p>\r\n\r\n\r\n\r\n<p>\u201cMany bigger influencers have a large casual follower base on top of their fan base, who may not buy into their influence in the same way a smaller devoted audience does with nano- and micro-influencers.\u201d<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\">2. More engagement<\/h3>\r\n\r\n\r\n\r\n<p>Because nano- and micro-influencers have a small audience, they are able to form solid relationships with their followers.<\/p>\r\n\r\n\r\n\r\n<p><a href=\"https:\/\/www.regionalfoundationrepair.com\/\" target=\"_blank\" rel=\"noopener\">RegionalFoundationRepair.com<\/a>\u2019s Don Adams points out: \u201cNano- and micro-influencers have a stronger relationship with their followers.<\/p>\r\n\r\n\r\n\r\n<p>\u201cTheir followers have more faith in their choices and are more likely to convert. They are following these influencers because of the valuable content they share, not just because they are famous.\u201d<\/p>\r\n\r\n\r\n\r\n<p>\u201cTheir viewers and followers see their opinions on this matter as authentic and trustworthy as a result of their experience,\u201d agrees Sep Niakan from<a href=\"https:\/\/www.condoblackbook.com\/\" target=\"_blank\" rel=\"noopener\"> Condoblackbook<\/a>.<\/p>\r\n\r\n\r\n\r\n<p>\u201c<strong>When a brand chooses to work with micro-influencers who cater to a certain demographic of followers, they are more likely to achieve a greater conversion rate than when they engage with big influencers<\/strong>.\u201d<\/p>\r\n\r\n\r\n\r\n<p>Our respondents rate nano- and micro-influencers highly when it comes to driving purchases.<\/p>\r\n\r\n\r\n\r\n<p>On a scale of 1-10:<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li><strong>Nano-influencers received a 7.26 rating for driving purchases<\/strong>.\u00a0<\/li>\r\n<li>On the other hand,<strong> micro-influencers received a rating of 7.62 for driving purchases.<\/strong><\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image\"><img decoding=\"async\" class=\"alignnone  wp-image-24976\" src=\"https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2022\/01\/smaller-influencer-effectiveness-for-driving-purchases.png\" alt=\"smaller influencer effectiveness for driving purchases\" width=\"700\" height=\"391\" title=\"\" srcset=\"https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2022\/01\/smaller-influencer-effectiveness-for-driving-purchases.png 1007w, https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2022\/01\/smaller-influencer-effectiveness-for-driving-purchases-300x167.png 300w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/figure>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\">3. Authentic followers<\/h3>\r\n\r\n\r\n\r\n<p>As Harry Johns White of<a href=\"https:\/\/nbablast.com\/\" target=\"_blank\" rel=\"noopener\"> NBA Blast<\/a> shares, you don\u2019t have to worry about fake engagement with smaller influencers. \u201cThe authenticity of their followers is 100% credible. Having smaller follower numbers means the engagement and reach is more genuine. There\u2019s less chance for bot interference, follower duplication, fake follower profiles, and shady amplification tactics.\u201d\u00a0<\/p>\r\n\r\n\r\n\r\n<p>As a result, you can have confidence that the high engagement rates from smaller influencers are genuine.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\">4. More personal connection to followers<\/h3>\r\n\r\n\r\n\r\n<p>Mark Valderrama from<a href=\"http:\/\/www.aquariumstoredepot.com\/\" target=\"_blank\" rel=\"noopener\"> Aquarium Store Depot<\/a> shares, \u201cCelebrity and macro-influencer endorsements never feel completely genuine, as those people always appear to be distanced from their followers.<\/p>\r\n\r\n\r\n\r\n<p>\u201cBut if you follow a micro-influencer who shares your interests, you can connect with their pain, feel their happiness, and understand them. You assume they, in turn, are capable of understanding you and your difficulties.<\/p>\r\n\r\n\r\n\r\n<p>\u201cMicro-influencers are very similar to their supporters, which is usually what makes them so popular in the first place. If a micro-influencer actually enjoys a brand, odds are that their followers will be equally interested.\u201d<\/p>\r\n\r\n\r\n\r\n<p>Peter Thaleikis from<a href=\"https:\/\/whichlogin.com\/\" target=\"_blank\" rel=\"noopener\"> Which Login<\/a> echoes this view: \u201cSmall influencers can create a much more personal connection with their followers because they are talking on a level that is relatable and human. This drives engagement and helps position your campaign in the right light.\u201d<\/p>\r\n\r\n\r\n\r\n<p>Think of it like this: <strong>The smaller an influencer\u2019s audience, the more they can get to know and engage with their followers. As a result, their influence is much stronger<\/strong>.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\">5. More accessible to brands<\/h3>\r\n\r\n\r\n\r\n<p>Says Peter Thaleikis: \u201cYou are also likely to notice that smaller influencers are more accessible.\u201d<\/p>\r\n\r\n\r\n\r\n<p>\u201cLarger influencers will often have an agent who will negotiate on their behalf. This is because they have a lot of work on their hands and need to make sure that the brand is a good fit.<\/p>\r\n\r\n\r\n\r\n<p>\u201cWith smaller influencers, they might not have this luxury. You might even be their first engagement with the business side of being an influencer. If you invest the time in building a good relationship, you are likely to benefit from lower costs as their accounts grow.\u201d<\/p>\r\n\r\n\r\n\r\n<p>In addition, smaller influencers usually have more time and creative bandwidth to devote to your brand.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\">6. Cost-effective collaboration<\/h3>\r\n\r\n\r\n\r\n<p>Melanie Musson of Clearsurance.com observes, \u201cWorking with nano- and micro-influencers is typically less expensive than working with larger influencers, making the cost\/benefit ratio more in your favor.\u201d<\/p>\r\n\r\n\r\n\r\n<p>Joe Kok from<a href=\"https:\/\/www.goodcloudstorage.net\/\" target=\"_blank\" rel=\"noopener\"> Good Cloud Storage<\/a> agrees. \u201c<strong>Micro-influencers are affordable for small businesses and have a higher conversion rate<\/strong>. Despite having fewer followers and more niche markets, they have a solid connection and engagement with them.\u201d<\/p>\r\n\r\n\r\n\r\n<p>Despite the lower expense, bear in mind that you shouldn\u2019t be focused on saving money.<\/p>\r\n\r\n\r\n\r\n<p>It\u2019s understandable some businesses have a lower budget. However, <strong>if you try to pay less than influencers are worth, you may end up with poor quality work that reflects the payment you\u2019re offering<\/strong>.<\/p>\r\n\r\n\r\n\r\n<p>The key to seeing success with influencers is \u201cshowing interest and appreciation for what they do and building rapport when you reach out. Try to gauge their interest before making an offer, and go from there. This increases the likelihood of a more beneficial and affordable partnership,\u201d shares Nikita Chen from<a href=\"https:\/\/legitgrails.com\/\" target=\"_blank\" rel=\"noopener\"> LegitGrails<\/a>.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\">7. Greater ROI<\/h3>\r\n\r\n\r\n\r\n<p><a href=\"http:\/\/www.choicemutual.com\/\" target=\"_blank\" rel=\"noopener\">Choice Mutual<\/a>\u2019s Anthony Martin tells us: \u201cWorking with nano-influencers and micro-influencers delivers more return on your investment.<\/p>\r\n\r\n\r\n\r\n<p>\u201cIt\u2019s easier to build loyalty because these influencers can personally respond to more of their followers&#8217; messages and questions. This makes followers feel more heard compared to audiences of those with more significant followings.<\/p>\r\n\r\n\r\n\r\n<p>\u201c<strong>In return, when you invest in smaller influencers, their followers will be more intrigued by their recommendations, and more likely to purchase from your website.\u201d<\/strong><\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\">8. Better geographic targeting<\/h3>\r\n\r\n\r\n\r\n<p>\u201cSince nano- and micro-influencers have a stronghold over a specific geographic area, they can hugely benefit small businesses in a certain town or area of a city,\u201d Brian Nagele of<a href=\"https:\/\/restaurantclicks.com\/\" target=\"_blank\" rel=\"noopener\"> Restaurant Clicks<\/a> highlights.<\/p>\r\n\r\n\r\n\r\n<p>\u201cFor example, if a new restaurant was opening in a busy neighborhood, a micro-influencer could help them stand out from the crowd.<\/p>\r\n\r\n\r\n\r\n<p>\u201cPlus, since micro-influencers operate on a smaller scale, they generally have a high level of trust and engagement from their followers, making them all the more valuable.\u201d<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\">9. Easier to work with<\/h3>\r\n\r\n\r\n\r\n<p>According to Harry Johns White of NBA Blast, \u201cThe number of followers a nano- or micro-influencer has is no barrier for them to participate in sponsored post agreements with brands.<\/p>\r\n\r\n\r\n\r\n<p>\u201c<strong>They can be as picky as large influencers when it comes to the product they endorse \u2013 but they\u2019re more likely to accept an endorsement agreement.\u201d<\/strong><\/p>\r\n\r\n\r\n\r\n<p>In other words, there\u2019s a good chance the nano- and micro-influencers you want to work with will work with you.<\/p>\r\n\r\n\r\n\r\n<p>Adding to these advantages,<a href=\"https:\/\/olive.com\/\" target=\"_blank\" rel=\"noopener\"> Olive<\/a>\u2019s Paul Sherman notes, \u201cThey tend to be cheaper, more humble, and easier to work with because they haven\u2019t hit the fame of millions of followers yet.<\/p>\r\n\r\n\r\n\r\n<p>\u201cYou also don\u2019t have to work through their agents or communications team because, once again, they\u2019re not famous enough to have any yet.<\/p>\r\n\r\n\r\n\r\n<p>\u201cWhile you reach fewer customers with micro-influencers, you\u2019ll likely have more engagement and conversion with them.\u201d\u00a0<\/p>\r\n<div class=\"su-note\"  style=\"border-color:#d7dcda;\"><div class=\"su-note-inner su-u-clearfix su-u-trim\" style=\"background-color:#F1f6f4;border-color:#ffffff;color:#333333;\"><strong>Pro tip<\/strong>: Write down your goals and budget to decide whether you should be working with micro- or macro-influencers. If you\u2019re aiming to drive engagement on a low budget, working with micro-influencers is your answer. If your pockets are deep and your goal is a high number of conversions, spend it toward macro-influencers.<\/div><\/div>\r\n\r\n\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">Disadvantages of working with nano- and micro-influencers<\/h2>\r\n\r\n\r\n\r\n<p>Now for the downsides of working with smaller influencers:<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\">1. The right influencers are hard to find<\/h3>\r\n\r\n\r\n\r\n<p>Jon Bennion from<a href=\"https:\/\/www.onlinemarketinggurus.com\/\" target=\"_blank\" rel=\"noopener\"> Online Marketing Gurus USA<\/a> opines, \u201cIt can be difficult to find the ideal candidate to work with.<\/p>\r\n\r\n\r\n\r\n<p>\u201cThis is because you want to collaborate with an influencer with a following that matches your target audience and high engagement rate.<\/p>\r\n\r\n\r\n\r\n<p>\u201cThis person should be capable of creating great content and be still affordable. All these factors can be difficult to find in a single influencer.\u201d<\/p>\r\n<div class=\"su-note\"  style=\"border-color:#d7dcda;\"><div class=\"su-note-inner su-u-clearfix su-u-trim\" style=\"background-color:#F1f6f4;border-color:#ffffff;color:#333333;\">\r\n<p><strong>Pro tip<\/strong>: Keep an eye out on industry influencers, whether or not you\u2019re actively looking to work with one. Maintain a swipe file of nano- and micro-influencers you think can be a good fit. So when you\u2019re ready to collaborate, you\u2019ll have a list of names to reach out to and possibly recruit.\u00a0<\/p>\r\n<p>\r\n\r\n<\/p>\r\n<p>Don\u2019t miss our previous roundups on <a href=\"https:\/\/referralrock.com\/blog\/insider-tips-finding-nano-and-micro-influencers\/\">tips to find smaller influencers<\/a> and <a href=\"https:\/\/referralrock.com\/blog\/experts-recruit-nano-and-micro-influencers\/\">recruit them!<\/a><\/p>\r\n<\/div><\/div>\r\n\r\n\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\">2. Less experienced with the ins-and-outs of influencer marketing<\/h3>\r\n\r\n\r\n\r\n<p>In contrast with macro-influencers, nano- and micro-influencers don\u2019t have extensive experience working with brands.<\/p>\r\n\r\n\r\n\r\n<p>Lisa Richards from<a href=\"http:\/\/thecandidadiet.com\/\" target=\"_blank\" rel=\"noopener\"> The Candida Diet<\/a> comments, \u201c<strong>One of the disadvantages of working with nano-influencers is their inexperience in working with businesses. They may be adept at navigating social media, but working with brands is a different playing field for them<\/strong>.<\/p>\r\n\r\n\r\n\r\n<p>\u201cThey are not accustomed to making deals and negotiations, which may complicate things in the process.\u201d<\/p>\r\n\r\n\r\n\r\n<p>And as Mario Cacciottolo from SBO highlights, \u201cYou don\u2019t want to be associated with a social media storm because a smaller influencer has posted something that has caused a backlash.<\/p>\r\n\r\n\r\n\r\n<p>\u201cThis is still possible with the bigger influencers, but as they gain more followers, it appears influencers become more trained with what not to say.\u201d<\/p>\r\n\r\n\r\n\r\n<p>\u00a0Alluding to the same concern, Paige Arnof-Fenn of<a href=\"http:\/\/www.mavensandmoguls.com\/\" target=\"_blank\" rel=\"noopener\"> Mavens &amp; Moguls<\/a> comments, \u201cThe risk is that they get caught saying or doing something inconsistent with your core values and your brand\u2019s reputation gets tarnished. So, due diligence is crucial with social media archives and videos so easily accessible today.<\/p>\r\n\r\n\r\n\r\n<p>\u201cI have had good experiences working with them, but doing your homework is key to success.\u201d<\/p>\r\n\r\n\r\n\r\n<p><a href=\"https:\/\/simplesolarliving.com\/\" target=\"_blank\" rel=\"noopener\">Simple Solar Living<\/a>\u2019s Eric Thomas has a similar experience. \u201cNano-influencers can be less professional. Some nano-influencers are really only getting started, so they might be quite green in terms of their business acumen. It\u2019s important that you create contracts for all your influencers you create deals with.\u201d\u00a0<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\">3. Limited reach<\/h3>\r\n\r\n\r\n\r\n<p>\u201cOne disadvantage of using nano-influencers and micro-influencers is the lack of reach they have,\u201d says Milo Miszewski of<a href=\"https:\/\/mdevelopers.com\/\" target=\"_blank\" rel=\"noopener\"> mDevelopers<\/a>.<\/p>\r\n\r\n\r\n\r\n<p>\u201cTheir audiences are typically smaller than those of larger influencers, so brands may not be able to achieve the same level of exposure by working with them.<\/p>\r\n\r\n\r\n\r\n<p>\u201cAdditionally, micro-influencers may not have as much experience or be as skilled at promoting brands and products, which could result in poorer quality content.\u201d<\/p>\r\n\r\n\r\n\r\n<p>Hima Pujara of<a href=\"https:\/\/www.bugraptors.com\/\" target=\"_blank\" rel=\"noopener\"> BugRaptors<\/a> makes the same point. \u201cThey have limited reach as compared to larger influencers. If you are planning to reach a wide audience then managing the number of nano-influencers can be more costly than targeting one macro influencer.\u201d<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\">4.\u00a0 More work on your plate<\/h3>\r\n\r\n\r\n\r\n<p>\u201cWhen it comes to managing and monitoring social media marketing campaigns, using nano- and micro-influencers means more work for brands,\u201d Charles Cridland of<a href=\"https:\/\/www.yourparkingspace.co.uk\/\" target=\"_blank\" rel=\"noopener\"> YourParkingSpace<\/a> opines.<\/p>\r\n\r\n\r\n\r\n<p>\u201c<strong>Tracking the performance of a network of hundreds of influencers is substantially more complicated than monitoring just a few macro-influencers<\/strong>.<\/p>\r\n\r\n\r\n\r\n<p>\u201cAnd you\u2019ll also need more time for vetting smaller names and then managing them in terms of content and payment.\u201d<\/p>\r\n\r\n\r\n\r\n<p>Documenting your process and creating contracts and guidelines for nano- and micro-influencers can help reduce work in the long run.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">Summing things up<\/h2>\r\n\r\n\r\n\r\n<p>Even though working with nano- and micro-influencers has its drawbacks, the pros of leveraging these small influencers far outweigh the downsides. They bring a high level of trust and relationships built among their dedicated followers.<\/p>\r\n\r\n\r\n\r\n<p>By applying the expert tips we\u2019ve gathered, you can easily overcome most of the cons when working with smaller influencers.\u00a0<\/p>\r\n\r\n\r\n\r\n<p>Ready for these ROI-boosting tips on leveraging nano- and micro-influencers? We\u2019re sharing them in our other roundup on <a href=\"https:\/\/referralrock.com\/blog\/secrets-to-leverage-smaller-influencers-experts\/\">leveraging smaller influencers.<\/a><\/p>\r\n","protected":false},"excerpt":{"rendered":"<p>What are the pros and cons of working with smaller influencers? We break down the process to help you decide whether they\u2019re right for your brand.<\/p>\n","protected":false},"author":19,"featured_media":24983,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_lmt_disableupdate":"no","_lmt_disable":"","footnotes":""},"categories":[5947,5844],"tags":[3260,3298,5859,5860,4396],"class_list":["post-24969","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-influencer-marketing","category-roundups","tag-influencer-marketing","tag-influencer-marketing-guide","tag-micro-influencers","tag-nano-influencers","tag-roundup"],"acf":[],"modified_by":"Megan Mosley","_links":{"self":[{"href":"https:\/\/referralrock.com\/blog\/wp-json\/wp\/v2\/posts\/24969","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/referralrock.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/referralrock.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/referralrock.com\/blog\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/referralrock.com\/blog\/wp-json\/wp\/v2\/comments?post=24969"}],"version-history":[{"count":10,"href":"https:\/\/referralrock.com\/blog\/wp-json\/wp\/v2\/posts\/24969\/revisions"}],"predecessor-version":[{"id":30317,"href":"https:\/\/referralrock.com\/blog\/wp-json\/wp\/v2\/posts\/24969\/revisions\/30317"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/referralrock.com\/blog\/wp-json\/wp\/v2\/media\/24983"}],"wp:attachment":[{"href":"https:\/\/referralrock.com\/blog\/wp-json\/wp\/v2\/media?parent=24969"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/referralrock.com\/blog\/wp-json\/wp\/v2\/categories?post=24969"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/referralrock.com\/blog\/wp-json\/wp\/v2\/tags?post=24969"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}