{"id":24949,"date":"2022-01-31T16:04:23","date_gmt":"2022-01-31T21:04:23","guid":{"rendered":"https:\/\/referralrock.com\/blog\/?p=24949"},"modified":"2022-12-19T14:14:43","modified_gmt":"2022-12-19T19:14:43","slug":"insider-tips-finding-nano-and-micro-influencers","status":"publish","type":"post","link":"https:\/\/referralrock.com\/blog\/insider-tips-finding-nano-and-micro-influencers\/","title":{"rendered":"10 Insider Tips for Finding Nano- And Micro-Influencers"},"content":{"rendered":"\r\n\r\n\r\n\r\n\r\n\r\n\r\n<p>The key to driving <a href=\"https:\/\/referralrock.com\/blog\/what-is-influencer-marketing\/\">ROI with influencer marketing<\/a> is finding and recruiting the right influencers. Oftentimes, the right influencer isn\u2019t always the one with the larger audience. High engagement and trust from niche personalities can be even more valuable.\u00a0<\/p>\r\n\r\n\r\n\r\n<p>The problem? Finding nano- and micro-influencers who target the same audience as you do, and align with your brand, is easier said than done.\u00a0<\/p>\r\n\r\n\r\n\r\n<p>On top of that, understanding which influencers have authentic audience engagement is another tough nut to crack.<\/p>\r\n\r\n\r\n\r\n<p>That\u2019s why we created this guide \u2013 to give you the best expert opinions on the easiest ways to find nano- and micro-influencers.<\/p>\r\n\r\n\r\n\r\n<p>Let\u2019s get started.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">79% of marketers search for niche influencers on a regular cadence<\/h2>\r\n\r\n\r\n\r\n<p>Finding influencers is not a one-off task. You\u2019ll need to look for nano- and micro-influencers regularly, as most experts do.\u00a0\u00a0<\/p>\r\n\r\n\r\n\r\n<div class=\"su-note\"  style=\"border-color:#d7dcda;\"><div class=\"su-note-inner su-u-clearfix su-u-trim\" style=\"background-color:#F1f6f4;border-color:#ffffff;color:#333333;\"><em>In our survey, we defined <a href=\"https:\/\/grin.co\/blog\/go-viral-with-nano-influencers\/\" target=\"_blank\" rel=\"noopener\">nano-influencers<\/a> as having 1,000-9,999 followers, and micro-influencers as having 10,000-99,999 followers.<\/em><\/div><\/div>\r\n\r\n\r\n\r\n<p><strong>79% of the 87 experts we surveyed search for smaller influencers on a regular cadence:<\/strong><\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>17% of marketers search for nano- and micro-influencers weekly<\/li>\r\n<li>17% search for them quarterly<\/li>\r\n<li>12% of the marketers search multiple times a week<\/li>\r\n<li>8% research every two weeks<\/li>\r\n<li>22% of marketers search for small influencers monthly<\/li>\r\n<li>3% search for them less than quarterly, but still at a cadence<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p>(The remaining 21% of the marketers search for potential niche influencers without a regular cadence.)<\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image\"><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-24952 aligncenter\" src=\"https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2022\/01\/how-often-brands-search-for-nano-and-micro-influencers.png\" alt=\"how often brands search for nano- and micro-influencers\" width=\"695\" height=\"392\" title=\"\" srcset=\"https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2022\/01\/how-often-brands-search-for-nano-and-micro-influencers.png 1007w, https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2022\/01\/how-often-brands-search-for-nano-and-micro-influencers-300x169.png 300w\" sizes=\"(max-width: 695px) 100vw, 695px\" \/><\/figure>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">10 tips for finding the right nano- and micro-influencers\u00a0<\/h2>\r\n\r\n\r\n\r\n<p>How can you use your time and resources wisely, and make sure a small influencer is the right choice?<\/p>\r\n\r\n\r\n\r\n<p>Here are 10 cost-effective ways to look for small influencers, with some other useful tips to use as you search:<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\">1. Be clear about where you want your product to go<\/h3>\r\n\r\n\r\n\r\n<p>This is fundamental. After all, if you aren\u2019t clear on what your business does, you can\u2019t find the right advocates for it.<\/p>\r\n\r\n\r\n\r\n<p><a href=\"https:\/\/themediahouse.co\/\" target=\"_blank\" rel=\"noopener\">Scot J Chrisman<\/a> says, \u201cAssess your product before finding the right influencer to represent it.\u00a0<\/p>\r\n\r\n\r\n\r\n<p>\u201cYou can\u2019t fit a box in a circle. Screen potential influencers based on who you think will best represent your product. Don\u2019t just look into their reach \u2013 also look at their qualifications.\u201d<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\">2. Find influencers who understand your product<\/h3>\r\n\r\n\r\n\r\n<p>Once you\u2019ve clarified your product\u2019s purpose, look for influencers who also understand it.<\/p>\r\n\r\n\r\n\r\n<p>Keenan Beavis of<a href=\"https:\/\/www.longhouse.co\/\" target=\"_blank\" rel=\"noopener\"> Longhouse Media<\/a> recommends, \u201cSearch for someone who understands your product and service well. The only truly effective influencers genuinely know what they are talking about.<\/p>\r\n\r\n\r\n\r\n<p>\u201cAs long as they know the purpose of your product and how it helps their audience, they will be able to convey the message efficiently.\u201d<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\">3. Start with your own followers<\/h3>\r\n\r\n\r\n\r\n<p>Where to find influencers who understand your products or services?\u00a0<\/p>\r\n\r\n\r\n\r\n<p>\u201cStart by looking at your own followers,\u201d recommends Johannes Larsson of<a href=\"https:\/\/financer.com\/\" target=\"_blank\" rel=\"noopener\"> Financer.com<\/a>.\u00a0<\/p>\r\n\r\n\r\n\r\n<p>\u201c<strong>Check to see who\u2019s engaging with your posts or sharing your content. Chances are, you\u2019ll find nano- and micro-influencers there.<\/strong><\/p>\r\n\r\n\r\n\r\n<p>\u201cSince these people are already following you, there\u2019s a good chance they\u2019re familiar with your brand and would be happy to promote it.\u201d<\/p>\r\n\r\n\r\n\r\n<p>This is particularly helpful if you\u2019re marketing a SaaS tool, as the person may already know how to use your tool and can easily talk about its value.<\/p>\r\n\r\n\r\n\r\n<p>Knowledge of your product\/service makes your existing followers great spokespeople for your brand.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\">4. Look at other people in your circle<\/h3>\r\n\r\n\r\n\r\n<p>Aside from looking at your follower list, asking customers who have a social media following to talk about your product\/service is a useful influencer marketing tactic.\u00a0<\/p>\r\n\r\n\r\n\r\n<p>On a scale of 1 to 5 (with 5 being most effective), our survey respondents rated having customers double as influencers at a 3.36.\u00a0\u00a0\u00a0<\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image\"><img decoding=\"async\" class=\"wp-image-24953 aligncenter\" src=\"https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2022\/01\/asking-existing-customers-3.36.png\" alt=\"asking existing customers - 3.36\" width=\"685\" height=\"387\" title=\"\" srcset=\"https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2022\/01\/asking-existing-customers-3.36.png 1003w, https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2022\/01\/asking-existing-customers-3.36-300x170.png 300w\" sizes=\"(max-width: 685px) 100vw, 685px\" \/><\/figure>\r\n\r\n\r\n\r\n<p><a href=\"https:\/\/cocofinder.com\/\" target=\"_blank\" rel=\"noopener\">CocoFinder<\/a>\u2019s Harriet Chan commends this<a href=\"https:\/\/referralrock.com\/blog\/customer-advocacy\/\"> customer advocacy<\/a>: \u201cGo through existing customers, identify any social media handles attached to nano- or micro-influencers, reach out to them, and ask if they can share your product or services.<\/p>\r\n\r\n\r\n\r\n<p>\u201cSome customer-influencers will charge nothing [because they\u2019re happy to help out a brand they love], but others will only partner with you if you give them a discount code for themselves or their followers.<\/p>\r\n\r\n\r\n\r\n<p>\u201cIf you strategize properly to accommodate giving discounts, you\u2019ll end up spending less money while enjoying a wider reach compared to your current marketing efforts.\u201d<\/p>\r\n\r\n\r\n\r\n<p>Carl Panepinto of<a href=\"https:\/\/cloudtech24.com\/\" target=\"_blank\" rel=\"noopener\"> CloudTech2<\/a> adds employees to the list: <strong>\u201cLook for influencers in your own backyard.\u201d\u00a0<\/strong><\/p>\r\n\r\n\r\n\r\n<p>\u201cEmployees may work for you because they adore your company and products, or may have a great feeling of commitment since they share similar ideals.\u201d<\/p>\r\n\r\n\r\n\r\n<p>To sum things up, your checklist when looking for influencers should include the following:<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>Customers<\/li>\r\n<li>Employees<\/li>\r\n<li>Followers<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p><strong>Anyone with an engaged audience and product knowledge can be a potential <\/strong><a href=\"https:\/\/referralrock.com\/blog\/brand-advocate\/\"><strong>brand advocate<\/strong><\/a><strong>.<\/strong><\/p>\r\n\r\n\r\n\r\n<p>As <a href=\"https:\/\/cocodoc.com\/\" target=\"_blank\" rel=\"noopener\">Cocodoc<\/a>\u2019s Alina Clark puts it: \u201cA person who consistently shares content in a specific niche, and gets good engagement for that, is an amazing choice for a micro-influencer \u2013 especially if their cause matches with that of your brand.\u201d<\/p>\r\n\r\n\r\n\r\n<div class=\"su-note\"  style=\"border-color:#d7dcda;\"><div class=\"su-note-inner su-u-clearfix su-u-trim\" style=\"background-color:#F1f6f4;border-color:#ffffff;color:#333333;\"><strong>Pro tip: <\/strong>Looking for another way to engage your customers and generate word of mouth? Try <a href=\"https:\/\/referralrock.com\/blog\/referral-programs-101-everything-you-need-to-build-a-referral-marketing-program\/\">starting a referral program<\/a>. A referral program encourages your customers to share your business with their friends, and rewards them whenever their recommendation results in a new sale. Any customer can join a referral program regardless of their following!<\/div><\/div>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\">5. Dedicate time to research before you recruit influencers<\/h3>\r\n\r\n\r\n\r\n<p>Finding smaller influencers takes work. You\u2019ll need to look through each candidate\u2019s follower count and engagement rate, as well as track how they connect with their audience.<\/p>\r\n\r\n\r\n\r\n<p>And as we covered at the beginning of our article, such research is never a one-time deal. Whether you\u2019re just starting out or have used influencer marketing for some time, there\u2019s value in keeping an eye out for potential nano- and micro-influencers all the time.<\/p>\r\n\r\n\r\n\r\n<p><strong>Even if you aren\u2019t actively looking to work with influencers, you should always keep an eye out for potential influencers you can work with later on.\u00a0<\/strong><\/p>\r\n\r\n\r\n\r\n<p><a href=\"https:\/\/www.trustedmalaysia.com\/\" target=\"_blank\" rel=\"noopener\">TrustedMalaysia<\/a>\u2019s Adam Ng emphasizes the importance of this. \u201cRegularly connect with influencers who align with your audience \u2013 it\u2019s a way to gain inspiration and show your brand\u2019s vibe, even if you aren\u2019t ready to leverage them.<\/p>\r\n\r\n\r\n\r\n<p>\u201cFollowing the influencers who inspire you as you grow will take out a lot of the legwork when you decide to work with an influencer. You\u2019ve essentially already built a shortlist.\u201d<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\">6. Combine free and paid influencer research tools (like 59% of experts)<\/h3>\r\n\r\n\r\n\r\n<p>You can also use a software tool to help audit potential influencers.\u00a0\u00a0<\/p>\r\n\r\n\r\n\r\n<p>But don\u2019t focus on only paid tools, or only free ones \u2013 use a mix of both.<\/p>\r\n\r\n\r\n\r\n<p>Only 9% of the experts use paid tools alone to find small influencers. Meanwhile, 32% use only free tactics to <a href=\"https:\/\/beacons.ai\/i\/blog\/5-tips-for-working-with-brands-as-a-creator\" target=\"_blank\" rel=\"noopener\">identify potential influencers to partner with<\/a>.<\/p>\r\n\r\n\r\n\r\n<p><strong>The majority of marketers, at 59%, however, combine both free and paid tools to<\/strong><a href=\"https:\/\/referralrock.com\/blog\/how-to-identify-influencers\/\"> <strong>find influencers<\/strong><\/a><strong>.\u00a0<\/strong><\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image\"><img decoding=\"async\" class=\"wp-image-24954 aligncenter\" src=\"https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2022\/01\/59-percent-find-influencers-with-both-free-and-paid-tools.png\" alt=\"59 percent find influencers with both free and paid tools\" width=\"698\" height=\"389\" title=\"\" srcset=\"https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2022\/01\/59-percent-find-influencers-with-both-free-and-paid-tools.png 1007w, https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2022\/01\/59-percent-find-influencers-with-both-free-and-paid-tools-300x167.png 300w\" sizes=\"(max-width: 698px) 100vw, 698px\" \/><\/figure>\r\n\r\n\r\n\r\n<p>(We look at specific tools you can use to find influencers in following sections.)\u00a0<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\">7. Explore popular hashtags<\/h3>\r\n\r\n\r\n\r\n<p>Roy Morejon of<a href=\"http:\/\/enventys.com\/\" target=\"_blank\" rel=\"noopener\"> Enventys Partners<\/a> points out, \u201cThe usual way we find influencers is by checking out the most engaged posts from popular hashtags for the target market on TikTok, Instagram, and other social media channels.\u201d<\/p>\r\n\r\n\r\n\r\n<p>In fact, experts rate using hashtags to manually search for small influencers a 3.61 out of 5.<\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-24955 aligncenter\" src=\"https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2022\/01\/manual-hashtag-searches-3.61.png\" alt=\"manual hashtag searches - 3.61\" width=\"697\" height=\"394\" title=\"\" srcset=\"https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2022\/01\/manual-hashtag-searches-3.61.png 1007w, https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2022\/01\/manual-hashtag-searches-3.61-300x170.png 300w\" sizes=\"(max-width: 697px) 100vw, 697px\" \/><\/figure>\r\n\r\n\r\n\r\n<p>Minesh J. Patel from<a href=\"https:\/\/thepatelfirm.com\/\" target=\"_blank\" rel=\"noopener\"> The Patel Firm<\/a> also recommends this tactic. \u201cLook on social media for folks who already use and talk about your product or service, especially those who tag your business in posts and comments. They will present the best message because it will be 100% authentic.\u201d<\/p>\r\n\r\n\r\n\r\n<p>John Li of<a href=\"https:\/\/figloans.com\/\" target=\"_blank\" rel=\"noopener\"> Fig Loans<\/a> walks you through how to do this. \u201cFirst, determine your industry\u2019s strongest hashtags and search through posts that use the tags.<\/p>\r\n\r\n\r\n\r\n<p>\u201cYou might start with one or two simple hashtags, but by looking at other related tags influencers are using on their posts, you expand your keywords further into your niche.<\/p>\r\n\r\n\r\n\r\n<p>\u201cYou can also surf similar profiles based on the carousel of Instagram profiles shown when you follow someone.\u201d<\/p>\r\n\r\n\r\n\r\n<p>Bishal Biswas of<a href=\"https:\/\/wordfinder.one\/\" target=\"_blank\" rel=\"noopener\"> Word Finder<\/a> adds, \u201cUse keywords that are not just relevant to your business, but specific enough to reveal actionable results.<\/p>\r\n\r\n\r\n\r\n<p>\u201cFor instance, if you are in the plus-size clothing business, a hashtag search around #plussizefashion would yield better results than just #fashion. Using hashtags optimally will give you a great chance to find micro-influencers.\u201d<\/p>\r\n\r\n\r\n\r\n<p>In our survey:<\/p>\r\n<ul class=\"wp-block-list\">\r\n<li>25% of marketers say they use manual hashtag searches to find nano- and micro-influencers.\u00a0<\/li>\r\n<li>Another 25% use manual keyword searches for hunting smaller influencers.<\/li>\r\n<li>18% use<a href=\"https:\/\/referralrock.com\/blog\/influencer-marketing-software\/\"> influencer marketing software<\/a>.<\/li>\r\n<li>15% directly ask loyal customers with a following.\u00a0<\/li>\r\n<li>Another 15% use brand mention tools.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-24956 aligncenter\" src=\"https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2022\/01\/methods-used-to-find-smaller-influencers.png\" alt=\"methods used to find smaller influencers\" width=\"699\" height=\"395\" title=\"\" srcset=\"https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2022\/01\/methods-used-to-find-smaller-influencers.png 1006w, https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2022\/01\/methods-used-to-find-smaller-influencers-300x170.png 300w\" sizes=\"(max-width: 699px) 100vw, 699px\" \/><\/figure>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\">8. Look for influencers during industry events\u00a0<\/h3>\r\n\r\n\r\n\r\n<p>Keep an eye out for potential influencers during in-person and virtual events, such as webinars and conferences. Many of the event speakers are industry influencers you might be able to work with.<\/p>\r\n\r\n\r\n\r\n<p><a href=\"http:\/\/www.aquariumstoredepot.com\/\" target=\"_blank\" rel=\"noopener\">Aquarium Store Depot<\/a>\u2019s Mark Valderrama shares, \u201c<strong>Using speaker lists from industry conferences to find possible collaborators is a great method to make sure you\u2019re interacting with people \u2013 even micro-influencers \u2013 in your industry who are already creating the type of content you\u2019re trying to create<\/strong>.<\/p>\r\n\r\n\r\n\r\n<p>\u201cWhile browsing speaker lists does not guarantee someone will collaborate with you, it can be useful because it provides you with a larger framework to work with and a quick list of many different possibilities.\u201d<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\">9. Search for popular keywords<\/h3>\r\n\r\n\r\n\r\n<p>Manual keyword research is another effective tactic to find nano- and micro-influencers, with experts rating this method at a 3.56 out of 5.<\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-24957 aligncenter\" src=\"https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2022\/01\/manual-keyword-searches-3.56.png\" alt=\"manual keyword searches - 3.56\" width=\"692\" height=\"393\" title=\"\" srcset=\"https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2022\/01\/manual-keyword-searches-3.56.png 1008w, https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2022\/01\/manual-keyword-searches-3.56-300x170.png 300w\" sizes=\"(max-width: 692px) 100vw, 692px\" \/><\/figure>\r\n\r\n\r\n\r\n<p>But where and how do you conduct these searches? While Google\u2019s always a good bet, social sites are a better starting point.\u00a0<\/p>\r\n\r\n\r\n\r\n<p>\u201cTo find nano- and micro-influencers, search on YouTube using the same keywords you use for your website SEO,\u201d Don Adams of<a href=\"https:\/\/www.regionalfoundationrepair.com\/\" target=\"_blank\" rel=\"noopener\"> RegionalFoundationRepair.com<\/a> shares.<\/p>\r\n\r\n\r\n\r\n<p>\u201cSince you and the influencer are using the same keywords, it will be easier for the collaboration to align.\u201d<\/p>\r\n\r\n\r\n\r\n<p><a href=\"https:\/\/www.webuyhouseshere.com\/\" target=\"_blank\" rel=\"noopener\">New England Home Buyers\u2019<\/a> Shad Elia also swears by keyword and hashtag research for finding influencers: \u201cLook for accounts using hashtags and keywords related to your business. Instagram is a terrific place to start, but don\u2019t forget to look through other social media platforms.<\/p>\r\n\r\n\r\n\r\n<p>\u201cFind Facebook groups and communities related to your business niche by using keyword searches. Could regular commentators and admins be potential micro-influencers?\u00a0<\/p>\r\n\r\n\r\n\r\n<p>\u201cIf you\u2019re going to do a conventional Google keyword search, browse past the first page of results to identify bloggers with a target following of between 1k and 100k.\u201d<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\">10. Use software to find and vet influencers<\/h3>\r\n\r\n\r\n\r\n<p>On a scale of 1-5, experts rate the effectiveness of influencer marketing software at a 3.28 \u2013 a bit less effective than other methods, but still valuable.\u00a0<\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone  wp-image-24958\" src=\"https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2022\/01\/influencer-software-3.28.png\" alt=\"influencer software - 3.28\" width=\"697\" height=\"393\" title=\"\" srcset=\"https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2022\/01\/influencer-software-3.28.png 1008w, https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2022\/01\/influencer-software-3.28-300x169.png 300w\" sizes=\"(max-width: 697px) 100vw, 697px\" \/><\/figure>\r\n\r\n\r\n\r\n<p>This type of software has several experts singing its praises, including those from smaller businesses. \u201cUsing an influencer marketing tool has helped connect us with micro- and nano-influencers who are a perfect fit for our brand,\u201d writes James Diel at<a href=\"https:\/\/textel.net\/\" target=\"_blank\" rel=\"noopener\"> Textel<\/a>.<\/p>\r\n\r\n\r\n\r\n<p>\u201cSince we\u2019re a smaller business, using a service to do the market research, find influencers, and connect is a much better use of our resources than doing the work in-house.<\/p>\r\n\r\n\r\n\r\n<p>\u201cThe filters with these tools are pretty smart \u2013 you can find influencers based on their audience data, brand affinities, interests, and more.\u201d<\/p>\r\n\r\n\r\n\r\n<p>Daniel Carter from<a href=\"https:\/\/www.skuuudle.com\/\" target=\"_blank\" rel=\"noopener\"> Skuuudle<\/a> agrees that software platforms are an effective tool: \u201cSearch databases to find influencers. They are usually vetted, and many publish their rates publicly. Most will also help you approve work and pay the influencer.<\/p>\r\n\r\n\r\n\r\n<p>\u201cInfluencer platforms are useful if you are concerned about security. Of course, this level of service comes at a cost. You\u2019ll usually pay a monthly fee.\u201d<\/p>\r\n\r\n\r\n\r\n<p>Here are some popular influencer platforms Carter suggests: \u201cACTIVATE, AspireIQ, ExpertVoice, Izea, Klear, LINQIA, Mavrck, Socialbakers, and Upfluence.\u201d\u00a0<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\">10. Leverage brand mention tools<\/h3>\r\n\r\n\r\n\r\n<p>David Aylor from <a href=\"https:\/\/davidaylor.com\" target=\"_blank\" rel=\"noopener\">David Aylor Law Offices<\/a> recommends another type of tool \u2013 <a href=\"https:\/\/referralrock.com\/blog\/brand-mention-tools\/\">brand mention software<\/a> (or social listening software). \u201cTake advantage of social listening tools, which monitor how users talk about your brand or other relevant topics on social media, blogs, review sites, and more.\u201d<\/p>\r\n\r\n\r\n\r\n<p>On average, experts rate the effectiveness of using brand mention tools to find smaller influencers at 3.4 out of 5.<\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-24959 aligncenter\" src=\"https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2022\/01\/brand-mention-tools-3.4.png\" alt=\"brand mention tools - 3.4\" width=\"698\" height=\"390\" title=\"\" srcset=\"https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2022\/01\/brand-mention-tools-3.4.png 1010w, https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2022\/01\/brand-mention-tools-3.4-300x168.png 300w\" sizes=\"(max-width: 698px) 100vw, 698px\" \/><\/figure>\r\n\r\n\r\n\r\n<p>But why do brand mention tools work well?<\/p>\r\n\r\n\r\n\r\n<p>Says Aylor, \u201cYou can specify the brand keywords to screen for so your marketing team can accurately analyze your mentions. That way, you can look for micro-influencers who already use and talk about your product.\u201d<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">Wrapping up<\/h2>\r\n\r\n\r\n\r\n<p>Keeping an eye out for potential micro- or nano-influencers is a helpful approach to creating a shortlist of names you want to work with \u2013 whenever you\u2019re ready.<\/p>\r\n\r\n\r\n\r\n<p>Fortunately, there are a ton of ways to find them. From using paid influencer marketing platforms and tools to conducting manual keyword and hashtag searches, you have a handful of proven tactics to leverage.<\/p>\r\n\r\n\r\n\r\n<p>Once you\u2019ve found the smaller influencers you\u2019d like to work with, the next step is to recruit them. We cover this step in <a href=\"https:\/\/referralrock.com\/blog\/experts-recruit-nano-and-micro-influencers\/\">the second part of this nano- and micro-influencer expert roundup<\/a>.<\/p>\r\n[\/su_note]\r\n","protected":false},"excerpt":{"rendered":"<p>Finding nano- and micro-influencers is a tricky business. This post brings you insider tips from people who\u2019ve successfully found the right small influencers.<\/p>\n","protected":false},"author":19,"featured_media":24978,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_lmt_disableupdate":"no","_lmt_disable":"","footnotes":""},"categories":[5947,5844],"tags":[3260,3298,5859,5860,4396],"class_list":["post-24949","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-influencer-marketing","category-roundups","tag-influencer-marketing","tag-influencer-marketing-guide","tag-micro-influencers","tag-nano-influencers","tag-roundup"],"acf":[],"modified_by":"Megan Mosley","_links":{"self":[{"href":"https:\/\/referralrock.com\/blog\/wp-json\/wp\/v2\/posts\/24949","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/referralrock.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/referralrock.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/referralrock.com\/blog\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/referralrock.com\/blog\/wp-json\/wp\/v2\/comments?post=24949"}],"version-history":[{"count":10,"href":"https:\/\/referralrock.com\/blog\/wp-json\/wp\/v2\/posts\/24949\/revisions"}],"predecessor-version":[{"id":30347,"href":"https:\/\/referralrock.com\/blog\/wp-json\/wp\/v2\/posts\/24949\/revisions\/30347"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/referralrock.com\/blog\/wp-json\/wp\/v2\/media\/24978"}],"wp:attachment":[{"href":"https:\/\/referralrock.com\/blog\/wp-json\/wp\/v2\/media?parent=24949"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/referralrock.com\/blog\/wp-json\/wp\/v2\/categories?post=24949"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/referralrock.com\/blog\/wp-json\/wp\/v2\/tags?post=24949"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}