Rounding out the top ways to promote quizzes are pop-ups<\/a>\u00a0(used by 48% of marketers), the company\u2019s homepage (44%) and high-performing blog posts where the quiz ties in with the topic (44%).<\/p>\r\n\r\n\r\n\r\n How do marketers determine when and where to present a quiz to make sure it reaches the right audience?\u00a0We highlight insights from 18 experts below:<\/p>\r\n\r\n\r\n\r\n \u201cTo show your quiz to the right audience, it’s crucial to know whom it addresses. Answer the question: Where is your audience hanging out? If you know your audience is present on LinkedIn, on Twitter, Facebook, Instagram, Reddit, or on forums, share your quiz there and you will get the answers you’re looking for.\u201d \u2013Jonathan Aufray, Growth Hackers<\/a><\/p>\r\n\r\n\r\n\r\n \u201cDetermining when and where to present a lead generation quiz will be determined by one thing \u2013 your target customer\u2019s activity. Where do they hang out on the internet? Do they prefer Facebook or Instagram? What pages or personalities are they following? What time are they most active? You really need to dive deep into researching the activity of your target customer.<\/p>\r\n\r\n\r\n\r\n \u201cIf you\u2019re planning on placing your lead generation quiz on your website, you can take advantage of Google Search Console and Analytics to see which pages of your website are receiving the most traffic. Go through these pages and determine which ones most closely align with the intent of your quiz or product.<\/p>\r\n\r\n\r\n\r\n \u201cOftentimes, determining when and where to present a lead generation quiz can be a matter of trial and error and optimization.\u201d \u2013Brandon Lee, Reptile Maniac<\/a><\/p>\r\n\r\n\r\n\r\n \u201cWe analyze all our contact points, like social media, website home page, and blog posts. A glimpse at analytics helps us segregate which platform is performing the best, so we prioritize those platforms. Along with that, our focus is on utilizing multiple channels to enhance reach and hit all the possible tabs. Plus, we put emphasis on trending topics to drive more attention to our quizzes.\u201d \u2013Dave Nilsson, ConvertedClick<\/a><\/p>\r\n\r\n\r\n\r\n \u201cWe use keyword research to see how our customers are searching for our service. If they’re searching for \u2018how to know when my brakes are bad\u2019 we want to tailor a quiz to that search query.\u201d \u2013Matthew Rava, Brakes To You<\/a><\/p>\r\n\r\n\r\n\r\n \u201cWe have had the best luck presenting our quizzes through social media and encouraging shares. Since we are in the mold removal business, it\u2019s a quiz to discern if homeowners could have unknown mold problems. We present them more frequently during warmer months, as there is a lot more humidity in the air and more mold to remove. After gathering contact info, we provide follow up questions via phone and email to determine if these prospects need our services.\u201d \u00a0\u2013John Ward, Mold Busters<\/a><\/p>\r\n\r\n\r\n\r\n \u201cThe best way to engage with your audience is typically through your social media accounts. It’s a great way to urge them to take part in the quiz and explain the incentive they will receive. Additionally, present this quiz as shareable, so your audience can share it with their friends or colleagues, thereby widening your demographic.\u201d \u2013Greg Kozera, ELM Learning<\/a><\/p>\r\n\r\n\r\n\r\n “A great place to share a quiz is via your social media platforms. If someone is already following your company, then they must have some interest in your products or services. Additionally, think about your company newsletter, using the same logic as with your social media campaigns.” \u2013Greg Gillman, MuteSix<\/a><\/p>\r\n\r\n\r\n\r\n \u201cWe find targeted Facebook ads are very effective at helping us reach the right audience. It enables us to specify key parameters like location, demographics, interests, behavior, and connections. Finally, we create a high-impact image designed to trigger an emotional response in our desired audience.\u201d \u2013Matt Bertram, EWR Digital<\/a><\/p>\r\n\r\n\r\n\r\n \u201cThe best way to present a quiz is in a relevant blog post. The reader reaches the post because they’re interested in the topic at hand, making it the perfect time to hook them in with a quiz.\u201d \u2013Brian Dechesare, Mergers & Inquisitions<\/a><\/p>\r\n\r\n\r\n\r\n “I use quizzes on informational pages, where people can learn the info they need, but even with that new knowledge, might still not know what to do.<\/p>\r\n\r\n\r\n\r\n \u201cFor example, I have a page on my site that talks about the pros and cons of affiliate marketing<\/a>.<\/p>\r\n\r\n\r\n\r\n People reading that obviously know and want to learn about affiliate marketing, but are also on the fence about becoming affiliate marketers. So having a quiz there entitled, \u2018Are you an affiliate marketer in your heart of hearts?\u2019 might be all they need to decide then and there.” \u2013Nikola Roza, SEO For The Poor And Determined<\/a><\/p>\r\n\r\n\r\n\r\n \u201cLinks to quizzes can work really well when paired with content on that same subject. Consider links on applicable pages, as well as convenient pop-ups that will really grab your readers’ attention.\u201d \u2013Carrie McKeegan, Greenback Expat Tax Services<\/a><\/p>\r\n\r\n\r\n\r\n “I place the quiz on the most closely related page of my website. For example, if I have a quiz about email marketing, I will place it at the end of a blog post about email marketing. If I have a quiz about helping someone decide which product is right for them, I will include a link on my products page.<\/p>\r\n\r\n\r\n\r\n An example of a quiz is at the top of my products page<\/a>. This quiz will reach the right audience because anyone who reaches my products page is at least somewhat interested in what I have to offer, and that quiz will help point him or her in the right direction.” \u2013James Pollard, The Advisor Coach <\/a><\/p>\r\n\r\n\r\n\r\n “It’s great to add quizzes to content pages like blog posts. Just make sure that the quiz you use is relevant to the topic your blog covers like in this quiz on fasting from\u00a0DoFasting<\/a>. Its entire blog is on intermittent\u00a0fasting, so this works out well. An even better thing would be to create a unique quiz relevant to a specific blog post. This will get more people to participate. You might also want to give away a reward like a report based on their answers, as this will boost conversions further. Inform them about this reward in the copy of the quiz.” – Mitt Ray, Social Marketing Writing<\/a><\/p>\r\n \u201cBy using the UPSYD Framework (Unaware, Problem aware, Solution aware, Your solution aware, Deal), we can determine when and where to present the client with the quiz. By creating the specific quiz and placing it at the UPSYD stage they are in, we can deliver the relevant material that makes them move closer to the deal.\u201d \u2013Dmitris Tsapis, PlanM8<\/a><\/p>\r\n\r\n\r\n\r\n \u201cYour goals for launching your quiz will largely determine when and where to present it. We have our quiz right after the sections on brands and buying guides to help prospective customers simplify the buying decision process.\u201d \u2013Colin Palfrey, Majesty Coffee<\/a><\/p>\r\n\r\n\r\n\r\n \u201cWe utilize an audience optimizer to target specific audiences for our content and lead-gen campaigns. We employ strategic marketing methods to present content such as quizzes whenever the social media channel needs engagement. We also look out for relevant current news to interject into our lead-gen quizzes within the right context.\u201d \u2013David Bitton, DoorLoop<\/a><\/p>\r\n\r\n\r\n\r\n \u201cGeneral quizzes are often good to have at the beginning of a sales funnel, so you can begin to segment and divide your audience into categories. As leads become more and more qualified, it helps to have more specific and qualified quizzes and Q&As so customers can be sure they’re picking the right product or service for them.\u201d \u2013Kevin Miller, GR0<\/a><\/p>\r\n\r\n\r\n\r\n \u201cJust like everything else, you split test your quiz locations and times to see what works best. In most cases, landing pages will work really well because people are already close to a purchasing decision.\u201d \u2013Petra Odak, Better Proposals<\/a><\/p>\r\n\r\n\r\n\r\n \u201cThe thing we do is conduct A\/B testing. We will use the same message, the same target audience, and split our spend in half between two different approaches to presenting the quiz. We then explore the data to see where we found the greatest impact and double down on this tactic for our next quiz release.\u201d \u2013Brian D. Agnew, Ph.D., Sphinx Minerva Group<\/a><\/p>\r\n\r\n\r\n\r\n So your promotion has brought in leads who have completed your quiz. You aren\u2019t finished there. It\u2019s now time to follow up and increase the chances those leads will turn into paying customers. But how to use that follow-up to your full advantage? \u00a0We asked marketers what they recommend including in follow-up emails. Here\u2019s what they shared with us:<\/p>\r\n\r\n\r\n\r\n “I would strongly recommend a follow-up email strategy that highlights key services your company offers. Depending on your organization and\/or business, a time-sensitive discount offer also shows high probability of conversion, driving traffic and action while it’s on the forefront of the survey respondent’s mind.<\/p>\r\n\r\n\r\n\r\n \u201cLastly, make sure each communication educates a person on your goods\/services\/opportunities, etc. Building and developing a brand takes time and repetition, so don’t be afraid to lean in.” \u2013 Brian D. Agnew, Ph.D., Sphinx Minerva Group<\/p>\r\n\r\n\r\n\r\n Once someone answers your quiz, this is just the beginning of the relationship building. Thank people for answering the quiz and offer them something in exchange such as a free ebook, free video course, free consulting call, free demo or a discount on one of your products or services. You may also ask them a personal question such as:<\/p>\r\n\r\n\r\n\r\n \u201cSimply say thank you and provide them with the results you promised, without requiring any additional action. If you have a next desired outcome, such as recommending a product or resource, you can provide a soft introduction. This is not the time to sell. Continue to nurture this lead before asking for the hard sell.\u201d \u2013Nick Valle, Restoration Rocket<\/a><\/p>\r\n\r\n\r\n\r\n![\"How](\"https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2021\/03\/pasted-image-0-15-1024x577.png\" "\\"\\"")
<\/figure>\r\n\r\n\r\n\r\nLead quiz promotion tips from expert marketers: Reaching the right audience<\/h2>\r\n\r\n\r\n\r\n
1. Promote your quiz on the channels your ideal leads frequent most<\/h3>\r\n\r\n\r\n\r\n
2. Use keyword research to figure out what your audience wants \u2013 then create an optimized quiz<\/h3>\r\n\r\n\r\n\r\n
3. Promote your quiz through organic social media<\/h3>\r\n\r\n\r\n\r\n
4. Use targeted Facebook ads<\/h3>\r\n\r\n\r\n\r\n
5. Position quizzes on same-topic content pages<\/h3>\r\n\r\n\r\n\r\n
![\"\"](\"https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2021\/03\/pasted-image-0-16.png\" "\\"\\"")
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<\/p>\r\n\r\n\r\n\r\n6. Target a quiz based on a lead\u2019s problem-solution stage of knowledge<\/h3>\r\n\r\n\r\n\r\n
7. Use analytics to find the optimum times to position a quiz<\/h3>\r\n\r\n\r\n\r\n
8. Start with general quizzes, then send more specific quizzes to more qualified leads<\/h3>\r\n\r\n\r\n\r\n
9. Conduct A\/B testing to inform promotion<\/h3>\r\n\r\n\r\n\r\n
Writing lead quiz follow-up emails for conversions<\/h2>\r\n\r\n\r\n\r\n
1. Highlight key products\/services, including with a discount<\/h3>\r\n\r\n\r\n\r\n
2. Thank customers, and possibly reward them with an incentive<\/h3>\r\n\r\n\r\n\r\n
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3. Send personalized content based on results<\/h3>\r\n\r\n\r\n\r\n