{"id":21346,"date":"2021-03-26T15:41:35","date_gmt":"2021-03-26T19:41:35","guid":{"rendered":"https:\/\/referralrock.com\/blog\/?p=21346"},"modified":"2023-03-15T12:25:31","modified_gmt":"2023-03-15T16:25:31","slug":"expert-tips-creating-interactive-content","status":"publish","type":"post","link":"https:\/\/referralrock.com\/blog\/expert-tips-creating-interactive-content\/","title":{"rendered":"Why Your Next Post Should Be Interactive Content [4 Marketers Share Their Success Stories]"},"content":{"rendered":"\r\n

Previously, we asked marketers to share the best pieces of interactive content<\/a>\u00a0they\u2019ve seen from other brands to inspire you as you create your own interactive content.<\/p>\r\n\r\n\r\n\r\n

Now, we\u2019ve handpicked four of those experts, and we\u2019re diving deeper into their own interactive content secrets. Below, they tell us the best piece of interactive content they\u2019ve created, tips for creating your own interactive content, and their opinions on whether interactive content is just a passing trend or here to stay.<\/p>\r\n\r\n\r\n\r\n

In this follow-up article, we make sure you have all you need to get started building your own interactive content.<\/p>\r\n\r\n\r\n\r\n

Here are the insights, straight from the experts:<\/p>\r\n\r\n\r\n\r\n

Ray Blakney of Live Lingua<\/h2>\r\n\r\n\r\n\r\n

Best interactive content piece he\u2019s created:<\/strong>\u00a0Live Lingua\u2019s Language Learning Styles Quiz<\/a><\/p>\r\n\r\n\r\n\r\n\r\n\r\n

\"Live<\/figure>\r\n

\"Live<\/p>\r\n\r\n\r\n\r\n

Why do you think this quiz is such an effective piece of interactive content? \u00a0 <\/strong><\/p>\r\n\r\n\r\n\r\n

The kinds of quizzes we\u2019ve created and have used successfully are quizzes that tell people something about themselves. Essentially, “tell me more about me.” Wanting to know this is human nature and something we all desire. Quizzes can help fulfill this need.<\/p>\r\n\r\n\r\n\r\n

What research did you perform before deciding to create this piece of interactive content?<\/strong><\/p>\r\n\r\n\r\n\r\n

The first thing I do when creating a quiz is to research whether somebody else already has a related quiz. If they don’t, then I find experts on the subject of the quiz and bring them on for the project to help create it. This saves a lot of the research on my end since the expert comes with the knowledge.<\/p>\r\n\r\n\r\n\r\n

What challenges did you face when creating this quiz?<\/strong><\/p>\r\n\r\n\r\n\r\n

Finding the perfect length. People don’t trust the quiz if it\u2019s too short, but lose patience if the quiz is too long. \u00a0<\/p>\r\n\r\n\r\n\r\n

How can someone designing a quiz tell if they’ve reached the right length? The only way to know is to test. When you build your quiz, make sure you have a way to track how far along each user is getting. Then you can test adding or subtracting questions to see if that changes the completion rate. Keep in mind you will never reach a 100% completion rate on any quiz. The number I would shoot for is about 70-80% completion rate. If any change you make takes it too far out of that range, then you may have gone too far in one direction or the other.<\/p>\r\n\r\n\r\n\r\n

What tips do you have for creating effective interactive content?<\/strong><\/p>\r\n\r\n\r\n\r\n

Know your customer and create interactive content that meets their needs. \u00a0<\/p>\r\n\r\n\r\n\r\n

If you have an existing customer base, then the easiest way to do this research is simply to ask them. This can easily be done with an email survey. Just make sure you include an incentive for the customer to complete it.<\/p>\r\n\r\n\r\n\r\n

In our case at LiveLingua.com<\/a>, we gave a free class to anybody who completed our survey. \u00a0This led to an over 30% completion rate on a mailing list of a thousand. If you use a survey software \u2013 we used SurveyMonkey \u2013 you will even get some insightful reports at the end that can help you parse the data easier to get useful information out.<\/p>\r\n\r\n\r\n\r\n

Why did your brand start using interactive content?<\/strong><\/p>\r\n\r\n\r\n\r\n

Our brand is in the education and information space. So interactive content goes hand in hand with what we do.<\/p>\r\n\r\n\r\n\r\n

What other types of interactive content have you created?<\/strong><\/p>\r\n\r\n\r\n\r\n

We\u2019ve created interactive audio quizzes, as well as other educational games for our users.<\/p>\r\n\r\n\r\n\r\n

Do you think interactive content is just a passing trend or here to stay? Why?<\/strong><\/p>\r\n\r\n\r\n\r\n

It\u2019s not just a passing trend at all. The type of interaction may change, but the best way to engage people is to create something they can interact with, not just something that\u2019s passive. \u00a0<\/p>\r\n\r\n\r\n\r\n

Bryan Ho of Gumbr<\/h2>\r\n\r\n\r\n\r\n

Best interactive content piece he\u2019s created: <\/strong>Startup Illustrated and Gumbr\u2019s Co-founder Question Cards<\/a><\/p>\r\n\r\n\r\n\r\n

\"Gumbr<\/figure>\r\n\r\n\r\n\r\n

Why do you think the question cards are such an effective piece of interactive content?<\/strong><\/p>\r\n\r\n\r\n\r\n

I consider this the best piece because it has:<\/p>\r\n\r\n\r\n\r\n