{"id":20998,"date":"2021-02-25T12:47:35","date_gmt":"2021-02-25T17:47:35","guid":{"rendered":"https:\/\/referralrock.com\/blog\/?p=20998"},"modified":"2025-04-29T19:06:49","modified_gmt":"2025-04-29T23:06:49","slug":"interactive-content","status":"publish","type":"post","link":"https:\/\/referralrock.com\/blog\/interactive-content\/","title":{"rendered":"How To Use Interactive Content To Engage Audiences [10 Inspiring Examples]"},"content":{"rendered":"<p>Interactive content can help you get up to <a href=\"https:\/\/www.popcomms.com\/blog\/7-of-the-most-compelling-interactive-content-statistics-and-what-they-mean-for-you\/\" target=\"_blank\" rel=\"noopener\">five times more page views<\/a>. (Yes, <em>five<\/em> times!) On top of that, it\u2019s great at helping marketers stand out from the competition, educate prospects, and much more.<\/p>\n<p>Why?<\/p>\n<p>Not only is interactive content visually appealing to look at, but visitors can interact with it too. No wonder, this type of content is <a href=\"https:\/\/www.wordstream.com\/blog\/ws\/2020\/11\/23\/content-marketing-trends\" target=\"_blank\" rel=\"noopener\">one of 2021\u2019s content marketing trends to follow<\/a>.<\/p>\n<p>Plan on <a href=\"https:\/\/referralrock.com\/blog\/expert-tips-creating-interactive-content\/\">creating more interactive content yourself?<\/a> Dive in as we share 10 brilliant examples to inspire you.<\/p>\n<h2>What is interactive content?<\/h2>\n<p>Before we get into the ways marketers are using interactive content, let&#8217;s establish a definition of what this type of content is.<\/p>\n<p>Interactive content is a specialized form of content that invites readers to interact and engage with the piece. Most interactive content still focuses on a specific topic, but invites reader participation to derive personalized outcomes.<\/p>\n<p>Popular examples of interactive content include calculators, quizzes,\u00a0 assessments, dynamic infographics, and videos. While this usually requires more resources to create, it gives readers a memorable experience unique to your brand or website.<\/p>\n<h2>How 43 marketers use interactive content<\/h2>\n<p>We wanted to start by learning about what sort of interactive content other pro marketers are using for their site. Our first question, therefore, is what types of interactive content are being published today?<\/p>\n<p>It turns out polls\/surveys and quizzes are the most popular form of interactive content that 42% and 40% of marketers use, respectively.<\/p>\n<p>Data visualizations ranks third, with 33% of the marketers leveraging it. Another 28% also use clickable infographics, and 23% employ web tools to help visitors accomplish a task.<\/p>\n<p>Other commonly used types of interactive content include assessments, calculators, interactive ebooks, real-time product recommendations, and others you can see in the chart below.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-21001 size-full\" src=\"https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2021\/02\/types-of-interactive-content-sites.jpg\" alt=\"types-of-interactive-content-sites\" width=\"800\" height=\"725\" title=\"\" srcset=\"https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2021\/02\/types-of-interactive-content-sites.jpg 800w, https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2021\/02\/types-of-interactive-content-sites-300x272.jpg 300w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>Next, we inquired about how effective interactive content is for them, and got some interesting takeaways. On a scale of 1-10 (where 10 is the most effective):<\/p>\n<ul>\n<li>Content marketers think interactive content stands at an 8.53 for engaging prospective customers.<\/li>\n<li>In comparison, marketers gave in-depth but static content a 6.21 for engaging prospects.<\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-21005\" src=\"https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2021\/02\/interactive-vs-static-engaging-prospects.jpg\" alt=\"interactive-vs-static-engaging-prospects\" width=\"1328\" height=\"772\" title=\"\" srcset=\"https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2021\/02\/interactive-vs-static-engaging-prospects.jpg 1328w, https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2021\/02\/interactive-vs-static-engaging-prospects-300x174.jpg 300w, https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2021\/02\/interactive-vs-static-engaging-prospects-1024x595.jpg 1024w\" sizes=\"(max-width: 1328px) 100vw, 1328px\" \/><\/p>\n<p>Another question we asked was about how effective interactive and static content are for educating prospects. Again, on a scale of 1-10:<\/p>\n<ul>\n<li>Marketers gave interactive content an 8.37 for educating prospective customers.<\/li>\n<li>They gave 7 to in-depth but static content for educating prospective customers.<\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-21002\" src=\"https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2021\/02\/interactive-vs-static-content-educating-prospects.jpg\" alt=\"interactive-vs-static-content-educating-prospects\" width=\"1340\" height=\"774\" title=\"\" srcset=\"https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2021\/02\/interactive-vs-static-content-educating-prospects.jpg 1340w, https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2021\/02\/interactive-vs-static-content-educating-prospects-300x173.jpg 300w, https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2021\/02\/interactive-vs-static-content-educating-prospects-1024x591.jpg 1024w\" sizes=\"(max-width: 1340px) 100vw, 1340px\" \/><\/p>\n<p>Another purpose content serves is convincing people to take action, such as filling out a lead generation form. Naturally, we asked about it too. Here, on a scale of 1 to 10:<\/p>\n<ul>\n<li>Marketers rated interactive content at 7.7 for convincing someone to fill a lead gen form.<\/li>\n<li>Marketers gave in-depth but static content a 5.91 for convincing someone to fill a lead gen form.<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-21003\" src=\"https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2021\/02\/interactive-vs-static-content-lead-form.jpg\" alt=\"interactive-vs-static-content-lead-form\" width=\"1422\" height=\"838\" title=\"\" srcset=\"https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2021\/02\/interactive-vs-static-content-lead-form.jpg 1422w, https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2021\/02\/interactive-vs-static-content-lead-form-300x177.jpg 300w, https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2021\/02\/interactive-vs-static-content-lead-form-1024x603.jpg 1024w\" sizes=\"(max-width: 1422px) 100vw, 1422px\" \/><\/p>\n<p>Lastly, we asked about how interactive and static content compared to each other when it came to nurturing qualified leads. Here\u2019s what they had to say:<\/p>\n<ul>\n<li>Marketers rated interactive content at 7.53 for nurturing qualified leads.<\/li>\n<li>Marketers gave in-depth but static content a 6 for nurturing qualified leads.<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-21004\" src=\"https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2021\/02\/interactive-vs-static-content-qualified-leads.jpg\" alt=\"interactive-vs-static-content-qualified-leads\" width=\"1370\" height=\"822\" title=\"\" srcset=\"https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2021\/02\/interactive-vs-static-content-qualified-leads.jpg 1370w, https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2021\/02\/interactive-vs-static-content-qualified-leads-300x180.jpg 300w, https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2021\/02\/interactive-vs-static-content-qualified-leads-1024x614.jpg 1024w\" sizes=\"(max-width: 1370px) 100vw, 1370px\" \/><\/p>\n<p>Interested in exploring more ways to generate leads other than leveraging interactive content? Here are <a href=\"https:\/\/referralrock.com\/blog\/saas-lead-generation-strategies\/\">top lead generation strategies shared by 54 experts<\/a>.<\/p>\n<h2>10 interactive content examples to check for instant inspiration<\/h2>\n<p>Convinced you need to create more interactive content for your business? Here are ten examples to inspire you:<\/p>\n<h2>1. The Washington Post\u2019s solar eclipse<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-21013 size-full\" src=\"https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2021\/02\/washpo-interactive-content-globe.jpg\" alt=\"washpo-interactive-content-globe\" width=\"1000\" height=\"787\" title=\"\" srcset=\"https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2021\/02\/washpo-interactive-content-globe.jpg 1000w, https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2021\/02\/washpo-interactive-content-globe-300x236.jpg 300w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.washingtonpost.com\/graphics\/national\/eclipse\/\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/p>\n<p>\u201cComplicated things like astronomical phenomena are difficult to understand,\u201d notes <a href=\"https:\/\/nozzle.io\/blog\/paa-expansion-method\" target=\"_blank\" rel=\"noopener\">Nozzle<\/a>\u2019s Boyd Norwood. And it\u2019s exactly the reason why this piece of interactive content is such a hit \u2013 it makes it easy to understand something complicated.<\/p>\n<p>Not only does it make things easy but also turns them into \u201can exciting and understandable visual form\u201d in Norwood\u2019s words. \u201cAlso, the calculator above it is effective because it engages its users on a personal level; it tells them something about themselves and people like that.\u201d<\/p>\n<h2>2. Unicef&#8217;s COVID-19 quiz<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-21014 size-full\" src=\"https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2021\/02\/unicef-interactive-content-fact-fiction.jpg\" alt=\"unicef-interactive-content-fact-fiction\" width=\"2048\" height=\"1038\" title=\"\" srcset=\"https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2021\/02\/unicef-interactive-content-fact-fiction.jpg 2048w, https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2021\/02\/unicef-interactive-content-fact-fiction-300x152.jpg 300w, https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2021\/02\/unicef-interactive-content-fact-fiction-1024x519.jpg 1024w, https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2021\/02\/unicef-interactive-content-fact-fiction-1536x779.jpg 1536w\" sizes=\"(max-width: 2048px) 100vw, 2048px\" \/><\/p>\n<p>This interactive content makes it simple to verify information. When it comes to stressful situations, false information is bound to fly around. But the fact-or-fiction quiz helps filter reality from rumor\/false information.<\/p>\n<p>As Francesca Nicasio from <a href=\"https:\/\/paymentdepot.com\/\" target=\"_blank\" rel=\"noopener\">Payment Depot<\/a> explains, \u201cEverybody was worried about the pandemic and there was a lot of conflicting information that had people confused. Unicef using their reputation as a trusted organization and an interactive quiz to sort out what\u2019s true and what\u2019s not is brilliant.\u201d<\/p>\n<h2>3. Information is Beautiful\u2019s Hollywood film breakdown<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-21015 size-full\" src=\"https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2021\/02\/information-is-beautiful-interactive-content-true-true.jpg\" alt=\"information-is-beautiful-interactive-content-true-true\" width=\"1000\" height=\"668\" title=\"\" srcset=\"https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2021\/02\/information-is-beautiful-interactive-content-true-true.jpg 1000w, https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2021\/02\/information-is-beautiful-interactive-content-true-true-300x200.jpg 300w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.informationisbeautiful.net\/visualizations\/based-on-a-true-true-story\/\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/p>\n<p>Another example of a winning interaction content example is shared by Jonathan Frey of <a href=\"https:\/\/urbanbikesdirect.com\/\" target=\"_blank\" rel=\"noopener\">Urban Bikes Direct<\/a>. \u201cThis interactive piece shows just how historically accurate certain reality-based movies are, providing a continuous visualization of every scene.<\/p>\n<p>\u201cAside from the engaging visual design that compels you to lean and in and absorb the breakdown analysis, my favorite aspect is how it gives the user the ability to set their own level of \u2018pedantry,\u2019 depending on how much slack they want to cut movies for taking some artistic license with factual events. It\u2019s fun for everyone \u2013 especially movie nerds like me.\u201d<\/p>\n<p>Talk about pairing fun with <a href=\"https:\/\/referralrock.com\/blog\/community-managers\/\">audience engagement<\/a>!<\/p>\n<h2>4. Netflix\u2019s interactive shows<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-21009\" src=\"https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2021\/02\/netflix-interactive-content.jpg\" alt=\"netflix-interactive-content\" width=\"800\" height=\"405\" title=\"\" srcset=\"https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2021\/02\/netflix-interactive-content.jpg 800w, https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2021\/02\/netflix-interactive-content-300x152.jpg 300w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.netflix.com\/in\/title\/80988062\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/p>\n<p>\u201cHere, people are offered various choices at some crucial moments, and the story progresses accordingly,\u201d says <a href=\"https:\/\/www.goodfirms.co\/directory\/marketing-services\/top-digital-marketing-companies\" target=\"_blank\" rel=\"noopener\">GoodFirms<\/a>\u2019 Nathan Sebastian.<\/p>\n<p>\u201cAfter extensive research, Netflix started pushing the boundaries of storytelling with the children\u2019s content first. Later, &#8216;Bandersnatch,&#8217; Black Mirror\u2019s live-action interactive spinoff for adults, came as the first big success with the format. I know of people who\u2019ve watched the episode again and again with all the possible endings!\u201d<\/p>\n<h2>5. 16Personalities\u2019 personality test<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-21016 size-full\" src=\"https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2021\/02\/16personalities-interactive-content-test.jpg\" alt=\"16personalities-interactive-content-test\" width=\"1000\" height=\"727\" title=\"\" srcset=\"https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2021\/02\/16personalities-interactive-content-test.jpg 1000w, https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2021\/02\/16personalities-interactive-content-test-300x218.jpg 300w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.16personalities.com\/\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/p>\n<p>You know how people are always curious about finding out their personality type? Well, 16Personalities decided to make it easy (and fun!) to determine your personality type.<\/p>\n<p>Ray Blakney from <a href=\"https:\/\/www.livelingua.com\/\" target=\"_blank\" rel=\"noopener\">Live Lingua<\/a> talks about it: \u201cThe entire quiz was created using public domain information of the Jungian archetypes to tell people who they are. It makes people feel like you understand them as part of the process. From there, buying the extensive report is a very easy upsell.\u201d<\/p>\n<h2>6. SleepFoundation.org\u2019s Bedtime Calculator<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-21017 size-full\" src=\"https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2021\/02\/sleep-foundations-bedtime-calculator-sleep.jpg\" alt=\"sleep-foundations-bedtime-calculator-sleep\" width=\"1000\" height=\"934\" title=\"\" srcset=\"https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2021\/02\/sleep-foundations-bedtime-calculator-sleep.jpg 1000w, https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2021\/02\/sleep-foundations-bedtime-calculator-sleep-300x280.jpg 300w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.sleepfoundation.org\/bedtimecalculator\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/p>\n<p>\u201cThis bedtime calculator is meant to be a simple tool, so I love that they kept it simple,\u201d John Ross from <a href=\"https:\/\/testprepinsight.com\/best\/best-mcat-prep-courses\/\" target=\"_blank\" rel=\"noopener\">MCAT Test Prep Reviews<\/a> highlights. Tell them when you\u2019d either like to go to bed or wake up, and it will respond with the corresponding bedtime or wake time needed to achieve a healthy night\u2019s rest.<\/p>\n<p>\u201cMarketers so often try to overcomplicate their interactive features with descriptions, detailed instructions and non-intuitive functions.\u201d<\/p>\n<p>Besides being simple, the calculator is \u201cintuitive and engaging,\u201d says Ross. \u201cPeople have very limited attention spans, so an effective tool is one that takes less than 30 seconds to use, and this tool easily does that.\u201d<\/p>\n<h2>7. SmartAsset\u2019s Mortgage Calculator<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-21018\" src=\"https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2021\/02\/smartasset-mortgage-calculator-interactive.jpg\" alt=\"smartasset-mortgage-calculator-interactive\" width=\"1000\" height=\"816\" title=\"\" srcset=\"https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2021\/02\/smartasset-mortgage-calculator-interactive.jpg 1000w, https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2021\/02\/smartasset-mortgage-calculator-interactive-300x245.jpg 300w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/smartasset.com\/mortgage\/mortgage-calculator\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/p>\n<p>Speaking of calculators, here\u2019s another one mentioned by Melanie Musson of <a href=\"https:\/\/www.autoinsurance.org\/\" target=\"_blank\" rel=\"noopener\">AutoInsurance.org.<\/a><\/p>\n<p>\u201cThis piece has exactly the interactive content I want without anything unnecessary,\u201d Musson outlines. \u201cIt allows the user to customize the information by using sliding bars so they don\u2019t have to type in numbers. It&#8217;s clear, it\u2019s colorful, and it\u2019s easy to use. The important information stands out, and it allows the user to easily try several scenarios.\u201d<\/p>\n<h2>8. Forbes\u2019 College Matchmaker<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-21019\" src=\"https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2021\/02\/forbes-interactive-college-quiz.jpg\" alt=\"forbes-interactive-college-quiz\" width=\"1000\" height=\"788\" title=\"\" srcset=\"https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2021\/02\/forbes-interactive-college-quiz.jpg 1000w, https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2021\/02\/forbes-interactive-college-quiz-300x236.jpg 300w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<p>\u201cThis quiz got published in 2015 and it racked up 144,000 completions in just a few weeks. Now, that number\u2019s in the millions,\u201d shares Nikola Roza of <a href=\"https:\/\/nikolaroza.com\/interact-quiz-builder-review\/\" target=\"_blank\" rel=\"noopener\">SEO for the Poor and Determined<\/a>.<\/p>\n<p>\u201cWhat stands out to me is Forbes created a simple quiz for a very hot topic at exactly the right time. College students who are about to graduate from high school and trying to pick the right college (bear in mind, this is a decision that will shape their lives for the next five to eight years and mold their future) are a sizzling hot market for this quiz.<\/p>\n<p>\u201cThis quiz was so effective because it filled a need in a fun way, and I&#8217;m impressed it was all done for free. Because if you load that page you&#8217;ll see beneath the quiz it says \u2018powered by Interact\u2019. So the quiz was made with the free version of Interact quiz builder.\u201d<\/p>\n<h2>9. Buzzfeed\u2019s quizzes<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-21020\" src=\"https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2021\/02\/buzzfeed-quizzes.jpg\" alt=\"buzzfeed-quizzes\" width=\"1000\" height=\"752\" title=\"\" srcset=\"https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2021\/02\/buzzfeed-quizzes.jpg 1000w, https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2021\/02\/buzzfeed-quizzes-300x226.jpg 300w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.buzzfeed.com\/in\/quizzes\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/p>\n<p>Buzzfeed\u2019s quizzes are always a hit when it comes to interactive content examples.<\/p>\n<p>\u201cAfter scrolling through the content, it takes less than a couple of minutes to come across a variant of one of Buzzfeed\u2019s ever-popular quizzes,\u201d <a href=\"http:\/\/www.cocosign.com\/\" target=\"_blank\" rel=\"noopener\">CocoSign<\/a>\u2019s Caroline Lee points out. \u201cAnd these quizzes get 75% of their overall traffic from social networks, so it\u2019s no wonder why these quizzes get so popular.\u201d<\/p>\n<p>\u201cI believe people\u2019s insatiable curiosity does the majority of work here,\u201d Michal Suski from <a href=\"https:\/\/surferseo.com\/\" target=\"_blank\" rel=\"noopener\">Surfer SEO<\/a> muses. \u201cThey want to see if the quizzes are right about their \u2018personality,\u2019 based upon the books they\u2019ve read or if it can guess their age based on some silly questions and answers. I think Buzzfeed hit just the right spot with these quizzes in terms of their visitor persona.\u201d<\/p>\n<h2>10. My Disney Experience mobile app<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-21021\" src=\"https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2021\/02\/disney-interactive-content.jpg\" alt=\"disney-interactive-content\" width=\"1000\" height=\"792\" title=\"\" srcset=\"https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2021\/02\/disney-interactive-content.jpg 1000w, https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2021\/02\/disney-interactive-content-300x238.jpg 300w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/disneyworld.disney.go.com\/plan\/my-disney-experience\/mobile-apps\/\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/p>\n<p>This last example of interactive content comes from <a href=\"https:\/\/planable.io\/\" target=\"_blank\" rel=\"noopener\">Planable<\/a>\u2019s Luciana Nitu who counts the following reasons for its success: \u201cFirst, all of the content is in real-time, which means you get to see the wait times. The app enables you to take a virtual tour of the place and plan your route around the park.<\/p>\n<p>\u201cOn top of that, you can check where to meet specific characters from their movies. The app allows you to interact with theme parks in fun new ways.\u201d<\/p>\n<p>What\u2019s more, \u201cyou get to manage your photos from the park more conveniently with Disney PhotoPass. All of these things add up to create a great enhancement to the Disney Park experience. It&#8217;s tough to find anything more comprehensive than that, I believe this is the ultimate interactive content.\u201d<\/p>\n<h2>Wrapping up<\/h2>\n<p>From quizzes to helpful calculators, the rule of thumb with creating high-converting interactive content is to make it helpful and engaging. Get that right, and you\u2019ll nail creating interactive content that grabs your audience&#8217;s attention, as well as <a href=\"https:\/\/referralrock.com\/blog\/b2b-lead-generation-strategies\/\" target=\"_blank\" rel=\"noopener\">captures and nurtures leads<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Looking for interactive content inspiration? We\u2019ve got 10 crush-worthy examples and some tips to get you started on creating your own interactive content.<\/p>\n","protected":false},"author":19,"featured_media":21022,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_lmt_disableupdate":"no","_lmt_disable":"","footnotes":""},"categories":[2579,5844],"tags":[4396],"class_list":["post-20998","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","category-roundups","tag-roundup"],"acf":[],"modified_by":"Jessica Huhn","_links":{"self":[{"href":"https:\/\/referralrock.com\/blog\/wp-json\/wp\/v2\/posts\/20998","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/referralrock.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/referralrock.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/referralrock.com\/blog\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/referralrock.com\/blog\/wp-json\/wp\/v2\/comments?post=20998"}],"version-history":[{"count":16,"href":"https:\/\/referralrock.com\/blog\/wp-json\/wp\/v2\/posts\/20998\/revisions"}],"predecessor-version":[{"id":38693,"href":"https:\/\/referralrock.com\/blog\/wp-json\/wp\/v2\/posts\/20998\/revisions\/38693"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/referralrock.com\/blog\/wp-json\/wp\/v2\/media\/21022"}],"wp:attachment":[{"href":"https:\/\/referralrock.com\/blog\/wp-json\/wp\/v2\/media?parent=20998"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/referralrock.com\/blog\/wp-json\/wp\/v2\/categories?post=20998"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/referralrock.com\/blog\/wp-json\/wp\/v2\/tags?post=20998"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}