In fact, a big chunk of businesses are already harnessing the power of social media. Statistics show 58% percent of marketers<\/a> see social media as very important to their overall strategy.<\/p>\n We\u2019ve outlined why social media is so important for business<\/a>. And there are several ways to remain active on your brand accounts: reposting user-generated content, engaging in influencer marketing, rolling out a referral program<\/a>, etc.<\/p>\n As long as you\u2019re authentic and responsive to your audience, platforms like Facebook, Instagram, Twitter, Pinterest, and others are amazing places to share your products and spread word about your brand.<\/p>\n Collaboration marketing<\/a> (also known as partner marketing<\/a>) means working together with other brands (businesses or individuals) to widen your audience and reach potential customers.<\/p>\n By sharing another brand\u2019s existing audience, rather than creating your own, collaborative marketing is a cost-effective way to generate buzz for your business.<\/p>\n This is one of the many reasons co-marketing campaigns are highly beneficial for brands and a big hit with the public. In a survey by PartnerPath, 68% of consumers<\/a> make buying decisions after watching co-marketed campaigns, even before speaking with a sales representative.<\/p>\n One great option for successful collaboration is to tie it in with social marketing<\/a>. By partnering with local charities or NGOs, you can showcase your brand in a good light and do something worthwhile for your community.<\/p>\n A major aspect of successful marketing is expanding your network and widening your reach. This doesn\u2019t just mean customers. Every single person who comes into contact with your business \u2013 suppliers, partners, retailers<\/a>, etc. \u2013 is part of your network.<\/p>\n There are multiple ways for a brand to expand its network both off- and online. For example, you can join trade shows, send direct mail, host events, or engage in social media.<\/p>\n No matter how you network, it\u2019s a great opportunity to share your brand story, form relationships, and build a trusted name in your industry.<\/p>\n Content marketing is an integral part of attracting new customers. Not only is it one of the best ways to answer common market questions, what you say (and how you say it) reveals your brand personality and resonates directly to your audience.<\/p>\n A recent survey showed 92% of companies<\/a> view content as a business asset. Furthermore, content marketing costs 62% less than traditional marketing and generates about three times as many leads.<\/p>\n To make your content stand out, consider what your reader (i.e., your target customer) wants to know. And then create exclusive content that covers those topics in a format that best expresses what you want to say.<\/p>\n It\u2019s only natural for people to want freebies. It helps elevate the excitement of using a product or service, and generates even more goodwill toward the brand.<\/p>\n Whether you decide to give out free trials to all potential customers, or run a referral program<\/a>, incentives are a great way to expand your business following.<\/p>\n Plus, it\u2019s common that free trials, discounts, and giveaways can turn interested customers into brand loyalists.<\/p>\n One of the top marketer\u2019s priorities is to grab a potential customer\u2019s attention \u2013 quickly. With so much content scrolling through our screens, how do you make sure your brand gets noticed? With visuals.<\/p>\n Humans are naturally visual creatures. Our brains process images 60,000 times faster than text, and 90% of information transmitted to the brain is visual.<\/p>\n Furthermore, a recent study by Skyword<\/a> shows that views increase by over 94% if content includes relevant images or infographics.<\/p>\n By adding attractive visuals in your campaigns, you\u2019re likely to see more positive results than one with text alone.<\/p>\n Another way to organically market your business is by sending out a branded email newsletter<\/a>. Newsletters are a great way to share updates, showcase expertise, and share a little more brand personality.<\/p>\n They can also be customized to each individual (including their name, type of content, etc.), which makes them feel valued.<\/p>\n When developing a newsletter, it\u2019s advised to keep the content 90% information and 10% sales material. This balance allows you to educate and share with customers, rather than sending something purely promotional.<\/p>\n Referral campaigns are hugely popular among businesses as a strategy to generate exponential growth. Referral marketing<\/a> builds on relationships with existing customers, inviting them to promote your brand to their network through word of mouth.<\/p>\n In this way, referral marketing<\/a> transforms your existing customers into brand advocates. Plus, the leads generated through referrals are proven to have a better conversion rate<\/a> and higher lifetime value compared to leads from other sources. This makes referral marketing an integral part of the most successful marketing strategies.<\/p>\n Whether online or in person, it\u2019s beneficial for brands to participate in community events and industry gatherings. Face-to-face communication between brands and their customers is a great way to build rapport (especially if you\u2019re a local business).<\/p>\n2. Collaborate with other brands<\/h2>\n
3. Grow your network<\/h2>\n
4. Share winning content<\/h2>\n
5. Offer rewards to customers<\/h2>\n
6. Focus on visual marketing<\/h2>\n
7. Send out a newsletter<\/h2>\n
8. Run a referral campaign<\/h2>\n
9. Engage in event marketing<\/h2>\n
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Nandini Sharma is the Assistant Marketing Manager at