{"id":19191,"date":"2020-11-06T13:17:10","date_gmt":"2020-11-06T18:17:10","guid":{"rendered":"https:\/\/referralrock.com\/blog\/?p=19191"},"modified":"2022-12-01T14:30:14","modified_gmt":"2022-12-01T19:30:14","slug":"chatbots-and-email-marketing","status":"publish","type":"post","link":"https:\/\/referralrock.com\/blog\/chatbots-and-email-marketing\/","title":{"rendered":"Chatbots and Email Marketing: The Perfect Combination for Growth"},"content":{"rendered":"

Chatbots have become extremely popular tools for customer service<\/a> and are widely used by businesses on various platforms, including websites, Facebook Messenger, and more.<\/p>\n

In fact, about 65% of brands<\/a> in the U.S. use chatbots.<\/p>\n

If you\u2019re not using chatbots, then it\u2019s high time to leverage them for your business. It\u2019s also beneficial to integrate chatbots<\/a> with email marketing to get the most out of both communication tools.<\/p>\n

As a business, you need to respond to your prospects quickly to provide a great customer experience, which can be achieved when you integrate chatbots and email.<\/p>\n

Using chatbots augmented by email marketing<\/a> can significantly improve your lead generation and customer support efforts.<\/p>\n

Below, we break down how chatbots and email marketing can help grow your business.<\/p>\n

How can chatbots and email marketing help your business?<\/h2>\n

Here\u2019s how the combination of chatbots and email marketing can help you grow your brand.<\/p>\n

1. Generate more leads<\/h3>\n

Armed with the power of AI, chatbots<\/a> can communicate with potential customers using natural and relevant conversation.<\/p>\n

For instance, if you have an ecommerce store, a chatbot can ask for a visitor\u2019s email address and offer any assistance about your products or services.<\/p>\n

Chatbots can be the first point of contact in help generating leads, and forward the collected email addresses to a database. Email marketing can then be used to send promotional emails and move interested visitors further down your sales funnel.<\/p>\n

Unlike other methods used to collect email addresses, chatbots<\/a> are simple. The conversational manner of collecting email addresses means your visitors will be more likely to share their information with you.<\/p>\n

2. Quick surveys<\/h3>\n

Collecting feedback is a great way to find out what customers want from your brand \u2013 and surveys are a great tool to get these insights.<\/p>\n

\"chatbot<\/p>\n

Source<\/a><\/p>\n

The chances of getting your customers to take ten minutes out of their day to fill out a form are slim.<\/p>\n

However, combining emails and chatbots can turn this around.<\/p>\n

It\u2019s not enough to simply email prospects with an extensive survey. This already requires a significant amount of time and resources from them.<\/p>\n

Instead, you can send out an email with a link to the survey. Then, use a chatbot to go through the survey questions in a conversational manner. An interactive survey will be quicker and more engaging for your customers.<\/p>\n

For example, after unsuccessfully using email to deliver surveys, the team at Solitaired<\/a> (an online solitaire platform) deployed a chatbot between games. The chatbot asked quick questions that collected feedback and opinions from players.<\/p>\n

Since the players found the chatbot to be an extension of Solitaired\u2019s customer service team, they readily answered the questions.<\/p>\n

To see the most success with chatbot surveys, remember to humanize the conversation. Make it authentic and aligned with the customer\u2019s situation, which will drive optimal engagement.<\/p>\n

3. Provide a tailor-made user experience<\/h3>\n

Chatbots not only collect contacts for email marketing, but can further help with campaign segmentation<\/a>.<\/p>\n

For example, engaging customers in a series of personalized questions gives more insight into what types of products they\u2019re looking for; what price range they\u2019re comfortable with, and more.<\/p>\n

Targeted and segmented campaigns are shown to increase revenue by 760%<\/a> relative to the general campaigns.<\/p>\n

\"\"4. Use chatbots as an email reminder<\/h3>\n

People are busy these days. They don\u2019t have time to read through every single email and unfortunately, some of your messages might go unnoticed by your subscribers.<\/p>\n

What can you do to get people to read your emails? Another email, right?<\/p>\n

Even if the potential customer notices it the second time, what are their chances of opening it right away and engaging with the content?<\/p>\n

With a chatbot and email marketing integration, the next time the subscriber visits your website, you can engage them with the chatbot. The chatbot can tell them they\u2019ve got an unopened email.<\/p>\n

The chatbot can also share the same information or offer them assistance. This multi-channel communication<\/a> has been shown to drastically improve the chances of a potential customer arriving at your information.<\/p>\n

5. Offer better and inclusive communication channels<\/h3>\n

So far, we\u2019ve talked about how chatbots can augment email. But what about the other way around?<\/p>\n

You can also leverage email marketing to promote your live chatbot support. Furthermore, you can encourage your customers to use the chatbot for order details, order confirmations, and other ancillary responses.<\/p>\n

Here are several benefits you can highlight:<\/p>\n