{"id":19162,"date":"2020-11-06T13:28:06","date_gmt":"2020-11-06T18:28:06","guid":{"rendered":"https:\/\/referralrock.com\/blog\/?p=19162"},"modified":"2024-01-24T23:24:18","modified_gmt":"2024-01-25T04:24:18","slug":"developing-consistent-brand-presence-on-social-media","status":"publish","type":"post","link":"https:\/\/referralrock.com\/blog\/developing-consistent-brand-presence-on-social-media\/","title":{"rendered":"Building a Consistent Brand Presence on Social Media [32 Expert Insights]"},"content":{"rendered":"

Social media is a key channel for building your brand presence<\/a>. But sometimes, it can be difficult to present a consistent brand message across all platforms.<\/p>\n

How do the experts integrate branding into their social media accounts? What brand strategies have worked well for developing a consistent social media presence? We ran a survey to find out, and 118 experts shared their insights!<\/p>\n

We cover their recommended strategies for brand growth later in the article. But first, let\u2019s check out some insightful statistics on how companies use social media for brand-building.<\/p>\n

Facebook: The most popular platform for brand-building<\/h2>\n

We started by asking marketers to share all of the social media platforms they use to build their brand. Almost everyone (92%) told us they use Facebook, making it the most popular platform. And more than three quarters (76%) use LinkedIn.<\/p>\n

Next, we asked marketers to name the platform they use most frequently for brand-building. Again, Facebook won out, at 31%, and LinkedIn came in second, at 28%.<\/p>\n

This is likely the case because large, diverse audiences use Facebook, making it a good fit for brands to reach many different demographics. It\u2019s also easy to post different types of content on Facebook<\/a>, and schedule several posts days or weeks in advance.<\/p>\n

Meanwhile, LinkedIn is ideal for building a business presence. This is especially vital for B2Bs looking to connect with audience members in a more formal capacity. Even for B2Cs, LinkedIn\u2019s professional network makes it ideal for building authority in a brand\u2019s niche.<\/p>\n

\"social<\/p>\n

\"platforms<\/p>\n

Brands usually post multiple times per day or multiple times per week<\/h2>\n

Most brands believe frequent posting \u2013 daily or multiple times per week \u2013 is key to building a consistent brand presence on social media.<\/p>\n

On their most-used platform, 42% post at least once daily (31% post 1-2 times a day, while 11% post more than twice a day). And 36% tell us they post 2-3 times per week. Most brands (64%) also have a set social media schedule<\/a>.<\/p>\n

Combined with quality content, regular posts ensure your brand will stay top-of-mind, and increase the chances that a relevant audience member will discover and follow you. If someone enjoys your content enough to follow you, this increases the chances they will purchase from you.<\/p>\n

\"how<\/p>\n

Hours spent on a social media strategy<\/h2>\n

We were also curious about how much time marketers spend planning social media content, creating the content, and responding to comments about their brand on social media.<\/p>\n