So, you want to jog the minds of the people who didn\u2019t convert while they were on your website. Imagine if you were able to target your business specifically to the people who are already familiar with your brand. What if you were able to continually advertise to them as they traveled the web? Retargeting allows you to do just that.<\/p>\n
It\u2019s almost a miracle that you can remind your customers about your business even after they leave your site. This means your customers are getting a personalized advertising experience \u2013 which can be a good thing!<\/p>\n
Target based on people who have checked out your referral program. There could be a number of reasons why a person doesn\u2019t join right away. So, in the case that someone doesn\u2019t sign up the first time landing on your registration page, put the feelers out there. Let them know you still exist. Use retargeting to get them back to your referral program.<\/p>\n
What is retargeting<\/a>? It\u2019s when you use a cookie (a little file that collects a little information from a user) to help you track a customer on your website. Let\u2019s say a customer visits your referral program landing page, but they didn\u2019t sign up. Well, because the visitor was tracked with a cookie, the next time they browse the web they will see your business in their ads. Meaning they have quick access to navigate back to your site or even better right to your referral program.<\/p>\n So how can you use retargeting to boost engagement for your referral program?<\/p>\n It helps you gain insight to what users do on your site. Perhaps you notice that people check out your referral program, but never actually sign up. You can gain valuable information in understanding your users by using retargeting. Because users are given a cookie to be tracked you can see where they are falling off and why they aren\u2019t converting. Maybe the landing page for the referral program is confusing.<\/p>\n With this information, you can learn how to target your users a little better. Plus, when you use retargeting software<\/a>, you’re one step closer to getting those customers back. You can fix what isn\u2019t working for them or what is stalling them from converting. This will help you arrange your program in a way that can churn more conversions. Since you have gained some insightful information from this user before they fell off retargeting can place an ad where the user will see it or you can set up an email to be sent to these types of users.<\/p>\n Analytics can help you discover so many things. Some including how much time people spend on your referral page, how many pages visits you received and even where the traffic is coming from. So, maybe your landing page is fine. But, analytics can show you if a person is only on your referral program page for a second. Which may just imply that the user just simply does not have enough time to join at that particular moment.<\/p>\n In instances of people running out of time, a user might forget about your program completely. So what retargeting does is it allows them to remember. A user can get back on the computer the following day, or week and see an ad for your referral program while they are browsing the web. Once the user clicks on that ad they will be taken to your referral program. Retargeting those who fell off the page early can be very beneficial.<\/p>\n Google Analytics is great for tracking session, and which pages people drop off of. There are of course a few different awesome analytics tools out there, so look around and see what could work best for you. You may find yourself using multiple tools along with Google.<\/p>\n In the worst case scenario, maybe you have a referral program that just isn\u2019t doing well. Maybe you\u2019re even running a few referral programs, but one is just seriously lagging behind. You can segment this program to retarget towards your most loyal customers, the members of your other programs or even your referrals (who can turn into program members). Target the people who you know will work well with this particular program, and watch the engagement boom<\/p>\n If what you sell offers a trial version or a free version use retargeting ads<\/a> to get those trial users to make more of a commitment. You may turn a trial customer into a paying customer and you may also get a referral out of the deal. Perhaps adding rules to your referral program could help with this one. For example: retarget to trial customers – and show off your amazing referral program, but mention that the program is only for paying customers or customers who have purchased the service or product.<\/p>\n Additionally, you could retarget to any of your customers. Maybe someone made a purchase for the first time but didn\u2019t join your referral program. Retarget towards them! Or maybe use remarketing <\/a>to bring back a customer who hasn\u2019t been active in awhile. You may get them to buy more from you and if you send them to your referral program they may send you more customers.<\/p>\n When done right retargeting can work miracles. It can, however, also be kind of weird for the user \u201cHow did \u00a0they know I was looking at that?\u201d So avoid being creepy at all costs. However, with that being said make sure your ad is redirecting to a specific page, in this case, your referral program landing page.<\/p>\n1. Consider what made the user leave<\/h2>\n
2.\u00a0Use analytics<\/h2>\n
3. Retarget to members of other programs<\/h2>\n
4.\u00a0Retarget to specific customers<\/h2>\n
5. Avoid being weird<\/h2>\n