{"id":12922,"date":"2020-03-27T11:51:44","date_gmt":"2020-03-27T15:51:44","guid":{"rendered":"https:\/\/referralrock.com\/blog\/?p=12922"},"modified":"2025-04-16T13:43:34","modified_gmt":"2025-04-16T17:43:34","slug":"loyalty-program-examples","status":"publish","type":"post","link":"https:\/\/referralrock.com\/blog\/loyalty-program-examples\/","title":{"rendered":"10 Loyalty Program Examples To Emulate [+ One Bonus!]"},"content":{"rendered":"<p>When done right, loyalty programs are a great marketing strategy for promoting customer retention, improving the customer experience, and increasing customer lifetime value. Need inspiration for <a href=\"https:\/\/referralrock.com\/blog\/starting-a-customer-loyalty-program\/\">starting a customer loyalty program<\/a>? We\u2019ve hunted down 10 of the most successful loyalty program examples across different industries.<\/p>\n<p>We cover the basics of each program, the type or types of loyalty program it is, the <a href=\"https:\/\/referralrock.com\/blog\/loyalty-program-rewards\/\">rewards customers can earn,<\/a> and the actions that count towards rewards. Then, we break down exactly why each of these loyalty program examples has made our list. Let\u2019s check out some of the best customer loyalty program examples.<\/p>\n<h2>Example 1: Zumiez Stash<\/h2>\n<p><strong>About the loyalty program: <\/strong><a href=\"https:\/\/www.zumiez.com\/the-stash\/\" target=\"_blank\" rel=\"noopener noreferrer\">The Zumiez Stash<\/a>\u00a0knows just how to reward millennial and Gen Z members for a variety of brand-building actions, beyond just making a purchase. Available rewards include one-of-a-kind skate products, as well as sweepstake entries for exclusive experiences.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-17955 size-large\" src=\"https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2020\/03\/zumiez-stash-685x1024.jpg\" alt=\"zumiez-stash\" width=\"685\" height=\"1024\" title=\"\"><\/p>\n<p><strong>Type: <\/strong>Points-based, app-integrated<\/p>\n<p><strong>Rewards and actions rewarded: <\/strong>Members earn points for making purchases; visiting physical Zumiez locations; reading emails; engaging on social media; watching branded videos, and more.<\/p>\n<p>These points can be redeemed for a rotating slate of rewards, including free products from brands like Champion, Converse, and Vans \u2013 some of these rewards are limited-edition products they can\u2019t get anywhere else. The real heavy-hitting prizes, though, are the VIP experiences with athletes, musicians, artists, and popular brands. A relatively small number of points grants a member an entry in a giveaway drawing to win one of these experiences.<\/p>\n<p>For example, Zumiez has given away an NYC experience and shopping spree from the brand HUF, trips to Hawaii and Miami, access to exclusive parties, extreme experiences with celebrities, and chances to be in music videos.<\/p>\n<p><strong>Why we love it: <\/strong>We love the exclusivity of the rewards and the fact that just one purchase (or other branded action) can potentially earn you a VIP experience! Yes, some of the merchandise rewards take a while to earn, but the exclusivity element more than balances this out.<\/p>\n<h2>Example 2: REI Co-Op<\/h2>\n<p><strong>About the loyalty program: <\/strong>REI started out as a member owned co-op, and the company has retained its roots. A $20 investment to join their paid <a href=\"https:\/\/www.rei.com\/membership\/join\" target=\"_blank\" rel=\"noopener noreferrer\">loyalty program<\/a>\u00a0earns a <em>lifetime<\/em>\u00a0membership that grants loyal customers access to all sorts of perks&#8230;yes, we said lifetime!<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-large wp-image-17956\" src=\"https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2020\/03\/rei-coop-membership-568x1024.jpg\" alt=\"rei-coop-membership\" width=\"568\" height=\"1024\" title=\"\" srcset=\"https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2020\/03\/rei-coop-membership-568x1024.jpg 568w, https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2020\/03\/rei-coop-membership-167x300.jpg 167w, https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2020\/03\/rei-coop-membership.jpg 660w\" sizes=\"(max-width: 568px) 100vw, 568px\" \/><\/p>\n<p><strong>Type: <\/strong>Paid membership program<\/p>\n<p><strong>Rewards and actions rewarded: <\/strong>Becoming a member earns you all sorts of perks:<\/p>\n<ul>\n<li>10% back on your purchases made each year, reimbursed all at once in the spring<\/li>\n<li>Access to the \u201cgarage sale\u201d twice a year, where gently-used and returned gear sells for 50% off<\/li>\n<li>The right to purchase member-exclusive gear, such as towels and water bottles<\/li>\n<li>Discounts on classes, events, and trips<\/li>\n<li>Valuable discount and credit offers, like a $20 bonus card after making a purchase of $100 or more<\/li>\n<li>A satisfied feeling knowing that membership fees are donated to worthy outdoor-related nonprofits.<\/li>\n<\/ul>\n<p><strong>Why we love it: <\/strong> Everything the company offers in return for the lifetime membership payment really drives home the value that REI places in its customers. We can\u2019t believe that the $20 one-time payment gives customers all this. They must really feel like they have a share in the company, especially since they earn more than their initial investment back after a large purchase!<\/p>\n<h2>Example 3: Starbucks Rewards<\/h2>\n<p><strong>About the loyalty program: <\/strong>Starbucks is responsible for one of the most popular <a href=\"https:\/\/www.starbucks.com\/rewards\" target=\"_blank\" rel=\"noopener\">loyalty rewards programs<\/a>\u00a0out there. When members make purchases at Starbucks, they earn \u201cstars,\u201d which can be redeemed for free drinks, food, or drink upgrades. Purchasing on specific days, or completing in-app tasks, earns additional \u201cstars.\u201d<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-16577 size-full\" src=\"https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2020\/03\/starbucks-app-e1599969445597.jpg\" alt=\"starbucks app\" width=\"800\" height=\"276\" title=\"\"><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-17695 size-full\" src=\"https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2020\/03\/starbucks-rewards.jpg\" alt=\"starbucks-rewards\" width=\"500\" height=\"568\" title=\"\" srcset=\"https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2020\/03\/starbucks-rewards.jpg 500w, https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2020\/03\/starbucks-rewards-264x300.jpg 264w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/p>\n<p><strong>Type: <\/strong>Points-based, app-integrated<\/p>\n<p><strong>Rewards and actions rewarded: <\/strong>Starbucks rewards members with two stars for every dollar spent. Select rewards range from additional flavors for 25 stars, brewed coffee or tea for 50, specialty drinks for 150, lunch options for 250, and merchandise for 400 stars.<\/p>\n<p>So, members have a choice to spend points as soon as they can, or save them up for bigger rewards. Because it\u2019s so seamlessly integrated into the Starbucks mobile app, the program also rewards app use.<\/p>\n<p><strong>Why we love it: <\/strong>Starbucks really knows how to encourage its customers to use their app. Also, members can order and prepay for drinks using the app, then pick up their drinks instantly in store. And interestingly, you must pay using a Starbucks card or the app, so the program encourages you to put aside money for Starbucks in advance. How\u2019s that for encouraging loyalty?<\/p>\n<h2>Example 4: Sephora Beauty Insider<\/h2>\n<p><strong>About the loyalty program: <\/strong>Sephora has become a household name in beauty, so chances are you know at least one of the approximately 20 million members of Sephora&#8217;s <a href=\"https:\/\/www.sephora.com\/rewards\" target=\"_blank\" rel=\"noopener noreferrer\">Beauty Insider program<\/a>!<\/p>\n<p>This rewards program has three levels based on how much members spend within a year (the basic program is free to join, while the VIB level requires that a customer spend $350 per calendar year and the Rouge level requires a customer to spend $1000 per calendar year). Progressing to higher tiers spells more points earned per dollar, and better rewards.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-16565 size-full\" src=\"https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2020\/03\/bare-minerals-rewards.jpg\" alt=\"bareminerals rewards\" width=\"584\" height=\"385\" title=\"\" srcset=\"https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2020\/03\/bare-minerals-rewards.jpg 584w, https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2020\/03\/bare-minerals-rewards-300x198.jpg 300w\" sizes=\"(max-width: 584px) 100vw, 584px\" \/><\/p>\n<p><strong>Type:<\/strong> Points-based, threshold<\/p>\n<p><strong>Rewards and actions rewarded: <\/strong>Purchases earn you a certain number of points per level, and these points can be redeemed for rewards \u2013 usually trial-size and full-size beauty products of your choice, including exclusive products the general public can\u2019t access. Some limited rewards trigger donations to worthy causes, and a highest-level reward even gives you a free hotel stay and meal from bareMinerals!<\/p>\n<p>Members also receive a choice of birthday gifts, and depending on their threshold, they can even gain access to exclusive events and experiences. Rouge level members can try new products before anyone else! (See the full breakdown of rewards below).<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-16574 size-full\" src=\"https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2020\/03\/sephora-insider-beauty-e1600285350150.jpg\" alt=\"sephora insider beauty\" width=\"700\" height=\"583\" title=\"\"><\/p>\n<p><strong>Why we love it: <\/strong>Sephora gives members the flexibility to choose the rewards they want with their points. And the loyalty program isn\u2019t just about points and rewards \u2013 members gain access to an exclusive <a href=\"https:\/\/www.sephora.com\/community\" target=\"_blank\" rel=\"noopener noreferrer\">Sephora community<\/a>\u00a0where they can connect with and gain inspiration from other Beauty Insiders, ask questions, and chat with reps from the brands Sephora sells. Sephora knows that community-building is a vital part of fostering customer loyalty!<\/p>\n<h2>Example 5: Chipotle Rewards<\/h2>\n<p><strong>About the loyalty program: <\/strong>Burrito buffs rejoice \u2013 <a href=\"https:\/\/www.chipotle.com\/rewards\" target=\"_blank\" rel=\"noopener noreferrer\">Chipotle\u2019s rewards program<\/a> is here to stay. The easy-to-understand system keeps track of your points in a mobile app \u2013 you can either order right from the app, or scan your order in if you order it in person. And when you\u2019re ready to redeem your reward points for a free entree, you can do it right from the app.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-17692 size-full\" src=\"https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2020\/03\/chipotle-rewards.jpg\" alt=\"chipotle-rewards\" width=\"800\" height=\"709\" title=\"\" srcset=\"https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2020\/03\/chipotle-rewards.jpg 800w, https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2020\/03\/chipotle-rewards-300x266.jpg 300w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p><strong>Type: <\/strong>Points-based, app-integrated, gamified<\/p>\n<p><strong>Rewards and actions rewarded: <\/strong>Usually, you earn 10 points for every dollar spent, and 1250 points earns you a free burrito or another entree. (Some special days let you earn points faster.) But the real action comes from \u201cchallenges\u201d that let you earn bonus points. For example, one \u201cchallenge\u201d rewards you 100 extra points for trying new menu items! And like many other loyalty programs, Chipotle sends members free birthday gifts.<\/p>\n<p><strong>Why we love it: <\/strong>When you go to Chipotle, it\u2019s easy to determine whether you have enough points for a free burrito. But the unique nuances to the program really spice things up and keep members engaged \u2013 they sure know how to gamify a loyalty program! Oh, and there\u2019s also a feature of the app that quickly lets you order your favorite meals with one tap. Always a plus!<\/p>\n<h2>Example 6: Carnival Cruises VIFP<\/h2>\n<p><strong>About the loyalty program: <\/strong>The Carnival VIFP (Very Important Fun Person) program stands out as a travel loyalty program because it is extremely simple to understand \u2013 more cruising earns more rewards \u2013 and helps inject even more fun into Carnival cruising.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-17959\" src=\"https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2020\/03\/carnival-cruises-loyalty-program.jpg\" alt=\"carnival-cruises-loyalty-program\" width=\"893\" height=\"586\" title=\"\" srcset=\"https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2020\/03\/carnival-cruises-loyalty-program.jpg 893w, https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2020\/03\/carnival-cruises-loyalty-program-300x197.jpg 300w\" sizes=\"(max-width: 893px) 100vw, 893px\" \/><\/p>\n<p><strong>Type: <\/strong>Tiered<\/p>\n<p><strong>Rewards and actions rewarded: <\/strong> Everyone who cruises for the first time is automatically signed up for the VIFP program, or you can sign up for free before your first cruise. Each day of cruising earns one point \u2013 for example, if you take a 7-day Carnival cruise, you earn 7 points. Perks take effect right away, and new rewards activate automatically as you reach a new tier. This is important because, with large amounts of space between cruises, it would be easy to forget to redeem points if you would have to redeem them manually.<\/p>\n<p>Rewards include special offer pricing on cruise bookings, free drinks and food, priority boarding and reservations for higher tiers, free gifts, and VIP customer service. Guests at the highest Diamond tier even receive a special event invitation from the Captain on each sailing! See the full breakdown of Carnival\u2019s\u00a0<a href=\"https:\/\/www.carnival.com\/vifp\/benefits.aspx\" target=\"_blank\" rel=\"noopener noreferrer\">rewards by tier here<\/a>.<\/p>\n<p><strong>Why we love it: <\/strong>Carnival\u2019s VIFP program is a prime example of how well tiered loyalty programs work in the travel space. All-time points that are easy to calculate and earn are right in line with travel loyalty program best practices.<\/p>\n<h2>Example 7: The Body Shop\u2019s Love Your Body Club<\/h2>\n<p><strong>About the loyalty program: <\/strong>The Body Shop\u2019s <a href=\"https:\/\/www.thebodyshop.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Love Your Body Club<\/a>\u00a0isn\u2019t just a typical loyalty points program. A social good element takes center stage, in the form of voluntary charitable donations to organizations that resonate with the brand\u2019s mission.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-16575 size-full\" src=\"https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2020\/03\/body-shop-charitable-donations-e1600285426672.jpg\" alt=\"body shop charitable donations\" width=\"800\" height=\"501\" title=\"\"><\/p>\n<p><strong>Type: <\/strong>Points-based, cash back<\/p>\n<p><strong>Rewards and actions rewarded: <\/strong>For every $1 members spend, they earn 1 point. Once members accumulate 100 points, The Body Shop rewards them with $10. Members can choose to use the $10 for themselves as credit towards their next purchase, or they can choose to donate their loyalty reward to one of two conservation and animal welfare organizations: <a href=\"https:\/\/www.bornfreeusa.org\/\" target=\"_blank\" rel=\"noopener noreferrer\">Born Free USA<\/a>\u00a0and the National Parks Conservation Association. This ties in perfectly with a core tenet of The Body Shop\u2019s values: sustainability, in all its forms.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-17957\" src=\"https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2020\/03\/born-free.jpg\" alt=\"born-free\" width=\"921\" height=\"244\" title=\"\" srcset=\"https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2020\/03\/born-free.jpg 921w, https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2020\/03\/born-free-300x79.jpg 300w\" sizes=\"(max-width: 921px) 100vw, 921px\" \/><\/p>\n<p>The Body Shop also grants members first access to new products, and exclusive invites to in-store events.<\/p>\n<p><strong>Why we love it: <\/strong>Genuine moves for social good are awesome ways to build repeat customers while making positive change in the world. The Body Shop\u2019s loyalty program ties right in with their core value of conservation, a value their customers share. And since customers choose when they donate to the charities, they truly feel like they\u2019re a part of something bigger. Great job on The Body Shop\u2019s part!<\/p>\n<h2>Example 8: Spikeball SpikePoints<\/h2>\n<p><strong>About the loyalty program: <\/strong>We\u2019ve already covered how awesome Spikeball is <a href=\"https:\/\/wordofmouthuncovered.com\/story\/spikeball\/\" target=\"_blank\" rel=\"noopener noreferrer\">at driving word-of-mouth<\/a>\u2026 well, they also have an amazing <a href=\"https:\/\/spikeball.com\/pages\/spikepoints\" target=\"_blank\" rel=\"noopener noreferrer\">tier-based loyalty program<\/a>\u00a0that ties perfectly into their product and further rewards sharing. The Recreational, Intermediate and Premier tiers make brand-building actions progressively more rewarding as you earn more points.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-17696 size-full\" src=\"https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2020\/03\/spikes-loyalty-program.jpg\" alt=\"spikes-loyalty-program\" width=\"800\" height=\"877\" title=\"\" srcset=\"https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2020\/03\/spikes-loyalty-program.jpg 800w, https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2020\/03\/spikes-loyalty-program-274x300.jpg 274w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p><strong>Type: <\/strong>Tiered, points-based<\/p>\n<p><strong>Rewards and actions rewarded: <\/strong>Spikeball&#8217;s rewards system gives members points for their purchases (2, 3, or 5 points per dollar depending on tier), liking and sharing Spikeball on social media, <a href=\"https:\/\/referralrock.com\/blog\/referral-marketing-strategy\/\">referring friends who make a purchase<\/a>, and writing product reviews.<\/p>\n<p>Notably, the points for reviewing Spikeball products, sharing Spikeball on Facebook and sharing also rise, from 200 to 300 to 400, as you move through the tiers. So the more engaged you are with Spikeball, the faster points rack up for sharing.<\/p>\n<p><strong>Why we love it: <\/strong>Fast-tracked points for sharing given to the most engaged, committed customers means Spikeball is mobilizing its best customers as advocates, to increase the likelihood that new customers will come rolling in!<\/p>\n<h2>Example 9: SweetLegs Loyalty Program<\/h2>\n<p><strong>About the loyalty program: <\/strong>Legging brand SweetLegs is one of the lesser-known brands on this list, but they\u2019ve structured\u00a0<a href=\"https:\/\/sweetlegs.com\/pages\/rewards?redirected_us\" target=\"_blank\" rel=\"noopener noreferrer\">a points-based loyalty program<\/a>\u00a0that\u2019s awesome enough to make our list. They\u2019re a great example of how you can reward all types of customers, including distributors.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-17954\" src=\"https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2020\/03\/sweetlegs-loyalty-program.jpg\" alt=\"sweetlegs-loyalty-program\" width=\"830\" height=\"381\" title=\"\" srcset=\"https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2020\/03\/sweetlegs-loyalty-program.jpg 830w, https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2020\/03\/sweetlegs-loyalty-program-300x138.jpg 300w\" sizes=\"(max-width: 830px) 100vw, 830px\" \/><\/p>\n<p><strong>Type: <\/strong>Points-based, distributor rewards<\/p>\n<p><strong>Rewards and actions rewarded:<\/strong> Earn points for every dollar spent (amount earned depends on the tier). Loyalty program members can also earn points for sharing on social media, referring friends, creating written and video reviews, and as a birthday treat.<\/p>\n<p>As you can see in the table below, rewards rack up extremely quickly if you\u2019re a distributor, and there are four exclusive tiers that only distributors can unlock, including the highly exclusive SweetElite tier.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-17960\" src=\"https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2020\/03\/sweetlegs-loyalty-program-tiers-1024x373.png\" alt=\"sweetlegs loyalty program tiers\" width=\"1024\" height=\"373\" title=\"\"><\/p>\n<p><strong>Why we love it: <\/strong>The program packs both individual customer and distributor rewards in a single package without being confusing \u2013 and makes sure that distributors get the top-tier incentives they deserve. We also love the variety of points-earning options available to everyone, which creates gamification. And another nifty feature is the points system reviews \u2013 a review with a photo is worth more than a traditional review, and a video review is worth even more.<\/p>\n<h2>Example 10: Amazon Prime<\/h2>\n<p><strong>About the loyalty program: <\/strong>A list of quality loyalty programs just isn\u2019t complete without Amazon Prime! Prime\u2019s \u201cpay-to-play\u201d structure might not be what some people think of when they think \u201cloyalty programs.\u201d But the annual fee model that Prime uses still counts as a loyalty program type \u2013 and Prime has really brought this model into the forefront. Countless avid Amazon shoppers are willing to pay an extra fee a year for <a href=\"https:\/\/www.dontpayfull.com\/explore\/amazon-free-shipping\" target=\"_blank\" rel=\"noopener\">free shipping<\/a> and exclusive access to all the perks Prime has to offer. And this often makes the difference in swaying their future purchases \u2013 it leads customers to pick Amazon over top physical retailers, creating a recipe for brand loyalty.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-17958 size-full\" src=\"https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2020\/03\/amazon-prime.jpg\" alt=\"amazon-prime\" width=\"594\" height=\"320\" title=\"\" srcset=\"https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2020\/03\/amazon-prime.jpg 594w, https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2020\/03\/amazon-prime-300x162.jpg 300w\" sizes=\"(max-width: 594px) 100vw, 594px\" \/><\/p>\n<p><strong>Type: <\/strong>Paid membership program<\/p>\n<p><strong>Rewards and actions rewarded: <\/strong>After customers pay the annual fee, they gain fast and free Prime shipping on a wealth of items across Amazon\u2019s near-infinite catalog. They also gain exclusive access to deals during the famous Prime Day, Amazon\u2019s two-day event of the year\u2019s best deals. But there\u2019s much more. \u00a0Prime-only food, fashion and tech products, Amazon Music and Amazon Video, Twitch Prime streaming, and insider discounts are just some of the <a href=\"https:\/\/www.businessinsider.com\/amazon-prime-benefits-what-is-included#exclusive-deals-and-discounts-22\" target=\"_blank\" rel=\"noopener noreferrer\">exclusive perks of Prime<\/a>.<a href=\"https:\/\/www.businessinsider.com\/amazon-prime-benefits-what-is-included#exclusive-deals-and-discounts-22\" target=\"_blank\" rel=\"noopener noreferrer\">\u00a0<\/a><\/p>\n<p><strong>Why we love it: <\/strong>Prime shows that a paid membership model can work for loyalty programs, and drive more sales, among customers who already shop at your business regularly. \u00a0And Amazon\u2019s convincing the world of loyalty that \u201cpay-to-play\u201d programs will make up a big part of<a href=\"https:\/\/blog.accessdevelopment.com\/stats-reveal-6-truths-about-the-future-of-loyalty\" target=\"_blank\" rel=\"noopener noreferrer\">\u00a0loyalty programs\u2019 future<\/a>. An annual fee might not be sustainable for most businesses, but a flat lifetime fee (see REI) is worth considering in the near future.<\/p>\n<h2>Bonus example: Target Circle<\/h2>\n<p><strong>About the loyalty program:<\/strong> Target trusts the power of loyalty programs, so they decided to spring into action and offer their own, starting in October of 2019. It combines several of the best loyalty program elements that others use, but still keeps things simple enough. And of course, it&#8217;s also done with that signature Target flair! Here&#8217;s a brief breakdown of the free-to-join program, known as Target Circle.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-17953 size-full\" src=\"https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2020\/03\/target-circle-loyalty-program-example.jpg\" alt=\"target-circle-loyalty-program-example\" width=\"457\" height=\"761\" title=\"\" srcset=\"https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2020\/03\/target-circle-loyalty-program-example.jpg 457w, https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2020\/03\/target-circle-loyalty-program-example-180x300.jpg 180w\" sizes=\"(max-width: 457px) 100vw, 457px\" \/><\/p>\n<p><strong>Type: <\/strong>Cash back, app-integrated (but app not required), hybrid<\/p>\n<p><strong>Rewards and actions rewarded:<\/strong><\/p>\n<ul>\n<li>Members receive 1% back on every purchase, or 5% back if they have a Target REDCard credit card.<\/li>\n<li>Purchases also earn \u201cvotes\u201d that members can use to determine where Target directs its charitable donations to.<\/li>\n<li>Each member gets personalized coupons for their favorite product categories.<\/li>\n<li>Members get 5% off for their birthday, and other savings surprises come into play throughout the year.<\/li>\n<li>Members gain early access to sales.<\/li>\n<\/ul>\n<p><strong>Why we love it: <\/strong>Target has already mastered making itself a routine staple. This program rewards its loyal fans for repeat purchases, and gets even more people hooked on Target runs.<\/p>\n<h2>Wrapping things up<\/h2>\n<p>The loyalty program examples above should give you plenty of inspiration for your own loyalty program! With these examples as your guide, pick the structures and rewards that you think will work best for your business, and make sure your loyalty program is easy to understand.<\/p>\n<p>Looking for more on loyalty programs? Check out our list of <a href=\"https:\/\/referralrock.com\/blog\/loyalty-program-best-practices\">loyalty program ideas.<\/a><\/p>\n<p>Or, compare loyalty programs to another incentive program type, <a href=\"https:\/\/referralrock.com\/blog\/referral-vs-loyalty-programs\/\">a referral program.\u00a0<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Looking for inspiration for your own loyalty program? We&#8217;ve got you covered. Check out these awesome loyalty program examples!<\/p>\n","protected":false},"author":14,"featured_media":19534,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_lmt_disableupdate":"no","_lmt_disable":"","footnotes":""},"categories":[5847],"tags":[5920,5922],"class_list":["post-12922","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-customer-loyalty","tag-completely-unaware","tag-inspiration"],"acf":[],"modified_by":"Jessica Huhn","_links":{"self":[{"href":"https:\/\/referralrock.com\/blog\/wp-json\/wp\/v2\/posts\/12922","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/referralrock.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/referralrock.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/referralrock.com\/blog\/wp-json\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/referralrock.com\/blog\/wp-json\/wp\/v2\/comments?post=12922"}],"version-history":[{"count":24,"href":"https:\/\/referralrock.com\/blog\/wp-json\/wp\/v2\/posts\/12922\/revisions"}],"predecessor-version":[{"id":38678,"href":"https:\/\/referralrock.com\/blog\/wp-json\/wp\/v2\/posts\/12922\/revisions\/38678"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/referralrock.com\/blog\/wp-json\/wp\/v2\/media\/19534"}],"wp:attachment":[{"href":"https:\/\/referralrock.com\/blog\/wp-json\/wp\/v2\/media?parent=12922"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/referralrock.com\/blog\/wp-json\/wp\/v2\/categories?post=12922"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/referralrock.com\/blog\/wp-json\/wp\/v2\/tags?post=12922"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}