{"id":11892,"date":"2019-11-20T10:41:42","date_gmt":"2019-11-20T15:41:42","guid":{"rendered":"https:\/\/referralrock.com\/blog\/?p=11892"},"modified":"2024-06-12T01:58:52","modified_gmt":"2024-06-12T05:58:52","slug":"instagram-lead-generation-tactics","status":"publish","type":"post","link":"https:\/\/referralrock.com\/blog\/instagram-lead-generation-tactics\/","title":{"rendered":"Our Top 5 Instagram Lead Generation Tactics"},"content":{"rendered":"

If you\u2019re looking to generate leads or create some interest around your business or brand, Instagram is definitely the place to do it. The numbers alone are reason enough: about a billion people use the app<\/a>\u00a0each month, with 63% of users logging in at least once a day, and more than 200 million<\/a>\u00a0visiting at least one business profile daily. If anything, that\u2019s a mass of potential views, follows, and traffic, all in one place.<\/p>\n

In fact, with these numbers, it\u2019s clear that any brand is capable of getting itself seen or heard on the social media platform, all with a few taps on the screen. But if you want visibility translated into leads or genuine follows (whether for awareness, consideration, or purchase) follow these five tactics and watch your business boom.<\/p>\n

1. Optimize your bio<\/h2>\n

First things first, make sure your Instagram bio clearly tells your audience who you are. Your page is the first place people will actively visit if they want to read or learn more about your brand, so keep your bio informative and descriptive but snappy.<\/p>\n

Your bio is also one of the select areas on the platform you can place a clickable link. Take advantage of the space by keeping the link to your website visible.<\/p>\n

\"bleach<\/p>\n

If you\u2019re promoting something on another platform, like a video on YouTube or a guest post on a blog, go ahead and use those URLs instead. Just remember that long and complicated URLs can look clunky, so it\u2019s good practice to run lengthy links through a link shortener<\/a>\u00a0before adding them to your bio.<\/p>\n

\"top<\/p>\n

Aside from external links, @mentions and #hashtags are clickable as well. So if you\u2019ve got a current hashtag campaign<\/a> running or a partnership you want to promote, write your bio to reflect that.<\/p>\n

2. Hashtag, hashtag, hashtag<\/h2>\n

No one can talk about social media and not mention hashtags, and for good reason: using the right ones can easily lead you to thousands of new audiences who can very well become new fans or followers.<\/p>\n

In case you didn\u2019t know, hashtags are Instagram\u2019s way<\/a> to categorize content. So when you hashtag your post or story with #fashion, for example, it will consequently be grouped with all other content under the same hashtag. This means that your post or story will now show up whenever someone searches for the said hashtag, or in the Explore Pages of those who constantly check out and follow #fashion content on Instagram.<\/p>\n

\"fashion<\/p>\n

So does this mean using a plethora of hashtags ups your content\u2019s chances at generating leads<\/a>? Not necessarily. As tempting as it is to attach all the trending hashtags on to your captions or stories, experts recommend limiting the number to five<\/a> for maximum engagement.<\/p>\n

\"instagram<\/p>\n

Of course, the kind of hashtag you choose to use is important, too. Make sure that your hashtags are actually relevant to your post or story \u2014 otherwise, people who stumble upon your content are bound to scroll on and forget about you, or worse, remember your brand for being spammy. There are some good Instagram scheduling tools<\/a> that automatically generate hashtags depending on the photo you use. You can use one of them to find highly relevant hashtags.<\/p>\n

3. Put effort into your content<\/h2>\n

Getting your posts on people\u2019s feeds or Explore Pages is just half the battle. The other half is actually getting them interested enough to click through and keep your brand in mind. The trick? Create content that catches the eye<\/a> and visually speaks volumes about your brand identity.<\/p>\n

\"vans<\/p>\n

On a platform where everyone is sharing their visual best, your posts are your best bet at making a first impression and hopefully sustaining it. If you want your business to stand out, your content should be distinct from all the other posts people see and scroll through.<\/p>\n

Start by finding interesting ways to capture and compose your images. Are you a sports brand selling equipment and apparel? Instead of simply photographing your products and outfits in limbo, consider selling the vibe and lifestyle your brand is all about. Make it your goal to reel people in with genuine content, then sell them your stuff later.<\/p>\n

\"glossier<\/p>\n

After capturing your photos, it\u2019s time to assess each one and see if there are ways to improve the visual language to fit your brand. A quick and easy trick is to edit your photos to reflect your brand colors. Simply run your images through a photo-editing app, play around with filters and levels, then hit share once you\u2019re happy.<\/p>\n

Remember, beautiful visuals can catch people\u2019s attention, but if they can\u2019t be attributed to your brand, your content is as good as forgotten.<\/p>\n

To really stand out from the competition, you should try to create more videos than images. Fewer people create videos, as they take longer, but they drive more engagement. You can create catchy videos in minutes using the many video creat<\/a>ion tools available<\/a>. Videos will still take longer to create than images, so it’s good to measure your ROI against all the extra time you put in.<\/p>\n

4. Share user-generated content<\/h2>\n

Sharing other people\u2019s posts or stories is a great tactic for the obvious reason that it\u2019s an easy way to get noticed by the person whose content you shared, as well as the fans and followers of this said person.<\/p>\n

\"airbnb<\/p>\n

In the long term, however, making user-generated content<\/a>\u00a0part of your long-term content strategy allows you to build a brand that\u2019s seen as human. When you constantly and consistently feature real people as your ambassadors, you become even more relatable to your consumers, allowing you to build a fanbase that\u2019s loyal and bound to keep repurchasing.<\/p>\n

5. Partner with the right influencers<\/h2>\n

Like choosing hashtags, choosing influencers to partner with has less to do with the breadth of reach and more to do with depth. While celebrities may have more followers to sell your products or services to, Instagram\u2019s changing algorithms have made micro-influencers<\/a>\u00a0the more lucrative choice.<\/p>\n

\"gaiam<\/p>\n

While it\u2019s true that their follower count tends to be millions away from that of most popular celebrities, their fans, on the other hand, seem to be more loyal and thus, more influenceable. Making influencer marketing<\/a>, a gem for your lead generation. This is definitely one thing worth taking into consideration when it comes to investing in an influencer strategy: taking the budget you would\u2019ve allocated for a major endorsement and maybe spreading it across various micro-influencers who may be more fit for your brand.<\/p>\n

Beyond the list<\/h2>\n

With all of Instagram\u2019s current tools and features (and new ones popping up on the regular), it would be remiss of us to say that these five tactics are all you need to generate leads on the platform.<\/p>\n

Aside from your optimizing your page and content, you can explore making good use of Instagram Stories<\/a>, which as mentioned, pops up on people\u2019s Explore Pages as well. There\u2019s IGTV, too, which is perfect for engaging viewers using long-form video content<\/a>.<\/p>\n

And beyond these two are countless others waiting to be discovered by you. All you have to do is to keep interacting with the app. Take note of the change in metrics that follows every effort you make, study the numbers, and use your learnings to pivot and find better ways to generate leads from Instagram\u2019s ever-growing user base and use your social media to boost sales.<\/p>\n

 <\/p>\n

About the contributor<\/div>
Denise Langenegger is part of the team over at Instasize<\/a>, a content creating tool kit for anyone editing photos and online content on mobile.<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"

Instagram is booming, but with all the changes how can you be sure you’re in the market for lead generation to occur? Here are a few tips to help you to continue to grow. <\/p>\n","protected":false},"author":11,"featured_media":19567,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_lmt_disableupdate":"no","_lmt_disable":"","footnotes":""},"categories":[2579],"tags":[2583],"class_list":["post-11892","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-lead-generation"],"acf":[],"modified_by":"Jessica Huhn","_links":{"self":[{"href":"https:\/\/referralrock.com\/blog\/wp-json\/wp\/v2\/posts\/11892","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/referralrock.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/referralrock.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/referralrock.com\/blog\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/referralrock.com\/blog\/wp-json\/wp\/v2\/comments?post=11892"}],"version-history":[{"count":15,"href":"https:\/\/referralrock.com\/blog\/wp-json\/wp\/v2\/posts\/11892\/revisions"}],"predecessor-version":[{"id":37108,"href":"https:\/\/referralrock.com\/blog\/wp-json\/wp\/v2\/posts\/11892\/revisions\/37108"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/referralrock.com\/blog\/wp-json\/wp\/v2\/media\/19567"}],"wp:attachment":[{"href":"https:\/\/referralrock.com\/blog\/wp-json\/wp\/v2\/media?parent=11892"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/referralrock.com\/blog\/wp-json\/wp\/v2\/categories?post=11892"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/referralrock.com\/blog\/wp-json\/wp\/v2\/tags?post=11892"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}