{"id":10748,"date":"2019-07-11T08:59:51","date_gmt":"2019-07-11T12:59:51","guid":{"rendered":"https:\/\/referralrock.com\/blog\/?p=10748"},"modified":"2024-12-03T02:55:33","modified_gmt":"2024-12-03T07:55:33","slug":"b2b-referral-marketing-statistics","status":"publish","type":"post","link":"https:\/\/referralrock.com\/blog\/b2b-referral-marketing-statistics\/","title":{"rendered":"61 B2B Referral Statistics and Quotes"},"content":{"rendered":"

Referral marketing<\/a> is a powerful tool for increasing B2C customer bases, but can the same be said for B2B referral programs?<\/a> \u00a0After all, B2B businesses operate differently than B2C. Before deciding whether to purchase a B2B product, businesses usually go through a long decision-making process and consult multiple stakeholders. Fortunately, we’ve got 61 B2B referral statistics that help shine a lot of light on this subject.<\/p>\n

And they\u2019re usually seeking a long-term deal \u2013 one that lasts for at least a few years. That\u2019s drastically different from B2C buying, where one consumer quickly makes a short-term decision.<\/p>\n

So will a referral program\u00a0for your B2B <\/a>really work as a marketing strategy<\/a>?<\/p>\n

How effective is B2B referral marketing?<\/h2>\n

\"b2b<\/p>\n

Source<\/a><\/p>\n

According to\u00a0Small Biz Trends, <\/a>almost 83% of B2B decision-makers would prefer B2B lead generation<\/a> efforts to be more creative, in line with the creativity shown in B2C marketing<\/a>.<\/p>\n

Interestingly, though, 48% of B2B buyers are bored with most of the B2B ads they see right now and think that these marketing efforts are overly repetitive. Meanwhile, the other 52% think that B2B and B2C ads are equally interesting.<\/p>\n

Taken together, these B2B referral marketing statistics show that many buyers are indifferent to ads and are tuning them out. Like most buyers (of both B2B and B2C products and services), they trust recommendations from peers far more than traditional ads.<\/p>\n