{"id":10543,"date":"2024-02-02T09:22:23","date_gmt":"2024-02-02T14:22:23","guid":{"rendered":"https:\/\/referralrock.com\/blog\/?p=10543"},"modified":"2024-04-30T18:27:30","modified_gmt":"2024-04-30T22:27:30","slug":"referral-email-design","status":"publish","type":"post","link":"https:\/\/referralrock.com\/blog\/referral-email-design\/","title":{"rendered":"40 Refer-a-Friend Email Examples from Top Brands"},"content":{"rendered":"<p>As one of the most effective ways to <a href=\"https:\/\/referralrock.com\/blog\/how-to-promote-your-referral-program\/\">promote your program<\/a>, referral email marketing invites customers to earn rewards for referring their friends and family.<\/p>\n<p>Referral emails are messages a business sends to its existing customers with information about its referral program.\u00a0 These emails are direct, personal, and a great way to establish lasting relationships with your most loyal customers. Best of all, they&#8217;re highly effective in growing your customer base.<\/p>\n<p>Referral emails are a fixture in any <a href=\"https:\/\/referralrock.com\/blog\/referral-programs-101-everything-you-need-to-build-a-referral-marketing-program\/\">successful referral program<\/a>. Learn about all the parts of a referral email example, from the overall design to the best referral email subject lines. Then, check out our searchable list of the <strong>35+ best referral email examples (refer-a-friend email examples)<\/strong>\u00a0across all industries.<\/p>\n<h2>What should be included in a refer-a-friend email example?<\/h2>\n<p>Unlike most <a href=\"https:\/\/www.getmailbird.com\/ultimate-business-email-guide\/\" target=\"_blank\" rel=\"noopener\">business emails<\/a>, which are usually informative, a referral email contains three key parts:<\/p>\n<ul>\n<li>A <strong>referral email subject line<\/strong> enticing enough for customers to open the email<\/li>\n<li>An <strong><a href=\"https:\/\/referralrock.com\/blog\/referral-rewards-incentives\/\">incentive or offer<\/a><\/strong> too good to pass on<\/li>\n<li>A clear <strong>call to action (CTA)<\/strong> that directs them to join the referral program<\/li>\n<\/ul>\n<p>Take one away, and your entire referral email campaign may fall short. But cover all three parts, and you have the workings of a <a href=\"https:\/\/referralrock.com\/blog\/referral-marketing\/\">great referral marketing program<\/a>. Read more about each part in the following sections.<\/p>\n<h3>1. A compelling referral email subject line<\/h3>\n<p>When it comes down to being clever vs. being clear, the latter is proven to get <a href=\"https:\/\/smallbusiness.yahoo.com\/advisor\/5-tips-writing-absolutely-irresistible-email-subject-line-000000992.html\" target=\"_blank\" rel=\"noopener\">541% more clicks<\/a>. People don\u2019t open email for random amusement \u2013 they want to know exactly what they\u2019re opening and why they\u2019re opening it.<\/p>\n<p>For example, would you click on an email with the subject \u201cIt\u2019s Fri-yay!\u201d or one with \u201c$50 for you, 50% off for your friends\u201d? While there will definitely be a time to show off your humor and wit, referral email subject lines are intended to get customers to read the message.<\/p>\n<p>Here are a few more best practices when writing your referral email subject line:<\/p>\n<ul>\n<li><strong>Keep it short:<\/strong> Between 6-10 words, or 28-38 characters, to be specific (especially if you\u2019re focusing on a <a href=\"https:\/\/referralrock.com\/blog\/mobile-referral-program-examples\/\">mobile referral program<\/a>)<\/li>\n<li><strong>Make it personal:<\/strong> Adding the recipient\u2019s name into the referral email subject line results in <a href=\"https:\/\/www.experianplc.com\/media\/news\/2014\/experian-marketing-services-study-finds-personalized-emails-generate-six\/\" target=\"_blank\" rel=\"noopener\">29% higher open rates<\/a> than non-personalized subject lines. Even better if you can tie into a personal event, like their recent purchase or first year of membership.<\/li>\n<li><strong>Add a number:<\/strong> Digits get our attention, and are proven to <a href=\"https:\/\/backlinko.com\/hub\/content\/viral\" target=\"_blank\" rel=\"noopener\">increase click-throughs by 36%<\/a>. Plus, numbers are a great way to break up text and easy to take in at a glance<\/li>\n<li><strong>Add an emoji:<\/strong> Emojis can <a href=\"https:\/\/instapage.com\/blog\/email-subject-line-emoji\" target=\"_blank\" rel=\"noopener\">increase email open rates by 29%<\/a>. They also add personality, save space, and fit well with a lot of modern brand identities. Use wisely.<\/li>\n<li><strong>Avoid all caps and excessive punctuation: <\/strong>It looks spammy.<\/li>\n<\/ul>\n<h3>2. An irresistible referral incentive<\/h3>\n<p>Once a customer opens your email (thanks to its strong referral email subject line), it\u2019s best to stick to the point.<\/p>\n<p>Include the basics of your referral program: What you\u2019re inviting them to do (refer others), what you\u2019re offering (a strong incentive), and how long the offer stands (one referral, one month, ongoing?).<\/p>\n<p>If there are more specifics, list them briefly as well. For example:<\/p>\n<ul>\n<li><strong>Is there also a reward for the referred friend?<\/strong> This is known as a double-sided or two-sided referral incentive.<\/li>\n<li><strong>Do the incentives accumulate?<\/strong> For example, does the customer earn greater rewards with each referral or tier?<\/li>\n<li><strong>Are there any conditions needed to receive the reward?<\/strong> Does the friend need to sign up for a demo? Make a purchase?<\/li>\n<\/ul>\n<p>Remember, this is only your introductory email. Keep it simple. The goal is to get your customers interested in the referral program, so it&#8217;s best to remove any friction that may cause them not to refer new customers.<\/p>\n<p>You can always create a separate <a href=\"https:\/\/referralrock.com\/blog\/referral-program-faq\/\">referral program FAQ<\/a> or <a href=\"https:\/\/referralrock.com\/blog\/landing-page\/\">landing page<\/a> to cover all the other details.<\/p>\n<h3>3. A clear call to action (CTA)<\/h3>\n<p>Your referral email has been opened and your customer is interested. Now what?<\/p>\n<p>Take them to the next step with <a href=\"https:\/\/referralrock.com\/blog\/referral-program-call-to-action\/\">a clear call to action (CTA)<\/a>. CTAs are typically a <a href=\"https:\/\/referralrock.com\/blog\/referral-link\/\">referral link<\/a> or button that brings them to more details about your referral program.<\/p>\n<p>Alternatively, you can cut straight to the chase and invite them to send their <a href=\"https:\/\/referralrock.com\/blog\/referral-code-example\/\">unique referral code<\/a> to friends and family right from the email.<\/p>\n<p>No matter which you choose, a CTA should invite interaction and continue the conversation with your customer. To get readers to click a CTA, apply the following:<\/p>\n<ul>\n<li><strong>Smart placement:<\/strong> If customers are familiar with your referral program, go ahead and place your CTA above the fold (the space seen immediately when opening the email). If you need more space to explain your referral details, then move the CTA to the very bottom of the email. CTAs in the middle of your referral letter can be easily overlooked.<\/li>\n<li><strong>Visual cues:<\/strong> Draw the eye to your CTA by making the button large and in a contrasting color. You can also use images that subtly point to the CTA, such as a photo of someone looking in the direction of the button or arrows pointing to the referral link.<\/li>\n<li><strong>Strong, actionable text:<\/strong> Rather than the overused \u201cEnter\u201d or \u201cClick here,\u201d use more descriptive verbs, like \u201cReserve your spot\u201d or \u201cGet my 25% discount.\u201d<\/li>\n<li><strong>Create a sense of urgency:<\/strong> Adding a time sensitive phrase, like \u201cRefer before the weekend\u201d or \u201cJoin now\u201d to the end of your CTA will encourage customers to act fast.<\/li>\n<\/ul>\n<p>To make sure you&#8217;re keeping track of every unique click and referral code, consider using a\u00a0<a href=\"https:\/\/referralrock.com\/\">referral software platform<\/a> or\u00a0<a href=\"https:\/\/truested.com\/software\/marketing-automation-tools\/\" target=\"_blank\" rel=\"noopener\">digital marketing tool<\/a> that will automatically track all these interactions.<\/p>\n<h2>40 referral email examples to inspire your own<\/h2>\n<p>We\u2019ve all likely received a referral program email before \u2013 some good, some bad. The most effective referral emails are ones with an attractive referral email subject line, exciting incentive, and a clear CTA that lets customers start referring others right away.<\/p>\n<p>Below are 40 of the top refer-a-friend email examples received by customers today. Filter the <a href=\"https:\/\/referralrock.com\/blog\/referral-email-templates\/\">referral email templates<\/a> by industry, or browse through them all to inspire your own marketing campaign.<\/p>\n<div class=\"scf_tags_groups\" data-logic-and=\"false\"><div class=\"scf_tags_group \"><h3 class=\"scf_tags_group_heading_title\">See email designs for:<\/h3><hr><div class=\"scf_tags_group_content\"><button class='scf_tag_button  ' data-val='Apparel and accessories'>Apparel and accessories<\/button><button class='scf_tag_button  ' data-val='Personal care'>Personal care<\/button><button class='scf_tag_button  ' data-val='Home goods'>Home goods<\/button><button class='scf_tag_button  ' data-val='Health and wellness'>Health and wellness<\/button><button class='scf_tag_button  ' data-val='Food services'>Food services<\/button><button class='scf_tag_button  ' data-val='Finances'>Finances<\/button><button class='scf_tag_button  ' data-val='Online services'>Online services<\/button><button class='scf_tag_button  ' data-val='Online platforms'>Online platforms<\/button><button class='scf_tag_button  ' data-val='Web design services'>Web design services<\/button><\/div><\/div><div id=\"scf_clear_filters_container\"><a id=\"scf_clear_filters\">(Clear All Filters)<\/a><\/div><\/div>\n<div data-scf=\"Apparel and accessories,Any time,\" class=\"scf-content-chunk\">\n<p style=\"text-align: center;\"><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-11763\" src=\"https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2019\/06\/2019-11-05_15-52-42.png\" alt=\"Outdoor Voices referral email\" width=\"450\" height=\"790\" title=\"\" srcset=\"https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2019\/06\/2019-11-05_15-52-42.png 485w, https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2019\/06\/2019-11-05_15-52-42-171x300.png 171w, https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2019\/06\/2019-11-05_15-52-42-300x526.png 300w\" sizes=\"(max-width: 450px) 100vw, 450px\" \/><\/p>\n<h3>Outdoor Voices<\/h3>\n<p><a href=\"https:\/\/www.outdoorvoices.com\/\" target=\"_blank\" rel=\"noopener\">Outdoor Voices<\/a> makes activewear for women and men \u201cDoing Things\u201d daily.<\/p>\n<p><strong>Why this referral email example rocks:<\/strong><\/p>\n<ul>\n<li>Clean and uncluttered design that gets right to the point<\/li>\n<li>An inviting hero image featuring friends having fun together outdoors, and ties in well to the dual-sided referral benefit ($20 for both the customer and the referred friend)<\/li>\n<li>Outdoor Voices reinforces community values, with words like &#8220;sweating it out together,&#8221; &#8220;bringing them on the Team,&#8221; and an invite to \u201cPay it forward&#8221;<\/li>\n<li>Includes the brand\u2019s #DoingThings hashtag to promote user-generated content and drive even more word-of-mouth referrals<\/li>\n<\/ul>\n<\/div>\n<div data-scf=\"Apparel and accessories,Any time,\" class=\"scf-content-chunk\">\n<p style=\"text-align: center;\"><img decoding=\"async\" class=\"aligncenter wp-image-11761 size-full\" src=\"https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2019\/06\/2019-11-05_13-31-29.png\" alt=\"MeUndies referral email\" width=\"397\" height=\"1043\" title=\"\" srcset=\"https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2019\/06\/2019-11-05_13-31-29.png 397w, https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2019\/06\/2019-11-05_13-31-29-114x300.png 114w, https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2019\/06\/2019-11-05_13-31-29-390x1024.png 390w, https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2019\/06\/2019-11-05_13-31-29-300x788.png 300w\" sizes=\"(max-width: 397px) 100vw, 397px\" \/><\/p>\n<h3 style=\"text-align: left;\">MeUndies<\/h3>\n<p><a href=\"https:\/\/www.meundies.com\/\" target=\"_blank\" rel=\"noopener\">MeUndies<\/a> sells feel good underwear, loungewear, and apparel to make the world a comfier place.<\/p>\n<p><strong>Why this referral email example rocks:<\/strong><\/p>\n<ul>\n<li>Strong hero image highlighting the products<\/li>\n<li>Referral program email is optimized for mobile, and displays beautifully across all devices<\/li>\n<li>Positions referrals as a surefire way to be \u201cUndie-buddies 4 lyfe,\u201d giving 20% off to friends and earning $20 credit for yourself<\/li>\n<li>MeUndies is a master of creative copy, as shown throughout <a href=\"https:\/\/referralmarketingschool.org\/program-example\/meundies\/\" target=\"_blank\" rel=\"noopener\">their other referral program emails<\/a><\/li>\n<\/ul>\n<\/div>\n<div data-scf=\"Apparel and accessories,Any time,\" class=\"scf-content-chunk\">\n<h3 style=\"text-align: left;\">Bombas<\/h3>\n<p style=\"text-align: center;\"><img decoding=\"async\" class=\"alignnone wp-image-10537\" src=\"https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2019\/06\/pasted-image-0-30.png\" alt=\"Bombas referral email\" width=\"450\" height=\"948\" title=\"\" srcset=\"https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2019\/06\/pasted-image-0-30.png 680w, https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2019\/06\/pasted-image-0-30-142x300.png 142w, https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2019\/06\/pasted-image-0-30-486x1024.png 486w, https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2019\/06\/pasted-image-0-30-300x632.png 300w\" sizes=\"(max-width: 450px) 100vw, 450px\" \/><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/reallygoodemails.com\/industry\/ecommerce\/free-socks-are-not-a-myth\/\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/p>\n<h3 style=\"text-align: left;\">Bombas<\/h3>\n<p><a href=\"https:\/\/bombas.com\/\" target=\"_blank\" rel=\"noopener\">Bombas<\/a> is a comfort-focused sock and apparel brand that donates an item to match every purchase.<\/p>\n<p><strong>Why this referral email example rocks:\u00a0\u00a0<\/strong><\/p>\n<ul>\n<li>A \u201cRefer a friend\u201d headline is as clear as it gets<\/li>\n<li>The &#8220;get free socks&#8221; incentive is easy to spot and simple (Who doesn\u2019t love free stuff?)<\/li>\n<li>Step-by-step instructions make the referral program easy to understand<\/li>\n<li>Two enticing call-to-action buttons: \u201cGet free socks\u201d and\u201cRefer a friend here\u201d<\/li>\n<li>Friendly on-brand copy: \u201cJust people helping people discover the most comfortable socks in the history of feet.&#8221;<\/li>\n<\/ul>\n<\/div>\n<div data-scf=\"Apparel and accessories,Any time,\" class=\"scf-content-chunk\">\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-11759 size-full\" src=\"https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2019\/06\/2019-11-05_12-54-29.png\" alt=\"Jack Rogers referral email\" width=\"400\" height=\"1105\" title=\"\" srcset=\"https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2019\/06\/2019-11-05_12-54-29.png 400w, https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2019\/06\/2019-11-05_12-54-29-109x300.png 109w, https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2019\/06\/2019-11-05_12-54-29-371x1024.png 371w, https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2019\/06\/2019-11-05_12-54-29-300x829.png 300w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/><\/p>\n<h3>Jack Rogers<\/h3>\n<p>Jack Rogers is a retail women&#8217;s footwear company founded in Palm Beach, Florida and known for its signature sandals.<\/p>\n<p><strong>Why this referral email example rocks:<\/strong><\/p>\n<ul>\n<li>Although not seen here, the referral email subject line follows best practices: \u201cRefer a friend, get $10.\u201d Clear, concise, and won\u2019t get cut off on mobile.<\/li>\n<li>The large hero image shows off some of the brand&#8217;s latest shoes<\/li>\n<li>Easy-to-understand description of the referral program placed right below the hero image<\/li>\n<li>The brand\u2019s #lovemyjacks hashtag promotes user-generated content and drives even more word of mouth<\/li>\n<\/ul>\n<\/div>\n<div data-scf=\"Apparel and accessories,Any time,\" class=\"scf-content-chunk\">\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-11762 size-full\" src=\"https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2019\/06\/2019-11-05_15-17-49.png\" alt=\"Boohoo referral email\" width=\"274\" height=\"2048\" title=\"\" srcset=\"https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2019\/06\/2019-11-05_15-17-49.png 274w, https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2019\/06\/2019-11-05_15-17-49-40x300.png 40w, https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2019\/06\/2019-11-05_15-17-49-137x1024.png 137w\" sizes=\"(max-width: 274px) 100vw, 274px\" \/><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/milled.com\/boohoo\/just-launched-refer-a-friend-KtHc_N_4PPKAUyKY\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/p>\n<h3>Boohoo<\/h3>\n<p><a href=\"https:\/\/us.boohoo.com\/\" target=\"_blank\" rel=\"noopener\">Boohoo<\/a> originated in the UK, selling a range of trendy, affordable women&#8217;s and men&#8217;s clothing.<\/p>\n<p><strong>Why this referral email example rocks:\u00a0<\/strong><\/p>\n<ul>\n<li>The entire referral program email is a colorful collage that keeps customers scrolling down for more<\/li>\n<li>A big, bold call to action (\u201cRefer your friends\u201d) fills the first screen<\/li>\n<li>Never-ending incentives (\u00a35 credit for every \u201cbae you bring\u201d their way) and an added larger incentive (entry to win a \u00a31,000 beach vacation) to really motivate customers to join the referral program<\/li>\n<li>Two CTA buttons conveniently placed at the top and bottom of the referral email, increasing the chances of click through<\/li>\n<\/ul>\n<\/div>\n<div data-scf=\"Apparel and accessories,Any time,\" class=\"scf-content-chunk\">\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-11764\" src=\"https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2019\/06\/2019-11-05_16-50-25.png\" alt=\"rocksbox referral email\" width=\"450\" height=\"783\" title=\"\" srcset=\"https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2019\/06\/2019-11-05_16-50-25.png 484w, https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2019\/06\/2019-11-05_16-50-25-172x300.png 172w, https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2019\/06\/2019-11-05_16-50-25-300x522.png 300w\" sizes=\"(max-width: 450px) 100vw, 450px\" \/><\/p>\n<h3>rocksbox<\/h3>\n<p><a href=\"https:\/\/www.rocksbox.com\/\" target=\"_blank\" rel=\"noopener\">rocksbox<\/a> is a jewelry rental membership service with the mission of transforming the way people buy accessories.<\/p>\n<p><strong>Why this referral email example rocks:\u00a0<\/strong><\/p>\n<ul>\n<li>The <a href=\"https:\/\/cocodoc.com\/pdf-editor\" target=\"_blank\" rel=\"noopener\">refer-a-friend email<\/a> gets right to it and declares that \u201cSharing pays!\u201d<\/li>\n<li>The copy clearly narrates the referral process<\/li>\n<li>It offers three easy ways to start referring friends: A personal referral code and two bright pink CTA buttons at the top and bottom of the referral program email<\/li>\n<li>Bold text (\u201cIt\u2019s a win-win\u201d) and an arrow pointing to the final CTA button<\/li>\n<\/ul>\n<\/div>\n<div data-scf=\"Apparel and accessories,Post-purchase,\" class=\"scf-content-chunk\">\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-13070\" src=\"https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2019\/06\/Tradesy-referral-email-1.jpg\" alt=\"Tradesy referral email\" width=\"450\" height=\"872\" title=\"\" srcset=\"https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2019\/06\/Tradesy-referral-email-1.jpg 680w, https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2019\/06\/Tradesy-referral-email-1-155x300.jpg 155w, https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2019\/06\/Tradesy-referral-email-1-529x1024.jpg 529w, https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2019\/06\/Tradesy-referral-email-1-300x581.jpg 300w\" sizes=\"(max-width: 450px) 100vw, 450px\" \/><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/reallygoodemails.com\/emails\/tradesy-shipping-confirmation\/\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/p>\n<h3>Tradesy<\/h3>\n<p>Tradesy is an online peer-to-peer resale marketplace for women&#8217;s luxury and designer fashion.<\/p>\n<p><strong>Why this referral email example rocks:<\/strong><\/p>\n<ul>\n<li>Does a nice job of tucking a referral offer into an order shipping update (at a time when customers are most excited about the product)<\/li>\n<li>While most of the email is minimal, the referral information is highlighted with an image, large text, and bright colored CTA button<\/li>\n<li>A cash incentive, without revealing all the program details, compels customers to click for more<\/li>\n<\/ul>\n<\/div>\n<div data-scf=\"Apparel and accessories,Any time,\" class=\"scf-content-chunk\">\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-11765\" src=\"https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2019\/06\/2019-11-05_17-12-13.png\" alt=\"Stitch Fix referral email\" width=\"450\" height=\"952\" title=\"\" srcset=\"https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2019\/06\/2019-11-05_17-12-13.png 636w, https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2019\/06\/2019-11-05_17-12-13-142x300.png 142w, https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2019\/06\/2019-11-05_17-12-13-484x1024.png 484w, https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2019\/06\/2019-11-05_17-12-13-300x634.png 300w\" sizes=\"(max-width: 450px) 100vw, 450px\" \/><\/p>\n<h3>Stitch Fix<\/h3>\n<p><a href=\"https:\/\/www.stitchfix.com\/\" target=\"_blank\" rel=\"noopener\">Stitch Fix<\/a> is a personal style service that delivers curated clothing boxes straight to customer doors.<\/p>\n<p><strong>Why this referral email example rocks:<\/strong><\/p>\n<ul>\n<li>It tells you exactly what you\u2019re getting from the start (\u201cFree clothes!\u201d) and what you need to do (\u201cShare with friends\u201d)<\/li>\n<li>A strong hero image frames the referral message with well-placed products<\/li>\n<li>Smart copy below the image (\u201cNow that we\u2019ve got your attention\u2026\u201d) leads to more details about how the referral program works<\/li>\n<li>Includes a personal referral link customers can easily copy and paste right from the email<\/li>\n<li>\u201cThe Fine Print\u201d at the end of the referral program email further clarifies the terms without taking away from the main message<\/li>\n<\/ul>\n<\/div>\n<div data-scf=\"Apparel and accessories,Shared to friend,\" class=\"scf-content-chunk\">\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-13071\" src=\"https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2019\/06\/Indochino-referral-email.jpg\" alt=\"Indochino referral email\" width=\"450\" height=\"624\" title=\"\" srcset=\"https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2019\/06\/Indochino-referral-email.jpg 440w, https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2019\/06\/Indochino-referral-email-216x300.jpg 216w, https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2019\/06\/Indochino-referral-email-300x416.jpg 300w\" sizes=\"(max-width: 450px) 100vw, 450px\" \/><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/referralmarketingschool.org\/program-example\/indochino\/\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/p>\n<h3>Indochino<\/h3>\n<p><a href=\"https:\/\/www.indochino.com\/\" target=\"_blank\" rel=\"noopener\">Indochino<\/a> is a menswear retailer offering made-to-measure suits, shirts, and accessories at ready-to-wear prices.<\/p>\n<p><strong>Why this referral email example rocks:<\/strong><\/p>\n<ul>\n<li>This referral program email is what a referred friend actually receives, and does a good job by writing from the point of the existing customer<\/li>\n<li>A decent double-sided incentive of $25 for each party<\/li>\n<li>The CTA button takes referred friends straight to the store so they can start shopping and avail of the referral incentives (more about <a href=\"https:\/\/referralmarketingschool.org\/program-example\/indochino\/\" target=\"_blank\" rel=\"noopener\">Indochino\u2019s referral program here<\/a>)<\/li>\n<\/ul>\n<\/div>\n<div data-scf=\"Personal care,Any time,\" class=\"scf-content-chunk\">\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-10542\" src=\"https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2019\/06\/pasted-image-0-34.png\" alt=\"Goby referral email\" width=\"450\" height=\"340\" title=\"\" srcset=\"https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2019\/06\/pasted-image-0-34.png 680w, https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2019\/06\/pasted-image-0-34-300x227.png 300w\" sizes=\"(max-width: 450px) 100vw, 450px\" \/><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/reallygoodemails.com\/behavioral\/referral\/want-your-next-brush-head-free\/\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/p>\n<h3>Goby<\/h3>\n<p><a href=\"https:\/\/www.goby.co\/\" target=\"_blank\" rel=\"noopener\">Goby<\/a> offers premium oral care products at a fair price, with an electric toothbrush designed to improve oral health.<\/p>\n<p><strong>Why this referral email example rocks:<\/strong><\/p>\n<ul>\n<li>Simple, uncluttered layout with one color and all text in the center<\/li>\n<li>Clear referral details right from the start<\/li>\n<li>The incentive of free brush heads is targeted toward Goby&#8217;s regular customers<\/li>\n<li>The on-brand copy works well with its referral program: \u201cIt\u2019s time to use that big mouth of yours.\u201d<\/li>\n<\/ul>\n<\/div>\n<div data-scf=\"Personal care,Any time,\" class=\"scf-content-chunk\">\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-13072\" src=\"https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2019\/06\/Harrys-referral-email-e1586294548421.png\" alt=\"Harry&#039;s referral email\" width=\"450\" height=\"933\" title=\"\" srcset=\"https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2019\/06\/Harrys-referral-email-e1586294548421.png 678w, https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2019\/06\/Harrys-referral-email-e1586294548421-145x300.png 145w, https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2019\/06\/Harrys-referral-email-e1586294548421-494x1024.png 494w, https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2019\/06\/Harrys-referral-email-e1586294548421-300x622.png 300w\" sizes=\"(max-width: 450px) 100vw, 450px\" \/><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/reallygoodemails.com\/behavioral\/referral\/want-your-next-brush-head-free\/\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/p>\n<h3>Harry&#8217;s<\/h3>\n<p><a href=\"https:\/\/www.harrys.com\/en\/us\" target=\"_blank\" rel=\"noopener\">Harry\u2019s<\/a> sells men&#8217;s shaving and personal care products through subscription and online.<\/p>\n<p><strong>Why this referral email example rocks:<\/strong><\/p>\n<ul>\n<li>Starts with strong line of copy (\u201cYou mean a lot to us\u201d) and speaks to customers in a relatable tone (\u201cJust give us their name\u201d)<\/li>\n<li>Rather than offering the incentive to the current customer, the company takes a more altruistic approach and sends two free razors to the referred friend<\/li>\n<li>It elevates the products with subtle copy (\u201cGive them the feeling of shaving with Harry\u2019s\u201d)<\/li>\n<li>A catchy, action-oriented CTA in bright orange (\u201cChoose your friends\u201d)<\/li>\n<\/ul>\n<\/div>\n<div data-scf=\"Home goods,Event,\" class=\"scf-content-chunk\">\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-13073\" src=\"https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2019\/06\/Brooklinen-referral-email-e1586294614244.png\" alt=\"Brooklinen referral email\" width=\"450\" height=\"1247\" title=\"\" srcset=\"https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2019\/06\/Brooklinen-referral-email-e1586294614244.png 669w, https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2019\/06\/Brooklinen-referral-email-e1586294614244-108x300.png 108w, https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2019\/06\/Brooklinen-referral-email-e1586294614244-370x1024.png 370w, https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2019\/06\/Brooklinen-referral-email-e1586294614244-554x1536.png 554w, https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2019\/06\/Brooklinen-referral-email-e1586294614244-300x831.png 300w\" sizes=\"(max-width: 450px) 100vw, 450px\" \/><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/reallygoodemails.com\/emails\/its-national-relaxation-day\/\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/p>\n<h3>Brooklinen<\/h3>\n<p><a href=\"https:\/\/www.brooklinen.com\" target=\"_blank\" rel=\"noopener\">Brooklinen<\/a> is a direct-to-consumer brand that delivers quality beddings at a reasonable price.<\/p>\n<p><strong>Why this referral email example rocks:<\/strong><\/p>\n<ul>\n<li>The multipurpose email celebrates National Relaxation Day, the brand&#8217;s new collection, and a compelling referral program<\/li>\n<li>A straightforward \u201cRefer friends, get paid\u201d lets customers know about the offer<\/li>\n<li>The actual referral area is very clear \u2013 all text, with an enticing double-sided offer ($15 for your friend, and $15 for you)<\/li>\n<\/ul>\n<\/div>\n<div data-scf=\"Home goods,Prelaunch,\" class=\"scf-content-chunk\">\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-13074\" src=\"https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2019\/06\/Equal-Parts-referral-email-e1586300185882.png\" alt=\"Equal Parts referral email\" width=\"450\" height=\"1653\" title=\"\" srcset=\"https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2019\/06\/Equal-Parts-referral-email-e1586300185882.png 666w, https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2019\/06\/Equal-Parts-referral-email-e1586300185882-82x300.png 82w, https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2019\/06\/Equal-Parts-referral-email-e1586300185882-279x1024.png 279w, https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2019\/06\/Equal-Parts-referral-email-e1586300185882-418x1536.png 418w, https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2019\/06\/Equal-Parts-referral-email-e1586300185882-558x2048.png 558w, https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2019\/06\/Equal-Parts-referral-email-e1586300185882-300x1102.png 300w\" sizes=\"(max-width: 450px) 100vw, 450px\" \/><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/reallygoodemails.com\/emails\/exciting-news\/\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/p>\n<h3>Equal Parts<\/h3>\n<p><a href=\"https:\/\/equalparts.com\" target=\"_blank\" rel=\"noopener\">Equal Parts<\/a> is a new cookware brand that also helps you cook with a text-based cooking coach service.<\/p>\n<p><strong>Why this referral email example rocks:<\/strong><\/p>\n<ul>\n<li>The prelaunch referral program email sticks to a simple letter-type layout<\/li>\n<li>Effective, heartfelt copy (\u201cour mission to help our generation enjoy home cooking\u201d and \u201ca small gesture before launch\u201d)<\/li>\n<li>It offers three ways to share: a personal referral link, an \u201cInvite friends\u201d button, and \u201cInvite friends\u201d link<\/li>\n<li>A simple, colorful graphic breaks down all the potential referral rewards<\/li>\n<\/ul>\n<\/div>\n<div data-scf=\"Home goods,Post-purchase,\" class=\"scf-content-chunk\">\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-13075\" src=\"https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2019\/06\/Casper-referral-email-e1586294758658.png\" alt=\"Casper referral email\" width=\"450\" height=\"563\" title=\"\" srcset=\"https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2019\/06\/Casper-referral-email-e1586294758658.png 573w, https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2019\/06\/Casper-referral-email-e1586294758658-240x300.png 240w, https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2019\/06\/Casper-referral-email-e1586294758658-300x375.png 300w\" sizes=\"(max-width: 450px) 100vw, 450px\" \/><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/reallygoodemails.com\/emails\/how-did-you-sleep\/\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/p>\n<h3>Casper<\/h3>\n<p><a href=\"https:\/\/casper.com\/\" target=\"_blank\" rel=\"noopener\">Casper<\/a> is an ecommerce company known for selling a bed-in-a-box straight to customers.<\/p>\n<p><strong>Why this referral email example rocks:<\/strong><\/p>\n<ul>\n<li>The post-purchase email engages customers with a casual, yet caring, question (\u201cSo, how did you sleep?\u201d)<\/li>\n<li>It offers a simple, high-value referral incentive to \u201cGive $50, Get $50\u201d<\/li>\n<li>While the email shares only the basics of the customer referral program, it offers good value and is sent at a time customers are highly invested in the brand<\/li>\n<\/ul>\n<\/div>\n<div data-scf=\"Personal health and wellness,Any time,\" class=\"scf-content-chunk\">\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-13076\" src=\"https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2019\/06\/Saje-referral-email-e1586294823930-444x1024.png\" alt=\"Saje referral email\" width=\"450\" height=\"1037\" title=\"\" srcset=\"https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2019\/06\/Saje-referral-email-e1586294823930-444x1024.png 444w, https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2019\/06\/Saje-referral-email-e1586294823930-130x300.png 130w, https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2019\/06\/Saje-referral-email-e1586294823930-667x1536.png 667w, https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2019\/06\/Saje-referral-email-e1586294823930-889x2048.png 889w, https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2019\/06\/Saje-referral-email-e1586294823930-1300x2996.png 1300w, https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2019\/06\/Saje-referral-email-e1586294823930-300x691.png 300w, https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2019\/06\/Saje-referral-email-e1586294823930.png 1435w\" sizes=\"(max-width: 450px) 100vw, 450px\" \/><\/p>\n<h3>Saje Natural Wellness<\/h3>\n<p><a href=\"https:\/\/www.saje.com\/home\/\" target=\"_blank\" rel=\"noopener\">Saje Natural Wellness<\/a> is a Canadian retailer of private-label essential oils and all natural skin care products.<\/p>\n<p><strong>Why this referral email example rocks:<\/strong><\/p>\n<ul>\n<li>Hard-to-resist copy that invites customers to \u201cSpread wellness to their friends\u201d \u2013 specifically \u201ca friend who could use some Saje in their life\u201d<\/li>\n<li>A double-sided offer to get 10% off the next online purchase for both the customer and the referred friend<\/li>\n<li>The simple hero image includes a strong reference to the intent of the email (to share)<\/li>\n<li>A catchy CTA button invites customers to \u201cPlant the seed\u201d<\/li>\n<li>It includes a branded #spreadwellness hashtag for users to use on any posts and drive even more engagement<\/li>\n<\/ul>\n<\/div>\n<div data-scf=\"Food services,Post-purchase,\" class=\"scf-content-chunk\">\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-13078\" src=\"https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2019\/06\/Misfits-Market-referral-email-e1586303006428.png\" alt=\"Misfits Market referral email\" width=\"450\" height=\"577\" title=\"\" srcset=\"https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2019\/06\/Misfits-Market-referral-email-e1586303006428.png 979w, https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2019\/06\/Misfits-Market-referral-email-e1586303006428-234x300.png 234w, https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2019\/06\/Misfits-Market-referral-email-e1586303006428-798x1024.png 798w, https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2019\/06\/Misfits-Market-referral-email-e1586303006428-300x385.png 300w\" sizes=\"(max-width: 450px) 100vw, 450px\" \/><\/p>\n<h3 style=\"text-align: left;\">Misfits Market<\/h3>\n<p><a href=\"https:\/\/www.misfitsmarket.com\/\" target=\"_blank\" rel=\"noopener\">Misfits Market<\/a> delivers ugly, but still delicious and even more affordable fruits and vegetables right to your door.<\/p>\n<p><strong>Why this referral email example rocks:<\/strong><\/p>\n<ul>\n<li>This thank you email comes after a successful referral, acknowledging and rewarding the customer\u2019s efforts with 25% off<\/li>\n<li>A simply link allows customers to redeem their coupon with one click<\/li>\n<li>The email includes a CTA to refer even more friends and \u201ctrack their rewards\u201d (where they can see their progress and savings)<\/li>\n<\/ul>\n<\/div>\n<div data-scf=\"Food services,Any time,\" class=\"scf-content-chunk\">\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-11760\" src=\"https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2019\/06\/2019-11-05_13-10-29-e1586305165656.png\" alt=\"Little Spoon referral email\" width=\"450\" height=\"1131\" title=\"\" srcset=\"https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2019\/06\/2019-11-05_13-10-29-e1586305165656.png 599w, https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2019\/06\/2019-11-05_13-10-29-e1586305165656-119x300.png 119w, https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2019\/06\/2019-11-05_13-10-29-e1586305165656-407x1024.png 407w, https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2019\/06\/2019-11-05_13-10-29-e1586305165656-300x754.png 300w\" sizes=\"(max-width: 450px) 100vw, 450px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h3 style=\"text-align: left;\">Little Spoon<\/h3>\n<p><a href=\"https:\/\/www.littlespoon.com\/\" target=\"_blank\" rel=\"noopener\">Little Spoon<\/a> delivers homemade, organic baby food that\u2019s pediatrician-recommended and personalized to your baby&#8217;s nutritional needs.<\/p>\n<p><strong>Why this referral email example rocks:<\/strong><\/p>\n<ul>\n<li>It grabs your attention by featuring an exuberant baby holding the brand products a hero image<\/li>\n<li>The copy aligns perfectly with the brand and referral program (\u201cShare the love, baby!\u201d)<\/li>\n<li>It breaks down the referral process in three easy steps<\/li>\n<li>There are two CTA buttons: \u201cRefer a friend\u201d and \u201cGet my $20!\u201d<\/li>\n<\/ul>\n<\/div>\n<div data-scf=\"Food services,Any time,\" class=\"scf-content-chunk\">\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-13079\" src=\"https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2019\/06\/Uber-Eats-referral-email-e1586295110861.png\" alt=\"Uber Eats referral email\" width=\"450\" height=\"785\" title=\"\" srcset=\"https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2019\/06\/Uber-Eats-referral-email-e1586295110861.png 560w, https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2019\/06\/Uber-Eats-referral-email-e1586295110861-172x300.png 172w, https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2019\/06\/Uber-Eats-referral-email-e1586295110861-300x523.png 300w\" sizes=\"(max-width: 450px) 100vw, 450px\" \/><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/reallygoodemails.com\/emails\/smiles-davis-20-off-your-next-meal-through-sunday\/\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/p>\n<h3 style=\"text-align: left;\">Uber Eats<\/h3>\n<p><a href=\"https:\/\/www.ubereats.com\/\" target=\"_blank\" rel=\"noopener\">Uber Eats<\/a> is an <a href=\"https:\/\/www.elluminatiinc.com\/online-ordering-system\/\" target=\"_blank\" rel=\"nofollow noopener\">online food ordering and delivery platform<\/a> launched by ride-hailing company Uber.<\/p>\n<p><strong>Why this referral email example rocks:<\/strong><\/p>\n<ul>\n<li>The refer-a-friend email opens with the image of a nice juicy burger<\/li>\n<li>The referral incentive of \u201c$20 off for you and your friends\u201d offers significant savings on the average food bill<\/li>\n<li>Offering the incentive only until the weekend (after which the incentive halves to only $10) prompts customers to act now<\/li>\n<li>There are two ways to share the referral: a button to \u201cShare Uber Eats\u201d and a unique referral code<\/li>\n<\/ul>\n<\/div>\n<div data-scf=\"Food services,Any time,\" class=\"scf-content-chunk\">\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-13080\" src=\"https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2019\/06\/Doordash-referral-email--e1586295185299-630x1024.png\" alt=\"Doordash referral email\" width=\"450\" height=\"731\" title=\"\" srcset=\"https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2019\/06\/Doordash-referral-email--e1586295185299-630x1024.png 630w, https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2019\/06\/Doordash-referral-email--e1586295185299-185x300.png 185w, https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2019\/06\/Doordash-referral-email--e1586295185299-945x1536.png 945w, https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2019\/06\/Doordash-referral-email--e1586295185299-300x488.png 300w, https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2019\/06\/Doordash-referral-email--e1586295185299.png 1080w\" sizes=\"(max-width: 450px) 100vw, 450px\" \/><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/referralmarketingschool.org\/program-example\/doordash\/\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/p>\n<h3 style=\"text-align: left;\">Doordash<\/h3>\n<p><a href=\"https:\/\/www.doordash.com\/en-US\" target=\"_blank\" rel=\"noopener\">DoorDash<\/a> is an on-demand prepared food delivery service that operates primarily as a logistics company between restaurants and customers.<\/p>\n<p><strong>Why this referral email example rocks:<\/strong><\/p>\n<ul>\n<li>Although not technically an email (the referral message is shown in-app), the message is actually more effective as most users interact with DoorDash through its app<\/li>\n<li>It offers three convenient referral sharing methods: email (it auto-connects to existing users), a referral link, and text message<\/li>\n<li>An attractive dual-sided referral incentive: $7 for every order over $15 placed by the referred friend (the friend also gets $5 off each of their first three orders)<\/li>\n<\/ul>\n<\/div>\n<div data-scf=\"Finances,Event,\" class=\"scf-content-chunk\">\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-10535\" src=\"https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2019\/06\/share-the-love-and-save-15-gallon-e1586295281791.gif\" alt=\"Pay with Gasbuddy referral email\" width=\"450\" height=\"519\" title=\"\"><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/reallygoodemails.com\/behavioral\/referral\/share-the-love-and-save-15-gallon\/\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/p>\n<p>&nbsp;<\/p>\n<h3 style=\"text-align: left;\">Pay with GasBuddy<\/h3>\n<p><a href=\"https:\/\/www.gasbuddy.com\/pay\" target=\"_blank\" rel=\"noopener\">Pay with GasBuddy<\/a> is a gasoline savings program giving U.S. drivers a discount on every gallon of gas.<\/p>\n<p><strong>Why this referral email example rocks:<\/strong><\/p>\n<ul>\n<li>A neon heart GIF captures attention and frames the refer-a-friend email offer (\u201cShare the love &amp; the savings\u201d)<\/li>\n<li>The feel-good referral program email invites customers to share their love for GasBuddy \u2013 and earn savings for both themselves and their friend<\/li>\n<li>A \u201cSpecial Offer\u201d at the top of email prompts urgency and hints at exclusivity<\/li>\n<li>There is very little text \u2013 just enough for customers to know what the referral program is about<\/li>\n<li>Clear incentive to \u201csave 15 cents\/gal\u201d<\/li>\n<\/ul>\n<\/div>\n<div data-scf=\"Finances,Any time,\" class=\"scf-content-chunk\">\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-10536\" src=\"https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2019\/06\/pasted-image-0-29-e1586295333361.png\" alt=\"Square Cash referral email\" width=\"450\" height=\"379\" title=\"\" srcset=\"https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2019\/06\/pasted-image-0-29-e1586295333361.png 679w, https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2019\/06\/pasted-image-0-29-e1586295333361-300x253.png 300w\" sizes=\"(max-width: 450px) 100vw, 450px\" \/><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/reallygoodemails.com\/promotional\/promotion\/referral-share-program-from-square\/\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/p>\n<h3 style=\"text-align: left;\">Square Cash (now Cash App)<\/h3>\n<p>Square Cash (now known as<a href=\"https:\/\/cash.app\/\" target=\"_blank\" rel=\"noopener\"> Cash App<\/a>) allows users to send, save, and invest money using their phone.<\/p>\n<p><strong>Why this referral email example rocks:<\/strong><\/p>\n<ul>\n<li>A minimal two color layout goes well with clean copy<\/li>\n<li>The green dollars falling from the sky (free money!) is a guaranteed way to grab attention<\/li>\n<li>It has an appropriate header (\u201cMake it rain.\u201d) \u2013 ideally, a referral would be more specific, but this works because it connotes cash, draws the eye, and invites the reader to learn more<\/li>\n<li>The refer-a-friend email copy is very concise, using only one sentence to tell users about its referral program<\/li>\n<\/ul>\n<\/div>\n<div data-scf=\"Finances,Event,\" class=\"scf-content-chunk\">\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-13081\" src=\"https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2019\/06\/Betterment-referral-email-e1586295397367-663x1024.png\" alt=\"Betterment referral email\" width=\"450\" height=\"695\" title=\"\" srcset=\"https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2019\/06\/Betterment-referral-email-e1586295397367-663x1024.png 663w, https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2019\/06\/Betterment-referral-email-e1586295397367-194x300.png 194w, https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2019\/06\/Betterment-referral-email-e1586295397367-994x1536.png 994w, https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2019\/06\/Betterment-referral-email-e1586295397367-1325x2048.png 1325w, https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2019\/06\/Betterment-referral-email-e1586295397367-1300x2009.png 1300w, https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2019\/06\/Betterment-referral-email-e1586295397367-300x464.png 300w, https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2019\/06\/Betterment-referral-email-e1586295397367.png 1416w\" sizes=\"(max-width: 450px) 100vw, 450px\" \/><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/reallygoodemails.com\/emails\/seamless-pivots-for-this-thanksgivings-awkward-chitchat\/\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/p>\n<h3 style=\"text-align: left;\">Betterment<\/h3>\n<p><a href=\"https:\/\/www.betterment.com\" target=\"_blank\" rel=\"noopener\">Betterment<\/a> is a robo investing platform for everyday cash management, online retirement advice, and personal investing.<\/p>\n<p><strong>Why this referral email example rocks:<\/strong><\/p>\n<ul>\n<li>It talks about finance through a fun and common experience \u2013 awkward holiday banter<\/li>\n<li>The strong hero image features mobile messaging (relevant for a tech platform) and a pie emoji (to symbolize Thanksgiving)<\/li>\n<li>It&#8217;s a smart way to tie in the platform\u2019s benefits into common Thanksgiving convo (\u201cpushing politics\u201d and \u201cquestionable casserole\u201d)<\/li>\n<li>It uses great copy to invite users to refer a friend (\u201cRefer a family member or friend, despite the weird recipe they tried this year\u201d)<\/li>\n<\/ul>\n<\/div>\n<div data-scf=\"Finances,Event,\" class=\"scf-content-chunk\">\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-13082\" src=\"https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2019\/06\/ibotta-referral-email-e1586295476606.png\" alt=\"ibotta referral email\" width=\"450\" height=\"673\" title=\"\" srcset=\"https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2019\/06\/ibotta-referral-email-e1586295476606.png 680w, https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2019\/06\/ibotta-referral-email-e1586295476606-201x300.png 201w, https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2019\/06\/ibotta-referral-email-e1586295476606-300x449.png 300w\" sizes=\"(max-width: 450px) 100vw, 450px\" \/><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/reallygoodemails.com\/emails\/happy-thanksgiving-from-ibotta\/\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/p>\n<h3 style=\"text-align: left;\">ibotta<\/h3>\n<p><a href=\"https:\/\/home.ibotta.com\/\" target=\"_blank\" rel=\"noopener\">Ibotta<\/a> enables users to earn cash back on a number of purchases made in-store, in-app, or online.<\/p>\n<p><strong>Why this referral email example rocks:<\/strong><\/p>\n<ul>\n<li>It rides on the Thanksgiving holiday \u2013 giving thanks for its users \u2013 but adds its own spin with a \u201cFriendsgiving\u201d referral campaign<\/li>\n<li>It offers an appealing $50 to refer five friends (similar to <a href=\"https:\/\/referralmarketingschool.org\/program-example\/ibotta\/\" target=\"_blank\" rel=\"noopener\">Ibotta\u2019s other refer-a-friend programs<\/a>)<\/li>\n<li>There is a very limited time offer (only until the next day), which motivates customers to act now<\/li>\n<li>There are two immediate ways to refer friends: a unique referral code and a CTA button to \u201cGet $50\u201d<\/li>\n<\/ul>\n<\/div>\n<div data-scf=\"Finances,Post-purchase,\" class=\"scf-content-chunk\">\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-13083\" src=\"https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2019\/06\/Digit-referral-email-e1586300795857.png\" alt=\"Digit refer a friend email\" width=\"450\" height=\"439\" title=\"\" srcset=\"https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2019\/06\/Digit-referral-email-e1586300795857.png 587w, https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2019\/06\/Digit-referral-email-e1586300795857-300x293.png 300w, https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2019\/06\/Digit-referral-email-e1586300795857-50x50.png 50w\" sizes=\"(max-width: 450px) 100vw, 450px\" \/><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/reallygoodemails.com\/emails\/your-october-statement\/\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/p>\n<h3 style=\"text-align: left;\">Digit<\/h3>\n<p>Digit is a mobile app that analyzes your spending and automatically sets aside a certain amount each day to make saving as passive as possible.<\/p>\n<p><strong>Why this referral email example rocks:<\/strong><\/p>\n<ul>\n<li>Details of the refer-a-friend program are neatly tucked into an account update, where customers are likely open to hearing more about the company (especially after seeing how it saves them money)<\/li>\n<li>It offers clear referral details (\u201cRefer your friends, boost your savings\u201d) that speak straight to budget-conscious users<\/li>\n<li>It offers a flat $5 for every friend referred, which they can invite through a personal referral link, email, Facebook, or Twitter<\/li>\n<\/ul>\n<\/div>\n<div data-scf=\"Online services,Any time,\" class=\"scf-content-chunk\">\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-10541\" src=\"https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2019\/06\/refer-your-friends-and-get-e1586295620809.gif\" alt=\"Postable refer a friend email\" width=\"450\" height=\"572\" title=\"\"><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/reallygoodemails.com\/behavioral\/referral\/refer-your-friends-and-get\/\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/p>\n<h3 style=\"text-align: left;\">Postable<\/h3>\n<p><a href=\"https:\/\/www.postable.com\/\" target=\"_blank\" rel=\"noopener\">Postable<\/a> makes addressing and mailing real designer greeting cards and invitations as easy as sending a referral program email.<\/p>\n<p><strong>Why this referral email example rocks:<\/strong><\/p>\n<ul>\n<li>A yellow palette catches the eye, but doesn\u2019t overwhelm<\/li>\n<li>It&#8217;s clean, concise, and displays very little text (22 words total, including the company name), but readers can still easily understand what they get<\/li>\n<li>A fun and happy GIF showcases the incentive<\/li>\n<li>An above-the-fold CTA button brings them to more details<\/li>\n<\/ul>\n<\/div>\n<div data-scf=\"Online services,Shared to friend,\" class=\"scf-content-chunk\">\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-13085\" src=\"https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2019\/06\/remote.com-referral-email-e1586295688198.png\" alt=\"remote.com refer a friend email\" width=\"450\" height=\"523\" title=\"\" srcset=\"https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2019\/06\/remote.com-referral-email-e1586295688198.png 539w, https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2019\/06\/remote.com-referral-email-e1586295688198-258x300.png 258w, https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2019\/06\/remote.com-referral-email-e1586295688198-300x349.png 300w\" sizes=\"(max-width: 450px) 100vw, 450px\" \/><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/reallygoodemails.com\/search\/emails\/remote.com\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/p>\n<p>&nbsp;<\/p>\n<h3 style=\"text-align: left;\">Remote.com<\/h3>\n<p><a href=\"https:\/\/remote.com\/\" target=\"_blank\" rel=\"noopener\">Remote.com<\/a> is a platform that helps people and organizations work together anywhere in the world.<\/p>\n<p><strong>Why this referral email example rocks:<\/strong><\/p>\n<ul>\n<li>This referral program email is sent to friends, and starts with a personalized email greeting from the existing customer<\/li>\n<li>Its compelling invitation to join \u201cover 2 million people in the fastest growing community for remote and freelance work\u201d<\/li>\n<li>While there\u2019s no explicit referral incentive, an invitation to \u201cjoin the evolution\u201d can be enough, especially if the friend is freelancer interested in open work<\/li>\n<li style=\"font-weight: 400;\">A quick CTA allows readers to \u201cAccept the invitation\u201d<\/li>\n<\/ul>\n<\/div>\n<div data-scf=\"Online services,Event,\" class=\"scf-content-chunk\">\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-13100 size-large\" src=\"https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2019\/06\/Skimm-referral-email-313x1024.png\" alt=\"Skimm refer a friend email\" width=\"313\" height=\"1024\" title=\"\" srcset=\"https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2019\/06\/Skimm-referral-email-313x1024.png 313w, https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2019\/06\/Skimm-referral-email-92x300.png 92w, https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2019\/06\/Skimm-referral-email-469x1536.png 469w\" sizes=\"(max-width: 313px) 100vw, 313px\" \/><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/reallygoodemails.com\/emails\/birthday-suit-on\/\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/p>\n<p>&nbsp;<\/p>\n<h3 style=\"text-align: left;\">The Skimm<\/h3>\n<p><a href=\"https:\/\/www.theskimm.com\/\" target=\"_blank\" rel=\"noopener\">The Skimm<\/a> is a subscription-only newsletter delivering a digest of the latest news stories in a simple, easy-to-read format.<\/p>\n<p><strong>Why this referral email example rocks:<\/strong><\/p>\n<ul>\n<li>After marking its fifth anniversary, this personalized email highlights specific subscriber details (e.g., the date you signed up, number of emails sent, and number of referred readers)<\/li>\n<li>It invites subscribers to \u201cgive that share button another go\u201d in exchange for the chance for $1,000 and $15,000 at the end of the week<\/li>\n<li style=\"font-weight: 400;\">A CTA button at the end of the long email is highlighted by two distinct arrows<\/li>\n<\/ul>\n<\/div>\n<div data-scf=\"Online services,Any time,\" class=\"scf-content-chunk\">\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-13087\" src=\"https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2019\/06\/Intercom-referral-email-e1586295902120.png\" alt=\"Intercom refer a friend email\" width=\"450\" height=\"636\" title=\"\" srcset=\"https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2019\/06\/Intercom-referral-email-e1586295902120.png 547w, https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2019\/06\/Intercom-referral-email-e1586295902120-212x300.png 212w, https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2019\/06\/Intercom-referral-email-e1586295902120-300x424.png 300w\" sizes=\"(max-width: 450px) 100vw, 450px\" \/><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/reallygoodemails.com\/emails\/your-friend-smiles-davis-invited-you-to-read-our-book-intercom-on-marketing\/\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/p>\n<h3 style=\"text-align: left;\">Intercom<\/h3>\n<p><a href=\"https:\/\/www.intercom.com\/\" target=\"_blank\" rel=\"noopener\">Intercom<\/a> offers a messaging platform enabling businesses to communicate with customers through their app, website, social media, or email.<\/p>\n<p><strong>Why this referral email example rocks:<\/strong><\/p>\n<ul>\n<li>The fun email design and personal invitation from their friend immediately grabs attention<\/li>\n<li>It puts the product (an ebook) in context, by mentioning a friend just downloaded a copy and is sharing one with them<\/li>\n<li>The referral incentive is baked right in, with a direct download to the ebook<\/li>\n<li>The strong CTA leads readers to \u201cCheck it out\u201d<\/li>\n<\/ul>\n<\/div>\n<div data-scf=\"Online services,Any time,\" class=\"scf-content-chunk\">\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-13088\" src=\"https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2019\/06\/Morning-Brew-referral-email.png\" alt=\"Morning Brew refer a friend email\" width=\"450\" height=\"504\" title=\"\" srcset=\"https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2019\/06\/Morning-Brew-referral-email.png 623w, https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2019\/06\/Morning-Brew-referral-email-268x300.png 268w, https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2019\/06\/Morning-Brew-referral-email-300x336.png 300w\" sizes=\"(max-width: 450px) 100vw, 450px\" \/><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/referralmarketingschool.org\/program-example\/morning-brew\/\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/p>\n<p>&nbsp;<\/p>\n<h3 style=\"text-align: left;\">Morning Brew<\/h3>\n<p><a href=\"https:\/\/www.morningbrew.com\/\" target=\"_blank\" rel=\"noopener\">Morning Brew<\/a> is a daily email newsletter delivering the latest news from Wall St. to Silicon Valley straight to your inbox.<\/p>\n<p><strong>Why this referral email example rocks:<\/strong><\/p>\n<ul>\n<li>Existing primarily through email, Morning Brew uses every opportunity (daily or weekly) to promote its referral program.<\/li>\n<li>The referral details (at the bottom of each email) count how many more referrals are needed to receive the incentive, which range from stickers, mugs, or premium newsletters<\/li>\n<li>It includes two available CTA: A \u201cClick to Share\u201d button and a referral link you can send to others directly<\/li>\n<\/ul>\n<\/div>\n<div data-scf=\"Online platforms,Any time,\" class=\"scf-content-chunk\">\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-10534\" src=\"https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2019\/06\/pasted-image-0-28.png\" alt=\"Airbnb refer a friend email\" width=\"450\" height=\"574\" title=\"\" srcset=\"https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2019\/06\/pasted-image-0-28.png 680w, https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2019\/06\/pasted-image-0-28-235x300.png 235w, https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2019\/06\/pasted-image-0-28-300x383.png 300w\" sizes=\"(max-width: 450px) 100vw, 450px\" \/><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/reallygoodemails.com\/behavioral\/retention\/earn-travel-credit-for-your-next-adventure\/\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/p>\n<p>&nbsp;<\/p>\n<h3 style=\"text-align: left;\">Airbnb<\/h3>\n<p><a href=\"https:\/\/www.airbnb.com\/\" target=\"_blank\" rel=\"noopener\">Airbnb<\/a> is an online marketplace offering shared accommodations, homestays, and tourism experiences.<\/p>\n<p><strong>Why this referral email example rocks:<\/strong><\/p>\n<ul>\n<li>Three sentences of clear copy are enough to explain the referral offer<\/li>\n<li>It starts with intrinsic value (sharing love of travel with friends), and offers extrinsic reward ($30 for each party)<\/li>\n<li>The CTA button uses its brand color to stand out from the rest of the email<\/li>\n<\/ul>\n<\/div>\n<div data-scf=\"Online platforms,Any time,\" class=\"scf-content-chunk\">\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-13089\" src=\"https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2019\/06\/Coinbase-referral-email-e1586296039263.png\" alt=\"Coinbase refer a friend email\" width=\"450\" height=\"596\" title=\"\" srcset=\"https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2019\/06\/Coinbase-referral-email-e1586296039263.png 679w, https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2019\/06\/Coinbase-referral-email-e1586296039263-227x300.png 227w, https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2019\/06\/Coinbase-referral-email-e1586296039263-300x397.png 300w\" sizes=\"(max-width: 450px) 100vw, 450px\" \/><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/reallygoodemails.com\/emails\/get-free-bitcoin-when-you-refer-a-friend\/\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/p>\n<p>&nbsp;<\/p>\n<h3 style=\"text-align: left;\">Coinbase<\/h3>\n<p><a href=\"https:\/\/www.coinbase.com\" target=\"_blank\" rel=\"noopener\">Coinbase<\/a> is a secure platform that makes it easy to buy, sell, and store cryptocurrency.<\/p>\n<p><strong>Why this referral email example rocks:<\/strong><\/p>\n<ul>\n<li>It jumps straight to the referral offer of free Bitcoin<\/li>\n<li>The copy draws readers with the news of Bitcoin \u201chaving a big month\u201d and invites them to \u201cshare the excitement\u201d<\/li>\n<li>The referral process is broken down into three simple steps, with attractive icons and easy-to-read copy<\/li>\n<li>There are two CTA buttons with the same \u201cRefer friends\u201d message<\/li>\n<\/ul>\n<\/div>\n<div data-scf=\"Online platforms,Any time,\" class=\"scf-content-chunk\">\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-13090\" src=\"https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2019\/06\/Hotel-Tonight-referral-email-e1586296201992.png\" alt=\"Hotel Tonight refer a friend email\" width=\"450\" height=\"1419\" title=\"\" srcset=\"https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2019\/06\/Hotel-Tonight-referral-email-e1586296201992.png 663w, https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2019\/06\/Hotel-Tonight-referral-email-e1586296201992-95x300.png 95w, https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2019\/06\/Hotel-Tonight-referral-email-e1586296201992-325x1024.png 325w, https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2019\/06\/Hotel-Tonight-referral-email-e1586296201992-487x1536.png 487w, https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2019\/06\/Hotel-Tonight-referral-email-e1586296201992-650x2048.png 650w, https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2019\/06\/Hotel-Tonight-referral-email-e1586296201992-300x946.png 300w\" sizes=\"(max-width: 450px) 100vw, 450px\" \/><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/reallygoodemails.com\/emails\/show-us-your-pics\/\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/p>\n<p>&nbsp;<\/p>\n<h3 style=\"text-align: left;\">HotelTonight<\/h3>\n<p><a href=\"https:\/\/www.hoteltonight.com\" target=\"_blank\" rel=\"noopener\">HotelTonight<\/a> is an online travel app that allows users to find discounted hotel accommodations.<\/p>\n<p><strong>Why this referral email example rocks:<\/strong><\/p>\n<ul>\n<li>The entire refer-a-friend email is focused on sharing and invites users to share their hotel pics<\/li>\n<li>It has a catchy #picsoritdidnthappen hashtag and a step-by-step guide to get your pics published<\/li>\n<li>The email ends with the \u201cFriends with benefits\u201d referral offer that rewards $35 you and your friend<\/li>\n<li style=\"font-weight: 400;\">It has a link to learn more and a referral code right in the email<\/li>\n<\/ul>\n<\/div>\n<div data-scf=\"Online platforms,Any time,\" class=\"scf-content-chunk\">\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-10538\" src=\"https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2019\/06\/pasted-image-0-31-e1586296408908.png\" alt=\"Treehouse refer a friend email\" width=\"450\" height=\"563\" title=\"\" srcset=\"https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2019\/06\/pasted-image-0-31-e1586296408908.png 628w, https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2019\/06\/pasted-image-0-31-e1586296408908-240x300.png 240w, https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2019\/06\/pasted-image-0-31-e1586296408908-300x375.png 300w\" sizes=\"(max-width: 450px) 100vw, 450px\" \/><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/reallygoodemails.com\/promotional\/social\/sharing-treehouse\/\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/p>\n<p>&nbsp;<\/p>\n<h3 style=\"text-align: left;\">Treehouse<\/h3>\n<p><a href=\"https:\/\/teamtreehouse.com\/\" target=\"_blank\" rel=\"noopener\">Treehouse<\/a> is an online technology school that provides accessible education and apprenticeship in web design, web development, <a href=\"https:\/\/youteam.io\/blog\/outsource-app-development-without-risk-ensure-quality-guarantees-are-in-place\/\" target=\"_blank\" rel=\"noopener\">mobile development<\/a> and game development.<\/p>\n<p><strong>Why this referral email example rocks:<\/strong><\/p>\n<ul>\n<li>A personalized greeting addresses each customer<\/li>\n<li>The intro starts with an engaging \u201cDid you know\u2026\u201d and an offer for a free account<\/li>\n<li>The \u201cShare the Love\u201d copy appeals to the intrinsic value of sharing something with friends, which is especially useful for an education platform<\/li>\n<li>It offers an attractive cumulative reward to motivate multiple referrals: Customers get 20% off per referral, which means a free account after five successful referrals (plus a 50% discount for their friends)<\/li>\n<\/ul>\n<\/div>\n<div data-scf=\"Web design services,Any time,\" class=\"scf-content-chunk\">\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-10550\" src=\"https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2019\/06\/image3-1-e1586296522276.gif\" alt=\"Digital Ocean refer a friend email\" width=\"450\" height=\"901\" title=\"\"><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/reallygoodemails.com\/behavioral\/referral\/digitalocean-earn-25-for-each-referral\/\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/p>\n<p>&nbsp;<\/p>\n<h3 style=\"text-align: left;\">Digital Ocean<\/h3>\n<p><a href=\"https:\/\/www.digitalocean.com\/\" target=\"_blank\" rel=\"noopener\">DigitalOcean<\/a> is a cloud infrastructure provider that helps developers easily build, test, scale, and manage applications of any size.<\/p>\n<p><strong>Why this referral email example rocks:<\/strong><\/p>\n<ul>\n<li>It grabs the customer\u2019s attention right away with an on-brand, ocean-centric GIF that further highlights the referral offer<\/li>\n<li>There is an attractive double-sided incentive (\u201cGive $10, Get $25\u201d)<\/li>\n<li>It includes two easy referral options: a unique referral link and a CTA button to learn more<\/li>\n<li>The referral email gets right to the point with a clear, uncluttered offer<\/li>\n<\/ul>\n<\/div>\n<div data-scf=\"Web design services,Prelaunch,\" class=\"scf-content-chunk\">\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-10539\" src=\"https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2019\/06\/pasted-image-0-32-e1586296738965.png\" alt=\"Webflow refer a friend email\" width=\"450\" height=\"586\" title=\"\" srcset=\"https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2019\/06\/pasted-image-0-32-e1586296738965.png 680w, https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2019\/06\/pasted-image-0-32-e1586296738965-231x300.png 231w, https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2019\/06\/pasted-image-0-32-e1586296738965-300x390.png 300w\" sizes=\"(max-width: 450px) 100vw, 450px\" \/><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/reallygoodemails.com\/behavioral\/referral\/webflow-ecommerce-beta-referral-link\/\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/p>\n<p>&nbsp;<\/p>\n<h3 style=\"text-align: left;\">Webflow<\/h3>\n<p><a href=\"https:\/\/webflow.com\/\" target=\"_blank\" rel=\"noopener\">Webflow<\/a> builds tools enabling everyone to create for the web, without the need to write code.<\/p>\n<p><strong>Why this referral email example rocks:\u00a0\u00a0<\/strong><\/p>\n<ul>\n<li>This referral email was actually sent prelaunch, with the intention of ramping up an excited customer base before the service even goes live.<\/li>\n<li>It offers early access to Webflow\u2019s beta for every referral, which adds a sense of exclusivity to the program.<\/li>\n<li>The copy gets right to the point<\/li>\n<li>A referral link is included right in the email, enabling customers to share without any added steps<\/li>\n<\/ul>\n<\/div>\n<div data-scf=\"Food services,\" class=\"scf-content-chunk\">\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-33818 aligncenter\" src=\"https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2019\/06\/purple-carrot.png\" alt=\"purple carrot\" width=\"403\" height=\"674\" title=\"\" srcset=\"https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2019\/06\/purple-carrot.png 612w, https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2019\/06\/purple-carrot-179x300.png 179w\" sizes=\"(max-width: 403px) 100vw, 403px\" \/><\/p>\n<h3>Purple Carrot<\/h3>\n<p>Purple Carrot is a food delivery service dedicated to plant-based meal boxes.<\/p>\n<p><strong>Why this referral email example rocks:\u00a0\u00a0<\/strong><\/p>\n<ul>\n<li>Purple Carrot both shows off the product \u2013 food \u2013 and tells the customer they\u2019ve unlocked a reward<\/li>\n<li>The email highlights exactly what kind of friend would love the service, and emphasizes how the gift of a free box might strengthen a friendship<\/li>\n<li>The &#8220;congrats&#8221; and &#8220;unlocked&#8221; wording makes customers feel like they&#8217;ve got access to an exclusive offer<\/li>\n<\/ul>\n<\/div>\n<div data-scf=\"Food services,\" class=\"scf-content-chunk\">\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-33817 aligncenter\" src=\"https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2019\/06\/home-chef.png\" alt=\"home chef\" width=\"434\" height=\"665\" title=\"\" srcset=\"https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2019\/06\/home-chef.png 600w, https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2019\/06\/home-chef-196x300.png 196w\" sizes=\"(max-width: 434px) 100vw, 434px\" \/><\/p>\n<h3>Home Chef<\/h3>\n<p>Weekly meal kit Home Chef lets people skip the grocery store with fresh ingredients and preplanned recipes.<\/p>\n<p><strong>Why this referral email example rocks:\u00a0<\/strong><\/p>\n<ul>\n<li>Leads with the question &#8220;Want free credit?&#8221; to catch the eye (who doesn&#8217;t want something for free?)<\/li>\n<li>Uncluttered top of the email lets the headline and hero image do the talking<\/li>\n<li>Short, informative description of the program gets to the point quickly<\/li>\n<li>CTA entices with the referral offer<\/li>\n<\/ul>\n<\/div>\n<div data-scf=\"Food services,\" class=\"scf-content-chunk\">\n<h3><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-17909 aligncenter\" src=\"https:\/\/referralrock.com\/rms\/wp-content\/uploads\/2021\/05\/pasted-image-0-1.png\" alt=\"omsom referral email\" width=\"360\" height=\"656\" title=\"\"><\/h3>\n<h3>Omsom<\/h3>\n<p>Omsom serves up authentic starter packets for creating proud, loud, authentic Asian dishes.<\/p>\n<p><strong>Why this referral email example rocks:\u00a0<\/strong><\/p>\n<ul>\n<li>Fiery headline (check out that emoji!) draws customers in<\/li>\n<li>Graphic that shows two parties getting and receiving keeps eyes on the email and appeals to friendship<\/li>\n<li>Quick thank you note introduces the program, then explains what everyone can receive after referring<\/li>\n<li>Clear CTA ends the messages, encouraging all to one click location.<\/li>\n<\/ul>\n<\/div>\n<div data-scf=\"Online services,\" class=\"scf-content-chunk\">\n<h3><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-17924 aligncenter\" src=\"https:\/\/referralrock.com\/rms\/wp-content\/uploads\/2021\/05\/pasted-image-0-16-791x1024.png\" alt=\"brain fm referral email \" width=\"429\" height=\"556\" title=\"\"><\/h3>\n<h3>Brain.fm<\/h3>\n<p>Brain.fm provides curated music for focusing on tasks.<\/p>\n<p><strong>Why this referral email example rocks:\u00a0<\/strong><\/p>\n<ul>\n<li>&#8220;Don&#8217;t let your friends miss out&#8221; &#8211; style email encourages customers to share the benefits of Brain.fm with their peers<\/li>\n<li>Highly friendship-focused email all around, with emphasis that sharing the product is &#8220;the gift of focus&#8221;<\/li>\n<li>Uncluttered email with just the right amount of text<\/li>\n<\/ul>\n<\/div>\n<div data-scf=\"Apparel and accessories,\" class=\"scf-content-chunk\">\n<h3><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-33819 aligncenter\" src=\"https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2019\/06\/primary-referral-email.png\" alt=\"primary referral email\" width=\"380\" height=\"631\" title=\"\" srcset=\"https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2019\/06\/primary-referral-email.png 617w, https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2019\/06\/primary-referral-email-181x300.png 181w\" sizes=\"(max-width: 380px) 100vw, 380px\" \/><\/h3>\n<h3>Primary<\/h3>\n<p>Primary offers vibrant gender-neutral clothing for children.<\/p>\n<p><strong>Why this referral email example rocks:\u00a0<\/strong><\/p>\n<ul>\n<li>Advertises a limited-time offer of double the rewards, with lots of urgency<\/li>\n<li>Leads with a message from the cofounders reminding customers of the product&#8217;s value (and why they should share)<\/li>\n<li>Still emphasises the referral offer that&#8217;s available all the time<\/li>\n<\/ul>\n<\/div>\n<h2>How to write a referral email<\/h2>\n<p>Now that you&#8217;ve been inspired by the refer-a-friend email examples, it&#8217;s time to write one of your own. As you sit down to create your referral email (or any email, for that matter), it&#8217;s best to keep three things in mind:<\/p>\n<ul>\n<li>Who is reading the referral email<\/li>\n<li>When is the best time to send a referral email<\/li>\n<li>What to include in a referral email<\/li>\n<\/ul>\n<h3><strong>1. Who is reading the referral email (your target reader)<\/strong><\/h3>\n<p>At the heart of every successful marketing strategy is a focus on the customer (i.e., their pain points, needs, values). A referral email takes this a step further by directly communicating with their best customers.<\/p>\n<p>Referral emails are sent to people who already use and love your brand. Who are these people? Would they prefer a no-nonsense refer-a-friend email, or a little fun in the message?<\/p>\n<p>Knowing who you&#8217;re writing for helps set the tone for your referral email.<\/p>\n<h3><strong>2. When is the best time to send a referral email<\/strong><\/h3>\n<p>Another key factor of a successful referral email is timing. While emails are sent all hours of the day, you want to choose the best time when your customer is most likely to engage in your referral program.<\/p>\n<p>While this is different for everyone, there are a few key points when customers look forward to hearing from you:<\/p>\n<ul>\n<li>Right after they\u2019ve made a purchase<\/li>\n<li>After a successful customer support call or chat<\/li>\n<\/ul>\n<p>These are when a customer has been able to spend some time with your brand and is (hopefully!) happy with the experience. You&#8217;re at the top of their mind.<\/p>\n<p>Make the most of this by reaching out with a timely refer-a-friend email that offers even more incentives and value.<\/p>\n<p>You could even combine your referral email with an after sales message, such as an email thanking them for their order or notifying them about a delivery update.<\/p>\n<h3>3. What to include in a referral email<\/h3>\n<p>We already know a referral email is supposed to tell customers about your referral program. But what exactly should they know?<\/p>\n<p>There are two main points you want to include in your referral email:<\/p>\n<ul>\n<li><strong>What you want them to do<\/strong> (&#8220;Share this product with five friends&#8221; or &#8220;Invite friends to subscribe&#8221;)<\/li>\n<li><strong>What you offer in return<\/strong> (25% off their next purchase, a free t-shirt, 25 reward points)<\/li>\n<\/ul>\n<p>The idea is to keep your first referral email short, but tell enough to grab their attention.<\/p>\n<h2>Promote your program with compelling referral emails<\/h2>\n<p>A referral program helps grow your business through <a href=\"https:\/\/referralrock.com\/blog\/word-of-mouth-marketing\/\">targeted word of mouth<\/a>, and a referral email serves as one of the best ways to tell customers about your program. After all, your program won&#8217;t be successful if your customers don&#8217;t know about it!<\/p>\n<p>Emails are more personal and can capture your customer&#8217;s focus more than a billboard or mass advertising. But they&#8217;re also easy to customize for your brand and share more content than a quick text or direct message.<\/p>\n<p>So, what are you waiting for? Take inspiration from the referral emails above, and get your customers excited about sharing!<\/p>\n<p><em>Looking for more referral program promotion resources? We recommend these articles:<\/em><\/p>\n<ul>\n<li><em><a href=\"https:\/\/referralrock.com\/blog\/landing-page\/\" rel=\"noopener\">Landing Page Tips to Get Customers to Join Your Program<\/a><\/em><\/li>\n<li><em><a href=\"https:\/\/referralrock.com\/blog\/8-ways-to-announce-your-referral-program\/\">8 Ways to Announce Your Referral Program<\/a><\/em><\/li>\n<li><em><a href=\"https:\/\/referralrock.com\/blog\/referral-marketing-and-social-media\/\" rel=\"noopener\">Best Practices For Referral Marketing on Social Media<\/a><\/em><\/li>\n<li><em><a href=\"https:\/\/referralrock.com\/blog\/referral-messaging\/\" rel=\"noopener\">Referral Messaging Examples and Best Practices You Don\u2019t Want to Miss<\/a><\/em><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Referral emails are one of the most effective ways to promote your referral program. We break down 40 top referral email examples to see exactly why they work.<\/p>\n","protected":false},"author":14,"featured_media":16251,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_lmt_disableupdate":"no","_lmt_disable":"","footnotes":""},"categories":[14],"tags":[5985,5922,5923],"class_list":["post-10543","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-referral-marketing","tag-key-takeaways","tag-inspiration","tag-solution-aware"],"acf":{"takeaway_1":"Email marketing is a highly effective way to promote your referral program to your existing customer base and get them excited to participate.","takeaway_2":"A good referral email should have a clear explanation of your program and next step, a catchy and concise subject line, and an attractive offer to encourage participation.","takeaway_3":"The CTA should be eye-catching and easy to understand: it can either provide more details about the referral program or prompt the customer to start sharing their unique referral code."},"modified_by":"Jessica Huhn","_links":{"self":[{"href":"https:\/\/referralrock.com\/blog\/wp-json\/wp\/v2\/posts\/10543","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/referralrock.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/referralrock.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/referralrock.com\/blog\/wp-json\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/referralrock.com\/blog\/wp-json\/wp\/v2\/comments?post=10543"}],"version-history":[{"count":61,"href":"https:\/\/referralrock.com\/blog\/wp-json\/wp\/v2\/posts\/10543\/revisions"}],"predecessor-version":[{"id":36794,"href":"https:\/\/referralrock.com\/blog\/wp-json\/wp\/v2\/posts\/10543\/revisions\/36794"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/referralrock.com\/blog\/wp-json\/wp\/v2\/media\/16251"}],"wp:attachment":[{"href":"https:\/\/referralrock.com\/blog\/wp-json\/wp\/v2\/media?parent=10543"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/referralrock.com\/blog\/wp-json\/wp\/v2\/categories?post=10543"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/referralrock.com\/blog\/wp-json\/wp\/v2\/tags?post=10543"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}