{"id":10543,"date":"2026-04-15T09:22:23","date_gmt":"2026-04-15T13:22:23","guid":{"rendered":"https:\/\/referralrock.com\/blog\/?p=10543"},"modified":"2026-04-16T01:56:57","modified_gmt":"2026-04-16T05:56:57","slug":"referral-email-design","status":"publish","type":"post","link":"https:\/\/referralrock.com\/blog\/referral-email-design\/","title":{"rendered":"40 Refer-a-Friend Email Examples: What Makes Each One Work"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Most referral emails are written to the referrer. What do <\/span><i><span style=\"font-weight: 400;\">you<\/span><\/i><span style=\"font-weight: 400;\"> get for sharing? Click here to earn your reward. That framing makes the sharer feel like they&#8217;re monetizing their friendships \u2014 and it kills conversion.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The best referral emails flip it: you&#8217;re giving your friend something. That reframe changes the subject line, the copy, the incentive design, and the whole tone of the message.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Below are 40 real examples from brands that have gotten this right \u2014 with a breakdown of what makes each one work. Plus a short guide on how to write your own.<\/span><\/p>\n<h2>What every referral email needs<\/h2>\n<p><span style=\"font-weight: 400;\">Unlike most <\/span><a href=\"https:\/\/www.getmailbird.com\/ultimate-business-email-guide\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">business emails<\/span><\/a><span style=\"font-weight: 400;\">, which are informative, a referral email has three jobs: get opened, get the reader interested in the offer, and get them to act. Take one away and the email falls flat. Cover all three and you have a solid foundation for a <\/span><a href=\"https:\/\/referralrock.com\/blog\/referral-marketing\/\"><span style=\"font-weight: 400;\">great referral marketing program<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h3>1. A compelling referral email subject line<\/h3>\n<p><span style=\"font-weight: 400;\">When it comes to being clever vs. being clear, clarity wins \u2014 <\/span><a href=\"https:\/\/smallbusiness.yahoo.com\/advisor\/5-tips-writing-absolutely-irresistible-email-subject-line-000000992.html\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">proven to get 541% more clicks<\/span><\/a><span style=\"font-weight: 400;\">. People don&#8217;t open email randomly; they want to know exactly what they&#8217;re opening and why. Would you click &#8220;It&#8217;s Fri-yay!&#8221; or &#8220;$50 for you, 50% off for your friends&#8221;?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A few best practices for referral email subject lines:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Keep it short:<\/b><span style=\"font-weight: 400;\"> Between 6-10 words, or 28-38 characters (especially important for a <\/span><a href=\"https:\/\/referralrock.com\/blog\/mobile-referral-program-examples\/\"><span style=\"font-weight: 400;\">mobile referral program<\/span><\/a><span style=\"font-weight: 400;\">)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Make it personal:<\/b><span style=\"font-weight: 400;\"> Adding the recipient&#8217;s name results in <\/span><a href=\"https:\/\/www.experianplc.com\/media\/news\/2014\/experian-marketing-services-study-finds-personalized-emails-generate-six\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">29% higher open rates<\/span><\/a><span style=\"font-weight: 400;\"> than non-personalized subject lines. Even better if you can tie into a personal event, like a recent purchase or first year of membership.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Add a number:<\/b><span style=\"font-weight: 400;\"> Digits get attention and are proven to <\/span><a href=\"https:\/\/backlinko.com\/hub\/content\/viral\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">increase click-throughs by 36%<\/span><\/a><span style=\"font-weight: 400;\">. Numbers break up text and are easy to scan at a glance.<\/span><\/li>\n<\/ul>\n<p><b>Add an emoji:<\/b><span style=\"font-weight: 400;\"> Emojis can <\/span><a href=\"https:\/\/instapage.com\/blog\/email-subject-line-emoji\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">increase email open rates by 29%<\/span><\/a><span style=\"font-weight: 400;\">. They add personality, save space, and fit well with many modern brand identities. Use sparingly.<\/span><\/p>\n<h3>2. An incentive that feels like a gift, not a payout<\/h3>\n<p><span style=\"font-weight: 400;\">Most referral emails focus on what the referrer earns. That&#8217;s a mistake. When you lead with &#8220;earn $20 for every friend you refer,&#8221; the sharer feels like they&#8217;re selling their relationships. It feels transactional.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The better frame: you&#8217;re giving your friend something. The reward isn&#8217;t your payout \u2014 it&#8217;s a gift you&#8217;re delivering on behalf of the brand. That shift changes everything about how the email reads.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Look at how Harry&#8217;s does it: instead of rewarding the current customer, they send two free razors to the referred friend. The email says &#8220;Give them the feeling of shaving with Harry&#8217;s.&#8221; The referrer isn&#8217;t earning \u2014 they&#8217;re giving.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Or Purple Carrot, which frames the referral as &#8220;the gift of a free box&#8221; and highlights exactly what kind of friend would love the service. The sharing feels generous, not calculated.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When designing your <\/span><a href=\"https:\/\/referralrock.com\/blog\/referral-rewards-incentives\/\"><span style=\"font-weight: 400;\">referral incentive or offer<\/span><\/a><span style=\"font-weight: 400;\">, ask:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Is there a reward for the referred friend? A double-sided incentive makes the referrer feel generous, not transactional.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Do the incentives accumulate? Does the customer earn greater rewards with each referral, or per tier?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Are there conditions to receive the reward? Does the friend need to sign up, make a purchase, or meet another threshold?<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Keep it simple enough to explain in one sentence. If there are more details, point to a separate <\/span><a href=\"https:\/\/referralrock.com\/blog\/referral-program-faq\/\"><span style=\"font-weight: 400;\">referral program FAQ<\/span><\/a><span style=\"font-weight: 400;\"> or <\/span><a href=\"https:\/\/referralrock.com\/blog\/landing-page\/\"><span style=\"font-weight: 400;\">landing page<\/span><\/a><span style=\"font-weight: 400;\"> \u2014 don&#8217;t cram it all into the email.<\/span><\/p>\n<h3>3. A clear call to action (CTA)<\/h3>\n<p><span style=\"font-weight: 400;\">Your referral email has been opened, the customer is interested. Now what? Take them to the next step with <\/span><a href=\"https:\/\/referralrock.com\/blog\/referral-program-call-to-action\/\"><span style=\"font-weight: 400;\">a clear call to action (CTA)<\/span><\/a><span style=\"font-weight: 400;\">. CTAs are typically a <\/span><a href=\"https:\/\/referralrock.com\/blog\/referral-link\/\"><span style=\"font-weight: 400;\">referral link<\/span><\/a><span style=\"font-weight: 400;\"> or button that brings customers to more details about your program \u2014 or you can cut straight to it and invite them to send their <\/span><a href=\"https:\/\/referralrock.com\/blog\/referral-code-example\/\"><span style=\"font-weight: 400;\">unique referral code<\/span><\/a><span style=\"font-weight: 400;\"> to friends right from the email.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A few things that make CTAs convert:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Strong, actionable text:<\/b><span style=\"font-weight: 400;\"> Skip &#8220;Enter&#8221; or &#8220;Click here.&#8221; Use descriptive verbs \u2014 &#8220;Reserve your spot&#8221; or &#8220;Get my 25% discount.&#8221;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Create urgency:<\/b><span style=\"font-weight: 400;\"> A time-sensitive phrase like &#8220;Refer before the weekend&#8221; or &#8220;Join now&#8221; encourages customers to act fast.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Make the button visible:<\/b><span style=\"font-weight: 400;\"> Large, contrasting color, not buried in the middle of a long email.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">To track every unique click and referral automatically, use a <\/span><a href=\"https:\/\/referralrock.com\/\"><span style=\"font-weight: 400;\">referral software platform<\/span><\/a><span style=\"font-weight: 400;\"> that handles attribution without manual work.<\/span><\/p>\n<h2>40 referral email examples to inspire your own<\/h2>\n<p><span style=\"font-weight: 400;\">The most effective referral emails have an attention-grabbing subject line, an incentive worth sharing, and a CTA that lets customers start referring right away. Below are 40 <\/span><a href=\"https:\/\/referralrock.com\/blog\/referral-email-templates\/\"><span style=\"font-weight: 400;\">referral email templates<\/span><\/a><span style=\"font-weight: 400;\"> and examples from brands across industries \u2014 filter by category or browse them all.<\/span><\/p>\n<div class=\"scf_tags_groups\" data-logic-and=\"false\"><div class=\"scf_tags_group \"><h3 class=\"scf_tags_group_heading_title\">See email designs for:<\/h3><hr><div class=\"scf_tags_group_content\"><button class='scf_tag_button  ' data-val='Apparel and accessories'>Apparel and accessories<\/button><button class='scf_tag_button  ' data-val='Personal care'>Personal care<\/button><button class='scf_tag_button  ' data-val='Home goods'>Home goods<\/button><button class='scf_tag_button  ' data-val='Health and wellness'>Health and wellness<\/button><button class='scf_tag_button  ' data-val='Food services'>Food services<\/button><button class='scf_tag_button  ' data-val='Finances'>Finances<\/button><button class='scf_tag_button  ' data-val='Online services'>Online services<\/button><button class='scf_tag_button  ' data-val='Online platforms'>Online platforms<\/button><button class='scf_tag_button  ' data-val='Web design services'>Web design services<\/button><\/div><\/div><div id=\"scf_clear_filters_container\"><a id=\"scf_clear_filters\">(Clear All Filters)<\/a><\/div><\/div>\n<div data-scf=\"Apparel and accessories,Any time,\" class=\"scf-content-chunk\">\n<p style=\"text-align: center;\"><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-11763\" src=\"https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2019\/06\/2019-11-05_15-52-42.png\" alt=\"Outdoor Voices referral email\" width=\"450\" height=\"790\" title=\"\" srcset=\"https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2019\/06\/2019-11-05_15-52-42.png 485w, https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2019\/06\/2019-11-05_15-52-42-171x300.png 171w, https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2019\/06\/2019-11-05_15-52-42-300x526.png 300w\" sizes=\"(max-width: 450px) 100vw, 450px\" \/><\/p>\n<h3>Outdoor Voices<\/h3>\n<p><a href=\"https:\/\/www.outdoorvoices.com\/\" target=\"_blank\" rel=\"noopener\">Outdoor Voices<\/a> makes activewear for women and men \u201cDoing Things\u201d daily.<\/p>\n<p><strong>Why this referral email example rocks:<\/strong><\/p>\n<ul>\n<li>Clean and uncluttered design that gets right to the point<\/li>\n<li>An inviting hero image featuring friends having fun together outdoors, and ties in well to the dual-sided referral benefit ($20 for both the customer and the referred friend)<\/li>\n<li>Outdoor Voices reinforces community values, with words like &#8220;sweating it out together,&#8221; &#8220;bringing them on the Team,&#8221; and an invite to \u201cPay it forward&#8221;<\/li>\n<li>Includes the brand\u2019s #DoingThings hashtag to promote user-generated content and drive even more word-of-mouth referrals<\/li>\n<\/ul>\n<\/div>\n<div data-scf=\"Apparel and accessories,Any time,\" class=\"scf-content-chunk\">\n<p style=\"text-align: center;\"><img decoding=\"async\" class=\"aligncenter wp-image-11761 size-full\" src=\"https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2019\/06\/2019-11-05_13-31-29.png\" alt=\"MeUndies referral email\" width=\"397\" height=\"1043\" title=\"\" srcset=\"https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2019\/06\/2019-11-05_13-31-29.png 397w, https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2019\/06\/2019-11-05_13-31-29-114x300.png 114w, https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2019\/06\/2019-11-05_13-31-29-390x1024.png 390w, https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2019\/06\/2019-11-05_13-31-29-300x788.png 300w\" sizes=\"(max-width: 397px) 100vw, 397px\" \/><\/p>\n<h3 style=\"text-align: left;\">MeUndies<\/h3>\n<p><a href=\"https:\/\/www.meundies.com\/\" target=\"_blank\" rel=\"noopener\">MeUndies<\/a> sells feel good underwear, loungewear, and apparel to make the world a comfier place.<\/p>\n<p><strong>Why this referral email example rocks:<\/strong><\/p>\n<ul>\n<li>Strong hero image highlighting the products<\/li>\n<li>Referral program email is optimized for mobile, and displays beautifully across all devices<\/li>\n<li>Positions referrals as a surefire way to be \u201cUndie-buddies 4 lyfe,\u201d giving 20% off to friends and earning $20 credit for yourself<\/li>\n<li>MeUndies is a master of creative copy, as shown throughout <a href=\"https:\/\/referralmarketingschool.org\/program-example\/meundies\/\" target=\"_blank\" rel=\"noopener\">their other referral program emails<\/a><\/li>\n<\/ul>\n<\/div>\n<div data-scf=\"Apparel and accessories,Any time,\" class=\"scf-content-chunk\">\n<h3 style=\"text-align: left;\">Bombas<\/h3>\n<p style=\"text-align: center;\"><img decoding=\"async\" class=\"alignnone wp-image-10537\" src=\"https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2019\/06\/pasted-image-0-30.png\" alt=\"Bombas referral email\" width=\"450\" height=\"948\" title=\"\" srcset=\"https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2019\/06\/pasted-image-0-30.png 680w, https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2019\/06\/pasted-image-0-30-142x300.png 142w, https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2019\/06\/pasted-image-0-30-486x1024.png 486w, https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2019\/06\/pasted-image-0-30-300x632.png 300w\" sizes=\"(max-width: 450px) 100vw, 450px\" \/><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/reallygoodemails.com\/industry\/ecommerce\/free-socks-are-not-a-myth\/\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/p>\n<h3 style=\"text-align: left;\">Bombas<\/h3>\n<p><a href=\"https:\/\/bombas.com\/\" target=\"_blank\" rel=\"noopener\">Bombas<\/a> is a comfort-focused sock and apparel brand that donates an item to match every purchase.<\/p>\n<p><strong>Why this referral email example rocks:\u00a0\u00a0<\/strong><\/p>\n<ul>\n<li>A \u201cRefer a friend\u201d headline is as clear as it gets<\/li>\n<li>The &#8220;get free socks&#8221; incentive is easy to spot and simple (Who doesn\u2019t love free stuff?)<\/li>\n<li>Step-by-step instructions make the referral program easy to understand<\/li>\n<li>Two enticing call-to-action buttons: \u201cGet free socks\u201d and\u201cRefer a friend here\u201d<\/li>\n<li>Friendly on-brand copy: \u201cJust people helping people discover the most comfortable socks in the history of feet.&#8221;<\/li>\n<\/ul>\n<\/div>\n<div data-scf=\"Apparel and accessories,Any time,\" class=\"scf-content-chunk\">\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-11759 size-full\" src=\"https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2019\/06\/2019-11-05_12-54-29.png\" alt=\"Jack Rogers referral email\" width=\"400\" height=\"1105\" title=\"\" srcset=\"https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2019\/06\/2019-11-05_12-54-29.png 400w, https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2019\/06\/2019-11-05_12-54-29-109x300.png 109w, https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2019\/06\/2019-11-05_12-54-29-371x1024.png 371w, https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2019\/06\/2019-11-05_12-54-29-300x829.png 300w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/><\/p>\n<h3>Jack Rogers<\/h3>\n<p>Jack Rogers is a retail women&#8217;s footwear company founded in Palm Beach, Florida and known for its signature sandals.<\/p>\n<p><strong>Why this referral email example rocks:<\/strong><\/p>\n<ul>\n<li>Although not seen here, the referral email subject line follows best practices: \u201cRefer a friend, get $10.\u201d Clear, concise, and won\u2019t get cut off on mobile.<\/li>\n<li>The large hero image shows off some of the brand&#8217;s latest shoes<\/li>\n<li>Easy-to-understand description of the referral program placed right below the hero image<\/li>\n<li>The brand\u2019s #lovemyjacks hashtag promotes user-generated content and drives even more word of mouth<\/li>\n<\/ul>\n<\/div>\n<div data-scf=\"Apparel and accessories,Any time,\" class=\"scf-content-chunk\">\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-11762 size-full\" src=\"https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2019\/06\/2019-11-05_15-17-49.png\" alt=\"Boohoo referral email\" width=\"274\" height=\"2048\" title=\"\" srcset=\"https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2019\/06\/2019-11-05_15-17-49.png 274w, https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2019\/06\/2019-11-05_15-17-49-40x300.png 40w, https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2019\/06\/2019-11-05_15-17-49-137x1024.png 137w\" sizes=\"(max-width: 274px) 100vw, 274px\" \/><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/milled.com\/boohoo\/just-launched-refer-a-friend-KtHc_N_4PPKAUyKY\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/p>\n<h3>Boohoo<\/h3>\n<p><a href=\"https:\/\/us.boohoo.com\/\" target=\"_blank\" rel=\"noopener\">Boohoo<\/a> originated in the UK, selling a range of trendy, affordable women&#8217;s and men&#8217;s clothing.<\/p>\n<p><strong>Why this referral email example rocks:\u00a0<\/strong><\/p>\n<ul>\n<li>The entire referral program email is a colorful collage that keeps customers scrolling down for more<\/li>\n<li>A big, bold call to action (\u201cRefer your friends\u201d) fills the first screen<\/li>\n<li>Never-ending incentives (\u00a35 credit for every \u201cbae you bring\u201d their way) and an added larger incentive (entry to win a \u00a31,000 beach vacation) to really motivate customers to join the referral program<\/li>\n<li>Two CTA buttons conveniently placed at the top and bottom of the referral email, increasing the chances of click through<\/li>\n<\/ul>\n<\/div>\n<div data-scf=\"Apparel and accessories,Any time,\" class=\"scf-content-chunk\">\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-11764\" src=\"https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2019\/06\/2019-11-05_16-50-25.png\" alt=\"rocksbox referral email\" width=\"450\" height=\"783\" title=\"\" srcset=\"https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2019\/06\/2019-11-05_16-50-25.png 484w, https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2019\/06\/2019-11-05_16-50-25-172x300.png 172w, https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2019\/06\/2019-11-05_16-50-25-300x522.png 300w\" sizes=\"(max-width: 450px) 100vw, 450px\" \/><\/p>\n<h3>rocksbox<\/h3>\n<p><a href=\"https:\/\/www.rocksbox.com\/\" target=\"_blank\" rel=\"noopener\">rocksbox<\/a> is a jewelry rental membership service with the mission of transforming the way people buy accessories.<\/p>\n<p><strong>Why this referral email example rocks:\u00a0<\/strong><\/p>\n<ul>\n<li>The <a href=\"https:\/\/cocodoc.com\/pdf-editor\" target=\"_blank\" rel=\"noopener\">refer-a-friend email<\/a> gets right to it and declares that \u201cSharing pays!\u201d<\/li>\n<li>The copy clearly narrates the referral process<\/li>\n<li>It offers three easy ways to start referring friends: A personal referral code and two bright pink CTA buttons at the top and bottom of the referral program email<\/li>\n<li>Bold text (\u201cIt\u2019s a win-win\u201d) and an arrow pointing to the final CTA button<\/li>\n<\/ul>\n<\/div>\n<div data-scf=\"Apparel and accessories,Post-purchase,\" class=\"scf-content-chunk\">\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-13070\" src=\"https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2019\/06\/Tradesy-referral-email-1.jpg\" alt=\"Tradesy referral email\" width=\"450\" height=\"872\" title=\"\" srcset=\"https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2019\/06\/Tradesy-referral-email-1.jpg 680w, https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2019\/06\/Tradesy-referral-email-1-155x300.jpg 155w, https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2019\/06\/Tradesy-referral-email-1-529x1024.jpg 529w, https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2019\/06\/Tradesy-referral-email-1-300x581.jpg 300w\" sizes=\"(max-width: 450px) 100vw, 450px\" \/><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/reallygoodemails.com\/emails\/tradesy-shipping-confirmation\/\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/p>\n<h3>Tradesy<\/h3>\n<p>Tradesy is an online peer-to-peer resale marketplace for women&#8217;s luxury and designer fashion.<\/p>\n<p><strong>Why this referral email example rocks:<\/strong><\/p>\n<ul>\n<li>Does a nice job of tucking a referral offer into an order shipping update (at a time when customers are most excited about the product)<\/li>\n<li>While most of the email is minimal, the referral information is highlighted with an image, large text, and bright colored CTA button<\/li>\n<li>A cash incentive, without revealing all the program details, compels customers to click for more<\/li>\n<\/ul>\n<\/div>\n<div data-scf=\"Apparel and accessories,Any time,\" class=\"scf-content-chunk\">\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-11765\" src=\"https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2019\/06\/2019-11-05_17-12-13.png\" alt=\"Stitch Fix referral email\" width=\"450\" height=\"952\" title=\"\" srcset=\"https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2019\/06\/2019-11-05_17-12-13.png 636w, https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2019\/06\/2019-11-05_17-12-13-142x300.png 142w, https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2019\/06\/2019-11-05_17-12-13-484x1024.png 484w, https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2019\/06\/2019-11-05_17-12-13-300x634.png 300w\" sizes=\"(max-width: 450px) 100vw, 450px\" \/><\/p>\n<h3>Stitch Fix<\/h3>\n<p><a href=\"https:\/\/www.stitchfix.com\/\" target=\"_blank\" rel=\"noopener\">Stitch Fix<\/a> is a personal style service that delivers curated clothing boxes straight to customer doors.<\/p>\n<p><strong>Why this referral email example rocks:<\/strong><\/p>\n<ul>\n<li>It tells you exactly what you\u2019re getting from the start (\u201cFree clothes!\u201d) and what you need to do (\u201cShare with friends\u201d)<\/li>\n<li>A strong hero image frames the referral message with well-placed products<\/li>\n<li>Smart copy below the image (\u201cNow that we\u2019ve got your attention\u2026\u201d) leads to more details about how the referral program works<\/li>\n<li>Includes a personal referral link customers can easily copy and paste right from the email<\/li>\n<li>\u201cThe Fine Print\u201d at the end of the referral program email further clarifies the terms without taking away from the main message<\/li>\n<\/ul>\n<\/div>\n<div data-scf=\"Apparel and accessories,Shared to friend,\" class=\"scf-content-chunk\">\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-13071\" src=\"https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2019\/06\/Indochino-referral-email.jpg\" alt=\"Indochino referral email\" width=\"450\" height=\"624\" title=\"\" srcset=\"https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2019\/06\/Indochino-referral-email.jpg 440w, https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2019\/06\/Indochino-referral-email-216x300.jpg 216w, https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2019\/06\/Indochino-referral-email-300x416.jpg 300w\" sizes=\"(max-width: 450px) 100vw, 450px\" \/><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/referralmarketingschool.org\/program-example\/indochino\/\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/p>\n<h3>Indochino<\/h3>\n<p><a href=\"https:\/\/www.indochino.com\/\" target=\"_blank\" rel=\"noopener\">Indochino<\/a> is a menswear retailer offering made-to-measure suits, shirts, and accessories at ready-to-wear prices.<\/p>\n<p><strong>Why this referral email example rocks:<\/strong><\/p>\n<ul>\n<li>This referral program email is what a referred friend actually receives, and does a good job by writing from the point of the existing customer<\/li>\n<li>A decent double-sided incentive of $25 for each party<\/li>\n<li>The CTA button takes referred friends straight to the store so they can start shopping and avail of the referral incentives (more about <a href=\"https:\/\/referralmarketingschool.org\/program-example\/indochino\/\" target=\"_blank\" rel=\"noopener\">Indochino\u2019s referral program here<\/a>)<\/li>\n<\/ul>\n<\/div>\n<div data-scf=\"Personal care,Any time,\" class=\"scf-content-chunk\">\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-10542\" src=\"https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2019\/06\/pasted-image-0-34.png\" alt=\"Goby referral email\" width=\"450\" height=\"340\" title=\"\" srcset=\"https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2019\/06\/pasted-image-0-34.png 680w, https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2019\/06\/pasted-image-0-34-300x227.png 300w\" sizes=\"(max-width: 450px) 100vw, 450px\" \/><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/reallygoodemails.com\/behavioral\/referral\/want-your-next-brush-head-free\/\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/p>\n<h3>Goby<\/h3>\n<p><a href=\"https:\/\/www.goby.co\/\" target=\"_blank\" rel=\"noopener\">Goby<\/a> offers premium oral care products at a fair price, with an electric toothbrush designed to improve oral health.<\/p>\n<p><strong>Why this referral email example rocks:<\/strong><\/p>\n<ul>\n<li>Simple, uncluttered layout with one color and all text in the center<\/li>\n<li>Clear referral details right from the start<\/li>\n<li>The incentive of free brush heads is targeted toward Goby&#8217;s regular customers<\/li>\n<li>The on-brand copy works well with its referral program: \u201cIt\u2019s time to use that big mouth of yours.\u201d<\/li>\n<\/ul>\n<\/div>\n<div data-scf=\"Personal care,Any time,\" class=\"scf-content-chunk\">\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-13072\" src=\"https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2019\/06\/Harrys-referral-email-e1586294548421.png\" alt=\"Harry&#039;s referral email\" width=\"450\" height=\"933\" title=\"\" srcset=\"https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2019\/06\/Harrys-referral-email-e1586294548421.png 678w, https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2019\/06\/Harrys-referral-email-e1586294548421-145x300.png 145w, https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2019\/06\/Harrys-referral-email-e1586294548421-494x1024.png 494w, https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2019\/06\/Harrys-referral-email-e1586294548421-300x622.png 300w\" sizes=\"(max-width: 450px) 100vw, 450px\" \/><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/reallygoodemails.com\/behavioral\/referral\/want-your-next-brush-head-free\/\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/p>\n<h3>Harry&#8217;s<\/h3>\n<p><a href=\"https:\/\/www.harrys.com\/en\/us\" target=\"_blank\" rel=\"noopener\">Harry\u2019s<\/a> sells men&#8217;s shaving and personal care products through subscription and online.<\/p>\n<p><strong>Why this referral email example rocks:<\/strong><\/p>\n<ul>\n<li>Starts with strong line of copy (\u201cYou mean a lot to us\u201d) and speaks to customers in a relatable tone (\u201cJust give us their name\u201d)<\/li>\n<li>Rather than offering the incentive to the current customer, the company takes a more altruistic approach and sends two free razors to the referred friend<\/li>\n<li>It elevates the products with subtle copy (\u201cGive them the feeling of shaving with Harry\u2019s\u201d)<\/li>\n<li>A catchy, action-oriented CTA in bright orange (\u201cChoose your friends\u201d)<\/li>\n<\/ul>\n<\/div>\n<div data-scf=\"Home goods,Event,\" class=\"scf-content-chunk\">\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-13073\" src=\"https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2019\/06\/Brooklinen-referral-email-e1586294614244.png\" alt=\"Brooklinen referral email\" width=\"450\" height=\"1247\" title=\"\" srcset=\"https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2019\/06\/Brooklinen-referral-email-e1586294614244.png 669w, https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2019\/06\/Brooklinen-referral-email-e1586294614244-108x300.png 108w, https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2019\/06\/Brooklinen-referral-email-e1586294614244-370x1024.png 370w, https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2019\/06\/Brooklinen-referral-email-e1586294614244-554x1536.png 554w, https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2019\/06\/Brooklinen-referral-email-e1586294614244-300x831.png 300w\" sizes=\"(max-width: 450px) 100vw, 450px\" \/><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/reallygoodemails.com\/emails\/its-national-relaxation-day\/\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/p>\n<h3>Brooklinen<\/h3>\n<p><a href=\"https:\/\/www.brooklinen.com\" target=\"_blank\" rel=\"noopener\">Brooklinen<\/a> is a direct-to-consumer brand that delivers quality beddings at a reasonable price.<\/p>\n<p><strong>Why this referral email example rocks:<\/strong><\/p>\n<ul>\n<li>The multipurpose email celebrates National Relaxation Day, the brand&#8217;s new collection, and a compelling referral program<\/li>\n<li>A straightforward \u201cRefer friends, get paid\u201d lets customers know about the offer<\/li>\n<li>The actual referral area is very clear \u2013 all text, with an enticing double-sided offer ($15 for your friend, and $15 for you)<\/li>\n<\/ul>\n<\/div>\n<div data-scf=\"Home goods,Prelaunch,\" class=\"scf-content-chunk\">\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-13074\" src=\"https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2019\/06\/Equal-Parts-referral-email-e1586300185882.png\" alt=\"Equal Parts referral email\" width=\"450\" height=\"1653\" title=\"\" srcset=\"https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2019\/06\/Equal-Parts-referral-email-e1586300185882.png 666w, https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2019\/06\/Equal-Parts-referral-email-e1586300185882-82x300.png 82w, https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2019\/06\/Equal-Parts-referral-email-e1586300185882-279x1024.png 279w, https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2019\/06\/Equal-Parts-referral-email-e1586300185882-418x1536.png 418w, https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2019\/06\/Equal-Parts-referral-email-e1586300185882-558x2048.png 558w, https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2019\/06\/Equal-Parts-referral-email-e1586300185882-300x1102.png 300w\" sizes=\"(max-width: 450px) 100vw, 450px\" \/><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/reallygoodemails.com\/emails\/exciting-news\/\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/p>\n<h3>Equal Parts<\/h3>\n<p><a href=\"https:\/\/equalparts.com\" target=\"_blank\" rel=\"noopener\">Equal Parts<\/a> is a new cookware brand that also helps you cook with a text-based cooking coach service.<\/p>\n<p><strong>Why this referral email example rocks:<\/strong><\/p>\n<ul>\n<li>The prelaunch referral program email sticks to a simple letter-type layout<\/li>\n<li>Effective, heartfelt copy (\u201cour mission to help our generation enjoy home cooking\u201d and \u201ca small gesture before launch\u201d)<\/li>\n<li>It offers three ways to share: a personal referral link, an \u201cInvite friends\u201d button, and \u201cInvite friends\u201d link<\/li>\n<li>A simple, colorful graphic breaks down all the potential referral rewards<\/li>\n<\/ul>\n<\/div>\n<div data-scf=\"Home goods,Post-purchase,\" class=\"scf-content-chunk\">\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-13075\" src=\"https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2019\/06\/Casper-referral-email-e1586294758658.png\" alt=\"Casper referral email\" width=\"450\" height=\"563\" title=\"\" srcset=\"https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2019\/06\/Casper-referral-email-e1586294758658.png 573w, https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2019\/06\/Casper-referral-email-e1586294758658-240x300.png 240w, https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2019\/06\/Casper-referral-email-e1586294758658-300x375.png 300w\" sizes=\"(max-width: 450px) 100vw, 450px\" \/><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/reallygoodemails.com\/emails\/how-did-you-sleep\/\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/p>\n<h3>Casper<\/h3>\n<p><a href=\"https:\/\/casper.com\/\" target=\"_blank\" rel=\"noopener\">Casper<\/a> is an ecommerce company known for selling a bed-in-a-box straight to customers.<\/p>\n<p><strong>Why this referral email example rocks:<\/strong><\/p>\n<ul>\n<li>The post-purchase email engages customers with a casual, yet caring, question (\u201cSo, how did you sleep?\u201d)<\/li>\n<li>It offers a simple, high-value referral incentive to \u201cGive $50, Get $50\u201d<\/li>\n<li>While the email shares only the basics of the customer referral program, it offers good value and is sent at a time customers are highly invested in the brand<\/li>\n<\/ul>\n<\/div>\n<div data-scf=\"Personal health and wellness,Any time,\" class=\"scf-content-chunk\">\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-13076\" src=\"https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2019\/06\/Saje-referral-email-e1586294823930-444x1024.png\" alt=\"Saje referral email\" width=\"450\" height=\"1037\" title=\"\" srcset=\"https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2019\/06\/Saje-referral-email-e1586294823930-444x1024.png 444w, https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2019\/06\/Saje-referral-email-e1586294823930-130x300.png 130w, https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2019\/06\/Saje-referral-email-e1586294823930-667x1536.png 667w, https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2019\/06\/Saje-referral-email-e1586294823930-889x2048.png 889w, https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2019\/06\/Saje-referral-email-e1586294823930-1300x2996.png 1300w, https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2019\/06\/Saje-referral-email-e1586294823930-300x691.png 300w, https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2019\/06\/Saje-referral-email-e1586294823930.png 1435w\" sizes=\"(max-width: 450px) 100vw, 450px\" \/><\/p>\n<h3>Saje Natural Wellness<\/h3>\n<p><a href=\"https:\/\/www.saje.com\/home\/\" target=\"_blank\" rel=\"noopener\">Saje Natural Wellness<\/a> is a Canadian retailer of private-label essential oils and all natural skin care products.<\/p>\n<p><strong>Why this referral email example rocks:<\/strong><\/p>\n<ul>\n<li>Hard-to-resist copy that invites customers to \u201cSpread wellness to their friends\u201d \u2013 specifically \u201ca friend who could use some Saje in their life\u201d<\/li>\n<li>A double-sided offer to get 10% off the next online purchase for both the customer and the referred friend<\/li>\n<li>The simple hero image includes a strong reference to the intent of the email (to share)<\/li>\n<li>A catchy CTA button invites customers to \u201cPlant the seed\u201d<\/li>\n<li>It includes a branded #spreadwellness hashtag for users to use on any posts and drive even more engagement<\/li>\n<\/ul>\n<\/div>\n<div data-scf=\"Food services,Post-purchase,\" class=\"scf-content-chunk\">\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-13078\" src=\"https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2019\/06\/Misfits-Market-referral-email-e1586303006428.png\" alt=\"Misfits Market referral email\" width=\"450\" height=\"577\" title=\"\" srcset=\"https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2019\/06\/Misfits-Market-referral-email-e1586303006428.png 979w, https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2019\/06\/Misfits-Market-referral-email-e1586303006428-234x300.png 234w, https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2019\/06\/Misfits-Market-referral-email-e1586303006428-798x1024.png 798w, https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2019\/06\/Misfits-Market-referral-email-e1586303006428-300x385.png 300w\" sizes=\"(max-width: 450px) 100vw, 450px\" \/><\/p>\n<h3 style=\"text-align: left;\">Misfits Market<\/h3>\n<p><a href=\"https:\/\/www.misfitsmarket.com\/\" target=\"_blank\" rel=\"noopener\">Misfits Market<\/a> delivers ugly, but still delicious and even more affordable fruits and vegetables right to your door.<\/p>\n<p><strong>Why this referral email example rocks:<\/strong><\/p>\n<ul>\n<li>This thank you email comes after a successful referral, acknowledging and rewarding the customer\u2019s efforts with 25% off<\/li>\n<li>A simply link allows customers to redeem their coupon with one click<\/li>\n<li>The email includes a CTA to refer even more friends and \u201ctrack their rewards\u201d (where they can see their progress and savings)<\/li>\n<\/ul>\n<\/div>\n<div data-scf=\"Food services,Any time,\" class=\"scf-content-chunk\">\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-11760\" src=\"https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2019\/06\/2019-11-05_13-10-29-e1586305165656.png\" alt=\"Little Spoon referral email\" width=\"450\" height=\"1131\" title=\"\" srcset=\"https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2019\/06\/2019-11-05_13-10-29-e1586305165656.png 599w, https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2019\/06\/2019-11-05_13-10-29-e1586305165656-119x300.png 119w, https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2019\/06\/2019-11-05_13-10-29-e1586305165656-407x1024.png 407w, https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2019\/06\/2019-11-05_13-10-29-e1586305165656-300x754.png 300w\" sizes=\"(max-width: 450px) 100vw, 450px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h3 style=\"text-align: left;\">Little Spoon<\/h3>\n<p><a href=\"https:\/\/www.littlespoon.com\/\" target=\"_blank\" rel=\"noopener\">Little Spoon<\/a> delivers homemade, organic baby food that\u2019s pediatrician-recommended and personalized to your baby&#8217;s nutritional needs.<\/p>\n<p><strong>Why this referral email example rocks:<\/strong><\/p>\n<ul>\n<li>It grabs your attention by featuring an exuberant baby holding the brand products a hero image<\/li>\n<li>The copy aligns perfectly with the brand and referral program (\u201cShare the love, baby!\u201d)<\/li>\n<li>It breaks down the referral process in three easy steps<\/li>\n<li>There are two CTA buttons: \u201cRefer a friend\u201d and \u201cGet my $20!\u201d<\/li>\n<\/ul>\n<\/div>\n<div data-scf=\"Food services,Any time,\" class=\"scf-content-chunk\">\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-13079\" src=\"https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2019\/06\/Uber-Eats-referral-email-e1586295110861.png\" alt=\"Uber Eats referral email\" width=\"450\" height=\"785\" title=\"\" srcset=\"https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2019\/06\/Uber-Eats-referral-email-e1586295110861.png 560w, https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2019\/06\/Uber-Eats-referral-email-e1586295110861-172x300.png 172w, https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2019\/06\/Uber-Eats-referral-email-e1586295110861-300x523.png 300w\" sizes=\"(max-width: 450px) 100vw, 450px\" \/><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/reallygoodemails.com\/emails\/smiles-davis-20-off-your-next-meal-through-sunday\/\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/p>\n<h3 style=\"text-align: left;\">Uber Eats<\/h3>\n<p><a href=\"https:\/\/www.ubereats.com\/\" target=\"_blank\" rel=\"noopener\">Uber Eats<\/a> is an <a href=\"https:\/\/www.elluminatiinc.com\/online-ordering-system\/\" target=\"_blank\" rel=\"nofollow noopener\">online food ordering and delivery platform<\/a> launched by ride-hailing company Uber.<\/p>\n<p><strong>Why this referral email example rocks:<\/strong><\/p>\n<ul>\n<li>The refer-a-friend email opens with the image of a nice juicy burger<\/li>\n<li>The referral incentive of \u201c$20 off for you and your friends\u201d offers significant savings on the average food bill<\/li>\n<li>Offering the incentive only until the weekend (after which the incentive halves to only $10) prompts customers to act now<\/li>\n<li>There are two ways to share the referral: a button to \u201cShare Uber Eats\u201d and a unique referral code<\/li>\n<\/ul>\n<\/div>\n<div data-scf=\"Food services,Any time,\" class=\"scf-content-chunk\">\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-13080\" src=\"https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2019\/06\/Doordash-referral-email--e1586295185299-630x1024.png\" alt=\"Doordash referral email\" width=\"450\" height=\"731\" title=\"\" srcset=\"https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2019\/06\/Doordash-referral-email--e1586295185299-630x1024.png 630w, https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2019\/06\/Doordash-referral-email--e1586295185299-185x300.png 185w, https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2019\/06\/Doordash-referral-email--e1586295185299-945x1536.png 945w, https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2019\/06\/Doordash-referral-email--e1586295185299-300x488.png 300w, https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2019\/06\/Doordash-referral-email--e1586295185299.png 1080w\" sizes=\"(max-width: 450px) 100vw, 450px\" \/><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/referralmarketingschool.org\/program-example\/doordash\/\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/p>\n<h3 style=\"text-align: left;\">Doordash<\/h3>\n<p><a href=\"https:\/\/www.doordash.com\/en-US\" target=\"_blank\" rel=\"noopener\">DoorDash<\/a> is an on-demand prepared food delivery service that operates primarily as a logistics company between restaurants and customers.<\/p>\n<p><strong>Why this referral email example rocks:<\/strong><\/p>\n<ul>\n<li>Although not technically an email (the referral message is shown in-app), the message is actually more effective as most users interact with DoorDash through its app<\/li>\n<li>It offers three convenient referral sharing methods: email (it auto-connects to existing users), a referral link, and text message<\/li>\n<li>An attractive dual-sided referral incentive: $7 for every order over $15 placed by the referred friend (the friend also gets $5 off each of their first three orders)<\/li>\n<\/ul>\n<\/div>\n<div data-scf=\"Finances,Event,\" class=\"scf-content-chunk\">\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-10535\" src=\"https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2019\/06\/share-the-love-and-save-15-gallon-e1586295281791.gif\" alt=\"Pay with Gasbuddy referral email\" width=\"450\" height=\"519\" title=\"\"><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/reallygoodemails.com\/behavioral\/referral\/share-the-love-and-save-15-gallon\/\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/p>\n<p>&nbsp;<\/p>\n<h3 style=\"text-align: left;\">Pay with GasBuddy<\/h3>\n<p><a href=\"https:\/\/www.gasbuddy.com\/pay\" target=\"_blank\" rel=\"noopener\">Pay with GasBuddy<\/a> is a gasoline savings program giving U.S. drivers a discount on every gallon of gas.<\/p>\n<p><strong>Why this referral email example rocks:<\/strong><\/p>\n<ul>\n<li>A neon heart GIF captures attention and frames the refer-a-friend email offer (\u201cShare the love &amp; the savings\u201d)<\/li>\n<li>The feel-good referral program email invites customers to share their love for GasBuddy \u2013 and earn savings for both themselves and their friend<\/li>\n<li>A \u201cSpecial Offer\u201d at the top of email prompts urgency and hints at exclusivity<\/li>\n<li>There is very little text \u2013 just enough for customers to know what the referral program is about<\/li>\n<li>Clear incentive to \u201csave 15 cents\/gal\u201d<\/li>\n<\/ul>\n<\/div>\n<div data-scf=\"Finances,Any time,\" class=\"scf-content-chunk\">\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-10536\" src=\"https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2019\/06\/pasted-image-0-29-e1586295333361.png\" alt=\"Square Cash referral email\" width=\"450\" height=\"379\" title=\"\" srcset=\"https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2019\/06\/pasted-image-0-29-e1586295333361.png 679w, https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2019\/06\/pasted-image-0-29-e1586295333361-300x253.png 300w\" sizes=\"(max-width: 450px) 100vw, 450px\" \/><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/reallygoodemails.com\/promotional\/promotion\/referral-share-program-from-square\/\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/p>\n<h3 style=\"text-align: left;\">Square Cash (now Cash App)<\/h3>\n<p>Square Cash (now known as<a href=\"https:\/\/cash.app\/\" target=\"_blank\" rel=\"noopener\"> Cash App<\/a>) allows users to send, save, and invest money using their phone.<\/p>\n<p><strong>Why this referral email example rocks:<\/strong><\/p>\n<ul>\n<li>A minimal two color layout goes well with clean copy<\/li>\n<li>The green dollars falling from the sky (free money!) is a guaranteed way to grab attention<\/li>\n<li>It has an appropriate header (\u201cMake it rain.\u201d) \u2013 ideally, a referral would be more specific, but this works because it connotes cash, draws the eye, and invites the reader to learn more<\/li>\n<li>The refer-a-friend email copy is very concise, using only one sentence to tell users about its referral program<\/li>\n<\/ul>\n<\/div>\n<div data-scf=\"Finances,Event,\" class=\"scf-content-chunk\">\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-13081\" src=\"https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2019\/06\/Betterment-referral-email-e1586295397367-663x1024.png\" alt=\"Betterment referral email\" width=\"450\" height=\"695\" title=\"\" srcset=\"https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2019\/06\/Betterment-referral-email-e1586295397367-663x1024.png 663w, https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2019\/06\/Betterment-referral-email-e1586295397367-194x300.png 194w, https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2019\/06\/Betterment-referral-email-e1586295397367-994x1536.png 994w, https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2019\/06\/Betterment-referral-email-e1586295397367-1325x2048.png 1325w, https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2019\/06\/Betterment-referral-email-e1586295397367-1300x2009.png 1300w, https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2019\/06\/Betterment-referral-email-e1586295397367-300x464.png 300w, https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2019\/06\/Betterment-referral-email-e1586295397367.png 1416w\" sizes=\"(max-width: 450px) 100vw, 450px\" \/><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/reallygoodemails.com\/emails\/seamless-pivots-for-this-thanksgivings-awkward-chitchat\/\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/p>\n<h3 style=\"text-align: left;\">Betterment<\/h3>\n<p><a href=\"https:\/\/www.betterment.com\" target=\"_blank\" rel=\"noopener\">Betterment<\/a> is a robo investing platform for everyday cash management, online retirement advice, and personal investing.<\/p>\n<p><strong>Why this referral email example rocks:<\/strong><\/p>\n<ul>\n<li>It talks about finance through a fun and common experience \u2013 awkward holiday banter<\/li>\n<li>The strong hero image features mobile messaging (relevant for a tech platform) and a pie emoji (to symbolize Thanksgiving)<\/li>\n<li>It&#8217;s a smart way to tie in the platform\u2019s benefits into common Thanksgiving convo (\u201cpushing politics\u201d and \u201cquestionable casserole\u201d)<\/li>\n<li>It uses great copy to invite users to refer a friend (\u201cRefer a family member or friend, despite the weird recipe they tried this year\u201d)<\/li>\n<\/ul>\n<\/div>\n<div data-scf=\"Finances,Event,\" class=\"scf-content-chunk\">\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-13082\" src=\"https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2019\/06\/ibotta-referral-email-e1586295476606.png\" alt=\"ibotta referral email\" width=\"450\" height=\"673\" title=\"\" srcset=\"https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2019\/06\/ibotta-referral-email-e1586295476606.png 680w, https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2019\/06\/ibotta-referral-email-e1586295476606-201x300.png 201w, https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2019\/06\/ibotta-referral-email-e1586295476606-300x449.png 300w\" sizes=\"(max-width: 450px) 100vw, 450px\" \/><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/reallygoodemails.com\/emails\/happy-thanksgiving-from-ibotta\/\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/p>\n<h3 style=\"text-align: left;\">ibotta<\/h3>\n<p><a href=\"https:\/\/home.ibotta.com\/\" target=\"_blank\" rel=\"noopener\">Ibotta<\/a> enables users to earn cash back on a number of purchases made in-store, in-app, or online.<\/p>\n<p><strong>Why this referral email example rocks:<\/strong><\/p>\n<ul>\n<li>It rides on the Thanksgiving holiday \u2013 giving thanks for its users \u2013 but adds its own spin with a \u201cFriendsgiving\u201d referral campaign<\/li>\n<li>It offers an appealing $50 to refer five friends (similar to <a href=\"https:\/\/referralmarketingschool.org\/program-example\/ibotta\/\" target=\"_blank\" rel=\"noopener\">Ibotta\u2019s other refer-a-friend programs<\/a>)<\/li>\n<li>There is a very limited time offer (only until the next day), which motivates customers to act now<\/li>\n<li>There are two immediate ways to refer friends: a unique referral code and a CTA button to \u201cGet $50\u201d<\/li>\n<\/ul>\n<\/div>\n<div data-scf=\"Finances,Post-purchase,\" class=\"scf-content-chunk\">\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-13083\" src=\"https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2019\/06\/Digit-referral-email-e1586300795857.png\" alt=\"Digit refer a friend email\" width=\"450\" height=\"439\" title=\"\" srcset=\"https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2019\/06\/Digit-referral-email-e1586300795857.png 587w, https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2019\/06\/Digit-referral-email-e1586300795857-300x293.png 300w, https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2019\/06\/Digit-referral-email-e1586300795857-50x50.png 50w\" sizes=\"(max-width: 450px) 100vw, 450px\" \/><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/reallygoodemails.com\/emails\/your-october-statement\/\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/p>\n<h3 style=\"text-align: left;\">Digit<\/h3>\n<p>Digit is a mobile app that analyzes your spending and automatically sets aside a certain amount each day to make saving as passive as possible.<\/p>\n<p><strong>Why this referral email example rocks:<\/strong><\/p>\n<ul>\n<li>Details of the refer-a-friend program are neatly tucked into an account update, where customers are likely open to hearing more about the company (especially after seeing how it saves them money)<\/li>\n<li>It offers clear referral details (\u201cRefer your friends, boost your savings\u201d) that speak straight to budget-conscious users<\/li>\n<li>It offers a flat $5 for every friend referred, which they can invite through a personal referral link, email, Facebook, or Twitter<\/li>\n<\/ul>\n<\/div>\n<div data-scf=\"Online services,Any time,\" class=\"scf-content-chunk\">\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-10541\" src=\"https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2019\/06\/refer-your-friends-and-get-e1586295620809.gif\" alt=\"Postable refer a friend email\" width=\"450\" height=\"572\" title=\"\"><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/reallygoodemails.com\/behavioral\/referral\/refer-your-friends-and-get\/\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/p>\n<h3 style=\"text-align: left;\">Postable<\/h3>\n<p><a href=\"https:\/\/www.postable.com\/\" target=\"_blank\" rel=\"noopener\">Postable<\/a> makes addressing and mailing real designer greeting cards and invitations as easy as sending a referral program email.<\/p>\n<p><strong>Why this referral email example rocks:<\/strong><\/p>\n<ul>\n<li>A yellow palette catches the eye, but doesn\u2019t overwhelm<\/li>\n<li>It&#8217;s clean, concise, and displays very little text (22 words total, including the company name), but readers can still easily understand what they get<\/li>\n<li>A fun and happy GIF showcases the incentive<\/li>\n<li>An above-the-fold CTA button brings them to more details<\/li>\n<\/ul>\n<\/div>\n<div data-scf=\"Online services,Shared to friend,\" class=\"scf-content-chunk\">\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-13085\" src=\"https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2019\/06\/remote.com-referral-email-e1586295688198.png\" alt=\"remote.com refer a friend email\" width=\"450\" height=\"523\" title=\"\" srcset=\"https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2019\/06\/remote.com-referral-email-e1586295688198.png 539w, https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2019\/06\/remote.com-referral-email-e1586295688198-258x300.png 258w, https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2019\/06\/remote.com-referral-email-e1586295688198-300x349.png 300w\" sizes=\"(max-width: 450px) 100vw, 450px\" \/><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/reallygoodemails.com\/search\/emails\/remote.com\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/p>\n<p>&nbsp;<\/p>\n<h3 style=\"text-align: left;\">Remote.com<\/h3>\n<p><a href=\"https:\/\/remote.com\/\" target=\"_blank\" rel=\"noopener\">Remote.com<\/a> is a platform that helps people and organizations work together anywhere in the world.<\/p>\n<p><strong>Why this referral email example rocks:<\/strong><\/p>\n<ul>\n<li>This referral program email is sent to friends, and starts with a personalized email greeting from the existing customer<\/li>\n<li>Its compelling invitation to join \u201cover 2 million people in the fastest growing community for remote and freelance work\u201d<\/li>\n<li>While there\u2019s no explicit referral incentive, an invitation to \u201cjoin the evolution\u201d can be enough, especially if the friend is freelancer interested in open work<\/li>\n<li style=\"font-weight: 400;\">A quick CTA allows readers to \u201cAccept the invitation\u201d<\/li>\n<\/ul>\n<\/div>\n<div data-scf=\"Online services,Event,\" class=\"scf-content-chunk\">\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-13100 size-large\" src=\"https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2019\/06\/Skimm-referral-email-313x1024.png\" alt=\"Skimm refer a friend email\" width=\"313\" height=\"1024\" title=\"\" srcset=\"https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2019\/06\/Skimm-referral-email-313x1024.png 313w, https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2019\/06\/Skimm-referral-email-92x300.png 92w, https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2019\/06\/Skimm-referral-email-469x1536.png 469w\" sizes=\"(max-width: 313px) 100vw, 313px\" \/><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/reallygoodemails.com\/emails\/birthday-suit-on\/\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/p>\n<p>&nbsp;<\/p>\n<h3 style=\"text-align: left;\">The Skimm<\/h3>\n<p><a href=\"https:\/\/www.theskimm.com\/\" target=\"_blank\" rel=\"noopener\">The Skimm<\/a> is a subscription-only newsletter delivering a digest of the latest news stories in a simple, easy-to-read format.<\/p>\n<p><strong>Why this referral email example rocks:<\/strong><\/p>\n<ul>\n<li>After marking its fifth anniversary, this personalized email highlights specific subscriber details (e.g., the date you signed up, number of emails sent, and number of referred readers)<\/li>\n<li>It invites subscribers to \u201cgive that share button another go\u201d in exchange for the chance for $1,000 and $15,000 at the end of the week<\/li>\n<li style=\"font-weight: 400;\">A CTA button at the end of the long email is highlighted by two distinct arrows<\/li>\n<\/ul>\n<\/div>\n<div data-scf=\"Online services,Any time,\" class=\"scf-content-chunk\">\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-13087\" src=\"https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2019\/06\/Intercom-referral-email-e1586295902120.png\" alt=\"Intercom refer a friend email\" width=\"450\" height=\"636\" title=\"\" srcset=\"https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2019\/06\/Intercom-referral-email-e1586295902120.png 547w, https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2019\/06\/Intercom-referral-email-e1586295902120-212x300.png 212w, https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2019\/06\/Intercom-referral-email-e1586295902120-300x424.png 300w\" sizes=\"(max-width: 450px) 100vw, 450px\" \/><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/reallygoodemails.com\/emails\/your-friend-smiles-davis-invited-you-to-read-our-book-intercom-on-marketing\/\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/p>\n<h3 style=\"text-align: left;\">Intercom<\/h3>\n<p><a href=\"https:\/\/www.intercom.com\/\" target=\"_blank\" rel=\"noopener\">Intercom<\/a> offers a messaging platform enabling businesses to communicate with customers through their app, website, social media, or email.<\/p>\n<p><strong>Why this referral email example rocks:<\/strong><\/p>\n<ul>\n<li>The fun email design and personal invitation from their friend immediately grabs attention<\/li>\n<li>It puts the product (an ebook) in context, by mentioning a friend just downloaded a copy and is sharing one with them<\/li>\n<li>The referral incentive is baked right in, with a direct download to the ebook<\/li>\n<li>The strong CTA leads readers to \u201cCheck it out\u201d<\/li>\n<\/ul>\n<\/div>\n<div data-scf=\"Online services,Any time,\" class=\"scf-content-chunk\">\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-13088\" src=\"https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2019\/06\/Morning-Brew-referral-email.png\" alt=\"Morning Brew refer a friend email\" width=\"450\" height=\"504\" title=\"\" srcset=\"https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2019\/06\/Morning-Brew-referral-email.png 623w, https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2019\/06\/Morning-Brew-referral-email-268x300.png 268w, https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2019\/06\/Morning-Brew-referral-email-300x336.png 300w\" sizes=\"(max-width: 450px) 100vw, 450px\" \/><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/referralmarketingschool.org\/program-example\/morning-brew\/\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/p>\n<p>&nbsp;<\/p>\n<h3 style=\"text-align: left;\">Morning Brew<\/h3>\n<p><a href=\"https:\/\/www.morningbrew.com\/\" target=\"_blank\" rel=\"noopener\">Morning Brew<\/a> is a daily email newsletter delivering the latest news from Wall St. to Silicon Valley straight to your inbox.<\/p>\n<p><strong>Why this referral email example rocks:<\/strong><\/p>\n<ul>\n<li>Existing primarily through email, Morning Brew uses every opportunity (daily or weekly) to promote its referral program.<\/li>\n<li>The referral details (at the bottom of each email) count how many more referrals are needed to receive the incentive, which range from stickers, mugs, or premium newsletters<\/li>\n<li>It includes two available CTA: A \u201cClick to Share\u201d button and a referral link you can send to others directly<\/li>\n<\/ul>\n<\/div>\n<div data-scf=\"Online platforms,Any time,\" class=\"scf-content-chunk\">\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-10534\" src=\"https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2019\/06\/pasted-image-0-28.png\" alt=\"Airbnb refer a friend email\" width=\"450\" height=\"574\" title=\"\" srcset=\"https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2019\/06\/pasted-image-0-28.png 680w, https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2019\/06\/pasted-image-0-28-235x300.png 235w, https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2019\/06\/pasted-image-0-28-300x383.png 300w\" sizes=\"(max-width: 450px) 100vw, 450px\" \/><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/reallygoodemails.com\/behavioral\/retention\/earn-travel-credit-for-your-next-adventure\/\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/p>\n<p>&nbsp;<\/p>\n<h3 style=\"text-align: left;\">Airbnb<\/h3>\n<p><a href=\"https:\/\/www.airbnb.com\/\" target=\"_blank\" rel=\"noopener\">Airbnb<\/a> is an online marketplace offering shared accommodations, homestays, and tourism experiences.<\/p>\n<p><strong>Why this referral email example rocks:<\/strong><\/p>\n<ul>\n<li>Three sentences of clear copy are enough to explain the referral offer<\/li>\n<li>It starts with intrinsic value (sharing love of travel with friends), and offers extrinsic reward ($30 for each party)<\/li>\n<li>The CTA button uses its brand color to stand out from the rest of the email<\/li>\n<\/ul>\n<\/div>\n<div data-scf=\"Online platforms,Any time,\" class=\"scf-content-chunk\">\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-13089\" src=\"https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2019\/06\/Coinbase-referral-email-e1586296039263.png\" alt=\"Coinbase refer a friend email\" width=\"450\" height=\"596\" title=\"\" srcset=\"https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2019\/06\/Coinbase-referral-email-e1586296039263.png 679w, https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2019\/06\/Coinbase-referral-email-e1586296039263-227x300.png 227w, https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2019\/06\/Coinbase-referral-email-e1586296039263-300x397.png 300w\" sizes=\"(max-width: 450px) 100vw, 450px\" \/><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/reallygoodemails.com\/emails\/get-free-bitcoin-when-you-refer-a-friend\/\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/p>\n<p>&nbsp;<\/p>\n<h3 style=\"text-align: left;\">Coinbase<\/h3>\n<p><a href=\"https:\/\/www.coinbase.com\" target=\"_blank\" rel=\"noopener\">Coinbase<\/a> is a secure platform that makes it easy to buy, sell, and store cryptocurrency.<\/p>\n<p><strong>Why this referral email example rocks:<\/strong><\/p>\n<ul>\n<li>It jumps straight to the referral offer of free Bitcoin<\/li>\n<li>The copy draws readers with the news of Bitcoin \u201chaving a big month\u201d and invites them to \u201cshare the excitement\u201d<\/li>\n<li>The referral process is broken down into three simple steps, with attractive icons and easy-to-read copy<\/li>\n<li>There are two CTA buttons with the same \u201cRefer friends\u201d message<\/li>\n<\/ul>\n<\/div>\n<div data-scf=\"Online platforms,Any time,\" class=\"scf-content-chunk\">\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-13090\" src=\"https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2019\/06\/Hotel-Tonight-referral-email-e1586296201992.png\" alt=\"Hotel Tonight refer a friend email\" width=\"450\" height=\"1419\" title=\"\" srcset=\"https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2019\/06\/Hotel-Tonight-referral-email-e1586296201992.png 663w, https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2019\/06\/Hotel-Tonight-referral-email-e1586296201992-95x300.png 95w, https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2019\/06\/Hotel-Tonight-referral-email-e1586296201992-325x1024.png 325w, https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2019\/06\/Hotel-Tonight-referral-email-e1586296201992-487x1536.png 487w, https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2019\/06\/Hotel-Tonight-referral-email-e1586296201992-650x2048.png 650w, https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2019\/06\/Hotel-Tonight-referral-email-e1586296201992-300x946.png 300w\" sizes=\"(max-width: 450px) 100vw, 450px\" \/><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/reallygoodemails.com\/emails\/show-us-your-pics\/\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/p>\n<p>&nbsp;<\/p>\n<h3 style=\"text-align: left;\">HotelTonight<\/h3>\n<p><a href=\"https:\/\/www.hoteltonight.com\" target=\"_blank\" rel=\"noopener\">HotelTonight<\/a> is an online travel app that allows users to find discounted hotel accommodations.<\/p>\n<p><strong>Why this referral email example rocks:<\/strong><\/p>\n<ul>\n<li>The entire refer-a-friend email is focused on sharing and invites users to share their hotel pics<\/li>\n<li>It has a catchy #picsoritdidnthappen hashtag and a step-by-step guide to get your pics published<\/li>\n<li>The email ends with the \u201cFriends with benefits\u201d referral offer that rewards $35 you and your friend<\/li>\n<li style=\"font-weight: 400;\">It has a link to learn more and a referral code right in the email<\/li>\n<\/ul>\n<\/div>\n<div data-scf=\"Online platforms,Any time,\" class=\"scf-content-chunk\">\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-10538\" src=\"https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2019\/06\/pasted-image-0-31-e1586296408908.png\" alt=\"Treehouse refer a friend email\" width=\"450\" height=\"563\" title=\"\" srcset=\"https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2019\/06\/pasted-image-0-31-e1586296408908.png 628w, https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2019\/06\/pasted-image-0-31-e1586296408908-240x300.png 240w, https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2019\/06\/pasted-image-0-31-e1586296408908-300x375.png 300w\" sizes=\"(max-width: 450px) 100vw, 450px\" \/><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/reallygoodemails.com\/promotional\/social\/sharing-treehouse\/\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/p>\n<p>&nbsp;<\/p>\n<h3 style=\"text-align: left;\">Treehouse<\/h3>\n<p><a href=\"https:\/\/teamtreehouse.com\/\" target=\"_blank\" rel=\"noopener\">Treehouse<\/a> is an online technology school that provides accessible education and apprenticeship in web design, web development, <a href=\"https:\/\/youteam.io\/blog\/outsource-app-development-without-risk-ensure-quality-guarantees-are-in-place\/\" target=\"_blank\" rel=\"noopener\">mobile development<\/a> and game development.<\/p>\n<p><strong>Why this referral email example rocks:<\/strong><\/p>\n<ul>\n<li>A personalized greeting addresses each customer<\/li>\n<li>The intro starts with an engaging \u201cDid you know\u2026\u201d and an offer for a free account<\/li>\n<li>The \u201cShare the Love\u201d copy appeals to the intrinsic value of sharing something with friends, which is especially useful for an education platform<\/li>\n<li>It offers an attractive cumulative reward to motivate multiple referrals: Customers get 20% off per referral, which means a free account after five successful referrals (plus a 50% discount for their friends)<\/li>\n<\/ul>\n<\/div>\n<div data-scf=\"Web design services,Any time,\" class=\"scf-content-chunk\">\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-10550\" src=\"https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2019\/06\/image3-1-e1586296522276.gif\" alt=\"Digital Ocean refer a friend email\" width=\"450\" height=\"901\" title=\"\"><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/reallygoodemails.com\/behavioral\/referral\/digitalocean-earn-25-for-each-referral\/\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/p>\n<p>&nbsp;<\/p>\n<h3 style=\"text-align: left;\">Digital Ocean<\/h3>\n<p><a href=\"https:\/\/www.digitalocean.com\/\" target=\"_blank\" rel=\"noopener\">DigitalOcean<\/a> is a cloud infrastructure provider that helps developers easily build, test, scale, and manage applications of any size.<\/p>\n<p><strong>Why this referral email example rocks:<\/strong><\/p>\n<ul>\n<li>It grabs the customer\u2019s attention right away with an on-brand, ocean-centric GIF that further highlights the referral offer<\/li>\n<li>There is an attractive double-sided incentive (\u201cGive $10, Get $25\u201d)<\/li>\n<li>It includes two easy referral options: a unique referral link and a CTA button to learn more<\/li>\n<li>The referral email gets right to the point with a clear, uncluttered offer<\/li>\n<\/ul>\n<\/div>\n<div data-scf=\"Web design services,Prelaunch,\" class=\"scf-content-chunk\">\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-10539\" src=\"https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2019\/06\/pasted-image-0-32-e1586296738965.png\" alt=\"Webflow refer a friend email\" width=\"450\" height=\"586\" title=\"\" srcset=\"https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2019\/06\/pasted-image-0-32-e1586296738965.png 680w, https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2019\/06\/pasted-image-0-32-e1586296738965-231x300.png 231w, https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2019\/06\/pasted-image-0-32-e1586296738965-300x390.png 300w\" sizes=\"(max-width: 450px) 100vw, 450px\" \/><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/reallygoodemails.com\/behavioral\/referral\/webflow-ecommerce-beta-referral-link\/\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/p>\n<p>&nbsp;<\/p>\n<h3 style=\"text-align: left;\">Webflow<\/h3>\n<p><a href=\"https:\/\/webflow.com\/\" target=\"_blank\" rel=\"noopener\">Webflow<\/a> builds tools enabling everyone to create for the web, without the need to write code.<\/p>\n<p><strong>Why this referral email example rocks:\u00a0\u00a0<\/strong><\/p>\n<ul>\n<li>This referral email was actually sent prelaunch, with the intention of ramping up an excited customer base before the service even goes live.<\/li>\n<li>It offers early access to Webflow\u2019s beta for every referral, which adds a sense of exclusivity to the program.<\/li>\n<li>The copy gets right to the point<\/li>\n<li>A referral link is included right in the email, enabling customers to share without any added steps<\/li>\n<\/ul>\n<\/div>\n<div data-scf=\"Food services,\" class=\"scf-content-chunk\">\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-33818 aligncenter\" src=\"https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2019\/06\/purple-carrot.png\" alt=\"purple carrot\" width=\"403\" height=\"674\" title=\"\" srcset=\"https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2019\/06\/purple-carrot.png 612w, https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2019\/06\/purple-carrot-179x300.png 179w\" sizes=\"(max-width: 403px) 100vw, 403px\" \/><\/p>\n<h3>Purple Carrot<\/h3>\n<p>Purple Carrot is a food delivery service dedicated to plant-based meal boxes.<\/p>\n<p><strong>Why this referral email example rocks:\u00a0\u00a0<\/strong><\/p>\n<ul>\n<li>Purple Carrot both shows off the product \u2013 food \u2013 and tells the customer they\u2019ve unlocked a reward<\/li>\n<li>The email highlights exactly what kind of friend would love the service, and emphasizes how the gift of a free box might strengthen a friendship<\/li>\n<li>The &#8220;congrats&#8221; and &#8220;unlocked&#8221; wording makes customers feel like they&#8217;ve got access to an exclusive offer<\/li>\n<\/ul>\n<\/div>\n<div data-scf=\"Food services,\" class=\"scf-content-chunk\">\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-33817 aligncenter\" src=\"https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2019\/06\/home-chef.png\" alt=\"home chef\" width=\"434\" height=\"665\" title=\"\" srcset=\"https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2019\/06\/home-chef.png 600w, https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2019\/06\/home-chef-196x300.png 196w\" sizes=\"(max-width: 434px) 100vw, 434px\" \/><\/p>\n<h3>Home Chef<\/h3>\n<p>Weekly meal kit Home Chef lets people skip the grocery store with fresh ingredients and preplanned recipes.<\/p>\n<p><strong>Why this referral email example rocks:\u00a0<\/strong><\/p>\n<ul>\n<li>Leads with the question &#8220;Want free credit?&#8221; to catch the eye (who doesn&#8217;t want something for free?)<\/li>\n<li>Uncluttered top of the email lets the headline and hero image do the talking<\/li>\n<li>Short, informative description of the program gets to the point quickly<\/li>\n<li>CTA entices with the referral offer<\/li>\n<\/ul>\n<\/div>\n<div data-scf=\"Food services,\" class=\"scf-content-chunk\">\n<h3><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-17909 aligncenter\" src=\"https:\/\/referralrock.com\/rms\/wp-content\/uploads\/2021\/05\/pasted-image-0-1.png\" alt=\"omsom referral email\" width=\"360\" height=\"656\" title=\"\"><\/h3>\n<h3>Omsom<\/h3>\n<p>Omsom serves up authentic starter packets for creating proud, loud, authentic Asian dishes.<\/p>\n<p><strong>Why this referral email example rocks:\u00a0<\/strong><\/p>\n<ul>\n<li>Fiery headline (check out that emoji!) draws customers in<\/li>\n<li>Graphic that shows two parties getting and receiving keeps eyes on the email and appeals to friendship<\/li>\n<li>Quick thank you note introduces the program, then explains what everyone can receive after referring<\/li>\n<li>Clear CTA ends the messages, encouraging all to one click location.<\/li>\n<\/ul>\n<\/div>\n<div data-scf=\"Online services,\" class=\"scf-content-chunk\">\n<h3><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-17924 aligncenter\" src=\"https:\/\/referralrock.com\/rms\/wp-content\/uploads\/2021\/05\/pasted-image-0-16-791x1024.png\" alt=\"brain fm referral email \" width=\"429\" height=\"556\" title=\"\"><\/h3>\n<h3>Brain.fm<\/h3>\n<p>Brain.fm provides curated music for focusing on tasks.<\/p>\n<p><strong>Why this referral email example rocks:\u00a0<\/strong><\/p>\n<ul>\n<li>&#8220;Don&#8217;t let your friends miss out&#8221; &#8211; style email encourages customers to share the benefits of Brain.fm with their peers<\/li>\n<li>Highly friendship-focused email all around, with emphasis that sharing the product is &#8220;the gift of focus&#8221;<\/li>\n<li>Uncluttered email with just the right amount of text<\/li>\n<\/ul>\n<\/div>\n<div data-scf=\"Apparel and accessories,\" class=\"scf-content-chunk\">\n<h3><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-33819 aligncenter\" src=\"https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2019\/06\/primary-referral-email.png\" alt=\"primary referral email\" width=\"380\" height=\"631\" title=\"\" srcset=\"https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2019\/06\/primary-referral-email.png 617w, https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2019\/06\/primary-referral-email-181x300.png 181w\" sizes=\"(max-width: 380px) 100vw, 380px\" \/><\/h3>\n<h3>Primary<\/h3>\n<p>Primary offers vibrant gender-neutral clothing for children.<\/p>\n<p><strong>Why this referral email example rocks:\u00a0<\/strong><\/p>\n<ul>\n<li>Advertises a limited-time offer of double the rewards, with lots of urgency<\/li>\n<li>Leads with a message from the cofounders reminding customers of the product&#8217;s value (and why they should share)<\/li>\n<li>Still emphasises the referral offer that&#8217;s available all the time<\/li>\n<\/ul>\n<\/div>\n<h2>How to write a referral email that gets shared<\/h2>\n<p><span style=\"font-weight: 400;\">Now that you&#8217;ve seen what works, here&#8217;s how to build your own. Three things to keep in mind:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Know your reader<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Send more than once<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Include all the &#8220;how it works&#8221; essentials\u00a0<\/span><\/li>\n<\/ul>\n<h3>1. Know your reader<\/h3>\n<p><span style=\"font-weight: 400;\">Referral emails go to people who already use and love your brand. They&#8217;re not cold leads. Write to that relationship. Know whether they want a no-nonsense email or a bit of personality in the message. That tone decision should drive everything: subject line, copy, CTA text.<\/span><\/p>\n<h3>2. Send more than once<\/h3>\n<p><span style=\"font-weight: 400;\">There&#8217;s no single &#8220;best time&#8221; to send a referral email. That framing leads to overthinking and underacting.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Referral emails work best as an ongoing touchpoint, not a one-time launch blast. A contact list goes stale fast \u2014 the brands whose referral programs keep producing are the ones that keep the ask in rotation. A few natural moments to reach out:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Right after a purchase (excitement is high)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">After a successful customer support call or chat (trust is high)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">In your regular email newsletter (low friction, always live)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">On milestone anniversaries or after their first year as a customer<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">You can also combine the referral ask with an after-sales message, like a delivery update or order confirmation. The key is keeping it in rotation, not waiting for the perfect moment.<\/span><\/p>\n<h3>3. Include all the &#8220;how it works&#8221; essentials<\/h3>\n<p>We already know a referral email is supposed to tell customers about your referral program. But what exactly should they know?<\/p>\n<p>There are three main points you want to include in your referral email:<\/p>\n<ul>\n<li><strong>What you want them to do<\/strong> (&#8220;Share this product with five friends&#8221; or &#8220;Invite friends to subscribe&#8221;)<\/li>\n<li><strong>What they can give the friend\u00a0<\/strong>($10 towards their first purchase, a free first session)<\/li>\n<li><strong>What you offer in return<\/strong> (25% off their next purchase, a free product)<\/li>\n<\/ul>\n<p>The idea is to keep your first referral email short, but tell enough to grab their attention.<\/p>\n<h2>Make referral emails part of your program, not the whole thing<\/h2>\n<p><span style=\"font-weight: 400;\">A great referral email is one piece of a working referral program, not the program itself. Referral programs grow your business through <\/span><a href=\"https:\/\/referralrock.com\/blog\/word-of-mouth-marketing\/\"><span style=\"font-weight: 400;\">targeted word of mouth<\/span><\/a><span style=\"font-weight: 400;\"> \u2014 but only if customers know the program exists and keep being reminded it&#8217;s there.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The brands that see consistent referrals don&#8217;t launch a campaign, watch it spike, and move on. They build email into ongoing operations: post-purchase, post-service, in newsletters, in signatures. The ask is always live.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you want customers to start sharing, start there. Pick one email type from the examples above, write it, and send it. Then keep it in rotation. That&#8217;s what separates programs that work from ones that just launched.<\/span><\/p>\n<p><em>Looking for more referral program promotion resources? We recommend these articles:<\/em><\/p>\n<ul>\n<li><em><a href=\"https:\/\/referralrock.com\/blog\/landing-page\/\" rel=\"noopener\">Landing Page Tips to Get Customers to Join Your Program<\/a><\/em><\/li>\n<li><em><a href=\"https:\/\/referralrock.com\/blog\/8-ways-to-announce-your-referral-program\/\">8 Ways to Announce Your Referral Program<\/a><\/em><\/li>\n<li><em><a href=\"https:\/\/referralrock.com\/blog\/referral-marketing-and-social-media\/\" rel=\"noopener\">Best Practices For Referral Marketing on Social Media<\/a><\/em><\/li>\n<li><em><a href=\"https:\/\/referralrock.com\/blog\/referral-messaging\/\" rel=\"noopener\">Referral Messaging Examples and Best Practices You Don\u2019t Want to Miss<\/a><\/em><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>40 real referral email examples with analysis of what makes each one work \u2014 plus tips for writing your own.<\/p>\n","protected":false},"author":14,"featured_media":16251,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_lmt_disableupdate":"no","_lmt_disable":"","footnotes":""},"categories":[14],"tags":[5985,5922,5923],"class_list":["post-10543","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-referral-marketing","tag-key-takeaways","tag-inspiration","tag-solution-aware"],"acf":{"takeaway_1":"The best referral emails frame the reward as a gift for the friend, not a payout for the referrer \u2014 that one shift changes how the whole email reads.","takeaway_2":"Subject line clarity beats cleverness: \"$50 for you, 50% off for your friend\" outperforms \"It's Fri-yay!\" every time.","takeaway_3":"One email isn't a referral program \u2014 emails work best as a recurring touchpoint, not a one-time launch blast."},"modified_by":"Jessica Huhn","_links":{"self":[{"href":"https:\/\/referralrock.com\/blog\/wp-json\/wp\/v2\/posts\/10543","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/referralrock.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/referralrock.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/referralrock.com\/blog\/wp-json\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/referralrock.com\/blog\/wp-json\/wp\/v2\/comments?post=10543"}],"version-history":[{"count":62,"href":"https:\/\/referralrock.com\/blog\/wp-json\/wp\/v2\/posts\/10543\/revisions"}],"predecessor-version":[{"id":38861,"href":"https:\/\/referralrock.com\/blog\/wp-json\/wp\/v2\/posts\/10543\/revisions\/38861"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/referralrock.com\/blog\/wp-json\/wp\/v2\/media\/16251"}],"wp:attachment":[{"href":"https:\/\/referralrock.com\/blog\/wp-json\/wp\/v2\/media?parent=10543"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/referralrock.com\/blog\/wp-json\/wp\/v2\/categories?post=10543"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/referralrock.com\/blog\/wp-json\/wp\/v2\/tags?post=10543"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}