What is a pop-up and are\u00a0pop-ups effective?<\/h2>\n
A pop-up is a window that suddenly appears over the main webpage content, made to look like its own window or like its own page on the screen. \u00a0It always asks the visitor to perform an action. For example, to refer a friend to your brand.<\/p>\n
Don\u2019t be afraid to use pop-ups because you\u2019re concerned about what your website visitors will think. What people do <\/em>is always more important. And well-executed pop-ups drive customers to sign up for newsletters, make purchases before they leave the site, refer friends, and take other actions your brand wants them to take.<\/p>\n To give you an idea, of what people do…<\/p>\n There are many reasons to use pop-ups on your brand\u2019s website. Here\u2019s a \u00a0list of the most common pop-ups businesses use:<\/p>\n This common pop-up encourages website visitors to subscribe to an email list, such as a newsletter or regular updates on promotions. And receiving an incentive in their email sharply increases the odds that someone will visit your website again \u2013 and the odds that they\u2019ll make a purchase.<\/p>\n Some email pop-ups detail the value the user will receive from signing up for the list (for example, the types of tips they’ll receive in the newsletter).<\/p>\n Others offer email discount codes<\/a>, free shipping codes, first access to sales, exclusive access to promotions throughout the year, and\/or free items (like ebooks or access to exclusive articles) in exchange for an email address.<\/p>\n Source<\/a><\/p>\n Exit intent pop-ups appear when a user tries to close out of a website, to encourage them to perform an action before they leave.<\/p>\n Often, businesses use exit intent pop-ups on product pages, to convince on-the-fence visitors to make a purchase by offering a discount (or free trial!) in return for their email address.<\/p>\n Other brands use a \u201cdon\u2019t abandon your cart\u201d exit intent popup.<\/p>\n Source<\/a><\/p>\n When a visitor enters a webpage, this pop-up appears almost immediately, to inform them of an active sale, discount, or offer. The visitor won’t be able to engage with the page until they engage with the pop-up, but the pop-up presents a valuable offer, so it doesn’t seem “annoying.”<\/p>\n Sometimes, the pop-up will display a discount code, and sometimes, website visitors can click on the pop-up to have a discount applied to their cart immediately. Other welcome pop-ups work just like email list pop-ups.<\/p>\n Some welcome and exit intent pop-ups fall into the urgency category because they inform visitors about a limited-time offer. Here are some examples:<\/p>\n Rather than appearing almost immediately after a user enters a certain webpage, a timed pop-up appears 30 or more seconds after a visitor has started reading a webpage. So, these pop-ups only appear to people who seem like they’re interested in what you have to offer. Timed pop-ups can include discount offers, exclusive content, or any other offer that your business thinks would lead an interested customer to convert.<\/p>\n Scroll pop-ups appear after a visitor has scrolled through a certain percentage of a webpage (rather than after a certain number of seconds). Like timed pop-ups, scroll pop-ups are a great way to target those visitors who genuinely seem interested in your brand.<\/p>\n These pop-ups appear over a webpage when a website visitor clicks on a specific prompt (such as an action button or link somewhere on the page). They are the only pop-ups that website users actively trigger on their own. Often, these pop-ups will contain offers, or prompt visitors to enter their email before they can access exclusive content.<\/p>\n These pop-ups encourage website visitors to follow or share your brand on social media. The best social media pop-ups offer a compelling reason for visitors to check out your social accounts— or use their own social media muscle to talk about your brand.<\/p>\n And of course, there are referral pop-ups, which encourage your customers to refer friends<\/a>\u00a0to your brand. Often, these pop-ups will also fall into other categories listed above— they could be exit intent, email, click, timed, social media, or scroll pop-ups, depending on when and where they appear on your website. But why should you use pop-ups to promote a referral program? What messages work best on referral pop-ups, and what types of referral pop-ups are the most effective? Time to find out.<\/p>\n Referral program pop-ups combine the attention-grabbing referral message<\/a>\u00a0of a pop-up with the power of trusted referrals:<\/p>\n And regardless of how people generally feel about pop-ups, they love sharing products they use and enjoy with friends.<\/p>\n (Learn more about why you should start a referral program here<\/a>, and if you\u2019re still not convinced there are more compelling referral program statistics<\/a>.)<\/p>\n Now, you\u2019ll need to choose the type, location, and text of your referral pop-up.<\/p>\n For any pop-up to be effective, they must be carefully crafted for the purpose you want them to carry out. You\u2019ll need to convince your customer to refer, and you\u2019ll want to make sure that they aren\u2019t inclined to label the pop-up as a nuisance.<\/p>\n Follow these rules and guidelines to design effective pop-ups that will convince customers to refer their friends. All are based on successful referral pop-up examples.<\/p>\n On top of these, you\u2019ll have to remember that too many pop-ups can become annoying. But, if you aren\u2019t loaded with too many other pop-ups you\u2019re in the clear. Here are some things you need for a successful referral pop-up.<\/p>\n 1. Make sure your referral program pop-ups always offer something of value to a customer or prospective customer<\/strong><\/p>\n 2. Make your goals clear<\/strong><\/p>\n 3. Make your offer, and its conditions, clear<\/strong><\/p>\n \u00a04. Use a compelling call to action (CTA) headline<\/strong><\/p>\n Source<\/span><\/a><\/p>\n 5. Make sure it’s easy to find your offer (or a simplified version)<\/strong><\/p>\n 6. Simplify the referral process<\/strong><\/p>\n If you want to take your pop-up up a notch, you may want to also consider these things.<\/p>\n 1.\u00a0 Include an option for users to customize their message <\/strong><\/p>\n 2. Add your brand\u2019s personality<\/strong><\/p>\n 3. Add social sharing options<\/strong><\/p>\n 4. Include a reminder feature for referral emails<\/strong><\/p>\n 5. Don’t underestimate the click pop-up<\/strong><\/p>\n 6. Think about setting up a pop-up to appear after a customer makes a purchase<\/strong><\/p>\n Let\u2019s look at three examples of successful referral program pop-up strategies, and review why they are so successful. These businesses have carefully chosen their pop-up type, location, and text for the maximum impact.<\/p>\n Julep has discontinued its beauty box program, but this previous pop-up of theirs is still an awesome example!<\/p>\n Besides referral, what type(s) of pop-up is this? <\/strong>Social media<\/p>\n Why it\u2019s successful:<\/strong><\/p>\n This clean pop-up from American Apparel gets straight to the point—and doubles as an email list pop-up. After users enter their email, they can choose from 3 sharing options.<\/p>\n Besides referral, what type(s) of pop-up is this? <\/strong>: Social media, email, click<\/p>\n Why it\u2019s successful:<\/strong><\/p>\n Source<\/a><\/p>\n Besides referral, what type(s) of pop-up is this? <\/strong>: Email, social media, click<\/p>\n Why it\u2019s successful:<\/strong><\/p>\n Referral program pop-ups are an awesome way to catch customers\u2019 attention and harness the power of referrals. Although many referral pop-ups are click pop-ups (the ones users trigger themselves), don\u2019t be afraid to create pop-ups that appear on their own after a customer makes a purchase (like an exit intent pop-up).<\/p>\n Whichever type of referral program pop-up you choose, though, make sure that you offer something of value to your customer, that you write a clear call to action, that the incentives you offer are easy to understand, and that you simplify the referral process as much as possible. And think about adding social sharing options, to increase your program\u2019s reach, and opportunities for customers to customize their message, for increased authenticity.<\/p>\n Learn more about starting a referral program<\/a>.<\/p>\n Or, check out some of our other related referral program resources:<\/p>\n Do you really need a referral program pop-up? Maybe, maybe not. But, if you are wanting to use one, here’s what you have to know about a referral pop-up. You’ll also get to explore some of the best referral program pop-ups out there. <\/p>\n","protected":false},"author":14,"featured_media":10219,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_lmt_disableupdate":"no","_lmt_disable":"","footnotes":""},"categories":[14],"tags":[5985,3257,3266],"class_list":["post-10214","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-referral-marketing","tag-key-takeaways","tag-referral-marketing-tips","tag-referral-program-ideas"],"acf":{"takeaway_1":"Referral program pop-ups must always offer something of value to a customer or prospective customer (the referral incentives).","takeaway_2":"Customers should be able to recognize immediately that the pop-up is prompting them to refer.","takeaway_3":"Include a compelling, easy-to-find CTA as part of the pop-up, to get the sharing started."},"modified_by":"Jessica Huhn","_links":{"self":[{"href":"https:\/\/referralrock.com\/blog\/wp-json\/wp\/v2\/posts\/10214","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/referralrock.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/referralrock.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/referralrock.com\/blog\/wp-json\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/referralrock.com\/blog\/wp-json\/wp\/v2\/comments?post=10214"}],"version-history":[{"count":7,"href":"https:\/\/referralrock.com\/blog\/wp-json\/wp\/v2\/posts\/10214\/revisions"}],"predecessor-version":[{"id":37263,"href":"https:\/\/referralrock.com\/blog\/wp-json\/wp\/v2\/posts\/10214\/revisions\/37263"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/referralrock.com\/blog\/wp-json\/wp\/v2\/media\/10219"}],"wp:attachment":[{"href":"https:\/\/referralrock.com\/blog\/wp-json\/wp\/v2\/media?parent=10214"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/referralrock.com\/blog\/wp-json\/wp\/v2\/categories?post=10214"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/referralrock.com\/blog\/wp-json\/wp\/v2\/tags?post=10214"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}\n
Types of pop-ups<\/h2>\n
Email pop-ups<\/h3>\n
![\"Screenshot](\"https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2019\/05\/Screenshot-214.png\" "\\"\\"")
<\/p>\nExit intent pop-ups<\/h3>\n
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![\"pasted](\"https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2019\/05\/pasted-image-0-21.png\" "\\"\\"")
<\/p>\nWelcome pop-ups<\/h3>\n
Urgency pop-ups<\/h3>\n
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Timed pop-ups<\/h3>\n
Scroll pop-ups<\/h3>\n
Click pop-ups<\/h3>\n
Social Media pop-ups<\/h3>\n
Referral Program pop-ups<\/h3>\n
Reasons to use referral program pop-ups<\/h2>\n
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What features make referral pop-ups most successful?<\/h2>\n
6 necessities for all referral pop-ups:<\/h3>\n
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![\"Screenshot](\"https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2019\/05\/Screenshot-212.png\" "\\"\\"")
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6 helpful, but optional, tips<\/h3>\n
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Examples of successful\u00a0referral pop-ups<\/h2>\n
Julep<\/strong><\/h3>\n
![\"pasted](\"https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2019\/05\/pasted-image-0-20.png\" "\\"\\"")
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American Apparel<\/strong><\/h3>\n
![\"pasted](\"https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2019\/05\/pasted-image-0-22.png\" "\\"\\"")
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Indochino<\/strong><\/h3>\n
![\"indochino](\"https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2019\/05\/Screenshot-218.png\" "\\"\\"")
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Key takeaways<\/h3>\n
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