{"id":10199,"date":"2019-05-15T10:26:41","date_gmt":"2019-05-15T14:26:41","guid":{"rendered":"https:\/\/referralrock.com\/blog\/?p=10199"},"modified":"2024-04-30T01:13:19","modified_gmt":"2024-04-30T05:13:19","slug":"influencer-marketing-best-practices","status":"publish","type":"post","link":"https:\/\/referralrock.com\/blog\/influencer-marketing-best-practices\/","title":{"rendered":"21 Influencer Marketing Best Practices to Accelerate Influencer ROI"},"content":{"rendered":"<p>When you go on Instagram, Twitter, YouTube, or any other popular social network, influencer marketing is hard to miss \u2013 especially because the number of social media influencers keeps growing. And <a href=\"https:\/\/awario.com\/blog\/6-steps-successful-influencer-outreach-campaign-brand\/\" target=\"_blank\" rel=\"noopener noreferrer\">influencer marketing isn\u2019t just hype<\/a>. Brands that use this strategy properly reap significant rewards, and will continue to do so in the years to come.<\/p>\n<p>What are the essential influencer marketing best practices that will help you reap the best ROI from influencer campaigns? Read on to find out.<\/p>\n<h2 id=\"h.74zecj2g8s9w\">Why does influencer marketing work?<\/h2>\n<p><a href=\"https:\/\/referralrock.com\/blog\/what-is-influencer-marketing\/\">Influencer marketing<\/a>\u00a0is effective because it is rooted in expert recommendations. Influencers are authorities in a certain field or niche, within a certain audience, or both. So, when influencers show products to their audience, on their own social media accounts, their audience trusts their opinion far more than traditional advertising.<\/p>\n<ul>\n<li>Only <a href=\"https:\/\/www.socialmediatoday.com\/news\/the-influencer-marketing-revolution-infographic\/517146\/\" target=\"_blank\" rel=\"noopener noreferrer\">33% of customers trust traditional ads<\/a>, but over half of customers <a href=\"https:\/\/digitalmarketinginstitute.com\/en-us\/blog\/20-influencer-marketing-statistics-that-will-surprise-you#\" target=\"_blank\" rel=\"noopener noreferrer\">rely on influencer recommendations <\/a>when making purchasing decisions.<\/li>\n<\/ul>\n<ul>\n<li><a href=\"https:\/\/digitalmarketinginstitute.com\/en-us\/blog\/20-influencer-marketing-statistics-that-will-surprise-you#\" target=\"_blank\" rel=\"noopener noreferrer\">Digital Marketing Institute<\/a> reports that 60% of consumers would consider purchasing an influencer-promoted product in-store and that 40% have actually purchased a product after seeing an influencer use it on social media.<\/li>\n<\/ul>\n<p>Brands trust influencer marketing as well.<\/p>\n<ul>\n<li>According to <a href=\"https:\/\/www.socialmediatoday.com\/news\/the-influencer-marketing-revolution-infographic\/517146\/\" target=\"_blank\" rel=\"noopener noreferrer\">Social Media Today,<\/a>\u00a094% of brands who use influencer marketing find it an effective practice, and influencer marketing can generate up to 11 times the ROI of traditional advertising.<\/li>\n<li>It\u2019s projected that businesses will spend <a href=\"http:\/\/mediakix.com\/2018\/03\/influencer-marketing-industry-ad-spend-chart\/#gs.8llscn\" target=\"_blank\" rel=\"noopener noreferrer\">at least $10 billion<\/a>\u00a0on influencer marketing in 2020.<\/li>\n<\/ul>\n<p>So, creating an influencer marketing campaign that follows best practices is invaluable \u2013 it will help generate awareness for your brand, and send new customers your way!<\/p>\n<h2 id=\"h.4z9b5n12cdos\">Best practices for influencer marketing<\/h2>\n<p>Now that you know how powerful influencer marketing can be, it\u2019s time to examine the best practices for brands to follow when developing and running influencer marketing campaigns. We\u2019ll cover selecting and contacting influencers, setting guidelines, measuring the ROI of your campaign, and compensating influencers.<\/p>\n<p>First, let&#8217;s start out with some general influencer marketing best practices.<\/p>\n<h3 id=\"h.lvc9v2eqsjdx\">1. Emphasize authenticity<\/h3>\n<p>Consumers see right through \u201csalesy\u201d endorsements, but when an influencer uses their own genuine voice to tell a story, their audience will listen. According to Econsultancy, 61% of consumers prefer influencers who create authentic, engaging content. The best influencers will show the value of a product by demonstrating how they use it in real life.<\/p>\n<h3 id=\"h.2mut3kjalbog\">2. Plan to work with multiple influencers at once<\/h3>\n<p>There truly is strength in numbers when it comes to working with influencers. Hiring multiple influencers for the same campaign will increase your reach and engagement \u2013 and show multiple audiences multiple unique perspectives of your brand.<\/p>\n<p>And choosing several micro-influencers (influencers with smaller follower counts) often works better than choosing one higher-profile influencer, since micro-influencers\u2019 communities are so tight-knit.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" width=\"1600\" height=\"1093\" class=\"wp-image-10198 aligncenter\" src=\"https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2019\/05\/BeFunky-collage.jpg\" alt=\"BeFunky collage\" title=\"\" srcset=\"https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2019\/05\/BeFunky-collage.jpg 1600w, https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2019\/05\/BeFunky-collage-300x205.jpg 300w, https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2019\/05\/BeFunky-collage-1024x700.jpg 1024w, https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2019\/05\/BeFunky-collage-235x160.jpg 235w, https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2019\/05\/BeFunky-collage-1300x888.jpg 1300w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><\/p>\n<p style=\"text-align: center;\"><em>Micro-influencers <\/em><em><a href=\"https:\/\/www.instagram.com\/p\/Bv4ZSVVlKPV\/\" target=\"_blank\" rel=\"noopener noreferrer\">@kalynnelizabethsmith,<\/a><\/em><em>\u00a0<\/em><em><a href=\"https:\/\/www.instagram.com\/p\/BwBByQPncDw\/\" target=\"_blank\" rel=\"noopener noreferrer\">@carlyyhartman,<\/a><\/em><em>\u00a0<\/em><em><a href=\"https:\/\/www.instagram.com\/p\/Bv4HTZEH_UX\/\" target=\"_blank\" rel=\"noopener noreferrer\">@styling.sunshine<\/a><\/em><em>, and <\/em><em><a href=\"https:\/\/www.instagram.com\/p\/BwGUGc7h0RL\/\" target=\"_blank\" rel=\"noopener noreferrer\">@simplyclassycassie <\/a><\/em><em>all promote Fruity Lucky Charms at Kroger. <\/em><\/p>\n<h3 id=\"h.hloo6j87xb8a\">3. Personalize outreach emails and messages<\/h3>\n<p>Once you\u2019ve <a href=\"https:\/\/referralrock.com\/blog\/how-to-identify-influencers\/\">identified the influencers<\/a> you want to work with, personalize each email and\/or message. This is your opportunity to show how a partnership with your brand will offer value to the individual influencer and to build a relationship with them. Influencers will usually ignore copied-and-pasted emails, but a meaningful email will make them much more likely to reply.<\/p>\n<h2 id=\"h.k6xkpavn1i1\">Choosing and contacting influencers<\/h2>\n<p>If you want your influencer program to work, you have to choose the right people to help you. These people become the voice of your brand and help build that relationship with their audience. Here are some tips for choosing wisely as you screen potential influencers.<\/p>\n<h3 id=\"h.7qpb7i8vay7b\">1.\u00a0Choose influencers who are experts in your brand\u2019s niche<\/h3>\n<p>Their authority will make it easier for their audience to trust them when they recommend your product. For example, an Instagramming runner is a great choice to promote athletic shoes, and a kid YouTuber will be right at home showing off a new toy!<\/p>\n<p><img decoding=\"async\" width=\"1041\" height=\"598\" class=\"wp-image-10196 aligncenter\" src=\"https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2019\/05\/Screenshot-223.png\" alt=\"Screenshot 223\" title=\"\" srcset=\"https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2019\/05\/Screenshot-223.png 1041w, https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2019\/05\/Screenshot-223-300x172.png 300w, https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2019\/05\/Screenshot-223-1024x588.png 1024w\" sizes=\"(max-width: 1041px) 100vw, 1041px\" \/><\/p>\n<p style=\"text-align: center;\"><em>Vegan food blogger Shannon (<\/em><em><a href=\"https:\/\/www.instagram.com\/yupitsvegan\/?hl=en\" target=\"_blank\" rel=\"noopener noreferrer\">@yupitsvegan<\/a><\/em><em>) is a great fit to promote Silk Almond Milk on her Instagram and blog. <\/em><\/p>\n<h3 id=\"h.v7si5egbg6o5\">2. Choose influencers who align with your brand, and who can easily reach your brand\u2019s target audience<\/h3>\n<p>The best influencers will only promote a product if they think it fits in with their own brand and offers value to their own audience. Conversely, an influencer\u2019s audience can easily detect if a sponsored post seems out-of-character for that person. For example, it would be way out-of-place for a 14-year-old YouTube star to promote baby food. However, a mommy blogger with a 6-month-old \u00a0is the perfect choice to promote this product!<\/p>\n<h3 id=\"h.ayad7afb8sln\">3. Choose influencers who are content creation experts on the social media platform(s) your audience frequents<\/h3>\n<p>For example,<strong>\u00a0<\/strong>if you\u2019re marketing to audiences who stay on top of the latest and greatest social media trends, choose an influencer who taps into the trends like a natural. If you\u2019re marketing tech products, video games, or any other product where live demonstrations are beneficial, find niche YouTubers who can show off the products like a pro.<\/p>\n<h3 id=\"h.yx40sxitlz73\">4. Set goals for your influencer marketing campaign, and choose influencers who will help achieve these goals<\/h3>\n<p>Is your goal to change the way people think about your brand? To drive conversions? To increase sales in a certain market? To generate brand awareness?<\/p>\n<p>Influencers\u2019 audience and niche are crucial to how well they can help you achieve your goals, but so are other factors. For example, if you\u2019re aiming to gain new customers, choosing an influencer who hasn\u2019t already posted about your brand may be helpful. Or, if you\u2019re a US brand who just started shipping internationally, and you have a goal of increasing brand awareness and sales in the UK, choosing a UK influencer in your niche is key.<\/p>\n<h3 id=\"h.ehpcpk6bblcc\">5. Prioritize engagement<\/h3>\n<p>The number of people that an influencer\u2019s post reaches isn\u2019t everything. Engagement or the interaction an influencer\u2019s post receives the post\u2019s relative number of likes, comments, and shares is a better measure of the post\u2019s success. So, pick influencers whose followers are engaged!<\/p>\n<h3 id=\"h.18xz6o9q6mm7\">6. Never underestimate micro-influencers<\/h3>\n<p><a href=\"https:\/\/referralrock.com\/blog\/micro-or-macro-influencer\/\">Micro-influencers <\/a>have less than 100,000 followers, so their reach is not as great as that of macro-influencers or celebrities. However, micro-influencers receive the\u00a0<a href=\"https:\/\/referralrock.com\/blog\/micro-or-macro-influencer\/#Higher-engagement-rates\">highest relative engagement <\/a>from their followers, when compared with larger influencers and at a fraction of the price. Micro-influencers also deliver authenticity you can rely on. In fact, their followers trust them like friends. 82% of consumers are <a href=\"https:\/\/www.marketingdive.com\/news\/micro-influencers-have-major-impact-on-buying-behavior-study\/416579\/\" target=\"_blank\" rel=\"noopener noreferrer\">highly likely<\/a>\u00a0to follow a recommendation from a micro-influencer, and <a href=\"https:\/\/econsultancy.com\/reports\/influencer-marketing-2020\/\" target=\"_blank\" rel=\"noopener noreferrer\">61% of consumers <\/a>say that micro-influencers produce the most relatable content.<\/p>\n<h3 id=\"h.so7dos3r2gac\">7. Use influencer marketing software to pinpoint the right influencers for your brand<\/h3>\n<p><a href=\"https:\/\/referralrock.com\/blog\/influencer-marketing-software\/\">Influencer marketing software<\/a> lets you filter influencers by demographics such as age; niche; location; the number of followers; keywords; hashtags; follower demographics; and engagement rates. With the right software, you can even find influencers who are relevant to your brand, but who haven\u2019t yet posted about your brand yet. Plus, once you\u2019ve found the right influencers, the software can help you manage your influencer campaign.<\/p>\n<h3 id=\"h.7700menxlbr1\">8. Check influencers\u2019 metrics to make sure their followers are genuine<\/h3>\n<p>Some influencers buy <a href=\"https:\/\/referralrock.com\/blog\/micro-or-macro-influencer\/#Fake-followers\">fake followers<\/a> (follows from accounts not run by genuine humans) to make their audiences look bigger than they are. Fake followers can damage your brand\u2019s ROI because that means fewer real potential customers are actually seeing an influencer\u2019s post than expected. So, before you contact an influencer, carefully check their follower metrics to ensure the vast majority of their audience is authentic.<\/p>\n<h2 id=\"h.qn2yvg1tkf8k\">Balancing creativity and guidelines<\/h2>\n<p>Once you\u2019ve found your influencers, you\u2019ll need to make sure to set some guidelines for their posts (including disclosure rules to help you and your influencers stay compliant with FTC regulations, and other basic guidelines to make sure your campaign goals are achieved). \u00a0But you\u2019ll also need to give your influencers some creative liberties so their posts about your brand will feel genuine.<\/p>\n<h3 id=\"h.tab31lbs8hty\">1. Clearly communicate goals to your influencers<\/h3>\n<p>Discuss your campaign\u2019s main objectives with each influencer, and talk about how an influencer\u2019s involvement is key to achieving these goals. But remember: the influencer has an insider perspective on the <em>messages<\/em>\u00a0that will best help you achieve these goals, based on their expertise within their niche and audience.<\/p>\n<h3 id=\"h.3km042l626ng\">2. Give influencers a sufficient amount of creative control<\/h3>\n<p>Giving influencers this freedom is key to authenticity \u2013 and they know what content will resonate best with their audience. So, let influencers choose their own captions, and let them choose how they will photograph a product (or how they will show it in a video), including the setting or scenario. Feel free to offer example captions and inspirations to your influencers, but remind them that they always need to write and personalize their own unique captions.<\/p>\n<h3 id=\"h.bplknb8x7abq\">3. But setting guidelines is crucial<\/h3>\n<p>At the very least, require influencers to mention your brand in the caption, tag your brand\u2019s social media account, include required brand and campaign hashtags, and disclose that the post is sponsored by your brand. (See the section directly below for more on disclosure.) You might also require influencers to include certain links to your website, discount codes, or calls-to-action, depending on the campaign. You can set other requirements and guidelines as well, to help both your brand and the influencer achieve campaign goals, but don\u2019t impose so many that you stifle influencers\u2019 creativity.<\/p>\n<h3 id=\"h.ysfy5lhdoyj6\">4. Make sure that influencers disclose that their posts are sponsored by your brand<\/h3>\n<p>The FTC requires this disclosure on any post where influencers have received money, free products, or other compensation from a brand.<\/p>\n<p>In a written caption, the disclosure must be visible \u201cabove the fold\u201d, before the \u201cread more\u201d cut-off. In a video, the disclosure should (at the very least) be both audible and visible at the beginning of the video. According to <a href=\"https:\/\/www.truthinadvertising.org\/social-media-influencer-disclosure-requirements\/\" target=\"_blank\" rel=\"noopener noreferrer\">Truth in Advertising<\/a>, \u00a0using one or more of these markers is sufficient for disclosure:<\/p>\n<ul>\n<li>#ad \/ AD<\/li>\n<li>\u00a0Sponsored \/ Sponsored by [brand]<\/li>\n<li>\u00a0Promotion \/Paid promotion<\/li>\n<li>\u00a0Paid ad for [brand] \/ \u201cThis is a paid advertisement for [brand].\u201d<\/li>\n<li>A disclosure that the influencer received a free product from a given brand: \u201cThank you [brand or company name] for the free product\u201d or \u201cThank you [brand or company name] for the gift of [product name]\u201d<\/li>\n<\/ul>\n<p><img decoding=\"async\" width=\"1013\" height=\"598\" class=\"wp-image-10197 aligncenter\" src=\"https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2019\/05\/Screenshot-222.png\" alt=\"Screenshot 222\" title=\"\" srcset=\"https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2019\/05\/Screenshot-222.png 1013w, https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2019\/05\/Screenshot-222-300x177.png 300w\" sizes=\"(max-width: 1013px) 100vw, 1013px\" \/><\/p>\n<p style=\"text-align: center;\"><em>Instagram influencer <\/em><em><a href=\"https:\/\/www.instagram.com\/p\/BxTcng_lNRX\/\" target=\"_blank\" rel=\"noopener noreferrer\">Angela Jones<\/a><\/em><em>\u00a0<\/em><em>provides clear disclosure that this post is sponsored by using #sponsored early on in the caption.<\/em><\/p>\n<h3 id=\"h.domqfksllpr\">5. Send influencers a brief with information on your brand and campaign<\/h3>\n<p>Since you\u2019re compensating an influencer for the post(s) they make, it\u2019s best practice to establish your expectations beforehand through an <a href=\"https:\/\/www.modash.io\/blog\/influencer-briefing\" target=\"_blank\" rel=\"noopener\">influencer brief<\/a>. In this brief, outline:<\/p>\n<ul>\n<li>The goals and focus of your campaign<\/li>\n<li>Any key messages that you\u2019d like the influencer to communicate through their visuals and captioning<\/li>\n<li>Background information about your brand that will help them develop their content<\/li>\n<li>The deliverables (content types) you would like them to produce, and dates of release for each piece of content<\/li>\n<li>The ways in which you plan to measure the campaign\u2019s success (such as conversions and engagement)<\/li>\n<li>\u00a0Required elements including hashtags, links, discount codes, and calls-to-action<\/li>\n<li>Guidelines on logo placement, if applicable<\/li>\n<li>A list of things to avoid, including misspellings, culturally insensitive content, and work with competitors within a certain time period.<\/li>\n<\/ul>\n<h3 id=\"h.2uhie8kwss4c\">6. Keep the lines of communication open<\/h3>\n<p>Don\u2019t stop communicating with an influencer after you\u2019ve sent them the brief! You want to make sure their experience with your brand is top-notch. If possible, schedule a call with your influencers to talk them through the campaign. And make sure that influencers can communicate with you through the entire process, especially so you can answer their questions.<\/p>\n<h2 id=\"h.ur85mhpegsa5\">Measuring ROI<\/h2>\n<p>Determine the metrics (KPIs) you\u2019ll use to track your <a href=\"https:\/\/referralrock.com\/blog\/what-is-influencer-marketing\/#Impact-of-Marketing-Cost-and-ROI-Measurement\">influencer return on investment (ROI)<\/a>. Previously, it was difficult to measure ROI beyond the reach and engagement a post generated. But now, <a href=\"https:\/\/referralrock.com\/blog\/influencer-marketing-software\/\">influencer marketing software<\/a>\u00a0makes it easy to track ROI in so many ways, so you have no excuses not to track! The ways in which you\u2019ll track your ROI will depend on the goals you set for the campaign.<\/p>\n<h3 id=\"h.4yza5pbhjc8o\">Ways to measure ROI include:<\/h3>\n<ul>\n<li>Impressions (views)<\/li>\n<li>Reach<\/li>\n<li>Engagement (likes, comments, and shares)<\/li>\n<li>Conversions<\/li>\n<li>Sales generated<\/li>\n<li>Traffic: Total brand website visits, or number of unique page visits, generated through influencer links<\/li>\n<\/ul>\n<h2 id=\"h.fvv4syu82vzd\">Compensation<\/h2>\n<p>If you want to keep your influencers happy, you need to also look at how you handle your interactions with them after they have shared content on your behalf. If you slack or ghost them on their compensation, you can create quite a stir, and all the hard work you have done thus far can quickly fade away. Don\u2019t slack on influencer gifts, as influencers are working for you based on agreed terms.<\/p>\n<h3 id=\"h.lia3du4pjxvb\">1. Always compensate influencers fairly<\/h3>\n<p><a href=\"https:\/\/referralrock.com\/blog\/brand-ambassadors-vs-influencers\/\">Unlike brand ambassador marketing<\/a>\u00a0and <a href=\"https:\/\/referralrock.com\/blog\/advocate-ambassador-influencer-and-relationship-marketing-explained\/#Advocate\">advocate marketing<\/a>, influencer marketing will never come for free.<strong>\u00a0<\/strong>Your relationship with influencers is a business relationship, so influencers must always be paid for their hard work \u2013 and they expect fair compensation. You\u2019ll either compensate your influencers with cash, gift cards, or free products.<\/p>\n<p>You can also use <a href=\"https:\/\/referralrock.com\/blog\/referral-marketing\/\">referral marketing<\/a>\u00a0on top of compensating your influencer. Understand your influencer\u2019s audience, and work together to come up with a <a href=\"https:\/\/referralrock.com\/blog\/referral-rewards-incentives\/\" data-wpil-monitor-id=\"93\">referral incentive<\/a> that can benefit both you and your influencer. Check out our list of <a href=\"https:\/\/referralmarketingschool.org\/an-epic-list-of-customer-referral-marketing-programs\" target=\"_blank\" rel=\"noopener\">referral marketing tools<\/a>\u00a0for comparison, and see what it can do for you.<\/p>\n<h3 id=\"h.tch825eis7iw\">2. When to compensate influencers? This depends on the influencer<\/h3>\n<p>Some influencers expect payment upfront, but some are okay with waiting until they have posted the sponsored content for you. Others work on a 50\/50 model: 50% of payment after entering the agreement, and 50% after they have finished the campaign.<\/p>\n<h3 id=\"h.izn9brzk63m\">3. Consider compensating influencers with exposure, too<\/h3>\n<p>Exposure is no substitute for the other payment types listed above, but it can be an additional \u201cpayment\u201d that\u2019s valuable to both you and the influencer. Reposting an influencer\u2019s post on your own social media (with the influencer credited and tagged, of course) gives the influencer more exposure, but also adds authenticity to your brand\u2019s own social media feed.<\/p>\n<p>This strategy has worked exceedingly well for watch brand <a href=\"https:\/\/www.instagram.com\/danielwellington\/?hl=en\" target=\"_blank\" rel=\"noopener noreferrer\">Daniel Wellington<\/a>,\u00a0one of the most successful brands when it comes to influencer marketing.<\/p>\n<h3 id=\"h.ttqs47siteuy\">4. Don\u2019t forget to take care of yourself as well<\/h3>\n<p>Sometimes, the product is the compensation or part of the compensation. If an influencer fails to post content within the expected timeframe, they may be required to pay the business for the price of the product.<\/p>\n<p>In addition to that, the influencer would not receive any other compensation and may also get blacklisted from working with that brand again. Setting terms like these help protect your business from pouring out money without getting anything in return. Plus, it helps keep the rest of your influencer relationships balanced. If you\u2019ve agreed to terms, stick to them to avoid getting yourself stuck in a hole.<\/p>\n<h2 id=\"h.rxw6ke5ddlnn\">Closing<\/h2>\n<p>Sound influencer marketing may be hard work, but the rewards are well worth it. For effective influencer partnerships, remember to:<\/p>\n<ul>\n<li>Choose authentic, engaging influencers who align with your goals, niche, and audience<\/li>\n<li>Set clear guidelines for influencers, but give them enough creative control<\/li>\n<li>Track your campaign\u2019s ROI<\/li>\n<li>Compensate influencers fairly<\/li>\n<\/ul>\n<p>Now that you know the best practices for influencer marketing, it\u2019s time to put them to use!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>So you want to run an influencer marketing program. That&#8217;s great, but before you get started you should familiarize yourself with a few things. Here are a few influencer marketing best practices.<\/p>\n","protected":false},"author":14,"featured_media":10203,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_lmt_disableupdate":"no","_lmt_disable":"","footnotes":""},"categories":[5947],"tags":[3260,3297],"class_list":["post-10199","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-influencer-marketing","tag-influencer-marketing","tag-influencer-marketing-tip"],"acf":[],"modified_by":"Megan Mosley","_links":{"self":[{"href":"https:\/\/referralrock.com\/blog\/wp-json\/wp\/v2\/posts\/10199","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/referralrock.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/referralrock.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/referralrock.com\/blog\/wp-json\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/referralrock.com\/blog\/wp-json\/wp\/v2\/comments?post=10199"}],"version-history":[{"count":18,"href":"https:\/\/referralrock.com\/blog\/wp-json\/wp\/v2\/posts\/10199\/revisions"}],"predecessor-version":[{"id":36678,"href":"https:\/\/referralrock.com\/blog\/wp-json\/wp\/v2\/posts\/10199\/revisions\/36678"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/referralrock.com\/blog\/wp-json\/wp\/v2\/media\/10203"}],"wp:attachment":[{"href":"https:\/\/referralrock.com\/blog\/wp-json\/wp\/v2\/media?parent=10199"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/referralrock.com\/blog\/wp-json\/wp\/v2\/categories?post=10199"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/referralrock.com\/blog\/wp-json\/wp\/v2\/tags?post=10199"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}