{"id":5108,"date":"2017-12-18T13:26:48","date_gmt":"2017-12-18T18:26:48","guid":{"rendered":"https:\/\/referralrock.com\/blog\/?p=5108"},"modified":"2024-05-01T11:36:51","modified_gmt":"2024-05-01T15:36:51","slug":"emails-to-get-more-referrals","status":"publish","type":"page","link":"https:\/\/referralrock.com\/blog\/emails-to-get-more-referrals\/","title":{"rendered":"4 Emails That Get More Referrals for Your Business"},"content":{"rendered":"

No matter your business, attracting new customers is crucial to success. But, keeping a steady flow of leads rolling in isn’t always easy. That\u2019s why so many brands not only like referrals but also encourage them.<\/p>\n

To help jumpstart referral programs, many brands turn to email marketing<\/a>. After all, emails are not only easy to send, but they get results. According to McKinsey<\/a>, email is 40x more effective at acquiring new customers than Facebook or Twitter.<\/p>\n

Marketers see email marketing as a low-cost way to gain new customers and introduce them to products and services\u2013 and they\u2019re the perfect vehicle for boosting referrals. Today, Campaign Monitor highlights four emails that you can send to generate more referrals for your business<\/a>:<\/p>\n

1. Refer-a-friend email<\/h2>\n

You can use your existing network of contacts to attract newcomers. A tried-and-true “Refer a Friend Campaign” is a simple way to add new leads to your list.<\/p>\n

To make a referral program successful, you’ll need to offer an incentive to both the subscriber and the newcomer. Here’s a simple example from Square, which offers customers $1 for referring or joining.<\/p>\n

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When you’re sending a referral email<\/a>, make sure the referral process is easy. In the example above, there’s a link that current customers can share. If the process is complicated, participation will suffer.<\/p>\n

In addition, you may want to a sweeter incentive. One dollar is nice, but is it enough to motivate customers to refer a friend?<\/p>\n

The incentive for the existing customer should be impressive – something memorable to get him or her to act. Consider a dollar-off coupon, like $10 off your next purchase. According to MarketingCharts,<\/a> 42% of customers prefer dollar-off coupons to percentage-off (40% off) coupons,<\/p>\n

A referral program is a good way to bring in a large number of new customers, but you’ll have to spend some time vetting them to see which ones are the more qualified leads.<\/p>\n

2. Identify VIP subscribers and encourage them to make referrals<\/h2>\n

Your email list is full of customers. Some subscribers are more active than others, but every person on that list voluntarily asked to engage with your company so there’s already a certain level of awareness and commitment here.<\/p>\n

You can mine your current list of email contacts for and ask them to make referrals. This approach is more targeted than a blanket refer-a-friend program. Since you\u2019re asking your most engaged subscribers for help, they\u2019re more likely to respond with strong referrals.<\/p>\n

3. Hold a contest and ask for referrals<\/h2>\n

To add a burst of new life to your email list, consider hosting a contest on one of your social platforms. As a barrier to entry, ask for referrals<\/a>.<\/p>\n

The contest can be as simple or as intricate as you’d like. You can give away a prize for an upcoming holiday where customers drop their name into a (virtual) hat to win. To enter, participants must fill out a form with their name and email address \u2013 and must refer a friend.<\/p>\n

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To make sure your contest is successful, here are a few tips:<\/p>\n