Videos will help your potential customers to imagine what moving with your company would be like, the people to whom they are giving access to their homes, and how their prized possessions could be managed.<\/p>\n
You can also include happy customers in your videos. This will help potential customers trust your brand, and create a feeling of comfort when dealing with your brand.<\/p>\n
This not only helps you build trust with these potential customers but also sees your site rank higher in search engine results, which further increases the possibility of visitors clicking on your site. And if that doesn’t convince you \u2013 here are some great video marketing statistics (with infographic)<\/a> that will. Let\u2019s look at creative ways that you can use videos.<\/p>\n You can combine several different video styles for your business needs. Whether that means adding animation to your interview style videos<\/a>, or simply doing a live video stream<\/a> \u2013 the options can be endless.<\/p>\n People respond well to visuals, which is why video knocks it out of the park when you\u2019re trying to communicate your message. But one video type seems to do really well.<\/p>\n Animated videos have the highest conversion rates among video types. Using animated videos can see your conversion rates increase by at least 20%<\/a>\u00a0and 95% of people have watched an explainer video<\/a>\u00a0to learn more about a product or service. Better still, they tend to make clients feel better amidst all the stress that comes with moving. They are also way affordable when compared to the live-action type of videos. You can embed them on your site\u2019s landing pages or even share them on your company\u2019s social media platforms.<\/p>\n Two Men And A Truck<\/a><\/em>\u00a0have an animated video on their website to explain a little bit about their core values. <\/em><\/p>\n They could be used to give an overview of your business, the value you offer, and why people looking to move should choose you over the competition.<\/p>\n Tip:<\/strong> With animated videos, your video script<\/a> is crucial, so spend a little time hammering out the details. Many people shy away from creating animated videos as they can seem hard to create. But it isn’t so. There are several video editing tools<\/a> to help you create all kinds of animations, whether you are a newbie or an experienced illustrator.<\/p>\n After you have created your video you may need to do some strategic promotion. You can try using it as gated content. This way you can get some contact information and give them something in return.<\/p>\n In this case, you use a video as bait. It could be a customer testimonial or a video that shows the moving process from scratch, or a great tip like the best way to pack glassware. You then need to request the customer to fill a form with their contact details so you can send them important information, for instance, a cheat sheet they can use when moving.<\/p>\n When it comes to measuring the performance of your video either on social media or on your site, you will want to steer clear of\u00a0vanity metrics. These are metrics that will make you \u2018look good\u2019 and \u2018feel-good\u2019 about your marketing efforts but do not give insights about your business. An example would be video views. You want to further break this metric down, for instance, the demographics of the people who watched the video and whether they watched the entire video.<\/p>\n Before you begin to measure the performance of your video, you need to have set clear business and marketing objectives. You also need to understand the audience to whom you are communicating. Easily enough, a video creator<\/a> can help you reach your marketing objective could be increasing brand awareness or conversion, and your overall business goal could be increasing sales.<\/p>\n Let\u2019s delve more into metrics.<\/p>\n These are the number of people who viewed your video. It is measured differently on different platforms. On Facebook, for example, a view is three seconds, while on Youtube a view is 30 seconds. This metric will be important if your goal is brand awareness.<\/p>\n This metric refers to the number of people who actually pressed play and watched the video. This is a good measure of relevance and how much the video is captivating.<\/p>\n This metric shows the amount of time the viewers watched your video, the number of replays and pauses, as well as the average watch time. This metric is a measure of relevance and video effectiveness. If you note that viewers close the video even before it ends, you get to add a call to action just before they close the video.<\/p>\n This metric is again, a measure of relevance and how captivating the video is. This metric is good to track if your goal is brand awareness.<\/p>\nThe best type of video to use<\/h2>\n
Animated videos<\/h3>\n
![\"two](\"https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2022\/08\/two-men-and-a-truck-video.jpg\" "\\"\\"")
<\/a><\/p>\nHow to get people interested<\/h2>\n
Gated videos<\/h3>\n
9 key metrics to measure video performance<\/h2>\n
1. View count<\/h3>\n
2. Play rate<\/h3>\n
3. Engagement<\/h3>\n
4. Social shares<\/h3>\n
![\"elite-mover-packing-dishes\"](\"https:\/\/referralrock.com\/blog\/wp-content\/uploads\/2020\/08\/elite-mover-packing-dishes.jpg\" "\\"\\"")
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