Referral marketing doesn’t just happen on its own. Just like other marketing promotions, your referral program needs to be promoted and fed into your various marketing channels. One of the most powerful channels of promotion is social media. And a social referral program is actually easy to promote.
You may remember, not too long ago, new stores would put up signs in their storefront and post ads in the local newspaper. Small businesses have come a long way in just a few short years (as far as internet usage is concerned). The internet provides many tools for small businesses. The internet is practically an all in one tool for businesses.