If you run a brick-and-mortar shop, an online boutique or any other type of retail establishment, your key goal is to generate sales and then generate more sales. How do you do that? To improve your numbers, you need a strategic blend of personality, old fashioned sales techniques, and tech tools.
I attended an awesome talk at the Bowie Business Innovation Center titled “7 Ways to Turn a Prospect into a Customer” run by Thomas Ellis of EWC Consultants.
Overall the talk was very insightful, filled with practical examples and actionable takeaways. About midway through the talk, I picked up on a trend after Thomas made a reference to matchmaking, in that sales is just like dating.
A Personal Anecdote: Within a relatively short distance of my home, there are two very similar places to get a haircut. One is about a three-minute drive, while the other is about fifteen minutes away. When I first moved here, a promotion in the mail brought me to the store farther away—I was looking to save a few bucks and valued the savings over the convenience of the other store. Shopping discounts can turn a 1 time shopper into a return customer.
When you’re planning your rewards program, you’ll likely want to use an incentive to encourage your customers to participate. (For more information on incentive structures, check out our article here.) Your incentive needs to be enticing enough for it to be worth your customers’ while to go out of their way and refer your business to people they know. Check out these classic customer incentives.