What should you include in a new brand strategy? Expert marketers share their best advice for businesses taking their first deep dive into brand strategy.
Which iconic or unique brand strategies have inspired marketers the most? What have experts picked up that may help you develop your own brand strategy? Check out 20+ examples of stellar branding across all industries.
The most successful teams rely on a precise stack of sales tools. But with all the software out there, how do you find the best for your business? We list the top ones for every step in your sales funnel.
What are the best practices for finding affiliates, setting commissions and more? These 16 affiliate marketing best practices will help you set your business up for affiliate program success.
When someone wants to return a product or cancel a service, how should you respond? Experts share how they handle returns and cancellations.
PRM software (partner management software) can help you manage countless types of partner programs. Compare 24 PRM software choices with our detailed tables.
What should you look for in an outsourced sales development representative? What specific questions to ask to ensure your chosen vendor is a good fit for your company? Learn the answers here.
One strategy to encourage customers to keep purchasing from you is through a customer loyalty program. Let’s break down how loyalty programs work and what their benefits are.
Stellar customer service is the secret to sustaining customer loyalty. How to take your customer service to the next level? Check out this list of the 15 best customer service tips.
What exactly are email drip campaigns, and what makes them so successful? And how can you ensure that your email drip campaign enjoys this success? We’ll cover all this and more.
What are channel partner incentives, and what are their benefits? What are the best rewards to use to incentivize partners, and what are best practices for running a channel partner incentive program? We’ve got the answers here.
Customer-centric businesses place customers at the forefront of every decision they make and action they take. Learn the benefits of a customer-centric approach here.