Referral cards are incredibly popular. They are a great and simple way to give a business reference to a friend. In fact, you have probably given or received a business or referral card at some point yourself.
Every business is different, so when it comes to a referral rewards program, there is no exception. An incentive that works well for one business may not work for another. It’s all about planning a referral program and incentive to fit the business and motivate a customer.
Referral programs are a great way to organically spread the word about products and services, but you have to let happy customers know that they can benefit from your program.
Whether you show off the program on your website’s homepage, send out an email to tell your customers, or find an influencer to spread the word, you have to promote your referral program in order to see success.
So you want to implement a referral program into your company, but you don’t want to go the traditional route. You also want to create an incentive that will make people want to be a part of your program. On top of all that, you want to make a difference in the community. This may mean a community referral program is a perfect fit for you.
Think of the best referral programs out there. What do they all have in common? Well, the best referral programs typically include these three qualities: they have a targeted promotion, they use incentives that fit their customers, and they have strong advocates. Let’s see how these qualities make up the best referral program ideas.
So you want to build a referral program, but you’re not quite sure what the program should be. Listen, we get it. You don’t have to copy, but you can learn from the top referral program examples. A lot of businesses think referral programs are cut and dry for a specific type of business. That’s simply just not the case. Here’s a list that shows the best referral program examples out there broken down by type of business.
You already know that the key to bringing in new business is through word of mouth marketing. If a customer is super happy about the product or experience you offer, they’re likely to recommend you to their friends and colleagues.