When it comes to marketing, few things compare to referrals. They are often considered the single most effective and trusted means of acquiring new customers. But unlike campaigns, they’re not simply turned on. To generate referrals is like building trust, where it’s earned as opposed to being launched.
A variety of businesses use loyalty programs as part of their marketing strategy. The idea is that it makes the customers who already love coming back even more incentivized to do so. Thankfully, customer loyalty software makes running these types of reward programs easy.
Asking for referrals can be a nerve-wracking experience. As with anything that requires putting yourself out there, there’s always the chance of inciting a negative response. However, when it comes to referrals, you can’t just sit around and expect them all to come in organically without some effort. The best way to get them is to just ask. This is especially the case if you have a decently sized contact list because the likelihood of success is greater.
How can you make a complete stranger your customer in 2017? When someone’s driving around looking for a food joint, or sitting at home wanting to have their carpets cleaned, the one thing they do is run a search on the internet. And just like the early bird that gets the worm, the business on the top of the SERPs (Search Engine Results Page) will most likely get the new customer.
The success of a Referral Marketing program relies heavily on a happy customer base that is willing to serve as cheerleaders for your business. The idea is that those customers spread the word to their networks, and both earn a reward as part of the process for doing so.