Giving good customer service and providing all customers with a consistent and stellar experience is a sure fire way to get customers to recommend you to their friends. This is when referral marketing comes in hand. A referral system allows you to have a structured flow of collecting and organizing referrals. With the correct timing and approach (and software), your business will be well primed for referrals to occur.
Referral marketing may seem pretty plain and simple. Your customers send you new leads, and you reward them for their referrals. Doesn’t seem like there are any surprises there. There is one big secret, though, it starts with you… the business. Let’s take a look at what all referral programs rely on.